Private Day Tours in London
London, United Kingdom

Private Day Tours in London

Outty Ranking 73 4.6 · 243 traveler reviews5 hoursFrom $203
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Outty Ranking

73/100

Strongly Recommended. Our proprietary evaluation. How we score

Traveler rating

4.6/5

Based on 243 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is Private Day Tours in London worth booking?

Private Day Tours in London is a 5-hour experience in London, United Kingdom, from $203 per person. It scores 73 out of 100 on the Outty Ranking, which we label “Strongly Recommended”, based on a 4.6/5 rating across 243 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
73 / 100
Rating
4.6/5 (243)
Duration
5 hours
From
$203 per person

On this tour you’ll get to see everything that makes London what it is in just one day! Starting in London’s Westminster, we’ll see Trafalgar Square, the famous Changing of the Horses Guard Parade, St James’ Palace/Park, Buckingham Palace, Westminster Abbey, iconic London Eye and the mighty Big Ben and then stop for a traditional British Brunch. Afterwards we'll go on to explore more historically impactful sights of London including St Paul’s Cathedral, Tate Modern Gallery, Tower of London, Millennium Bridge, Tower Bridge and London Bridge. Ending our tour at a lovely cafe where you can choose to experience a traditional british Tea Time. Perfect for those that want to enjoy London privately with an experienced local guide. *Please bring bank card or Oyster card* Tour Includes: - Free Lunch - Super Host W/ Photography skills - Customisable General pick up is only in London Zone 1 and 2. Pick up from London Airports is available for an extra charge (please enquire*)

What you get

    About this experience

    On this tour you’ll get to see everything that makes London what it is in just one day! Starting in London’s Westminster, we’ll see Trafalgar Square, the famous Changing of the Horses Guard Parade, St James’ Palace/Park, Buckingham Palace, Westminster Abbey, iconic London Eye and the mighty Big Ben and then stop for a traditional British Brunch. Afterwards we'll go on to explore more historically impactful sights of London including St Paul’s Cathedral, Tate Modern Gallery, Tower of London, Millennium Bridge, Tower Bridge and London Bridge. Ending our tour at a lovely cafe where you can choose to experience a traditional british Tea Time. Perfect for those that want to enjoy London privately with an experienced local guide. *Please bring bank card or Oyster card* Tour Includes: - Free Lunch - Super Host W/ Photography skills - Customisable General pick up is only in London Zone 1 and 2. Pick up from London Airports is available for an extra charge (please enquire*)

    What's included

    Included

    • Lunch
    • Tea and coffee

    What you'll see and do

    1. St. Paul's Cathedral

      St Paul's Cathedral, London, is an Anglican cathedral, the seat of the Bishop of London and the mother church of the Diocese of London.

      10 minutes here

    2. Millennium Bridge

      The Millennium Bridge, officially known as the London Millennium Footbridge, is a steel suspension bridge for pedestrians crossing the River Thames in London, linking Bankside with the City of London

      10 minutes here

    3. London Bridge

      Several bridges named London Bridge have spanned the River Thames between the City of London and Southwark, in central London.

      3 minutes here

    4. Tower Bridge

      Tower Bridge is a combined bascule and suspension bridge in London, built between 1886 and 1894. The bridge crosses the River Thames close to the Tower of London and has become an iconic symbol of London.

      10 minutes here

    5. The British Museum

      The British Museum, in the Bloomsbury area of London, United Kingdom, is a public institution dedicated to human history, art and culture.

      10 minutes here

    6. Trafalgar Square

      Trafalgar Square is a public square in the City of Westminster, Central London, built around the area formerly known as Charing Cross.

      10 minutes here

    7. The National Gallery

      The National Gallery is an art museum in Trafalgar Square in the City of Westminster, in Central London.

      10 minutes here

    8. Piccadilly Circus

      Piccadilly Circus is a road junction and public space of London's West End in the City of Westminster. It was built in 1819 to connect Regent Street with Piccadilly.

      10 minutes here

    9. St. James's Park

      St James's Park is a 23-hectare park in the City of Westminster, central London.

      10 minutes here

    10. St. James's Palace

      St James's Palace is the most senior royal palace in the United Kingdom.

      10 minutes here

    11. Buckingham Palace

      Buckingham Palace is the London residence and administrative headquarters of the monarchy of the United Kingdom.

      Pass by without stopping

    12. Churchill War Rooms

      The Churchill War Rooms is a museum in London and one of the five branches of the Imperial War Museum.

      10 minutes here

    13. Westminster Abbey

      Westminster Abbey, formally titled the Collegiate Church of Saint Peter at Westminster, is a large, mainly Gothic abbey church in the City of Westminster, London, England, just to the west of the Palace of Westminster.

      10 minutes here

    14. London Eye

      The London Eye, or the Millennium Wheel, is a cantilevered observation wheel on the South Bank of the River Thames in London.

      10 minutes here

    15. Leicester Square

      Leicester Square is a pedestrianised square in the West End of London, England

      10 minutes here

    16. Changing of the Guard

      Watch the changing of the Queen's guards, walk with the horses guard parade and hear the marching band music.

      15 minutes here

    17. Serpentine Galleries

      Art galleries hosting world-renowned temporary exhibitions on either side of the lake.

      10 minutes here

    18. Harrods

      Harrods is one of the world's few single-site department stores, occupying a prime five-acre site along the Brompton Road.

      10 minutes here

    19. Hyde Park

      Hyde Park is a large Grade I-listed park in Westminster, Greater London. It is the largest of the Royal Parks that form a chain from Kensington Palace through Kensington Gardens and Hyde Park.

      10 minutes here

    20. Albert Memorial

      The Albert Memorial, directly north of the Royal Albert Hall in Kensington Gardens, London, was commissioned by Queen Victoria in memory of her beloved husband Prince Albert, who died in 1861.

      10 minutes here

    21. Royal Albert Hall

      One of the UK's most treasured and distinctive buildings, it is held in trust for the nation and managed by a registered charity which receives no government funding.

      10 minutes here · Admission not included

    22. Covent Garden

      A shopping and entertainment hub in London's West End, Covent Garden centres on the elegant, car-free Piazza, home to fashion stores, craft stalls at the Apple Market, and the Royal Opera House.

      10 minutes here

    23. Diana Memorial Fountain

      A unique memorial to Diana, Princess of Wales was opened by Her Majesty The Queen on 6th July 2004 and it was built with the best materials, talent and technology. It contains 545 pieces of Cornish granite - each shaped by the latest computer-controlled machinery and pieced together using traditional skills.

      10 minutes here · Admission not included

    24. Kensington Gardens

      Kensington Gardens is one of London's eight Royal Parks covering an area of 265 acres of old and new park pastimes and green space.

      10 minutes here · Admission not included

    25. The Abbey Road Shop

      Abbey Road is the eleventh studio album by the English rock band the Beatles. It is the last album the group started recording, although Let It Be was the last album completed before the band's break-up in April 1970.

      10 minutes here · Admission not included

    Where it starts and ends

    Meeting point

    London

    Charing Cross Underground Station is right next to trafalgar square, opposite Pizza Express and HSBC Bank. Trains there include bakerloo and northen lines or you can take bus; 11, 17, 23 and 91 are all buses that stop right infront of the Station.

    Hotel pickup

    Pickup is available for selected locations. Pickup begins about 10 minutes before departure.

    Ends at

    Charing Cross Underground Station is right next to trafalgar square, opposite Pizza Express and HSBC Bank. Trains there include bakerloo and northen lines or you can take bus; 11, 17, 23 and 91 are all buses that stop right infront of the Station.

    Options you can book

    • Private Day Tour English

      Duration: 5 hours Walking and public transport: Explore London at a slower pace walking around the main London Landmarks. We’ll also take of London’s icon red buses.

    • Spanish Private Day Tour

      Walking tour in Spanish: We can only provide a walking & public transport tours on this experience so no driving tours are available for Spanish.

    • Private Day Driving Tour

      Pick up and Drop Off: Enjoy Pick up and Drop off from any Zone 1 & 2 location (Airports not included). Duration: 5 hours Car: Enjoy London from the comfort of a luxury MPV car, allows customisations and itinerary additions. Pickup included

    • PDT - FD

      Lunch

    Before you book

    Cancellation
    For a full refund, cancel at least 24 hours before the scheduled departure time.
    Languages
    de, ru, en, it, fr, es
    Ticket
    Mobile Only
    Runs on
    Every day
    Group size
    Up to 15 travelers per booking
    Operated by
    IHeartLondonTours

    Know before you go

    • Public transportation options are available nearby
    • Not recommended for travelers with spinal injuries
    • Not recommended for pregnant travelers
    • Not recommended for travelers with poor cardiovascular health
    • Travelers should have at least a moderate level of physical fitness
    • Recommended for travelers with back problems (If upgraded to driving)
    • Recommended for travelers with heart problems or other serious medical conditions (If upgraded to driving)

    Photos

    Private Day Tours in London, photo 2Private Day Tours in London, photo 3Private Day Tours in London, photo 4Private Day Tours in London, photo 5Private Day Tours in London, photo 6Private Day Tours in London, photo 7

    What travelers are saying

    Outty’s summary of the themes that recur across 243 traveler reviews. Written by us, not quoted from reviewers.

    The guide

    5 mentions

    Travelers single out the guide as the reason the experience works.

    Knowledge and storytelling

    2 mentions

    Reviewers describe the commentary as informative rather than scripted.

    Photo opportunities

    2 mentions

    The views and photo stops come up again and again.

    Good for families

    2 mentions

    Reviewers traveling with kids report it landed well with their group.

    Traveler reviews

    243 verified traveler reviews for Private Day Tours in London. Ratings and reviews provided by Viator and Tripadvisor.

    5 star
    209
    4 star
    7
    3 star
    3
    2 star
    7
    1 star
    17
    Sort
    Scott_H · September 2026

    Amazing

    We didn’t think it was possible for anyone to be worthy of all these 5-star reviews, but then we met Ollie. She was GREAT. She took us to all the places we wanted to see, the places she knew we needed to see, and some places we never could have known about (but loved). This tour is absolutely worth 5 stars. We highly recommend it!

    via Viator

    Richarf_L · September 2026

    Ollie good time

    My family in the US Ollie was awesome. Did all we wanted to do and then some. Very good driver! Thank you

    via Viator

    Debbie_S · September 2026

    Great day in London

    Wonderful day touring London. Ollie was fantastic and personable. She really knew London and the perfect places to stop and see!

    via Viator

    Theresa_I · September 2026

    Ollie is the best!

    Ollie was a great tour guide. My family and I had a wonderful time touring all over London. We opted for the driving tour because I was traveling with elderly family members with mobility difficulties. Ollie was so nice and accommodating. She was considerate and catered to our needs. She took us to all the places on our wish list as well as some awesome recommendations of her own. Ollie knows the ins and outs of London and found the best parking places so that we did not need to walk far and would go back to get the car to pick us up even closer. The lunch that was included on the tour was great with lots of options. The photos she took for us were professional. She made us feel so special and we will go home with lots of happy memories of Ollie and London. Thank you so much Ollie!

    via Viator

    Leon_M · August 2026

    Great day in London!

    Absolutely fantastic time seeing London with Ollie. We hit all the big sights as well as some hidden gems we would never have found on our own. She was also so accommodating for my 83 year old mother who wasn’t up for some of the walking. Highly recommend this tour!

    via Viator

    Good to know

    Duration
    5 hours
    Free cancellation
    Up to 24h before
    Minimum age to book
    All ages
    Availability
    Bookable today
    Runs on
    Every day
    Price range
    $203 to $349
    Hotel pickup
    Available for selected locations
    Booked in 30 days
    85
    Verdict
    Strongly Recommended

    Who runs this experience

    Operated by IHeartLondonTours, who run 10 experiences we rank across 2 cities, with an average Outty Ranking of 56.8.

    See everything IHeartLondonTours runs

    Why this scores 73

    The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

    Traveler sentiment (30% weight)72
    Review evidence (18% weight)73
    Booking momentum (14% weight)68
    Value for money (12% weight)77
    Listing quality (10% weight)85
    Local standing (8% weight)43
    Booking flexibility (8% weight)100

    Private Day Tours in London: questions travelers ask

    Practical detail on this experience, plus the wider planning questions for London.

    How much does Private Day Tours in London cost?

    +

    Prices start at $203 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in London usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

    How long does Private Day Tours in London take?

    +

    Plan for about 5 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in London is not rushed.

    Is Private Day Tours in London worth it?

    +

    It holds an Outty Ranking of 73 out of 100, which we label "Strongly Recommended". That score blends traveler sentiment (4.6/5 across 243 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in London, and how flexible the cancellation terms are.

    Can I cancel or reschedule Private Day Tours in London?

    +

    Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

    Is Private Day Tours in London suitable for kids and families?

    +

    Yes, all ages are welcome. Families should still weigh the 5-hour running time, and strollers are easier on the earlier, quieter departures.

    How far in advance should I book Private Day Tours in London?

    +

    Around 85 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in London can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

    What should I bring or wear?

    +

    Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in London and add a light layer if any part of the 5-hour experience runs outdoors or after sunset.

    Where does Private Day Tours in London start and how do I get there?

    +

    The exact meeting point and directions are on your voucher once you book, and they sit in central London within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

    What are the best things to do in London?

    +

    London's best attractions split cleanly: the museums are free and need no booking, so the paid market is about views, theatre and getting out of the city for a day. That makes value scoring unusually important here, and the Outty Ranking penalises anything charging premium prices for access you could get for nothing. On Outty we rank every London experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Great British Rock and Roll Walking Tour, Soho Music & Historic Pubs Tour, London Small Group Tour of Historical Pubs. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

    When is the best time to visit London?

    +

    May to September for long evenings, December for the Christmas markets. Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

    How many days do you need in London?

    +

    Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

    Do I book through Outty or through the operator?

    +

    Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

    What is included in Private Day Tours in London?

    +

    Included: Lunch; and Tea and coffee. Always check the voucher for the final list before you travel.

    Does Private Day Tours in London include hotel pickup?

    +

    Yes, pickup is offered, or you can meet at the start point instead from 1162 listed pickup locations in and around London. Be ready about 10 minutes before the start time. You can also enter a custom pickup address when booking.

    What languages is Private Day Tours in London offered in?

    +

    It is offered in German, Russian, English, Italian, French and Spanish. Pick your language when choosing a date and time, as not every departure runs in every language.

    Will I get instant confirmation and a mobile ticket for Private Day Tours in London?

    +

    Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.

    Is Private Day Tours in London wheelchair or stroller accessible?

    +

    The operator notes: Not recommended for pregnant travelers. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.

    What happens to Private Day Tours in London if the weather is bad?

    +

    It generally runs rain or shine, so dress for the forecast in London. Standard cancellation terms apply: free cancellation up to 24 hours before the start.

    What do travelers say about Private Day Tours in London?

    +

    Across 243 reviews averaging 4.6 out of 5, recurring themes include the guide, knowledge and storytelling, photo opportunities. Travelers single out the guide as the reason the experience works.

    What booking options are available for Private Day Tours in London?

    +

    There are 4 options to choose from, including Private Day Tour English, Spanish Private Day Tour, Private Day Driving Tour, PDT - FD. Prices and start times differ by option, so compare them on the booking screen.

    Ready to lock in your spot?

    Pick a date, choose your group, and see the exact price for Private Day Tours in London.

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