London Cocktail Tour - Soho in London
London, United Kingdom

London Cocktail Tour - Soho

Outty Ranking 61 5.0 · 12 traveler reviews3 hoursFrom $160

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September 2026

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Adults

Age 13 and over

2

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Age 12 and under

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From, per person$160
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Outty Ranking

61/100

Solid Choice. Our proprietary evaluation. How we score

Traveler rating

5.0/5

Based on 12 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is London Cocktail Tour - Soho worth booking?

London Cocktail Tour - Soho is a 3-hour experience in London, United Kingdom, from $160 per person. It scores 61 out of 100 on the Outty Ranking, which we label “Solid Choice, based on a 5/5 rating across 12 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
61 / 100
Rating
5/5 (12)
Duration
3 hours
From
$160 per person

You’ll be introduced to some of the most famous bars and bartenders in London, all while sipping their celebrated cocktails and having a great time. Hand-picked by Susan L. Schwartz, the award-winning host of Lush Life

What you get

    About this experience

    You’ll be introduced to some of the most famous bars and bartenders in London, all while sipping their celebrated cocktails and having a great time. Hand-picked by Susan L. Schwartz, the award-winning host of Lush Life podcast and known cocktail authority, these are a selection of the best in the industry. LONDON COCKTAIL TOURS INCLUDE: Cocktails iconic to each bar, made specifically for you Nibbles at each bar Entry into Soho’s most iconic cocktail bars Introductions to the bartenders making your cocktails Tour led by cocktail authorities History of each bar and cocktail Fun, Fun, Fun London Cocktail Tours occur only on weekdays. They begin at 5:15pm and are about 3 hours. There is a maximum of 6 people on each tour (including the guide!)

    What's included

    Included

    • Alcoholic beverages
    • Snacks

    What you'll see and do

    1. Soho

      You will be visiting four iconic bars in the Soho area of London.

      30 minutes here

    Where it starts and ends

    Meeting point

    London

    Please meet me outside at 5:15pm. I will be sporting my London Cocktail Tours Bag!

    Hotel pickup

    No pickup: everyone meets at the start point.

    Ends at

    Returns to the starting point

    Before you book

    Cancellation
    For a full refund, cancel at least 24 hours before the scheduled departure time.
    Languages
    en
    Ticket
    Mobile Only
    Runs on
    Mon, Tue, Wed
    Group size
    Up to 5 travelers per booking
    Operated by
    London Cocktail Tours

    Know before you go

    • Service animals allowed
    • Public transportation options are available nearby
    • Suitable for all physical fitness levels
    • No children are allowed.

    Photos

    London Cocktail Tour - Soho in London, photo 2London Cocktail Tour - Soho in London, photo 3London Cocktail Tour - Soho in London, photo 4London Cocktail Tour - Soho in London, photo 5London Cocktail Tour - Soho in London, photo 6London Cocktail Tour - Soho in London, photo 7

    What travelers are saying

    Outty’s summary of the themes that recur across 12 traveler reviews. Written by us, not quoted from reviewers.

    Knowledge and storytelling

    9 mentions

    Reviewers describe the commentary as informative rather than scripted.

    Food and drink

    4 mentions

    The tastings and food stops are a highlight for most reviewers.

    Traveler reviews

    12 verified traveler reviews for London Cocktail Tour - Soho. Ratings and reviews provided by Viator and Tripadvisor.

    5 star
    12
    4 star
    0
    3 star
    0
    2 star
    0
    1 star
    0
    Sort
    Nicole_F · July 2026

    Perfect introduction to London cocktail scene

    Perfect amount of local history with cocktail lure. Susan was incredibly knowledgeable and engaging.

    Response from the operator: Thank you! It was lovely to have you join us!

    via Viator

    Elizabeth_W · July 2026

    A great evening! Cheers!

    We had a fabulous tour through Soho with Susan who was as passionate about London as she was about cocktails!

    Response from the operator: Thank you! It was so great to have you all on the tour! S

    via Viator

    838scottk · December 2025

    London Cocktail Tour

    We met Susan at the first of 4 bars on the tour. She had everything set up at each bar. We had sample sizes of each bars signature cocktails and a snack. Susan had a small presentation at each stop explaining the drinks and history of the SoHo cocktail scene. It was an excellent tour which I highly recommend.

    Response from the operator: Thank you so much! It was lovely to meet you!

    via Tripadvisor

    Anny_A · November 2025

    Wonderful tour by Susan...

    Wonderful tour by Susan who was very knowledgeable on the history of cocktails. We had a great time walking the streets of soho in London and tasting delicious cocktails .

    Response from the operator: Thank you for joining. It was great to meet you! Susan

    via Viator

    gillescatteeuw1 · August 2024

    Memorable cocktails, inspiring curator!

    My wife and me thoroughly enjoyed this experience. Susan did a fantastic job keeping it intimate enough and selecting hidden gems in bustling Soho. Truly memorable flavours, great back stories!

    via Tripadvisor

    Good to know

    Duration
    3 hours
    Free cancellation
    Up to 24h before
    Minimum age to book
    All ages
    Availability
    Bookable today
    Runs on
    Mon, Tue, Wed
    Hotel pickup
    No pickup, meet at start point
    Booked in 30 days
    4
    Verdict
    Solid Choice

    Why this scores 61

    The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

    Traveler sentiment (30% weight)85
    Review evidence (18% weight)34
    Booking momentum (14% weight)25
    Value for money (12% weight)31
    Listing quality (10% weight)85
    Local standing (8% weight)66
    Booking flexibility (8% weight)100

    London Cocktail Tour - Soho: questions travelers ask

    Practical detail on this experience, plus the wider planning questions for London.

    How much does London Cocktail Tour - Soho cost?

    +

    Prices start at $160 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in London usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

    How long does London Cocktail Tour - Soho take?

    +

    Plan for about 3 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in London is not rushed.

    Is London Cocktail Tour - Soho worth it?

    +

    It holds an Outty Ranking of 61 out of 100, which we label "Solid Choice". That score blends traveler sentiment (5/5 across 12 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in London, and how flexible the cancellation terms are.

    Can I cancel or reschedule London Cocktail Tour - Soho?

    +

    Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

    Is London Cocktail Tour - Soho suitable for kids and families?

    +

    Yes, all ages are welcome. Families should still weigh the 3-hour running time, and strollers are easier on the earlier, quieter departures.

    How far in advance should I book London Cocktail Tour - Soho?

    +

    Around 4 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in London can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

    What should I bring or wear?

    +

    Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in London and add a light layer if any part of the 3-hour experience runs outdoors or after sunset.

    Where does London Cocktail Tour - Soho start and how do I get there?

    +

    The exact meeting point and directions are on your voucher once you book, and they sit in central London within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

    What are the best things to do in London?

    +

    London's best attractions split cleanly: the museums are free and need no booking, so the paid market is about views, theatre and getting out of the city for a day. That makes value scoring unusually important here, and the Outty Ranking penalises anything charging premium prices for access you could get for nothing. On Outty we rank every London experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Soho Music & Historic Pubs Tour, London Small Group Tour of Historical Pubs, The Great British Rock and Roll Walking Tour. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

    When is the best time to visit London?

    +

    May to September for long evenings, December for the Christmas markets. Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

    How many days do you need in London?

    +

    Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

    Do I book through Outty or through the operator?

    +

    Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

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