
The Made in Florence Tour
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Quick answer
Is The Made in Florence Tour worth booking?
The Made in Florence Tour is a 3-hour experience in Florence, Italy, from $189 per person. It scores 49 out of 100 on the Outty Ranking, which we label “Worth a Look”. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 49 / 100
- Rating
- Not yet rated
- Duration
- 3 hours
- From
- $189 per person
Made in Florence represents a tradition of quality, elegance, and artisanal craftsmanship recognized worldwide. Each product is born from the combination of manufacturing expertise, attention to detail, and aesthetic culture — values that make Florence an authentic symbol of Italian excellence.” This tour includes a visit at the Salvatore Ferragamo shoe museum which displays photos, sketches, trademarks and a collection of shoes designed by Salvatore and his daughter. Historically, the brand has been closely associated with iconic figures such as Audrey Hepburn, Marilyn Monroe, and Princess Diana, helping to shape an image of sophisticated and understated elegance. The tour includes a visit to the Farmacia of Santa Maria Novella, that opened to the public in 1612 and still preserves 14th century frescoes. It sells the original Dominican monks’ products like perfumes, soaps, and “medicines”. A visit to the nearby Church of Santa Maria Novella is also included.
What you get
About this experience
Made in Florence represents a tradition of quality, elegance, and artisanal craftsmanship recognized worldwide. Each product is born from the combination of manufacturing expertise, attention to detail, and aesthetic culture — values that make Florence an authentic symbol of Italian excellence.” This tour includes a visit at the Salvatore Ferragamo shoe museum which displays photos, sketches, trademarks and a collection of shoes designed by Salvatore and his daughter. Historically, the brand has been closely associated with iconic figures such as Audrey Hepburn, Marilyn Monroe, and Princess Diana, helping to shape an image of sophisticated and understated elegance. The tour includes a visit to the Farmacia of Santa Maria Novella, that opened to the public in 1612 and still preserves 14th century frescoes. It sells the original Dominican monks’ products like perfumes, soaps, and “medicines”. A visit to the nearby Church of Santa Maria Novella is also included.
What's included
Included
- Licensed guide
- Entry tickets to the Museum of Ferragamo
- Entry tickets to the Church of Santa Maria Novella
- Pick up at your hotel if centrally located
- 3 hour tour
Not included
- Drop-off at your hotel
What you'll see and do
Museo Salvatore Ferragamo
Guided visit of Ferragamo Shoes Museum
60 minutes here · Admission included
Officina Profumo Farmaceutica Di Santa Maria Novella
Visit the Shop and Museum of the Ancient Dominican Pharmacy of Santa Maria Novella Opportunity to buy some soaps, perfumes and medicines
60 minutes here
Basilica of Santa Maria Novella
guided visit of the Church of Santa Maria Novella
60 minutes here · Admission included
Where it starts and ends
Meeting point
Florence
At the Statue of Cosimo Medici on Horseback
Hotel pickup
Pickup is available for selected locations. Pickup begins about 15 minutes before departure.
Ends at
Returns to the starting point
Options you can book
MADE IN FLORENCE FRA
Duration: 3 hours Pickup included
MADE IN FLORENCE - ITA
Duration: 3 hours Pickup included
MADE IN FLORENCE SPA
Duration: 3 hours Pickup included
MADE IN FLORENCE - GER
Duration: 3 hours Pickup included
MADE IN FLORENCE - EN
Duration: 3 hours Pickup included
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- de, en, it, fr, es
- Ticket
- Mobile Only
- Runs on
- Mon, Tue, Wed, Thu, Fri, Sat
- Group size
- Up to 15 travelers per booking
- Operated by
- ACCORD Italy Smart Tours & Experiences
Know before you go
- Wheelchair accessible
- Infants and small children can ride in a pram or stroller
- Public transportation options are available nearby
- Transportation options are wheelchair accessible
- All areas and surfaces are wheelchair accessible
- Suitable for all physical fitness levels
- Other services available upon request and payment of relevant supplement
- The tour can be extended to 4 hours for shopping in the nearby Via Tornabuoni
Photos






Good to know
- Duration
- 3 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Mon, Tue, Wed, Thu, Fri, Sat
- Price range
- $189 to $289
- Hotel pickup
- Available for selected locations
- Booked in 30 days
- 0
- Verdict
- Worth a Look
Who runs this experience
Operated by ACCORD Italy Smart Tours & Experiences, who run 60 experiences we rank across 5 cities, with an average Outty Ranking of 48.7.
See everything ACCORD Italy Smart Tours & Experiences runsWhy this scores 49
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
The Made in Florence Tour: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Florence.
How much does The Made in Florence Tour cost?
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Prices start at $189 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Florence usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does The Made in Florence Tour take?
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Plan for about 3 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Florence is not rushed.
Is The Made in Florence Tour worth it?
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It holds an Outty Ranking of 49 out of 100, which we label "Worth a Look". That score blends traveler sentiment (0/5 across 0 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Florence, and how flexible the cancellation terms are.
Can I cancel or reschedule The Made in Florence Tour?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is The Made in Florence Tour suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 3-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book The Made in Florence Tour?
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Around 0 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Florence can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Florence and add a light layer if any part of the 3-hour experience runs outdoors or after sunset.
Where does The Made in Florence Tour start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Florence within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Florence?
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On Outty we rank every Florence experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Best tour in Florence: Renaissance & Medici -by a storyteller, Small group Tuscan Wineries, Olive Oil & Gourmet Lunch or Dinner, Florence Pizza or Pasta Class with Gelato Making at a Tuscan Farm. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Florence?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Florence?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
What is included in The Made in Florence Tour?
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Included: Licensed guide; Entry tickets to the Museum of Ferragamo; Entry tickets to the Church of Santa Maria Novella; Pick up at your hotel if centrally located; and 3 hour tour. Not included: Drop-off at your hotel. Always check the voucher for the final list before you travel.
Does The Made in Florence Tour include hotel pickup?
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Yes, pickup is offered, or you can meet at the start point instead from 194 listed pickup locations in and around Florence. Be ready about 15 minutes before the start time. You can also enter a custom pickup address when booking.
What languages is The Made in Florence Tour offered in?
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It is offered in German, English, Italian, French and Spanish. Pick your language when choosing a date and time, as not every departure runs in every language.
Will I get instant confirmation and a mobile ticket for The Made in Florence Tour?
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Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.
Is The Made in Florence Tour wheelchair or stroller accessible?
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The operator notes: Wheelchair accessible; Infants and small children can ride in a pram or stroller; Transportation options are wheelchair accessible; and All areas and surfaces are wheelchair accessible. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.
What happens to The Made in Florence Tour if the weather is bad?
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It generally runs rain or shine, so dress for the forecast in Florence. Standard cancellation terms apply: free cancellation up to 24 hours before the start.
What booking options are available for The Made in Florence Tour?
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There are 5 options to choose from, including MADE IN FLORENCE FRA, MADE IN FLORENCE - ITA, MADE IN FLORENCE SPA, MADE IN FLORENCE - GER. Prices and start times differ by option, so compare them on the booking screen.
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