Museum of Illusions London - Reimagine Reality in London
London, United Kingdom

Museum of Illusions London - Reimagine Reality

Outty Ranking 67 4.8 · 20 traveler reviews1.5 hoursFrom $24

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September 2026

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Adults

Age 13 and over

2

Children

Age 12 and under

0

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From, per person$24
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Outty Ranking

67/100

Solid Choice. Our proprietary evaluation. How we score

Traveler rating

4.8/5

Based on 20 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is Museum of Illusions London - Reimagine Reality worth booking?

Museum of Illusions London - Reimagine Reality is a 1.5-hour experience in London, United Kingdom, from $24 per person. It scores 67 out of 100 on the Outty Ranking, which we label “Solid Choice, based on a 4.8/5 rating across 20 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
67 / 100
Rating
4.8/5 (20)
Duration
1.5 hours
From
$24 per person

Mind bending illusions that trick your brain and challenge your senses. Great for anyone who's curious but loves to find out more. Your Illusion Experts are on hand around the museum to explain the science and help you

What you get

    About this experience

    Mind bending illusions that trick your brain and challenge your senses. Great for anyone who's curious but loves to find out more. Your Illusion Experts are on hand around the museum to explain the science and help you capture that perfect photo moment.

    What's included

    Included

    • Admission fees

    What you'll see and do

    1. Museum Of Illusions London

      Experience the impossible at Museum of Illusions in the center of London. The city’s most playful and surprising experience for all ages, where nothing is what it seems. Walk up the walls of No 10 Downing Street in gravity defying rooms, shrink or grow in impossible spaces, challenge your balance in the Vortex Tunnel, and explore holograms, mind bending installations, and puzzles that twist your perception. The fun photo opportunities allows you to capture yourself floating, splitting in half, hanging from the ceiling, or multiplied into a room of clones. The photos look like magic, but the science behind them is real. All illusions are based on psychology and perception, so you don’t just experience the trick, you understand how your brain falls for it. Perfect for families, playful dates, curious friends, and anyone who loves a surprise. There’s no age limit on curiosity. The museum is open year-round, and designed for anyone who wants to laugh, learn, and experience the impossible.

      Admission included

    Where it starts and ends

    Meeting point

    Museum Of Illusions London

    17 Tottenham Court Road, London, W1D 1BG, United Kingdom

    Hotel pickup

    No pickup: everyone meets at the start point.

    Ends at

    Museum Of Illusions London · 17 Tottenham Court Road, London, W1D 1BG, United Kingdom

    Before you book

    Cancellation
    For a full refund, cancel at least 24 hours before the scheduled departure time.
    Ticket
    Mobile Only
    Runs on
    Every day
    Group size
    Up to 15 travelers per booking
    Operated by
    Museum of Illusions London

    Know before you go

    • Wheelchair accessible
    • Infants and small children can ride in a pram or stroller
    • Service animals allowed
    • Public transportation options are available nearby
    • Transportation options are wheelchair accessible
    • Suitable for all physical fitness levels

    Photos

    Museum of Illusions London - Reimagine Reality in London, photo 2Museum of Illusions London - Reimagine Reality in London, photo 3Museum of Illusions London - Reimagine Reality in London, photo 4Museum of Illusions London - Reimagine Reality in London, photo 5Museum of Illusions London - Reimagine Reality in London, photo 6Museum of Illusions London - Reimagine Reality in London, photo 7

    What travelers are saying

    Outty’s summary of the themes that recur across 25 traveler reviews. Written by us, not quoted from reviewers.

    Photo opportunities

    4 mentions

    The views and photo stops come up again and again.

    Good for families

    3 mentions

    Reviewers traveling with kids report it landed well with their group.

    Traveler reviews

    25 verified traveler reviews for Museum of Illusions London - Reimagine Reality. Ratings and reviews provided by Viator and Tripadvisor.

    5 star
    21
    4 star
    1
    3 star
    3
    2 star
    0
    1 star
    0
    Sort
    SimonMLincoln · August 2026

    Disappointing experience

    Generally disappointing. Too many people let in at once, long queues for each exhibit. Need more staff inside to Marshall people through. Could not get to see or do all the exhibits.

    via Tripadvisor

    Rachelle_B · August 2026

    It was really great fun...

    It was really great fun and interesting. The kids loved it. If they have an inquisitive mind, even better. Definitely worth a trip

    via Viator

    carolynwZ7997WL · August 2026

    London illusions

    We had a great time spent over an hour and a half seeing different illusions

    via Tripadvisor

    clarelF1834BI · August 2026

    Great fun to be had by all

    Had a great time walking around the museum. A great place to suit all ages. Tryin was wonderful and very helpful. Xx

    via Tripadvisor

    P5925COjoc · August 2026

    Fun hour out

    Fab, fun experience with teenage kids. Just a little pricey for what took only just over an hour. Helpful and friendly guide Tryin who made sure we got best photos

    via Tripadvisor

    Good to know

    Duration
    1.5 hours
    Free cancellation
    Up to 24h before
    Minimum age to book
    All ages
    Availability
    Bookable today
    Runs on
    Every day
    Price range
    $24 to $29
    Hotel pickup
    No pickup, meet at start point
    Booked in 30 days
    7
    Verdict
    Solid Choice

    Why this scores 67

    The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

    Traveler sentiment (30% weight)81
    Review evidence (18% weight)40
    Booking momentum (14% weight)32
    Value for money (12% weight)100
    Listing quality (10% weight)63
    Local standing (8% weight)58
    Booking flexibility (8% weight)100

    Museum of Illusions London - Reimagine Reality: questions travelers ask

    Practical detail on this experience, plus the wider planning questions for London.

    How much does Museum of Illusions London - Reimagine Reality cost?

    +

    Prices start at $24 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in London usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

    How long does Museum of Illusions London - Reimagine Reality take?

    +

    Plan for about 1.5 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in London is not rushed.

    Is Museum of Illusions London - Reimagine Reality worth it?

    +

    It holds an Outty Ranking of 67 out of 100, which we label "Solid Choice". That score blends traveler sentiment (4.8/5 across 20 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in London, and how flexible the cancellation terms are.

    Can I cancel or reschedule Museum of Illusions London - Reimagine Reality?

    +

    Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

    Is Museum of Illusions London - Reimagine Reality suitable for kids and families?

    +

    Yes, all ages are welcome. Families should still weigh the 1.5-hour running time, and strollers are easier on the earlier, quieter departures.

    How far in advance should I book Museum of Illusions London - Reimagine Reality?

    +

    Around 7 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in London can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

    What should I bring or wear?

    +

    Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in London and add a light layer if any part of the 1.5-hour experience runs outdoors or after sunset.

    Where does Museum of Illusions London - Reimagine Reality start and how do I get there?

    +

    The exact meeting point and directions are on your voucher once you book, and they sit in central London within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

    What are the best things to do in London?

    +

    London's best attractions split cleanly: the museums are free and need no booking, so the paid market is about views, theatre and getting out of the city for a day. That makes value scoring unusually important here, and the Outty Ranking penalises anything charging premium prices for access you could get for nothing. On Outty we rank every London experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Soho Music & Historic Pubs Tour, London Small Group Tour of Historical Pubs, The Great British Rock and Roll Walking Tour. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

    When is the best time to visit London?

    +

    May to September for long evenings, December for the Christmas markets. Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

    How many days do you need in London?

    +

    Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

    Do I book through Outty or through the operator?

    +

    Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

    Ready to lock in your spot?

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