London Golden Pass: Multi-Attraction Access
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September 2026
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Adults
Age 13 and over
Children
Age 12 and under
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Non-refundable booking. Same price on Viator, Outty earns a commission.
Traveler rating
4.4/5
Based on 40 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is London Golden Pass: Multi-Attraction Access worth booking?
London Golden Pass: Multi-Attraction Access is a 24-hour experience in London, United Kingdom, from $39 per person. It scores 55 out of 100 on the Outty Ranking, which we label “Worth a Look”, based on a 4.4/5 rating across 40 reviews. This booking is non-refundable, so pick your date carefully. Same-day spots are currently showing.
- Outty Ranking
- 55 / 100
- Rating
- 4.4/5 (40)
- Duration
- 24 hours
- From
- $39 per person
Explore London’s top attractions with the Golden Pass, your all-in-one sightseeing ticket. Enjoy a 24 hour hop-on hop-off bus tour plus access to iconic attractions like the London Eye, Madame Tussauds, and SEA LIFE Lond
What you get
About this experience
Explore London’s top attractions with the Golden Pass, your all-in-one sightseeing ticket. Enjoy a 24 hour hop-on hop-off bus tour plus access to iconic attractions like the London Eye, Madame Tussauds, and SEA LIFE London. Choose from 1 to 5 attractions, save more compared to individual tickets. Flexible, convenient, and packed with value – the perfect way to experience London!
What's included
Included
- Hop-on Hop-off Bus Tour (included in all passes)
- Enjoy an audio guide on our sightseeing buses in 12 languages
- Enjoy savings across one convenient pass- perfect to make the most of a stay in London
- Entry to selected attractions
Not included
- Public transport, taxis & private transfers
- Entry to attractions except the ones selected
What you'll see and do
Every pass includes a Golden Tours Hop-on Hop-off Bus Tour. With over 60 stops across the city, you can easily hop on and off at major landmarks such as Big Ben, Buckingham Place, the Tower of London, and more. There are also stops near the city’s main attractions including Madame Tussauds London and the London Eye. Enjoy live commentary and multilingual audio guides as you soak in the spectacular sights.
480 minutes here · Admission included
London Eye
Experience one of London’s most iconic landmarks as you step on to the London Eye. Offering breathtaking views of London from high above the River Thames, see Big Ben towering above the Houses of Parliament and follow St. James Park as it sweeps down to Buckingham Palace. A trip around the London Eye lasts for approximately 30 minutes. Relax in one of the 32 high-tech glass capsules and enjoy the London skyline at your leisure.
30 minutes here · Admission included
Madame Tussauds London
Step into a world of Hollywood at Madame Tussauds London! Admire lifelike wax figures of your favourite celebrities as you walk down the red carpet. Strike a pose with the biggest superstars, actors, and athletes before joining the Marvel superheroes for a crime-fighting adventure! Don’t forget to bring your camera along for this memorable experience.
60 minutes here · Admission included
SEA LIFE London Aquarium
With thousands of marine species to discover at one of London’s most loved attractions, the SEA LIFE London Aquarium will not disappoint. Spread over three fascinating floors, you’ll get the chance to explore it all at your own leisure. As the home of Europe’s biggest collection of global marine life, discover the worlds’ oceans’ most exquisite species of creatures.
60 minutes here · Admission included
The London Dungeon
Teleport back to the past and learn about the dark past of London at the thrilling London Dungeon. Bringing 1,000 years of unsavoury London history to life, become immersed into the attraction packed full of lively real-life actors, vibrant sets and special effects! Learn about the infamous Gunpowder Plot and meet the infamous Jack the Ripper. Mon, Tue, Wed, Fri & Sun: 10am to 5pm (last entry) Thu: 11am to 5pm (last entry) Sat: 10am to 6pm (last entry) Address: London Dungeon, County Hall, Westminster Bridge Road, London SE1 7PB
60 minutes here · Admission included
Shrek's Adventure! London
An enchanting adventure for the whole family; experience this real-life fairytale as you take a fun trip to the land of Far Far Away. Encounter challenges, obstacles and loads of characters from the globally successful movies series, including Princess Fiona, Donkey and, of course, Shrek himself. Mon, Tue, Wed & Fri: 10am to 4pm (last tour) Thu: 11am to 4pm (last entry) Sat: 10am to 6pm (last entry) Sun: 10am to 5pm (last entry) Address: Riverside Building, County Hall, Westminster Bridge Rd, London SE1 7PB
90 minutes here · Admission included
London Zoo
Meet over 8,000 animals at London Zoo, from tigers and lions to gorillas and hippos. Learn about your favourite animals and take lots of photos - the perfect family day out. Daily: From 10am Address: Outer Cir, London NW1 4RY
60 minutes here · Admission included
Westminster Abbey
Step inside the magnificent venue of many Royal weddings and coronations. Admire the beautiful architecture of Westminster Abbey as you become immersed in its rich history. Monday - Friday: 9:30am to 3:30pm (last entry) Saturday: 9am to 3pm (last entry)
60 minutes here · Admission included
Tower of London
See the famous Crown Jewels at the infamous Tower of London. Steeped in thousands of years of history, explore inside the historic fortress. Tuesday - Saturday: 9am to 5:30 pm Sundays: 10am to 5:30 pm Mondays: 10am to 5:30 pm
60 minutes here · Admission included
Kensington Palace
Step inside Kensington Palace, a residence of the Royal Family since the 17th century. Discover its beautiful landscaped gardens before exploring the plush King and Queen’s State Apartments. Here, you can soak in exceptional architecture and costumes that the royal family have worn over the centuries. Wednesday to Sunday only: 10am - 6pm (Last entry at 5pm)
60 minutes here · Admission included
Enjoy an afternoon tea experience with a twist on a delightful London Afternoon Tea Bus! This gorgeous double decker offers beautiful views of London including the London Eye, Tower of London and St. Paul’s Cathedral - all while indulging in a delicious mix of sweet and savoury treats. Departure Point: Golden Tours Stop 1, Bulleid Way, London SW1W 9SR
90 minutes here · Admission included
See London from a new perspective with a 90-minute night tour. Sit on the upper deck and admire stunning views of the capital's landmarks illuminating the night sky. London Eye departure and return point: London Eye, Belvedere Road, Tourist Bus Stop, London SE1 7NA Look out for Jubilee Gardens on Belvedere Road, which is in front of the London Eye. Green Park departure and return point: Green Park Station, Piccadilly, Tourist Bus Stop, London W1J 9DZ
90 minutes here · Admission included
Where it starts and ends
Meeting point
London
Your pass will be available after purchase.
Hotel pickup
No pickup: everyone meets at the start point.
Ends at
Your pass will be available after purchase.
Options you can book
1 Day Bus + 1 Attraction
1 Day Bus Tour + 1 Attraction + Free Tastecard
1 Day Bus + 3 Attractions
1 Day Bus Tour + 3 Attractions + Free Tastecard
1 Day Bus + 2 Attractions
1 Day Bus Tour + 2 Attractions + Free Tastecard
24 Hours + 2 Attractions
24 Hours Bus Tour with Cruise + Walking Tours + 2 Attractions + Free Tastecard
24 Hours + 3 Attractions
24 Hours Bus Tour with Cruise + Walking Tours + 3 Attractions + Free Tastecard
24 Hours + 1 Attraction
24 Hours Bus Tour with Cruise + Walking Tours + 1 Attractions + Free Tastecard
Before you book
- Cancellation
- All sales are final. No refund is available for cancellations.
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 9 travelers per booking
- Operated by
- Golden Tours Gray Line London
Know before you go
- Infants are required to sit on an adult’s lap
- Specialized infant seats are available
- Public transportation options are available nearby
- Travelers should have at least a moderate level of physical fitness
- The Golden Pass is valid for 30 days.
- The London Hop-on Hop-off Bus Tour counts as one 'choice' when booking.
Photos
What travelers are saying
Outty’s summary of the themes that recur across 40 traveler reviews. Written by us, not quoted from reviewers.
The guide
6 mentionsTravelers single out the guide as the reason the experience works.
Knowledge and storytelling
6 mentionsReviewers describe the commentary as informative rather than scripted.
Value for money
2 mentionsTravelers feel they got more than they paid for.
Good for families
2 mentionsReviewers traveling with kids report it landed well with their group.
Traveler reviews
40 verified traveler reviews for London Golden Pass: Multi-Attraction Access. Ratings and reviews provided by Viator and Tripadvisor.
Beware of accessibility requirements
The pass for 5 attractions was good value for money & good that you were able to adjust booking if needed however, one thing I would like to point out is if anyone in your group has access needs ie a wheelchair user when booking attractions you also need to book a separate access space on the attractions actually website which we weren’t made aware of & resulted in us not being able to go to our first attraction as no access spots were available to book at time we had booked Madame Tussaud this was disappointing
Response from the operator: Thank you for sharing your experience and for bringing this important issue to our attention. We are genuinely sorry that the accessibility booking requirement was not made clear and that this resulted in you being unable to visit Madame Tussauds. We completely understand how disappointing and frustrating this must have been, especially when you had planned your day in advance. We truly appreciate you highlighting this with us and will review how we communicate accessibility requirements to help prevent this happening to other guests.
via Tripadvisor
Would recommend
Loved our bus tour with Emma. She was so knowledgeable and made it so fun. Makes such a difference with a live tour guide.
Response from the operator: Thank you for your wonderful review. We are delighted to hear you enjoyed your bus tour with Emma. Her knowledge and enthusiasm are what help make the experience so memorable, and we will be sure to share your kind words with her. We hope to welcome you back again soon.
via Tripadvisor
Great value for money package
We booked the Golden Pass with 1 experience, which included a 24 hour pass for the hop-on bus, a river cruise, 2 walking tours and entrance to 1 attraction (we chose Tower of London) overall the experience was great, booking was easy, they immediately send you a link to book your activities and down load the tickets. The bus was great, we saw parts of London we just would not have managed to on foot and the audio guide (and sometimes actual guide) was interesting and informative. The buses are really frequent with plenty of stops all over. The river cruise was a nice experience. Both the Royal walking tour and Jack the Ripper tour were fantastic (thanks Marc and Jim) and our day at the Tower of London was great, there is so much to see and explore there. I think the Golden Pass is a great package,good value for money, easy booking system and you can easily find many friendly and helpful Golden Tours staff dotted around the city if you need help.
Response from the operator: Thank you for your fantastic and detailed review! We’re delighted to hear that you enjoyed your Golden Pass experience and found it to be great value for money. It’s wonderful to know that you enjoyed the hop on hop off bus, river cruise, walking tours, and your visit to the Tower of London. We’ll be sure to share your kind words with Marc and Jim for making your walking tours so memorable. We’re also pleased that you found the booking process easy and our team helpful throughout your visit. We hope to welcome you back again soon for more London adventures!
via Tripadvisor
Classic tour with Emma
Got on the classic tour with Emma as our guide. We had 2 small children and she made sure we were all settled in and comfortable before the bus could set off. She was awesome - very knowledgeable, very energetic and very funny. Thank you Emma. Highly recommend this experience
Response from the operator: Thank you for your fantastic review! We are delighted to hear you enjoyed the Classic Tour and that Emma made your experience so enjoyable. It is wonderful to know that her knowledge, energy, and friendly approach helped make the journey comfortable for your family. We will be sure to share your kind words with Emma. We hope to welcome you on another tour soon!
via Tripadvisor
Emma - London Golden Tour Hop-on Hop-off blue bus tour
Emma is an excellent tour guide! A true Londoner & so knowledgeable about the city & its long & interesting history.
Response from the operator: Thank you for your wonderful review. We are delighted to hear Emma made your London tour enjoyable with her local knowledge and fascinating insights into the city’s history. We hope to welcome you on another Golden Tours experience soon.
via Tripadvisor
Good to know
- Duration
- 24 hours
- Free cancellation
- Non-refundable
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Price range
- $39 to $136
- Hotel pickup
- No pickup, meet at start point
- Booked in 30 days
- 14
- Verdict
- Worth a Look
Why this scores 55
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
London Golden Pass: Multi-Attraction Access: questions travelers ask
Practical detail on this experience, plus the wider planning questions for London.
How much does London Golden Pass: Multi-Attraction Access cost?
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Prices start at $39 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in London usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does London Golden Pass: Multi-Attraction Access take?
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Plan for about 24 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in London is not rushed.
Is London Golden Pass: Multi-Attraction Access worth it?
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It holds an Outty Ranking of 55 out of 100, which we label "Worth a Look". That score blends traveler sentiment (4.4/5 across 40 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable most popular in London, and how flexible the cancellation terms are.
Can I cancel or reschedule London Golden Pass: Multi-Attraction Access?
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No. This experience is sold on a non-refundable basis, so only book a date you are confident about. Similar experiences in the city do offer free cancellation if flexibility matters more than price.
Is London Golden Pass: Multi-Attraction Access suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 24-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book London Golden Pass: Multi-Attraction Access?
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Around 14 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in London can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in London and add a light layer if any part of the 24-hour experience runs outdoors or after sunset.
Where does London Golden Pass: Multi-Attraction Access start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central London within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in London?
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London's best attractions split cleanly: the museums are free and need no booking, so the paid market is about views, theatre and getting out of the city for a day. That makes value scoring unusually important here, and the Outty Ranking penalises anything charging premium prices for access you could get for nothing. On Outty we rank every London experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Soho Music & Historic Pubs Tour, London Small Group Tour of Historical Pubs, The Great British Rock and Roll Walking Tour. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit London?
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May to September for long evenings, December for the Christmas markets. Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in London?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
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