

Things to do in London
London's best attractions split cleanly: the museums are free and need no booking, so the paid market is about views, theatre and getting out of the city for a day. That makes value scoring unusually important here, and the Outty Ranking penalises anything charging premium prices for access you could get for nothing.
Quick answer
What are the best things to do in London?
Outty ranks 4,917 bookable experiences in London, United Kingdom. The highest scoring is The Great British Rock and Roll Walking Tour at 98 out of 100, followed by Soho Music & Historic Pubs Tour, London Small Group Tour of Historical Pubs, Small Group Stonehenge, Bath and Secret Place Tour from London. Prices start at £8 per person and 37 experiences score 90 or above, putting them in the Outty 90+ Club. May to September for long evenings, December for the Christmas markets.
- Ranked experiences
- 4,917
- In the 90+ Club
- 37
- From
- £8 per person
- Bookable today
- 123
2-minute city guide
Best Things to Do in London
Get oriented fast: the major attraction hubs, the best ways to experience them, and how the Outty Ranking compares every option.
- Westminster Abbey
- Tower of London
- Buckingham Palace
- St. Paul's Cathedral
Top attractions in London
Landmark by landmark: every ranked tour, ticket and guided visit in one place.

Westminster
781 experiences • 4.4/5

Westminster Abbey
733 experiences • 4.4/5

Changing of the Guard
694 experiences • 4.5/5

Buckingham Palace
670 experiences • 4.5/5

Houses of Parliament & Big Ben
654 experiences • 4.5/5

St. Paul's Cathedral
547 experiences • 4.5/5

Trafalgar Square
521 experiences • 4.4/5

Tower of London
501 experiences • 4.4/5

Tower Bridge
380 experiences • 4.3/5

London Eye
368 experiences • 4.3/5

Stonehenge
306 experiences • 4.6/5

Windsor Castle
248 experiences • 4.6/5
Top tour operators in London
The companies behind the experiences, ranked by how much of London they cover.
Book Taxi Barcelona
3508 experiences across 241 cities
taxiGo.online - Booking Transfer & Taxi
1964 experiences across 302 cities
taxiGo Limo Airport Service
1250 experiences across 304 cities
taxiGo DMC
1181 experiences across 264 cities
Europe Journey - Private Sightseeing Transfers and Day Tours
988 experiences across 104 cities
PROFI DRIVER
887 experiences across 133 cities
VoiceMap Audio Tours
703 experiences across 222 cities
Tour Travel & More
685 experiences across 120 cities
Most Popular in London
The experiences travelers book most right now.


Soho Music & Historic Pubs Tour

London Small Group Tour of Historical Pubs

Small Group Stonehenge, Bath and Secret Place Tour from London

The Dare Skywalk Climb

London Foodie Adventure with Sherpa Food Tour
Most Highly Reviewed in London
Highest traveler sentiment with enough reviews to trust it.

The Great British Rock and Roll Walking Tour

Soho Music & Historic Pubs Tour

London Small Group Tour of Historical Pubs

Small Group Stonehenge, Bath and Secret Place Tour from London

The Dare Skywalk Climb

London Foodie Adventure with Sherpa Food Tour
Last Minute in London
Confirmed availability today or tomorrow.

The Great British Rock and Roll Walking Tour

Soho Music & Historic Pubs Tour

London Small Group Tour of Historical Pubs

Small Group Stonehenge, Bath and Secret Place Tour from London

The Dare Skywalk Climb

London Foodie Adventure with Sherpa Food Tour
Family Friendly in London
Works with children in tow, by age policy and pacing.

Changing of the Guard at Buckingham Palace London Walking Tour

Tower of London Early Access with Crown Jewels

Thames RIB Speedboat Blast

Windsor, Stonehenge and Bath Trip from London

Downton Abbey & Highclere Castle Tour from London, with Oxford

London The Best of Harry Potter Guided Tour (Free for Kids)
Food & Drink in London
Food tours, tastings, markets and dinner experiences.

Soho Music & Historic Pubs Tour

London Foodie Adventure with Sherpa Food Tour

Winner 2026 London East End Food Tour: 10 Year Anniversary

Borough Market Food Tour with Producers

London Bridge & Borough Market Food Tour with 7 Must-Do Tastings

Medieval History Walking Tour from The Tower of London
Culture & History in London
Museums, landmarks and stories behind the streets.

The Great British Rock and Roll Walking Tour

Soho Music & Historic Pubs Tour

London Small Group Tour of Historical Pubs

Small Group Stonehenge, Bath and Secret Place Tour from London

The Dare Skywalk Climb

London Foodie Adventure with Sherpa Food Tour
Outdoors in London
Fresh air, water, trails and skyline views.

London 30 Top Sights with Fun Local Guide

London Bike Tour: Landmarks, Secret Gems, Pub Stop & Street Art

London Sightseeing Walking Tour with 30+ sights

Changing of the Guard at Buckingham Palace London Walking Tour

London's Palaces & Parliament Tour (See Over 20+ London Top Sights)

Up at The O2: Daytime Climb with Guided Tour with Panoramic Views
Nightlife in London
After dark: bars, shows and evening cruises.

The Great British Rock and Roll Walking Tour

Soho Music & Historic Pubs Tour

London Small Group Tour of Historical Pubs

The Dare Skywalk Climb

London Foodie Adventure with Sherpa Food Tour

Royal Historic Pubs Walking Guided Tour in London
Highest rated in London
The top of the Outty Ranking across 4,917 local experiences
- 1The Great British Rock and Roll Walking Tour2h • from $4397.8
- 2Soho Music & Historic Pubs Tour2.5h • from $4397.8
- 3London Small Group Tour of Historical Pubs3.5h • from $4797.1
- 4Small Group Stonehenge, Bath and Secret Place Tour from London11.5h • from £15495.2
- 5The Dare Skywalk Climb1.5h • from £3295.1
- 6London Foodie Adventure with Sherpa Food Tour3.5h • from $10594.9
- 7London 30 Top Sights with Fun Local Guide5h • from $6594.7
- 8Tour for Muggles The Ultimate Harry Potter Walking Tour in London2h • from $2694.7
- 9Original Harry Potter Locations Tour - Guided Tour of London2h • from £1694.7
- 10Royal Historic Pubs Walking Guided Tour in London2h • from £3294.7
- 11London Bike Tour: Landmarks, Secret Gems, Pub Stop & Street Art3.5h • from $8894.6
- 12Changing of the Guard Walking Tour2h • from $2094.2
People also ask
What are the top 15 things to do in London?
Our ranked guide lists the 15 best experiences in London with prices, time needed and quick picks for families, rainy days and last-minute plans. Read the answer
Buckingham Palace or Changing of the Guard: which should I do first?
A side-by-side of price, time needed, ranking and flexibility, with a clear verdict. Read the answer
Changing of the Guard or Houses of Parliament & Big Ben: which should I do first?
A side-by-side of price, time needed, ranking and flexibility, with a clear verdict. Read the answer
Changing of the Guard or St. Paul's Cathedral: which should I do first?
A side-by-side of price, time needed, ranking and flexibility, with a clear verdict. Read the answer
Changing of the Guard or Trafalgar Square: which should I do first?
A side-by-side of price, time needed, ranking and flexibility, with a clear verdict. Read the answer
What is the best Westminster tour?
We compare all 781 ranked ways to see Westminster, best first. Read the answer
What is the best Westminster Abbey tour?
We compare all 733 ranked ways to see Westminster Abbey, best first. Read the answer
Planning questions about London
- What are the best things to do in London?
- The Great British Rock and Roll Walking Tour is the highest ranked experience in London, scoring 98 out of 100 on the Outty Ranking from 2,121 traveler reviews. Soho Music & Historic Pubs Tour, London Small Group Tour of Historical Pubs, Small Group Stonehenge, Bath and Secret Place Tour from London, The Dare Skywalk Climb round out the top five. Outty ranks 4,917 bookable experiences in London, United Kingdom, and 37 of them score 90 or above.
- Which attractions should I visit in London?
- The landmarks with the deepest choice of tours and tickets are Westminster, Westminster Abbey, Changing of the Guard, Buckingham Palace, Houses of Parliament & Big Ben, St. Paul's Cathedral. Each has its own page on Outty listing every ranked way to visit, from timed entry tickets to guided and combination tours.
- How much do activities in London cost?
- The median price across everything we rank in London is $47 per person, and the cheapest starting price is £8 on London: Harry Potter Movie Locations Magical Guided Tour. Guided, small-group and skip-the-line versions sit above the median, and peak weekends price higher than midweek mornings.
- Can I book something in London for today?
- Yes. 123 of the top 125 experiences we rank in London currently show same-day availability. Same-day slots are limited, so book early in the day where you can.
- Is London good for families?
- Yes. 8 of the experiences we rank in London are family friendly, covering short, low-cost activities as well as full-day outings. Check the minimum age on each experience page before booking.
- How many days do you need in London?
- Three full days covers the headline sights without sprinting: one anchor experience each morning, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
- When is the best time to visit London?
- May to September for long evenings, December for the Christmas markets. Prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
- Can I cancel a booking in London?
- 124 of the 125 experiences we rank in London offer free cancellation, usually up to 24 hours before the start time. The exact window is shown on each experience page before you book.
- How does the Outty Ranking work?
- Every experience in London gets a single 0 to 100 score built from traveler sentiment, the depth of review evidence, recent booking momentum, price fairness against comparable options in the same city, operator standing and cancellation flexibility. Scores are benchmarked within London so a strong local option is not buried by global volume, and anything at 90 or above joins the Outty 90+ Club.