
London Best of the City Fully Customized Guided Private Tour
Traveler rating
4.9/5
Based on 173 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is London Best of the City Fully Customized Guided Private Tour worth booking?
London Best of the City Fully Customized Guided Private Tour is a 3-hour experience in London, United Kingdom, from $273 per person. It scores 74 out of 100 on the Outty Ranking, which we label “Strongly Recommended”, based on a 4.9/5 rating across 173 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 74 / 100
- Rating
- 4.9/5 (173)
- Duration
- 3 hours
- From
- $273 per person
If you want to look at 53 sites in one day, take a tourist bus or an all-day cab ride. They do a nice job of hauling you around. Now if you want to visit London for real, join this 5-star private tour. Half-day or full-day. Get the “Best of London”: authentic, knowledgeable, in-depth, and fully customized to your interests. Our guides are passionate and communicative. Our team cares that you fall in love with London. Mix & Match as you wish with this bespoke tour. Tourist highlights – Changing of the Guard, Big Ben, London Bridge etc. Kids’ London – Platform 9 ¾, Harry Potter, Paddington etc. The Royals -- Buckingham palace, Harry vs. William, and Camilla and Kate. The city beat -- Soho, the bowler hat, an atmospheric pub. We build a route around your interests. We meet at your hotel. Each stop is as quick, or as deep, as you wish. You will say: “I've seen the highlights. But I've also experienced London”. All for the same price as a day-long drive through London’s traffic.
What you get
About this experience
If you want to look at 53 sites in one day, take a tourist bus or an all-day cab ride. They do a nice job of hauling you around. Now if you want to visit London for real, join this 5-star private tour. Half-day or full-day. Get the “Best of London”: authentic, knowledgeable, in-depth, and fully customized to your interests. Our guides are passionate and communicative. Our team cares that you fall in love with London. Mix & Match as you wish with this bespoke tour. Tourist highlights – Changing of the Guard, Big Ben, London Bridge etc. Kids’ London – Platform 9 ¾, Harry Potter, Paddington etc. The Royals -- Buckingham palace, Harry vs. William, and Camilla and Kate. The city beat -- Soho, the bowler hat, an atmospheric pub. We build a route around your interests. We meet at your hotel. Each stop is as quick, or as deep, as you wish. You will say: “I've seen the highlights. But I've also experienced London”. All for the same price as a day-long drive through London’s traffic.
What's included
Included
- Certified touring of landmarks upon request (guide and landmark extra fees will apply)
- Private guide for the group
- London custom-built itinerary
- Learn about famous characters (Harry Potter, Paddington) and local figures (the Royals)
- See major landmarks (Buckingham palace, Big Ben) and famous areas (Camden Town, Soho)
Not included
- Landmark entrance tickets (extra cost, depends on the attraction)
- Public transports
- Food and drinks
- Private transportation (possible to add with an extra fee)
What you'll see and do
Changing of the Guard
A total must-see for your visit in London. But careful, the Changing of the Guard doesn't happen every day, talk to us first.
25 minutes here
Tower of London
Ultimate photo opp. You need to know the best spot. Fun times in London (entrance fee not included)
20 minutes here · Admission not included
Thames River
the most iconic views of London
45 minutes here
Westminster Abbey
Our kings marry here. We bid farewell to them when they pass. Another London must-do and photo opp. (entrance fee not included)
20 minutes here · Admission not included
Diana Memorial Playground
Pay your tribute. Princess Diana remains very dear to the hearts of the British.
10 minutes here
St. Paul's Cathedral
The masterpiece of Sir Christopher Wren, the symbol of London's rebirth after the Great Fire, and the great survivor of the air blitz during WWII
20 minutes here · Admission not included
Millennium Bridge
We'll take you along "Wobbly Bridge" for the bridge is famous "terminating vistas" - Saint Paul's cathedral on one side and tate Modern on the opposite side of the Tames River.
15 minutes here
Big Ben
Big Ben in all its glory - finally restored, after 5 long years of work, and 15 years of being out of order. And by the way, Big Ben is not the tower, it is the clock on that tower...We have facts for you to know!
20 minutes here · Admission not included
Covent Garden
Shops and market and street artists since the 1600's. My Fair Lady was a flower seller there once.
15 minutes here
London Eye
The most popular tourist attraction in the United Kingdom,even James Bond has ridden it. Now it is your turn.
120 minutes here · Admission not included
The View from The Shard
London's newest icon. You can experience its observation deck. Just press on 72.
20 minutes here
Trafalgar Square
Nelson's column, the celebration of the British Navy, the lions of Trafalgar Square and the British Museum. The Nazis had secret plans to steal Nelson's column to Berlin if they inveded England.
20 minutes here
Piccadilly Circus
When we take you there, we will explain all the behind the scene action taking place around you. We will even tell you what a Piccadill is. And why you want find any at Picadilly Circus.
45 minutes here
Where it starts and ends
Hotel pickup
Pickup is included for all travelers. Pickup begins about 5 minutes before departure.
Options you can book
Half-day tour
3.5h private customized tour Pickup included
Full-day tour
7h private customized tour Pickup included
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- en
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 12 travelers per booking
- Operated by
- Charing Cross Corporation - Discover Walks (USD)
Know before you go
- Public transportation options are available nearby
- Not recommended for travelers with spinal injuries
- Not recommended for travelers with poor cardiovascular health
- Suitable for all physical fitness levels
Photos






What travelers are saying
Outty’s summary of the themes that recur across 173 traveler reviews. Written by us, not quoted from reviewers.
Knowledge and storytelling
9 mentionsReviewers describe the commentary as informative rather than scripted.
The guide
5 mentionsTravelers single out the guide as the reason the experience works.
Traveler reviews
173 verified traveler reviews for London Best of the City Fully Customized Guided Private Tour. Ratings and reviews provided by Viator and Tripadvisor.
Private tour of London with Davey
Our tour guide, Davey, was excellent. He was very knowledgeable of the history of London and took us to places that we would have not seen otherwise. He was extremely accommodating and I would highly recommend him for a private tour.
via Viator
Wonderful tour
An absolutely wonderful tour of London. Dave’s, our tour guide was so knowledgeable about the history. However, he conversed with us to determine what our interests were and personalized the tour based on our interests. Great introduction to an incredible city!
via Viator
History Never Felt So Personal
Davy was an outstanding guide for our London tour — the kind of experience that goes well beyond just reciting facts and dates. He was clearly knowledgeable about the city's history and hidden corners, but what really stood out was how relatable and engaging he was throughout. Spending the day with him felt less like a formal tour and more like exploring the city with a good friend who just happened to know everything about it. He struck that rare balance of being informative without ever feeling like a lecture, and his warmth and humor made the whole experience memorable. Highly recommend Davy to anyone looking for a guide who brings both expertise and genuine personality to the tour.
via Viator
Walking London
You see all the major highlights of London along with hidden gems. Davey was informative and insightful.
via Viator
Great experience
Tom was great. He was very accommodating and customized our experience. He had an immense amount of knowledge of London’s history.
via Viator
Good to know
- Duration
- 3 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Price range
- $273 to $895
- Hotel pickup
- Included for all travelers
- Booked in 30 days
- 61
- Verdict
- Strongly Recommended
Why this scores 74
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
London Best of the City Fully Customized Guided Private Tour: questions travelers ask
Practical detail on this experience, plus the wider planning questions for London.
How much does London Best of the City Fully Customized Guided Private Tour cost?
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Prices start at $273 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in London usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does London Best of the City Fully Customized Guided Private Tour take?
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Plan for about 3 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in London is not rushed.
Is London Best of the City Fully Customized Guided Private Tour worth it?
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It holds an Outty Ranking of 74 out of 100, which we label "Strongly Recommended". That score blends traveler sentiment (4.9/5 across 173 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in London, and how flexible the cancellation terms are.
Can I cancel or reschedule London Best of the City Fully Customized Guided Private Tour?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is London Best of the City Fully Customized Guided Private Tour suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 3-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book London Best of the City Fully Customized Guided Private Tour?
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Around 61 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in London can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in London and add a light layer if any part of the 3-hour experience runs outdoors or after sunset.
Where does London Best of the City Fully Customized Guided Private Tour start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central London within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in London?
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London's best attractions split cleanly: the museums are free and need no booking, so the paid market is about views, theatre and getting out of the city for a day. That makes value scoring unusually important here, and the Outty Ranking penalises anything charging premium prices for access you could get for nothing. On Outty we rank every London experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Great British Rock and Roll Walking Tour, Soho Music & Historic Pubs Tour, London Small Group Tour of Historical Pubs. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit London?
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May to September for long evenings, December for the Christmas markets. Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in London?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
What is included in London Best of the City Fully Customized Guided Private Tour?
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Included: Certified touring of landmarks upon request (guide and landmark extra fees will apply); Private guide for the group; London custom-built itinerary; Learn about famous characters (Harry Potter, Paddington) and local figures (the Royals); and See major landmarks (Buckingham palace, Big Ben) and famous areas (Camden Town, Soho). Not included: Landmark entrance tickets (extra cost, depends on the attraction); Public transports; Food and drinks; and Private transportation (possible to add with an extra fee). Always check the voucher for the final list before you travel.
Does London Best of the City Fully Customized Guided Private Tour include hotel pickup?
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Yes, pickup is offered for every traveler from 1 listed pickup location in and around London. Be ready about 5 minutes before the start time. You can also enter a custom pickup address when booking.
What languages is London Best of the City Fully Customized Guided Private Tour offered in?
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It runs in English. Pick your language when choosing a date and time, as not every departure runs in every language.
Will I get instant confirmation and a mobile ticket for London Best of the City Fully Customized Guided Private Tour?
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Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.
What happens to London Best of the City Fully Customized Guided Private Tour if the weather is bad?
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It generally runs rain or shine, so dress for the forecast in London. Standard cancellation terms apply: free cancellation up to 24 hours before the start.
What do travelers say about London Best of the City Fully Customized Guided Private Tour?
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Across 173 reviews averaging 4.9 out of 5, recurring themes include knowledge and storytelling, the guide. Reviewers describe the commentary as informative rather than scripted.
What booking options are available for London Best of the City Fully Customized Guided Private Tour?
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There are 2 options to choose from, including Half-day tour, Full-day tour. Prices and start times differ by option, so compare them on the booking screen.
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