Most Popular things to do in London

We rank 388 most popular things to do in London, United Kingdom. The highest scoring is Soho Music & Historic Pubs Tour with an Outty Ranking of 96 out of 100, and prices across the category start at $1 per person. The experiences travelers book most right now.

Ranked experiences
388
In the 90+ Club
32
Available today
62
From
$1

Most Popular in London compared

Top 10 most popular things to do in London by Outty Ranking, price, duration and traveler rating
ExperienceOutty RankingFromDurationRating
Soho Music & Historic Pubs Tour96$322.5h5/5 (2,294)
London Small Group Tour of Historical Pubs96$293.5h5/5 (11,522)
The Great British Rock and Roll Walking Tour95$322h5/5 (1,935)
Winner 2026 London East End Food Tour: 10 Year Anniversary95$713.5h5/5 (1,830)
Small Group Stonehenge, Bath and Secret Place Tour from London94$15411.5h5/5 (1,096)
British Museum London Guided Tour Semi-Private 8ppl Max94$102.5h5/5 (1,104)
London 30 Top Sights with Fun Local Guide94$355h4.9/5 (2,555)
Original Harry Potter Locations Tour - Guided Tour of London94$162h4.9/5 (4,217)
Stonehenge and Windsor from London94$649h4.9/5 (2,256)
The Dare Skywalk Climb94$321.5h5/5 (1,618)

Every most popular experience we rank in London

Most Popular in London: common questions

What are the best most popular things to do in London?
Soho Music & Historic Pubs Tour is the highest ranked, with an Outty Ranking of 96 out of 100 from 2,294 traveler reviews. London Small Group Tour of Historical Pubs, The Great British Rock and Roll Walking Tour, Winner 2026 London East End Food Tour: 10 Year Anniversary follow close behind. We rank 388 most popular experiences in London in total.
How much do most popular activities in London cost?
Expect around $61 per person on average. The cheapest we rank is London The Best of Harry Potter Guided Tour (Free for Kids) from $1, and prices climb for small-group departures, skip-the-line access and evening slots.
Can I book most popular activities in London for today?
Yes. 62 of the 64 top-ranked most popular experiences we track in London currently show same-day availability. Same-day slots are limited, so book in the morning where you can.
How does Outty rank most popular experiences in London?
Every experience gets an Outty Ranking from 0 to 100 built from traveler sentiment, review depth, recent booking momentum, value against comparable most popular options in London, operator standing and cancellation flexibility. Anything scoring 90 or above joins the Outty 90+ Club.
When is the best time to visit London?
May to September for long evenings, December for the Christmas markets.