Things to do in London, compared

We rank 125 experiences in London, United Kingdom, and compare the top 20 on ranking, price, length, and traveler rating. The strongest overall is Soho Music & Historic Pubs Tour at 96 out of 100, the lowest entry price is $1 per person, and 34 experiences sit in the Outty 90+ Club. Traveler ratings shown here are provided by Viator and Tripadvisor.

Which one should you book?

Best short trip

London Eye River Cruise

The quickest strong option when you only have a spare morning.

Outty Ranking 89 · from $13

Full comparison

Top 20 things to do in London compared by Outty Ranking, price, duration, traveler rating, and cancellation terms
ExperienceOutty RankingVerdictFromDurationTraveler ratingCancellation
Soho Music & Historic Pubs Tour96Peak Performance$322.5h5.0/5 (2,294)Free to 24h before
London Small Group Tour of Historical Pubs96Peak Performance$293.5h5.0/5 (11,522)Free to 24h before
The Great British Rock and Roll Walking Tour95Peak Performance$322h5.0/5 (1,935)Free to 24h before
Winner 2026 London East End Food Tour: 10 Year Anniversary95Peak Performance$713.5h5.0/5 (1,830)Free to 24h before
Small Group Stonehenge, Bath and Secret Place Tour from London9490+ Club$15411.5h5.0/5 (1,096)Free to 24h before
British Museum London Guided Tour Semi-Private 8ppl Max9490+ Club$102.5h5.0/5 (1,104)Free to 24h before
London 30 Top Sights with Fun Local Guide9490+ Club$355h4.9/5 (2,555)Free to 24h before
Original Harry Potter Locations Tour - Guided Tour of London9490+ Club$162h4.9/5 (4,217)Free to 24h before
Stonehenge and Windsor from London9490+ Club$649h4.9/5 (2,256)Free to 24h before
The Dare Skywalk Climb9490+ Club$321.5h5.0/5 (1,618)Free to 24h before
Tour for Muggles The Ultimate Harry Potter Walking Tour in London9490+ Club$172h4.9/5 (4,849)Free to 24h before
Stonehenge Inner Circle Access Day Trip from London Including Windsor9490+ Club$17911h4.9/5 (1,671)Free to 24h before
Windsor, Stonehenge and Bath Day Trip from London Spanish9490+ Club$7411h4.9/5 (2,718)Free to 24h before
London's Palaces & Parliament Tour (See Over 20+ London Top Sights)9390+ Club$153h4.9/5 (1,746)Free to 24h before
London Bike Tour: Landmarks, Secret Gems, Pub Stop & Street Art9390+ Club$603.5h5.0/5 (975)Free to 24h before
Changing of the Guard Walking Tour9390+ Club$152h5.0/5 (883)Free to 24h before
Ultimate Jack the Ripper : Guided Tour of London9390+ Club$172h4.9/5 (1,708)Free to 24h before
Changing of the Guard at Buckingham Palace London Walking Tour9390+ Club$172h4.9/5 (1,885)Free to 24h before
Borough Market Food Tour with Producers9390+ Club$763h4.8/5 (2,080)Free to 24h before
Royal Historic Pubs Walking Guided Tour in London9390+ Club$322h5.0/5 (962)Free to 24h before

Traveler ratings and review counts are provided by Viator and Tripadvisor. The Outty Ranking is our own evaluation and is calculated independently of them.