
Museum of Illusions London - Reimagine Reality
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September 2026
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Who is going?
Adults
Age 13 and over
Children
Age 12 and under
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Free cancellation up to 24 hours before. Same price on Viator, Outty earns a commission.
Traveler rating
4.8/5
Based on 20 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Museum of Illusions London - Reimagine Reality worth booking?
Museum of Illusions London - Reimagine Reality is a 1.5-hour experience in London, United Kingdom, from $24 per person. It scores 67 out of 100 on the Outty Ranking, which we label “Solid Choice”, based on a 4.8/5 rating across 20 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 67 / 100
- Rating
- 4.8/5 (20)
- Duration
- 1.5 hours
- From
- $24 per person
Mind bending illusions that trick your brain and challenge your senses. Great for anyone who's curious but loves to find out more. Your Illusion Experts are on hand around the museum to explain the science and help you
What you get
About this experience
Mind bending illusions that trick your brain and challenge your senses. Great for anyone who's curious but loves to find out more. Your Illusion Experts are on hand around the museum to explain the science and help you capture that perfect photo moment.
What's included
Included
- Admission fees
What you'll see and do
Museum Of Illusions London
Experience the impossible at Museum of Illusions in the center of London. The city’s most playful and surprising experience for all ages, where nothing is what it seems. Walk up the walls of No 10 Downing Street in gravity defying rooms, shrink or grow in impossible spaces, challenge your balance in the Vortex Tunnel, and explore holograms, mind bending installations, and puzzles that twist your perception. The fun photo opportunities allows you to capture yourself floating, splitting in half, hanging from the ceiling, or multiplied into a room of clones. The photos look like magic, but the science behind them is real. All illusions are based on psychology and perception, so you don’t just experience the trick, you understand how your brain falls for it. Perfect for families, playful dates, curious friends, and anyone who loves a surprise. There’s no age limit on curiosity. The museum is open year-round, and designed for anyone who wants to laugh, learn, and experience the impossible.
Admission included
Where it starts and ends
Meeting point
Museum Of Illusions London
17 Tottenham Court Road, London, W1D 1BG, United Kingdom
Hotel pickup
No pickup: everyone meets at the start point.
Ends at
Museum Of Illusions London · 17 Tottenham Court Road, London, W1D 1BG, United Kingdom
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 15 travelers per booking
- Operated by
- Museum of Illusions London
Know before you go
- Wheelchair accessible
- Infants and small children can ride in a pram or stroller
- Service animals allowed
- Public transportation options are available nearby
- Transportation options are wheelchair accessible
- Suitable for all physical fitness levels
Photos






What travelers are saying
Outty’s summary of the themes that recur across 25 traveler reviews. Written by us, not quoted from reviewers.
Photo opportunities
4 mentionsThe views and photo stops come up again and again.
Good for families
3 mentionsReviewers traveling with kids report it landed well with their group.
Traveler reviews
25 verified traveler reviews for Museum of Illusions London - Reimagine Reality. Ratings and reviews provided by Viator and Tripadvisor.
Disappointing experience
Generally disappointing. Too many people let in at once, long queues for each exhibit. Need more staff inside to Marshall people through. Could not get to see or do all the exhibits.
via Tripadvisor
It was really great fun...
It was really great fun and interesting. The kids loved it. If they have an inquisitive mind, even better. Definitely worth a trip
via Viator
London illusions
We had a great time spent over an hour and a half seeing different illusions
via Tripadvisor
Great fun to be had by all
Had a great time walking around the museum. A great place to suit all ages. Tryin was wonderful and very helpful. Xx
via Tripadvisor
Fun hour out
Fab, fun experience with teenage kids. Just a little pricey for what took only just over an hour. Helpful and friendly guide Tryin who made sure we got best photos
via Tripadvisor
Good to know
- Duration
- 1.5 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Price range
- $24 to $29
- Hotel pickup
- No pickup, meet at start point
- Booked in 30 days
- 7
- Verdict
- Solid Choice
Why this scores 67
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Museum of Illusions London - Reimagine Reality: questions travelers ask
Practical detail on this experience, plus the wider planning questions for London.
How much does Museum of Illusions London - Reimagine Reality cost?
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Prices start at $24 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in London usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Museum of Illusions London - Reimagine Reality take?
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Plan for about 1.5 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in London is not rushed.
Is Museum of Illusions London - Reimagine Reality worth it?
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It holds an Outty Ranking of 67 out of 100, which we label "Solid Choice". That score blends traveler sentiment (4.8/5 across 20 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in London, and how flexible the cancellation terms are.
Can I cancel or reschedule Museum of Illusions London - Reimagine Reality?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Museum of Illusions London - Reimagine Reality suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 1.5-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Museum of Illusions London - Reimagine Reality?
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Around 7 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in London can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in London and add a light layer if any part of the 1.5-hour experience runs outdoors or after sunset.
Where does Museum of Illusions London - Reimagine Reality start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central London within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in London?
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London's best attractions split cleanly: the museums are free and need no booking, so the paid market is about views, theatre and getting out of the city for a day. That makes value scoring unusually important here, and the Outty Ranking penalises anything charging premium prices for access you could get for nothing. On Outty we rank every London experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Soho Music & Historic Pubs Tour, London Small Group Tour of Historical Pubs, The Great British Rock and Roll Walking Tour. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit London?
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May to September for long evenings, December for the Christmas markets. Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in London?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
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