
Museum of Illusions London - Reimagine Reality
Traveler rating
4.7/5
Based on 76 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Museum of Illusions London - Reimagine Reality worth booking?
Museum of Illusions London - Reimagine Reality is a 1.5-hour experience in London, United Kingdom, from $39 per person. It scores 72 out of 100 on the Outty Ranking, which we label “Strongly Recommended”, based on a 4.7/5 rating across 76 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 72 / 100
- Rating
- 4.7/5 (76)
- Duration
- 1.5 hours
- From
- $39 per person
Mind bending illusions that trick your brain and challenge your senses. Great for anyone who's curious but loves to find out more. Your Illusion Experts are on hand around the museum to explain the science and help you capture that perfect photo moment.
What you get
About this experience
Mind bending illusions that trick your brain and challenge your senses. Great for anyone who's curious but loves to find out more. Your Illusion Experts are on hand around the museum to explain the science and help you capture that perfect photo moment.
What's included
Included
- Admission fees
What you'll see and do
Museum Of Illusions London
Experience the impossible at Museum of Illusions in the center of London. The city’s most playful and surprising experience for all ages, where nothing is what it seems. Walk up the walls of No 10 Downing Street in gravity defying rooms, shrink or grow in impossible spaces, challenge your balance in the Vortex Tunnel, and explore holograms, mind bending installations, and puzzles that twist your perception. The fun photo opportunities allows you to capture yourself floating, splitting in half, hanging from the ceiling, or multiplied into a room of clones. The photos look like magic, but the science behind them is real. All illusions are based on psychology and perception, so you don’t just experience the trick, you understand how your brain falls for it. Perfect for families, playful dates, curious friends, and anyone who loves a surprise. There’s no age limit on curiosity. The museum is open year-round, and designed for anyone who wants to laugh, learn, and experience the impossible.
Admission included
Where it starts and ends
Meeting point
Museum Of Illusions London
17 Tottenham Court Road, London, W1D 1BG, United Kingdom
Hotel pickup
No pickup: everyone meets at the start point.
Ends at
Museum Of Illusions London · 17 Tottenham Court Road, London, W1D 1BG, United Kingdom
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 15 travelers per booking
- Operated by
- Museum of Illusions London
Know before you go
- Wheelchair accessible
- Infants and small children can ride in a pram or stroller
- Service animals allowed
- Public transportation options are available nearby
- Transportation options are wheelchair accessible
- Suitable for all physical fitness levels
Photos






What travelers are saying
Outty’s summary of the themes that recur across 74 traveler reviews. Written by us, not quoted from reviewers.
Photo opportunities
8 mentionsThe views and photo stops come up again and again.
Traveler reviews
74 verified traveler reviews for Museum of Illusions London - Reimagine Reality. Ratings and reviews provided by Viator and Tripadvisor.
Cool
It was pretty cool for a lazy Sunday afternoon. Some of the illuminations are great. Mo was fantastic and super helpful with explaining them and taking photos for us. Was good fun
Response from the operator: Thank you for your 5-star review. We are delighted to hear you found the museum to be a cool destination for a lazy Sunday afternoon. We hope to welcome you back to the Museum of Illusions in the future.
via Tripadvisor
Mind bending experience
Amazing experience. The staff were very friendly and helpful. Yash and Krishma went above and beyond so we got some amazing pictures and memories thanks to their help. Not very crowded on the day so we had plenty of time with each exhibit. Would definitely recommend.
Response from the operator: Thank you for your 5-star review. We are proud of our polite and friendly team and hope to welcome you back to the Museum of Illusions in the future.
via Tripadvisor
Great day out!
Great fun for any age! The illusions are mind blowing and the photo ones are hilarious! Krishma was so helpful getting us in the right positions for the pics! Thankyou!
Response from the operator: Thank you for your 5-star review. We are proud of our polite and friendly team and Krishma is a great photographer. We hope to welcome you back to the Museum of Illusions in the future.
via Tripadvisor
A delightful visit for children and adults
The experience is very well designed. It is simple to follow, and the amount of information is right: informative and interesting without being too much to read. I was also impressed that some areas include instructions and ideas for taking photos, which I found very helpful. I especially appreciated the break between the two sections. After all the stimulation of the first part, it gave the young boy I was with time to relax and recharge, so he could fully enjoy the second part too. The staff really stand out. Everyone was kind and patient, explaining how to take good photos and even taking some for us. Yash was lovely, and I'm sorry I didn't catch everyone's name. The staff member at the entrance paid real attention to the young boy I was with and made him feel special. As an adult, I found it genuinely interesting too. I would recommend it for all ages.
Response from the operator: Thank you for your wonderful review. We are delighted to hear that you both found something to enjoy at every stage of your visit. It's especially lovely to hear your kind words about our team. Thank you for your recommendation and we hope to welcome you back to the Museum of Illusions again soon.
via Tripadvisor
Highly recommended
Excellent visit - lots of fun. Great staff on hand to explain and take photos. Yash and Reese were very helpful.
Response from the operator: Thank you for your five-star review. We're delighted that you enjoyed the experience and that our team were available to ensure you left with some great pics. We look forward to seeing you again at the Museum of Illusions London.
via Tripadvisor
Good to know
- Duration
- 1.5 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Hotel pickup
- No pickup, meet at start point
- Booked in 30 days
- 27
- Verdict
- Strongly Recommended
Why this scores 72
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Museum of Illusions London - Reimagine Reality: questions travelers ask
Practical detail on this experience, plus the wider planning questions for London.
How much does Museum of Illusions London - Reimagine Reality cost?
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Prices start at $39 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in London usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Museum of Illusions London - Reimagine Reality take?
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Plan for about 1.5 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in London is not rushed.
Is Museum of Illusions London - Reimagine Reality worth it?
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It holds an Outty Ranking of 72 out of 100, which we label "Strongly Recommended". That score blends traveler sentiment (4.7/5 across 76 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in London, and how flexible the cancellation terms are.
Can I cancel or reschedule Museum of Illusions London - Reimagine Reality?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Museum of Illusions London - Reimagine Reality suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 1.5-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Museum of Illusions London - Reimagine Reality?
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Around 27 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in London can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in London and add a light layer if any part of the 1.5-hour experience runs outdoors or after sunset.
Where does Museum of Illusions London - Reimagine Reality start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central London within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in London?
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London's best attractions split cleanly: the museums are free and need no booking, so the paid market is about views, theatre and getting out of the city for a day. That makes value scoring unusually important here, and the Outty Ranking penalises anything charging premium prices for access you could get for nothing. On Outty we rank every London experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Great British Rock and Roll Walking Tour, Soho Music & Historic Pubs Tour, London Small Group Tour of Historical Pubs. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit London?
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May to September for long evenings, December for the Christmas markets. Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in London?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
What is included in Museum of Illusions London - Reimagine Reality?
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Included: Admission fees. Always check the voucher for the final list before you travel.
Where is the meeting point for Museum of Illusions London - Reimagine Reality?
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The experience starts at Museum Of Illusions London, 17 Tottenham Court Road, London, W1D 1BG, United Kingdom. Hotel pickup is not included, so plan your own transport and arrive 15 minutes early.
Will I get instant confirmation and a mobile ticket for Museum of Illusions London - Reimagine Reality?
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Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.
Is Museum of Illusions London - Reimagine Reality wheelchair or stroller accessible?
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The operator notes: Wheelchair accessible; Infants and small children can ride in a pram or stroller; and Transportation options are wheelchair accessible. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.
What happens to Museum of Illusions London - Reimagine Reality if the weather is bad?
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It generally runs rain or shine, so dress for the forecast in London. Standard cancellation terms apply: free cancellation up to 24 hours before the start.
What do travelers say about Museum of Illusions London - Reimagine Reality?
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Across 76 reviews averaging 4.7 out of 5, recurring themes include photo opportunities. The views and photo stops come up again and again.
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