
The Medici Family in Florence: a history of money, power and gossip!
Traveler rating
4.8/5
Based on 10 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is The Medici Family in Florence: a history of money, power and gossip! worth booking?
The Medici Family in Florence: a history of money, power and gossip! is a 2-hour experience in Florence, Italy, from €50 per person. It scores 66 out of 100 on the Outty Ranking, which we label “Solid Choice”, based on a 4.8/5 rating across 10 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 66 / 100
- Rating
- 4.8/5 (10)
- Duration
- 2 hours
- From
- €50 per person
Strolling from one side to the other of Florence city center, we will get familiar with the very mixed fortunes of one of its most famous families: the Medici. We will spend two hours among gossip and truth, talking about the well known as well as the unrecognized members of the family. From Santissima Annunziata Square to the Pitti Palace there will be no time to get bored! We will pass by the Palazzo Medici, the family’s first lordly residence. We will stop in front of the church of San Lorenzo, built according to the family’s taste and sense of scale. We will then walk to the Duomo, where we shall discover the family’s involvement in the construction of what is still today considered a miracle of Renaissance architecture: the cupola designed by Brunelleschi. From here we will move towards the heart of the political power of the city, the Palazzo Vecchio and, after crossing the oldest bridge in Florence, we will reach the fulcrum of the Medici’s ambition: Palazzo Pitti.
What you get
About this experience
Strolling from one side to the other of Florence city center, we will get familiar with the very mixed fortunes of one of its most famous families: the Medici. We will spend two hours among gossip and truth, talking about the well known as well as the unrecognized members of the family. From Santissima Annunziata Square to the Pitti Palace there will be no time to get bored! We will pass by the Palazzo Medici, the family’s first lordly residence. We will stop in front of the church of San Lorenzo, built according to the family’s taste and sense of scale. We will then walk to the Duomo, where we shall discover the family’s involvement in the construction of what is still today considered a miracle of Renaissance architecture: the cupola designed by Brunelleschi. From here we will move towards the heart of the political power of the city, the Palazzo Vecchio and, after crossing the oldest bridge in Florence, we will reach the fulcrum of the Medici’s ambition: Palazzo Pitti.
What's included
Included
- Private licensed tour guide
What you'll see and do
Piazza Della Santissima Annunziata
We meet in the square that represents Renaissance architecture at its best!
10 minutes here
Palazzo Medici Riccardi
The first Medici's palace in Florence
10 minutes here · Admission not included
Basilica di San Lorenzo
The outside of the Church of the Medici Family, designed and built by Filippo Brunelleschi
10 minutes here · Admission not included
Piazza San Giovanni
The religious center of the city, with the Cathedral and the Baptistery.
30 minutes here · Admission not included
Piazza della Signoria
The political center of Florence, an open air museum.
30 minutes here
Palazzo Pitti
We will end our tour at the Pitti Palace.
20 minutes here · Admission not included
Where it starts and ends
Meeting point
Florence
At the statue of Ferdinando at horseback
Hotel pickup
Pickup is available for selected locations.
Ends at
Returns to the starting point
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- ar, de, en, it, fr, es
- Ticket
- Mobile Only
- Runs on
- Mon, Tue, Wed, Thu, Fri, Sat
- Group size
- Up to 15 travelers per booking
- Operated by
- FLOE Florence Local Experts
Know before you go
- Wheelchair accessible
- Infants and small children can ride in a pram or stroller
- Service animals allowed
- Public transportation options are available nearby
- Transportation options are wheelchair accessible
- All areas and surfaces are wheelchair accessible
- Suitable for all physical fitness levels
- Dogs are admitted.
Photos





What travelers are saying
Outty’s summary of the themes that recur across 10 traveler reviews. Written by us, not quoted from reviewers.
Knowledge and storytelling
7 mentionsReviewers describe the commentary as informative rather than scripted.
The guide
4 mentionsTravelers single out the guide as the reason the experience works.
Good for families
4 mentionsReviewers traveling with kids report it landed well with their group.
Traveler reviews
10 verified traveler reviews for The Medici Family in Florence: a history of money, power and gossip!. Ratings and reviews provided by Viator and Tripadvisor.
Not a 5 star hotel
I thought they took my money but I found it. I want to remove that from my original review . I still think it doesn’t live up to a 5 star rating. Little service. No turn down. Bathroom tiny.
Response from the operator: Hallo! I believe that you have mistaken the tour with the hotel. We are tour guides and we provide tours, not a hotel. It would be nice you could remove this review as it is not for us. Thank you
via Tripadvisor
Federico was amazing in...
Federico was amazing in all of her knowledge about the tour. She walked us through all the important places and explained in detail how each building and history it portained to the Medici family. Answered questions and was patient.
Response from the operator: Thank you Casey, it was my pleasure!!!
via Viator
Great small group...
Great small group experience! Highly recommend. Vast knowledge of Tuscany, not limited to Medici family.
Response from the operator: Thanks for your review. It’s a pleasure for us to show you and tell you all about Florence
via Viator
What one learns with a motivated and prepared guide.
The details you don't know and so much they say. As a family was able to gather so much power and also share it with their community.
via Tripadvisor (translated)
Outstanding Medici History Tour by Antonio
Given a precipitously announced rail strike, need to change dates to the following day. Even though there were no tours covering the same content for the next dat, the representative at Viator found one for us: Antonio Bencista. He was stellar, providing detailed history of everything Medici. What's more, my wife and I were his sole students. In addition to providing us with precise background information about the Medici family, he encouraged and was able to answer any questions we dreamed up, about the Medici's, Florence, Italy or Italy's place & perspective at any point in world history. Outstanding. Of note, Viator did NOT charge us a penalty fee for the needed change in tour dates (unlike Crown Tours who slapped us with a 65 euro/pp fee for a date change necessitated by the same rail strike).
Response from the operator: Thank you for your kind words! We are always happy to accommodate our clients. Although, it’s not Viator but it is us, Florence Local Experts, who decided to not charge anything extra 😉 we are glad you have greatly enjoyed your tour with Antonio! Thank you again!
via Viator
Good to know
- Duration
- 2 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Mon, Tue, Wed, Thu, Fri, Sat
- Price range
- €50 to €250
- Hotel pickup
- Available for selected locations
- Booked in 30 days
- 4
- Verdict
- Solid Choice
Why this scores 66
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
The Medici Family in Florence: a history of money, power and gossip!: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Florence.
How much does The Medici Family in Florence: a history of money, power and gossip! cost?
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Prices start at €50 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Florence usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does The Medici Family in Florence: a history of money, power and gossip! take?
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Plan for about 2 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Florence is not rushed.
Is The Medici Family in Florence: a history of money, power and gossip! worth it?
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It holds an Outty Ranking of 66 out of 100, which we label "Solid Choice". That score blends traveler sentiment (4.8/5 across 10 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Florence, and how flexible the cancellation terms are.
Can I cancel or reschedule The Medici Family in Florence: a history of money, power and gossip!?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is The Medici Family in Florence: a history of money, power and gossip! suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 2-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book The Medici Family in Florence: a history of money, power and gossip!?
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Around 4 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Florence can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Florence and add a light layer if any part of the 2-hour experience runs outdoors or after sunset.
Where does The Medici Family in Florence: a history of money, power and gossip! start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Florence within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Florence?
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On Outty we rank every Florence experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Best tour in Florence: Renaissance & Medici -by a storyteller, Small group Tuscan Wineries, Olive Oil & Gourmet Lunch or Dinner, Florence Pizza or Pasta Class with Gelato Making at a Tuscan Farm. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Florence?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Florence?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
What is included in The Medici Family in Florence: a history of money, power and gossip!?
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Included: Private licensed tour guide. Always check the voucher for the final list before you travel.
Does The Medici Family in Florence: a history of money, power and gossip! include hotel pickup?
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Yes, pickup is offered, or you can meet at the start point instead from 212 listed pickup locations in and around Florence. You can also enter a custom pickup address when booking.
What languages is The Medici Family in Florence: a history of money, power and gossip! offered in?
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It is offered in Arabic, German, English, Italian, French and Spanish. Pick your language when choosing a date and time, as not every departure runs in every language.
Will I get instant confirmation and a mobile ticket for The Medici Family in Florence: a history of money, power and gossip!?
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Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.
Is The Medici Family in Florence: a history of money, power and gossip! wheelchair or stroller accessible?
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The operator notes: Wheelchair accessible; Infants and small children can ride in a pram or stroller; Transportation options are wheelchair accessible; and All areas and surfaces are wheelchair accessible. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.
What happens to The Medici Family in Florence: a history of money, power and gossip! if the weather is bad?
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It generally runs rain or shine, so dress for the forecast in Florence. Standard cancellation terms apply: free cancellation up to 24 hours before the start.
What do travelers say about The Medici Family in Florence: a history of money, power and gossip!?
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Across 10 reviews averaging 4.8 out of 5, recurring themes include knowledge and storytelling, the guide, good for families. Reviewers describe the commentary as informative rather than scripted.
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