The London Pass®: 100+ Things To Do - Includes Tower Bridge in London
London, United Kingdom

The London Pass®: 100+ Things To Do - Includes Tower Bridge

Outty Ranking 55 3.7 · 1,927 traveler reviews24 hoursFrom $79

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September 2026

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From, per person$79
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Outty Ranking

55/100

Worth a Look. Our proprietary evaluation. How we score

Traveler rating

3.7/5

Based on 1,927 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is The London Pass®: 100+ Things To Do - Includes Tower Bridge worth booking?

The London Pass®: 100+ Things To Do - Includes Tower Bridge is a 24-hour experience in London, United Kingdom, from $79 per person. It scores 55 out of 100 on the Outty Ranking, which we label “Worth a Look, based on a 3.7/5 rating across 1,927 reviews. This booking is non-refundable, so pick your date carefully. Same-day spots are currently showing.

Outty Ranking
55 / 100
Rating
3.7/5 (1,927)
Duration
24 hours
From
$79 per person

Discover London’s top sights for one low price with The London Pass® by Go City. Choose from a 1 to 10-day sightseeing credits package, and enjoy access to 100+ attractions, visiting as many as you like each day. Your Lo

What you get

    About this experience

    Discover London’s top sights for one low price with The London Pass® by Go City. Choose from a 1 to 10-day sightseeing credits package, and enjoy access to 100+ attractions, visiting as many as you like each day. Your London Pass also lets you redeem credits on a Hop-On Hop-Off Bus tour, a Thames River Cruise, London Bike rental, and more. • Access over 100 things to do in London • Choose between a 1-,2-,3-,4-, 5-, 6-, 7- or 10-day credits package • Sync your London Pass® with the Go City app to help plan your itinerary and make reservations where needed • Visit London’s best attractions including Tower of London, Westminster Abbey, London Eye, The View from The Shard or Madame Tussauds And best of all, your London Pass® is valid for 1 year from purchase date and only activates when you first exchange credits at an attraction. After that, your pass is valid for the remaining number of days purchased.

    What's included

    Included

    • Go City app with everything you need to plan your trip (also available as PDF guide)
    • Digital credits package for admission to 100+ activities over 1-10 days

    Not included

    • Food and drinks, unless specified
    • Gratuities
    • Transportation to and from attractions unless stated
    • Some attractions may offer additional ticket upgrades available directly at the attraction

    What you'll see and do

    1. London Eye

      The London Eye is an architectural marvel and a true symbol of the modern city. As Europe's tallest cantilevered observation wheel, it's a must-do on your London vacation. Standing at an impressive 135 metres (443ft) high, the London Eye boasts 32 glass pods that represent each one of London’s boroughs. PLEASE NOTE: Reservations are required for this activity. For additional information including operating times and reservations check the Go City app or digital guide provided.

      30 minutes here · Admission included

    2. Tower of London

      The Tower of London is one of the world’s most famous fortresses and has seen service as royal palace, prison, armoury and even a zoo!

      120 minutes here · Admission included

    3. The View from The Shard

      London's highest viewing platform is simply a must-visit. Please note: This activity requires advanced reservations. You can only book daytime visits with your pass, the last available slot to book is 5:15PM. Your pass includes indoor viewing gallery and the open-air Skydeck on the 72nd floor, a panoramic guide and four digital photos.

      120 minutes here · Admission included

    4. Westminster Abbey

      This beautiful gothic church is a UNESCO World Heritage Site popular with many visitors to London.

      60 minutes here · Admission included

    5. Big Bus Tours

      Hop and off as much as you want with a 2-day classic London Hop-on Hop-off tour. With this London sightseeing bus tour, you can see all of London's top sights at your own pace. Some tours include a knowledgeable guide on board who will point out the must-sees while explaining their cultural and historic significance as you go.

      2880 minutes here · Admission included

    6. St. Paul's Cathedral

      Situated near the River Thames , St, Paul’s Cathedral is one of capital’s most iconic buildings. Designed by Britain’s famed architect Sir Christopher Wren as part of the major rebuilding of the City after the 1666 Great Fire of London, the present St. Paul’s Cathedral was built between 1675 and 1710, and is one of London’s most popular places of interest.

      60 minutes here · Admission included

    7. Tower Bridge

      London Tower Bridge is one of the most impressive structures and sites in the capital and has stood over the River Thames since 1894.

      60 minutes here · Admission included

    8. Kensington Palace

      Kensington Palace has been a home and refuge to the royal family since the 17th century. Now, it is the official residence to the Duke and Duchess of Cambridge. Please note: This activity requires advanced reservations. Follow the instructions on the included guide.

      120 minutes here · Admission included

    9. Madame Tussauds London

      Strut the red carpet alongside A-listers, sports stars, British royalty and more! Each zone offers a unique experience bringing you face-to-face with the world's most recognisable personalities. Go backstage with music legends, like Lady Gaga and the iconic Ziggy Stardust persona of David Bowie at the Impossible Festival. Visit the Royal Palace Experience and meet the King, Queen, Prince William and Kate Middleton; and more! PLEASE NOTE: Reservations are required for this activity. For additional information including operating times and reservations check the Go City app or digital guide provided.

      120 minutes here · Admission included

    10. Royal Albert Hall

      The Royal Albert Hall London is one of London’s most prestigious historic buildings and tourist attractions. From Adele to Ali and Wagner to Winston Churchill, few venues can rival the venue for the variety of world-class events that have taken place there. Please note: This activity requires advanced reservations. Follow the instructions on the included guidebook.

      60 minutes here · Admission included

    11. Hampton Court Palace

      Hampton Court Palace is the former home of the flamboyant King Henry VIII. Please note: This activity requires advanced reservations. Follow the instructions on the included guide.

      180 minutes here · Admission included

    12. Royal Botanic Gardens, Kew

      As a UNESCO World Heritage Site, these magnificent London gardens, glasshouses, and galleries are a living exhibit as well as an important historical legacy. Please note: This activity requires advanced reservations. Follow the instructions on the included guidebook.

      60 minutes here · Admission included

    13. Royal Observatory Greenwich

      Discover the past, present and future wonders of astronomy at the center of time! Take a fascinating journey through the historic home of British astronomy, Greenwich Mean Time and the Prime Meridian of the World and explore Flamsteed House, the original astronomer’s apartments.

      90 minutes here · Admission included

    14. London Zoo

      London Zoo has been educating and inspiring visitors since opening to the public in 1847, it’s a great family day out right in the center of Regent's Park.

      180 minutes here · Admission included

    15. Christmas Lights Walking Tour (available from 14 Nov 2025 to 31 Dec 2025): Where better to experience the most wonderful time of the year than in magical London? On this walking tour, you’ll see London in all its festive glory and get the inside scoop from your friendly guide. Visit Trafalgar Square’s Norwegian Christmas tree with its 100,000 lights! Head over to Covent Garden to marvel at its decorations, including a 50-foot canopy of twinkles.

      180 minutes here · Admission included

    16. Windsor Castle

      Factor in a short trip outside London to visit the impressive and historic Windsor Castle. Famous for its architecture and longstanding Royal place of residence, the Castle was built in the 11th century after the Norman invasion.

      120 minutes here · Admission included

    17. The Guards Museum

      The Guards Museum London is a fascinating insight into the history of the military in the capital and is unique among London museums as it was not originally intended for public view.

      60 minutes here · Admission included

    18. The Household Cavalry Museum

      Household Cavalry Museum is unlike any other military museum because it offers a unique ‘behind-the-scenes’ look at the work that goes into the ceremonial duties and operational role of The Household Cavalry. From a glazed screen inside the Museum, visitors can view into the working stables of The Queen’s Life Guard.

      120 minutes here · Admission included

    19. The Monument to the Great Fire of London

      Built to commemorate the Great Fire of London, The Monument is one of the best ways to enjoy spectacular views of London while learning about an important moment in London's history.

      60 minutes here · Admission included

    20. Freud Museum

      One of London’s ‘hidden gems’, this extraordinary, atmospheric house is probably London’s most intriguing museum. See Freud’s study, his original psychoanalytic couch and collection of over 2,000 Greek, Roman, Egyptian and Oriental antiquities. The Museum is also filled with memories of Freud’s daughter, Anna, a pioneer of child psychoanalysis.

      60 minutes here · Admission included

    21. London Transport Museum

      Lively exhibitions explore the powerful link between transport and the growth of modern London.

      60 minutes here · Admission included

    22. Shakespeare's Globe Theatre

      Shakespeare’s Globe Theatre is an open-air playhouse built as a reconstruction of the building where the great playwright penned many of his plays.

      120 minutes here · Admission included

    23. The Kia Oval

      The Kia Oval is one of the world’s most famous sports grounds and has been home to Surrey County Cricket Club since 1845 also boasts the title of the birthplace of cricket’s Ashes, the host of football’s first ever FA Cup Final in 1872, along with early rugby Internationals. Please note: This activity requires advanced reservations. Follow the instructions on the included guidebook.

      120 minutes here · Admission included

    24. Enjoy a Bicycle Tour of London at sunset with an expert guide (multiple languages available), or choose a bike rental and go on your own. Bike Hires can be redeemed from 9:30am. Please note: the sunset bike tour requires advanced reservations. Follow the instructions in the Go City App to book.

      180 minutes here · Admission included

    25. The King's Gallery

      The King’s Gallery at Buckingham Palace is a permanent space dedicated to changing exhibitions from the Royal collection – an astonishing and wide-ranging collection of paintings, sculpture and other works of art as well as a glittering array of priceless treasure held in trust for the Nation by Her Majesty The King.

      60 minutes here · Admission included

    Where it starts and ends

    Meeting point

    London

    Pass is available instantly as your ticket after purchase. Save on your mobile device for easy use!

    Hotel pickup

    No pickup: everyone meets at the start point.

    Ends at

    Pass is available instantly as your ticket after purchase. Save on your mobile device for easy use!

    Options you can book

    • 1-Day London Pass

      Validity: 1 day: Access 100+ attractions including London Eye, The Shard, Big Bus and Madame Tussauds

    • 3-Day London Pass

      Validity: 3 consecutive days: Access 100+ attractions including London Eye, The Shard, Big Bus and Madame Tussauds

    • 6-Day London Pass

      Validity: 6 consecutive days: Access 100+ attractions including London Eye, The Shard, Big Bus and Madame Tussauds

    • 2-Day London Pass

      Validity: 2 consecutive days.: Access 100+ attractions including London Eye, The Shard, Big Bus and Madame Tussauds

    • 7-Day London Pass

      Validity: 7 consecutive days.: Access 100+ attractions including London Eye, The Shard, Big Bus and Madame Tussauds

    • 10-Day London Pass

      Validity: 10 consecutive days: Access 100+ attractions including London Eye, The Shard, Big Bus and Madame Tussauds

    • 4-Day London Pass

      Validity: 4 consecutive days: Access 100+ attractions including London Eye, The Shard, Big Bus and Madame Tussauds

    • 5-Day London Pass

      Validity: 5 consecutive days.: Access 100+ attractions including London Eye, The Shard, Big Bus and Madame Tussauds

    Before you book

    Cancellation
    All sales are final. No refund is available for cancellations.
    Languages
    de, pt, cmn, ja, en, it, fr, es
    Ticket
    Mobile Only
    Runs on
    Every day
    Group size
    Up to 9 travelers per booking
    Operated by
    The London Pass

    Know before you go

    • Public transportation options are available nearby
    • Suitable for all physical fitness levels
    • Your London Pass® will be available immediately upon order confirmation. Hit “Get ticket” to update your email and sync your pass in the Go City app
    • Refer to the Go City app or digital guidebook for the most up-to-date list of attractions. Included attractions are subject to change and each attraction can only be visited once
    • Each London Pass® is loaded with a maximum credits value depending on the duration chosen.
    • Please note: Some activities require reservations. Use the Go City app to plan your itinerary and reserve where necessary to avoid disappointment
    • Your London Pass is valid for 1 year from date of purchase. Your pass is activated upon your first attraction visit and remains valid is valid for the number of consecutive calendar days purchased (not 24-hour periods).

    Photos

    Tower of LondonMadame Tussauds LondonThe View from the ShardThe London EyeHop-on Hop-off Bus TourSt. Paul's Cathedral

    What travelers are saying

    Outty’s summary of the themes that recur across 1,928 traveler reviews. Written by us, not quoted from reviewers.

    Value for money

    5 mentions

    Travelers feel they got more than they paid for.

    Good for families

    2 mentions

    Reviewers traveling with kids report it landed well with their group.

    Traveler reviews

    1,928 verified traveler reviews for The London Pass®: 100+ Things To Do - Includes Tower Bridge. Ratings and reviews provided by Viator and Tripadvisor.

    5 star
    833
    4 star
    444
    3 star
    211
    2 star
    188
    1 star
    252
    Sort
    adamj0sephg · August 2026

    Best compilation pack stress-free booking for London

    Don't travel with family for best experience - if you want your money's worth you have to be ready to travel for sport, I definitely made my trip worth solo.

    Response from the operator: We love hearing this! It sounds like you really made the most of your trip and got incredible value from Go City by exploring solo and fitting in plenty of experiences. That’s exactly what Go City is all about — giving you the freedom to explore more, experience more, and make the most of your time in the city. Thanks for taking us along on your adventure, and we can’t wait to be part of your next one!

    via Tripadvisor

    jrayss · August 2026

    Worth it and would use Go City perks again

    No brainer, good value for money. We booked the 4-day pass and planned our itinerary around it, using it on four consecutive days to hit the major sights back-to-back. The app was easy to use, and every attraction we visited accepted the pass without issue. We also got a 10% discount at booking, and overall we're fairly certain we saved around $200 per person. Didn't use it for any food perks, but for attractions alone it's well worth it. You need to plan your route in advance so consecutive-day use lines up with opening hours and availability.

    Response from the operator: Hi, thank you so much for sharing your fantastic feedback! We’re thrilled to hear you found the pass great value and saved around $200 per person! Thanks for the great tip! Our app and website provide guidance to help ensure you have everything you need. We recommend starting your pass when you visit your first attraction and grouping attractions together to make the most of your time. We hope to welcome you back for another Go City adventure soon!

    via Tripadvisor

    Sim10101 · August 2026

    Bad Experience - Support Almost Non-Existent

    The app kept unlinking my pass meaning I could not use it more than half the time I was in London. Support is almost non existent. London Eye and Westminster Abbey will not accept a screenshot of your QR code either. I was turned away at both. Finally got through to customer services when I had got home after my holiday and they have given me a free 1 day pass. I live over 200 miles away from London and visit less than once a year… I spent £180 and feel thoroughly ripped off. Thanks Go City…

    Response from the operator: Hi, thank you for sharing your feedback. We’re truly sorry to hear about the difficulties you experienced while using your Pass in London. We understand how disappointing and frustrating it must have been to have issues accessing your pass and to miss out on attractions during your trip. We genuinely care about our customers’ experiences and appreciate you bringing this to our attention. We’d like the opportunity to learn more about what happened and assist further. Please contact us at reviews@gocity.com to allow us to investigate this further

    via Tripadvisor

    charlottebJ7316IJ · July 2026

    Go City app is hands down, awesome!

    Incredible value & experience using the Go City, so glad I foudn them on Viator! Go City app to help me book reservations like at the London Eye & Madame Tussauds, app also helped me build our itinerary and navigate between attractions while exploring the city. Can't wait to use Go CIty again on another vacation!

    Response from the operator: Thank you so much for the fantastic review! We are thrilled to hear that your experience using Go City through Viator was such a success. It’s wonderful to know that our app helped you easily book top spots like the London Eye and Madame Tussauds, build your itinerary, and navigate around London seamlessly. Helping travelers get incredible value and enjoy an stress-free trip is what we aim for! Thank you for sharing your experience, and we can't wait to help you explore your next destination on your next vacation!

    via Tripadvisor

    Global55152275425 · July 2026

    Pass does not work.

    Terrible experience. This pass is a scam. You can’t actually access the sites they claim you can. I tried chatting for help, but they would not book. Don’t waste your money.

    Response from the operator: We're sorry to hear about your experience, and this isn't the level of service we aim to provide. We'd like the opportunity to look into what happened and investigate the issues you encountered with accessing attractions and the support you received. Please contact us at reviews@gocity.com with the details of your booking and experience, and our team will be happy to investigate this further.

    via Tripadvisor

    Good to know

    Duration
    24 hours
    Free cancellation
    Non-refundable
    Minimum age to book
    All ages
    Availability
    Bookable today
    Runs on
    Every day
    Price range
    $79 to $279
    Hotel pickup
    No pickup, meet at start point
    Booked in 30 days
    674
    Verdict
    Worth a Look

    Why this scores 55

    The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

    Traveler sentiment (30% weight)8
    Review evidence (18% weight)100
    Booking momentum (14% weight)100
    Value for money (12% weight)100
    Listing quality (10% weight)85
    Local standing (8% weight)0
    Booking flexibility (8% weight)0

    The London Pass®: 100+ Things To Do - Includes Tower Bridge: questions travelers ask

    Practical detail on this experience, plus the wider planning questions for London.

    How much does The London Pass®: 100+ Things To Do - Includes Tower Bridge cost?

    +

    Prices start at $79 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in London usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

    How long does The London Pass®: 100+ Things To Do - Includes Tower Bridge take?

    +

    Plan for about 24 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in London is not rushed.

    Is The London Pass®: 100+ Things To Do - Includes Tower Bridge worth it?

    +

    It holds an Outty Ranking of 55 out of 100, which we label "Worth a Look". That score blends traveler sentiment (3.7/5 across 1,927 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable most popular in London, and how flexible the cancellation terms are.

    Can I cancel or reschedule The London Pass®: 100+ Things To Do - Includes Tower Bridge?

    +

    No. This experience is sold on a non-refundable basis, so only book a date you are confident about. Similar experiences in the city do offer free cancellation if flexibility matters more than price.

    Is The London Pass®: 100+ Things To Do - Includes Tower Bridge suitable for kids and families?

    +

    Yes, all ages are welcome. Families should still weigh the 24-hour running time, and strollers are easier on the earlier, quieter departures.

    How far in advance should I book The London Pass®: 100+ Things To Do - Includes Tower Bridge?

    +

    Around 674 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in London can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

    What should I bring or wear?

    +

    Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in London and add a light layer if any part of the 24-hour experience runs outdoors or after sunset.

    Where does The London Pass®: 100+ Things To Do - Includes Tower Bridge start and how do I get there?

    +

    The exact meeting point and directions are on your voucher once you book, and they sit in central London within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

    What are the best things to do in London?

    +

    London's best attractions split cleanly: the museums are free and need no booking, so the paid market is about views, theatre and getting out of the city for a day. That makes value scoring unusually important here, and the Outty Ranking penalises anything charging premium prices for access you could get for nothing. On Outty we rank every London experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Soho Music & Historic Pubs Tour, London Small Group Tour of Historical Pubs, The Great British Rock and Roll Walking Tour. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

    When is the best time to visit London?

    +

    May to September for long evenings, December for the Christmas markets. Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

    How many days do you need in London?

    +

    Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

    Do I book through Outty or through the operator?

    +

    Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

    Ready to lock in your spot?

    Pick a date, choose your group, and see the exact price for The London Pass®: 100+ Things To Do - Includes Tower Bridge.

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