San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market in San Francisco
San Francisco, United States

San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market

Outty Ranking 59 4.7 · 92 traveler reviews1.5 hoursFrom $95

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September 2026

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Outty Ranking

59/100

Worth a Look. Our proprietary evaluation. How we score

Traveler rating

4.7/5

Based on 92 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market worth booking?

San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market is a 1.5-hour experience in San Francisco, United States, from $95 per person. It scores 59 out of 100 on the Outty Ranking, which we label “Worth a Look, based on a 4.7/5 rating across 92 reviews. This booking is non-refundable, so pick your date carefully. Same-day spots are currently showing.

Outty Ranking
59 / 100
Rating
4.7/5 (92)
Duration
1.5 hours
From
$95 per person

Awaken your senses and tickle your taste buds on this culinary journey through San Francisco's famous Ferry Building! Sample San Francisco's bounty of local, seasonally grown food products including meats, cheeses, bread

What you get

    About this experience

    Awaken your senses and tickle your taste buds on this culinary journey through San Francisco's famous Ferry Building! Sample San Francisco's bounty of local, seasonally grown food products including meats, cheeses, breads and chocolates, on this 90 minute tour that will delight foodies of all ages. The shops of the Ferry Building and adjoining thrice-weekly Ferry Plaza Farmers Market are revered by locals for their seasonal, sustainable produce and a tempting array of sweet treats. Join your epicurean concierge to discover the quality and cultural diversity of San Francisco's artisanal food community! Please note that the Farmer's Market is active on Tuesdays, Thursdays and Saturdays. Tours on all other days will spend more time and visits inside the building.

    What's included

    Included

    • Personal epicurean concierge
    • All food tastings

    Not included

    • Gratuities
    • Hotel pickup and drop-off

    What you'll see and do

    1. Ferry Plaza Farmer's Market

      Dating back to 1898, San Francisco’s iconic Ferry Building is a transportation hub and a landmark location for the Bay Area’s best food artisans, boasting three weekly farmers’ markets and dozens of nationally-acclaimed vendors and restaurants patronized by over 300 of the City's best chefs and restaurants.

      25 minutes here

    2. Ferry Building Marketplace

      Join the original Ferry Building Tour established in 2004 with a food industry professional as your knowledgable and engaged guide. Guests will sample handmade chocolate confections from Recchiuti and French macarons from Miette, named one of the top ten pastry shops in the world by Conde Nast Traveller. An offshoot of the high-end Slanted Door, Out the Door’s legendary Vietnamese spring rolls are a crowd favorite. Award-winning Mt. Tam cheese from Cowgirl Creamery, paired with sweet and sour loaves from Berkeley’s Acme Bread are always a hit. Additional stops may include Chez Panisse-inspired Japanese delicatessen, Delica, Humphry Slocombe, or Frog Hollow farms organic fruit stand.

      45 minutes here

    3. Ferry Plaza Farmer's Market

      This tour also includes the history of the stunning waterfront building, and it's an ideal choice for guests with limited mobility or who don't want a lot of walking. With pre-arrangement, we can arrange for any special dietary needs.

      5 minutes here

    Where it starts and ends

    Meeting point

    San Francisco

    We will meet in front of the historic steps in the front of the ferry building, under the clock tower. Your guide will be holding a canvas tote with Edible Excursions printed on it.

    Hotel pickup

    No pickup: everyone meets at the start point.

    Ends at

    We will meet in front of the historic steps in the front of the ferry building, under the clock tower. Your guide will be holding a canvas tote with Edible Excursions printed on it.

    Options you can book

    • Departure

    • With Alcohol Add-On

      Alcohol add-on: 2-3 alcoholic beverages will be included in this option for guests 21+years

    Before you book

    Cancellation
    All sales are final. No refund is available for cancellations.
    Languages
    en, fr
    Ticket
    Mobile Only
    Runs on
    Every day
    Group size
    Up to 10 travelers per booking
    Operated by
    Edible Excursions

    Know before you go

    • Wheelchair accessible
    • Infants and small children can ride in a pram or stroller
    • Service animals allowed
    • Public transportation options are available nearby
    • Transportation options are wheelchair accessible
    • All areas and surfaces are wheelchair accessible
    • Suitable for all physical fitness levels
    • Please advise any specific dietary requirements in the "Special Requirements" box at time of booking
    • All food tastings are subject to change depending on availability
    • Minimum numbers apply. There is a possibility of cancellation after confirmation if there is not enough passengers to meet requirements. In the event of this occurring, you will be offered an alternative or full refund

    Photos

    San Francisco Food Tour: Ferry Building and Farmer's MarketSan Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market in San Francisco, photo 3San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market in San Francisco, photo 4San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market in San Francisco, photo 5San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market in San Francisco, photo 6San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market in San Francisco, photo 7

    What travelers are saying

    Outty’s summary of the themes that recur across 92 traveler reviews. Written by us, not quoted from reviewers.

    The guide

    6 mentions

    Travelers single out the guide as the reason the experience works.

    Knowledge and storytelling

    6 mentions

    Reviewers describe the commentary as informative rather than scripted.

    Food and drink

    6 mentions

    The tastings and food stops are a highlight for most reviewers.

    Traveler reviews

    92 verified traveler reviews for San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market. Ratings and reviews provided by Viator and Tripadvisor.

    5 star
    76
    4 star
    10
    3 star
    3
    2 star
    3
    1 star
    0
    Sort
    Dan_A · July 2025

    Perfect Addition to a Day in San Fran!

    Definitely go on a Saturday when the market is in full swing, it was pretty amazing! Food stops were great, make sure to ask about spice level of food before you bite in lol. Great location for a food tour!

    Response from the operator: Dan, thank you so much for joining us on tour. We love being able to share our passion for the SF food scene, and specifically the Ferry Building, with our guests. We hope you'll join us again someday.

    via Viator

    Jim_B · April 2025

    Great tour and food

    Adrian was lots of fun. He is very knowledgeable about this tour and San Francisco. After our cruise we came back to one of the tour stops - Senior Sisig for another one of their sandwiches. Good food.

    Response from the operator: Thanks so much for joining us, Jim. We love to hear how much our guests enjoyed the experience and our restaurant partners.

    via Viator

    Sarah_K · October 2024

    Delicious Food and Fascinating Stories

    What a great day!! We met our tour guide, Paul, in front of the Ferry Building and he already had our first little snack waiting for us. Paul shared some of the history of the ferry building and San Francisco. We met the farmers and chefs at several booths and heard their remarkable experiences. We ate farm fresh tomatoes, freshly made tacos on handmade tortillas and then we went inside the ferry building. Inside the ferry building we had frozen hot chocolate (yum) and Arabian Street Food wraps. Delicious!!! We finished our food fest with Jamaican patties which are similar to an emapanada. It was a great day and we highly recommend this tour. We hope you get Paul as your guide!

    Response from the operator: Thanks so much for the wonderful review! We are so glad you joined us and we hope to see you again on one of our other tours. We love sharing our Edible Excursions with our guests.

    via Viator

    Rick S · October 2024

    Amazing tour. Do it!

    Fantastic experience. Your was easy to book and they were super responsive. Lisa, our guide, was amazing, knowledgeable, and great to hang with. The food recommendations were spot on and even made some recommendations for exploring further after the tour. Highly recommend

    Response from the operator: Thanks so much for the great review, Rick! We had a great time with your group, and hope you'll join us again someday. Check out our other tours as well. Happy Birthday to the birthday girl!

    via Tripadvisor

    keithcR648HA · January 2024

    Great tour with our guide, Joshua.

    It was a great tour with our guide, Joshua. I was surprised how much food was included. I will be back for more!

    Response from the operator: Thank you for the great review and for joining us on tour. We love sharing our passion for the local food scene with our guests. Definitely come back for more!

    via Tripadvisor

    Good to know

    Duration
    1.5 hours
    Free cancellation
    Non-refundable
    Minimum age to book
    All ages
    Availability
    Bookable today
    Runs on
    Every day
    Price range
    $95 to $125
    Hotel pickup
    No pickup, meet at start point
    Booked in 30 days
    32
    Verdict
    Worth a Look

    Why this scores 59

    The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

    Traveler sentiment (30% weight)77
    Review evidence (18% weight)59
    Booking momentum (14% weight)53
    Value for money (12% weight)36
    Listing quality (10% weight)85
    Local standing (8% weight)65
    Booking flexibility (8% weight)0

    San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market: questions travelers ask

    Practical detail on this experience, plus the wider planning questions for San Francisco.

    How much does San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market cost?

    +

    Prices start at $95 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in San Francisco usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

    How long does San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market take?

    +

    Plan for about 1.5 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in San Francisco is not rushed.

    Is San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market worth it?

    +

    It holds an Outty Ranking of 59 out of 100, which we label "Worth a Look". That score blends traveler sentiment (4.7/5 across 92 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable most popular in San Francisco, and how flexible the cancellation terms are.

    Can I cancel or reschedule San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market?

    +

    No. This experience is sold on a non-refundable basis, so only book a date you are confident about. Similar experiences in the city do offer free cancellation if flexibility matters more than price.

    Is San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market suitable for kids and families?

    +

    Yes, all ages are welcome. Families should still weigh the 1.5-hour running time, and strollers are easier on the earlier, quieter departures.

    How far in advance should I book San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market?

    +

    Around 32 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in San Francisco can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

    What should I bring or wear?

    +

    Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in San Francisco and add a light layer if any part of the 1.5-hour experience runs outdoors or after sunset.

    Where does San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market start and how do I get there?

    +

    The exact meeting point and directions are on your voucher once you book, and they sit in central San Francisco within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

    What are the best things to do in San Francisco?

    +

    San Francisco packs Alcatraz, Muir Woods, Napa and the bay into day-trip range, which makes booking order matter more than anywhere else in the US. Alcatraz sells out weeks ahead, wine-country vans fill on weekends, and the best food walks in the Mission and Chinatown cap at a dozen people. Our ranking favours small groups and guides who live in the neighbourhood they walk. On Outty we rank every San Francisco experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Small Group Yosemite and Giant Sequoias Day Trip from San Francisco, Golden Gate Bridge Muir Woods Sausalito with Optional Alcatraz, Chinatown, North Beach, Little Italy: 7 Tastings & History. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

    When is the best time to visit San Francisco?

    +

    September and October, the city's real summer, once the fog season breaks. Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

    How many days do you need in San Francisco?

    +

    Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

    Do I book through Outty or through the operator?

    +

    Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

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