
Madeira East Island Tour with Rum Tasting
Traveler rating
5.0/5
Based on 6 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Madeira East Island Tour with Rum Tasting worth booking?
Madeira East Island Tour with Rum Tasting is a 8-hour experience in Funchal, Portugal, from $46 per person. It scores 67 out of 100 on the Outty Ranking, which we label “Solid Choice”, based on a 5/5 rating across 6 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 67 / 100
- Rating
- 5/5 (6)
- Duration
- 8 hours
- From
- $46 per person
This East Island Tour combines stunning landscapes, local culture, and authentic Madeira traditions. Along the way, you’ll visit iconic places such as Ribeiro Frio, Santana, and Ponta de São Lourenço, accompanied by an experienced local guide who will share insights about the island’s history and nature. During the tour, there will be small tastings of local products, including a sample of rum, coffee liqueur, and traditional Madeira biscuits (broas). Each stop is carefully selected to offer beautiful views, relaxed moments, and an authentic experience of Madeira’s east coast, all in a comfortable and enjoyable way. Pick-up details and exact time will be provided one day before the tour.
What you get
About this experience
This East Island Tour combines stunning landscapes, local culture, and authentic Madeira traditions. Along the way, you’ll visit iconic places such as Ribeiro Frio, Santana, and Ponta de São Lourenço, accompanied by an experienced local guide who will share insights about the island’s history and nature. During the tour, there will be small tastings of local products, including a sample of rum, coffee liqueur, and traditional Madeira biscuits (broas). Each stop is carefully selected to offer beautiful views, relaxed moments, and an authentic experience of Madeira’s east coast, all in a comfortable and enjoyable way. Pick-up details and exact time will be provided one day before the tour.
What's included
Included
- Alcoholic beverages
- Professional local driver/guide
Not included
- Meals
What you'll see and do
Pico do Arieiro
Pico do Areeiro is a peak located on the island of Madeira. At 1818 meters high, it is the third highest peak on the island, after Pico Ruivo (1861 m) and Pico das Torres (1851 m).
30 minutes here
Ribeiro Frio
In Ribeiro Frio, visitors will explore one of Madeira's most emblematic locations, known for its lush green landscapes and famous trout hatchery. During the visit, they can admire the beauty of the Laurissilva forests, walk along short, scenic trails, observe the trout in the hatcheries, and learn about the local flora and fauna from the guide. It's a perfect stop for photos, connecting with nature, and a relaxing experience before continuing to discover the island's east coast.
30 minutes here
Miradouro do guindaste
At the Guindaste viewpoint, visitors will be rewarded with spectacular views of Madeira's east coast. This panoramic spot offers a unique perspective on the ocean, the dramatic cliffs, and the small villages scattered along the hillside. It's the ideal place to take stunning photos, appreciate the grandeur of the landscape, and enjoy a moment of tranquility amidst nature.
15 minutes here
Santana
In Santana, visitors will have the opportunity to see the famous traditional houses with thatched roofs, icons of Madeiran culture. In addition to exploring the charming village and learning about local history, participants can enjoy a tasting of typical Madeiran liqueurs, appreciating the authentic flavors of the island. It's an experience that combines culture, tradition, and gastronomy in a single tour.
90 minutes here
Porto da Cruz
In Porto da Cruz, visitors will explore this charming coastal village and have the opportunity to visit Engenho Velho, a historic cachaça production site. During the visit, they can learn about the traditional rum-making process and enjoy a tasting of artisanal rums, appreciating the authentic flavors of Madeira. Furthermore, they can admire the beauty of the coastline and the surrounding natural landscape, making the cultural and sensory experience complete.
30 minutes here
Ponta de Sao Lourenco
At Ponta de São Lourenço, visitors will discover the unique and arid landscape of this eastern tip of Madeira, with dramatic cliffs and panoramic views of the Atlantic Ocean. During their visit, they can walk along short coastal trails, admire impressive rock formations, and capture breathtaking photos. This is a perfect place to appreciate nature in its wildest form and experience the unparalleled beauty of the island's coastline.
30 minutes here
Where it starts and ends
Hotel pickup
Pickup is included for all travelers. Pickup begins about 60 minutes before departure.
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- pt, en
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 15 travelers per booking
- Operated by
- PF Private Tours
Know before you go
- Infants and small children can ride in a pram or stroller
- Specialized infant seats are available
- Not recommended for travelers with spinal injuries
- Suitable for all physical fitness levels
Photos






What travelers are saying
Outty’s summary of the themes that recur across 6 traveler reviews. Written by us, not quoted from reviewers.
The guide
4 mentionsTravelers single out the guide as the reason the experience works.
Good for families
3 mentionsReviewers traveling with kids report it landed well with their group.
Knowledge and storytelling
2 mentionsReviewers describe the commentary as informative rather than scripted.
Value for money
2 mentionsTravelers feel they got more than they paid for.
Organization
2 mentionsPickup, timing, and logistics are described as running smoothly.
Food and drink
2 mentionsThe tastings and food stops are a highlight for most reviewers.
Traveler reviews
6 verified traveler reviews for Madeira East Island Tour with Rum Tasting. Ratings and reviews provided by Viator and Tripadvisor.
Great tour, great value
Really good experience really recommend it. Our tour guide was Sam, who was great! The tour only included my family and a couple, so its not too many people which is always a good thing.
Response from the operator: Thank you so much for your lovely review! We’re delighted you enjoyed the experience and had a great time with Sam. We really appreciate the recommendation and hope to welcome you back soon!
via Viator
Great Personal East Tour…
One of the few Tour operators that collect from Machico. This tour was Great Value for money and even better with the added personal touches of Miguel providing a VIP unique look at Santana family life away from normal tourist sites..
Response from the operator: Thank you so much for your wonderful review! We're delighted to hear you enjoyed the tour and Miguel's personal touch, making your experience even more special. We truly appreciate your kind words and hope to welcome you back to Madeira soon!
via Tripadvisor
Excellent day trip with a...
Excellent day trip with a very nice guide, spectacular sights and a delcious lunch offered by our guide. All together 5 tourists in the group, which was just enough.
Response from the operator: Thank you for your kind review! We're glad you enjoyed the tour, the beautiful sights, and the lunch. We're also happy the small group size made the experience even more enjoyable. Hope to see you again soon!
via Viator
Wonderful views
Gives you a great perspective of the east part of the island. Weather was not great but Sam our guide did his best to still provide us with great views and lots of information about the island.
Response from the operator: Thank you for your lovely review! We're happy you still had a great experience exploring the east side of the island, even with the weather not at its best. Sam will be delighted to hear your feedback! We hope to see you again soon for more amazing views, hopefully with sunshine next time.
via Viator
Great experience!!
We didn't know what to expect in this East of Madeira tour as West seems to be favoured by other online reviews. But surprisingly, we enjoyed this tour as much as the west and even a bit more. This is because this tour has the lovely vibe, we got to visit a lot of beautiful places, highlights were having a shot of spiced coffee and meeting Manuel and his mother in their original Santana cottage hut and the Rum House tour with rum and biscuit tasting. Also because of these: Tour company: very efficient. Received a confirmation e-mail soon after we booked detailing everything we need to know and replied to our queries with efficiency and prompt. Transporation we used was a small van that is fresh, comfortable and airconditioned. Driver/guide : Samuel, our driver/guide, is very knowledgeable and passionate gentleman, taking good care of all his guests especially me as I have motion sickness. He drove ever so smoothly and was checking in on me to see if I was alright. It was like touring with family, even better! Loved Samuel and this tour company, thank you! Highly recommended.
Response from the operator: Thank you so much for your beautiful and detailed review! We’re truly happy to hear that you enjoyed the East Side tour even more than expected and that the special moments in Santana and the Rum House made it memorable for you. Experiences like meeting local families and tasting traditional flavours are exactly what we love to share with our guests. Your kind words about our communication, the van, and especially Samuel mean a lot to us. He will be very touched to know he helped make your day comfortable and enjoyable, taking care of our guests like family is what we always aim for. Thank you again for recommending us, and we hope to welcome you back to Madeira someday for another adventure!
via Viator
Good to know
- Duration
- 8 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Hotel pickup
- Included for all travelers
- Booked in 30 days
- 2
- Verdict
- Solid Choice
Who runs this experience
Operated by PF Private Tours, who run 3 experiences we rank across 1 city, with an average Outty Ranking of 63.4.
See everything PF Private Tours runsWhy this scores 67
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Madeira East Island Tour with Rum Tasting: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Funchal.
How much does Madeira East Island Tour with Rum Tasting cost?
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Prices start at $46 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Funchal usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Madeira East Island Tour with Rum Tasting take?
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Plan for about 8 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Funchal is not rushed.
Is Madeira East Island Tour with Rum Tasting worth it?
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It holds an Outty Ranking of 67 out of 100, which we label "Solid Choice". That score blends traveler sentiment (5/5 across 6 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable most popular in Funchal, and how flexible the cancellation terms are.
Can I cancel or reschedule Madeira East Island Tour with Rum Tasting?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Madeira East Island Tour with Rum Tasting suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 8-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Madeira East Island Tour with Rum Tasting?
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Around 2 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Funchal can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Funchal and add a light layer if any part of the 8-hour experience runs outdoors or after sunset.
Where does Madeira East Island Tour with Rum Tasting start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Funchal within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Funchal?
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On Outty we rank every Funchal experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Jeep Tour Amazing West to Natural Pools -Full-Day, Porto Moniz, Seixal, Fanal Forest, Cliff Skywalk in Open Roof 4X4, Madeira 4x4 Jeep Safari : Porto Moniz, Lava Pools & Fanal Forest. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Funchal?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Funchal?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
What is included in Madeira East Island Tour with Rum Tasting?
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Included: Alcoholic beverages; and Professional local driver/guide. Not included: Meals. Always check the voucher for the final list before you travel.
Does Madeira East Island Tour with Rum Tasting include hotel pickup?
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Yes, pickup is offered for every traveler from 138 listed pickup locations in and around Funchal. Be ready about 60 minutes before the start time. You can also enter a custom pickup address when booking.
What languages is Madeira East Island Tour with Rum Tasting offered in?
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It is offered in Portuguese and English. Pick your language when choosing a date and time, as not every departure runs in every language.
Will I get instant confirmation and a mobile ticket for Madeira East Island Tour with Rum Tasting?
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Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.
Is Madeira East Island Tour with Rum Tasting wheelchair or stroller accessible?
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The operator notes: Infants and small children can ride in a pram or stroller; and Specialized infant seats are available. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.
What happens to Madeira East Island Tour with Rum Tasting if the weather is bad?
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This experience depends on good weather. If it is canceled because of poor weather, you are offered a different date or a full refund.
What do travelers say about Madeira East Island Tour with Rum Tasting?
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Across 6 reviews averaging 5.0 out of 5, recurring themes include the guide, good for families, knowledge and storytelling. Travelers single out the guide as the reason the experience works.
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