
Winner 2026 London East End Food Tour: 10 Year Anniversary
Traveler rating
5.0/5
Based on 1,962 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Winner 2026 London East End Food Tour: 10 Year Anniversary worth booking?
Winner 2026 London East End Food Tour: 10 Year Anniversary is a 3.5-hour experience in London, United Kingdom, from $121 per person. It scores 94 out of 100 on the Outty Ranking, which we label “90+ Club”, based on a 5/5 rating across 1,962 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing. It sits in the Outty 90+ Club, the top tier of everything we rank.
- Outty Ranking
- 94 / 100
- Rating
- 5/5 (1,962)
- Duration
- 3.5 hours
- From
- $121 per person
Encounter London’s East End on this delicious food tour full of history, where you’ll explore the diverse local flavors of this hip and historic neighbourhood. The East End is the birthplace of London’s street art scene and home of the legendary Brick Lane and Spitalfields Market: a dining destination for Londoners from all over the city. Explore it with an expert local guide, tasting some of the best versions of Britain’s most iconic dishes.
What you get
About this experience
Encounter London’s East End on this delicious food tour full of history, where you’ll explore the diverse local flavors of this hip and historic neighbourhood. The East End is the birthplace of London’s street art scene and home of the legendary Brick Lane and Spitalfields Market: a dining destination for Londoners from all over the city. Explore it with an expert local guide, tasting some of the best versions of Britain’s most iconic dishes.
What's included
Included
- Enjoy six different tastings including the legendary Humble Crumble and a local drink
- Local English-speaking guide
- If we’re going to do fish & chips, we’re going to do it right: at a 2-time national award winner
- ‘Food & the City’ Insider Tips
- Enjoy enough tastings for a full meal, featuring local dishes at every stop
- Marvel at the stunning street art and multicultural history of the East End
Not included
- Hotel pick-up and drop-off
- Extra drinks
What you'll see and do
Taste one of London’s best sandwiches at the award-winning café Potter & Reid
20 minutes here
Soup Kitchen for the Jewish Poor
A striking and historic building that’s both architecturally interesting and deeply tied to the story of the Jewish community in the East End.
Pass by without stopping
A unique Chinese egg custard tart from a local hole in the wall.
10 minutes here
See the pub where ‘Jack the Ripper’ and his victims frequented and the site of Jack the Ripper’s 5th and final murder.
Pass by without stopping
Fish & Chips is a must and there is no better place to get your fix than at Poppies, listed as Time Out’s top 100 foods in London.
20 minutes here
Brick Lane
There are over 50 restaurants on just one street – we’ll take you to our favourite and one of the city's best for a delicious sampling of delectable Indian curries while sipping on a Mango Lassi!
20 minutes here
Spitalfields Market E1
Once a fruit and veg market for 300 years, now a foodie hotspot for London locals.
Pass by without stopping
Brick Lane
Visit the most famous bagel shop, this side of the Atlantic and find true happiness.
10 minutes here
Brick Lane
Brick Lane is famous for its eclectic mix of vintage shops, street art, and a variety of restaurants, particularly renowned for its diverse range of curry houses
Pass by without stopping
One of the coolest market stands with the best artisanal crumbles.
10 minutes here
Where it starts and ends
Meeting point
London
Between 109 and 111A Commercial St., you will find an entrance to Old Spitalfields Market. Please walk into the market, directly ahead, as you walk through the entrance, you will find Poke House on the right. Your guide will be waiting for you and wearing our purple Eating Europe bag!
Hotel pickup
No pickup: everyone meets at the start point.
Ends at
Between 109 and 111A Commercial St., you will find an entrance to Old Spitalfields Market. Please walk into the market, directly ahead, as you walk through the entrance, you will find Poke House on the right. Your guide will be waiting for you and wearing our purple Eating Europe bag!
Options you can book
Small-Group Food Tour (12 max)
Duration: 3 hours 30 minutes
Private Food Tour Upgrade
Enjoy a more intimate, personalised food experience, shared exclusively with your group. Duration: 3 hours 30 minutes Includes an extra tasting
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- en
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 12 travelers per booking
- Operated by
- London Food Tours by Eating Europe
Know before you go
- Infants and small children can ride in a pram or stroller
- Service animals allowed
- Public transportation options are available nearby
- Suitable for all physical fitness levels
- This activity requires a minimum of 2 guests. Should this not be met, we will contact you directly to help you get rescheduled or reimbursed.
- Children under 4 years old do not need a ticket and can join the tour for free. However, food is not included. Paid tickets with food included are available for ages 4 and up.
- Please note that the tastings mentioned are a selection of the delicious foods we often feature. Both offerings and tour stops may vary by day or season, but you're sure to enjoy a delightful array of local flavors!
- Have dietary requirements? Simply email us or add a note at booking, and we’ll do our best to accommodate vegetarians, gluten-free guests or other dietary needs where we can. For guest safety, this experience isn’t suitable for those with severe or life-threatening food allergies to ingredients found on the tour, and the company cannot take responsibility for any food allergies or intolerances.
Photos






What travelers are saying
Outty’s summary of the themes that recur across 1,953 traveler reviews. Written by us, not quoted from reviewers.
Food and drink
7 mentionsThe tastings and food stops are a highlight for most reviewers.
The guide
5 mentionsTravelers single out the guide as the reason the experience works.
Knowledge and storytelling
5 mentionsReviewers describe the commentary as informative rather than scripted.
Traveler reviews
1,953 verified traveler reviews for Winner 2026 London East End Food Tour: 10 Year Anniversary. Ratings and reviews provided by Viator and Tripadvisor.
Lizzy was wonderful!
Excellent tour 3 hours around the market and neighborhood- would highly recommend! Food was delicipus and loved learning about the east end!
via Viator
Great food tour!
Had a great tour with Niall, perfect mix of history, walking, and food and the spacing between food stops was perfect!
via Tripadvisor
Food Tour London
Had a great food tour with Niall! His knowledge of the food and history of the area was impressive. Would highly recommend!
via Tripadvisor
Excellent east end tour
Niall was a great tour guide and everything was delicious!
via Tripadvisor
Food and culture tour
The guide (Callum) had have so many cool an interesting facts not only about the food. I think he did manage to capture the identity of this part of the city very well. He has been very kind and cheerful. It was a fantastic time. Well chosen foodspots as well. We saw lots of murals he knew nice facts about, same with historic buildings and of course the cultural important food.
via Tripadvisor
Good to know
- Duration
- 3.5 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Price range
- $121 to $297
- Hotel pickup
- No pickup, meet at start point
- Booked in 30 days
- 687
- Verdict
- 90+ Club
Who runs this experience
Operated by London Food Tours by Eating Europe, who run 6 experiences we rank across 2 cities, with an average Outty Ranking of 88.6 and 2 in the 90+ Club.
See everything London Food Tours by Eating Europe runsWhy this scores 94
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Winner 2026 London East End Food Tour: 10 Year Anniversary: questions travelers ask
Practical detail on this experience, plus the wider planning questions for London.
How much does Winner 2026 London East End Food Tour: 10 Year Anniversary cost?
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Prices start at $121 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in London usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Winner 2026 London East End Food Tour: 10 Year Anniversary take?
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Plan for about 3.5 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in London is not rushed.
Is Winner 2026 London East End Food Tour: 10 Year Anniversary worth it?
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It holds an Outty Ranking of 94 out of 100, which we label "90+ Club". That score blends traveler sentiment (5/5 across 1,962 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable most popular in London, and how flexible the cancellation terms are. Scoring 90 or above puts it in the Outty 90+ Club, the top tier of everything we rank.
Can I cancel or reschedule Winner 2026 London East End Food Tour: 10 Year Anniversary?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Winner 2026 London East End Food Tour: 10 Year Anniversary suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 3.5-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Winner 2026 London East End Food Tour: 10 Year Anniversary?
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Around 687 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in London can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in London and add a light layer if any part of the 3.5-hour experience runs outdoors or after sunset.
Where does Winner 2026 London East End Food Tour: 10 Year Anniversary start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central London within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in London?
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London's best attractions split cleanly: the museums are free and need no booking, so the paid market is about views, theatre and getting out of the city for a day. That makes value scoring unusually important here, and the Outty Ranking penalises anything charging premium prices for access you could get for nothing. On Outty we rank every London experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Great British Rock and Roll Walking Tour, Soho Music & Historic Pubs Tour, London Small Group Tour of Historical Pubs. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit London?
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May to September for long evenings, December for the Christmas markets. Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in London?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
What is included in Winner 2026 London East End Food Tour: 10 Year Anniversary?
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Included: Enjoy six different tastings including the legendary Humble Crumble and a local drink; Local English-speaking guide; If we’re going to do fish & chips, we’re going to do it right: at a 2-time national award; ‘Food & the City’ Insider Tips; and Enjoy enough tastings for a full meal, featuring local dishes at every stop. Not included: Hotel pick-up and drop-off; and Extra drinks. Always check the voucher for the final list before you travel.
Where is the meeting point for Winner 2026 London East End Food Tour: 10 Year Anniversary?
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Between 109 and 111A Commercial St., you will find an entrance to Old Spitalfields Market. Please walk into the market, directly ahead, as you walk through the entrance, you will find Poke House on the right. Hotel pickup is not included, so plan your own transport and arrive 15 minutes early.
What languages is Winner 2026 London East End Food Tour: 10 Year Anniversary offered in?
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It runs in English. Pick your language when choosing a date and time, as not every departure runs in every language.
Will I get instant confirmation and a mobile ticket for Winner 2026 London East End Food Tour: 10 Year Anniversary?
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Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.
Is Winner 2026 London East End Food Tour: 10 Year Anniversary wheelchair or stroller accessible?
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The operator notes: Infants and small children can ride in a pram or stroller. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.
What happens to Winner 2026 London East End Food Tour: 10 Year Anniversary if the weather is bad?
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It generally runs rain or shine, so dress for the forecast in London. Standard cancellation terms apply: free cancellation up to 24 hours before the start.
What do travelers say about Winner 2026 London East End Food Tour: 10 Year Anniversary?
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Across 1,962 reviews averaging 5.0 out of 5, recurring themes include food and drink, the guide, knowledge and storytelling. The tastings and food stops are a highlight for most reviewers.
What booking options are available for Winner 2026 London East End Food Tour: 10 Year Anniversary?
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There are 2 options to choose from, including Small-Group Food Tour (12 max), Private Food Tour Upgrade. Prices and start times differ by option, so compare them on the booking screen.
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