Florence Central Market Food Tour - Private Tour
Florence, Italy

Florence Central Market Food Tour - Private Tour

Outty Ranking 51 4.1 · 7 traveler reviews2 hoursFrom $143
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Outty Ranking

51/100

Worth a Look. Our proprietary evaluation. How we score

Traveler rating

4.1/5

Based on 7 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is Florence Central Market Food Tour - Private Tour worth booking?

Florence Central Market Food Tour - Private Tour is a 2-hour experience in Florence, Italy, from $143 per person. It scores 51 out of 100 on the Outty Ranking, which we label “Worth a Look”, based on a 4.1/5 rating across 7 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
51 / 100
Rating
4.1/5 (7)
Duration
2 hours
From
$143 per person

Come and visit the Central Market of Florence or "San Lorenzo" Market through a private guided tour, here you can create your culinary experience in the most exclusive way, through unique tastings, provided by the best local suppliers, discovering the origin, the history and flavor of every single product. Your private guide will accompany you within the market, trying to satisfy all your requests, telling you stories, anecdotes and cultures of the place, local producers and craftsmen who are an integral part of it. The tastings will be carried out exclusively within the market and will be included in the price of the visit, every single taste will be accompanied by the explanation of your guide. During the visit, you will have the opportunity to purchase all the products that have satisfied you most. We are waiting for you to savor the best of Tuscan and Italian cuisine, the one that the local inhabitants can taste every day

What you get

    About this experience

    Come and visit the Central Market of Florence or "San Lorenzo" Market through a private guided tour, here you can create your culinary experience in the most exclusive way, through unique tastings, provided by the best local suppliers, discovering the origin, the history and flavor of every single product. Your private guide will accompany you within the market, trying to satisfy all your requests, telling you stories, anecdotes and cultures of the place, local producers and craftsmen who are an integral part of it. The tastings will be carried out exclusively within the market and will be included in the price of the visit, every single taste will be accompanied by the explanation of your guide. During the visit, you will have the opportunity to purchase all the products that have satisfied you most. We are waiting for you to savor the best of Tuscan and Italian cuisine, the one that the local inhabitants can taste every day

    What's included

    Included

    • Licensed and professional guide
    • Earphone radios to clearly hear the guide (from 5 people participating upwards)
    • Wine and Food Tastings

    Not included

    • Transportation to / from the hotel
    • Transfer service
    • Mance

    What you'll see and do

    1. Mercato Centrale

      The Central Market of Florence or "San Lorenzo" Market represents a historical place for the city, rich in traditions related to Florentine food and culture. Through a private guided tour, with an expert local guide, you can create a unique culinary experience, which will take you to know the Florentine community, celebrating, through culinary tastings, the best local suppliers and the food they provide, trying to discover the origins of the products and discovering every single flavor to the end

      120 minutes here

    Where it starts and ends

    Meeting point

    Florence

    The City Florence Tours office is located a few steps from the main exit of the Uffizi Gallery, in Via De 'Castellani 14 (18 / r) in Florence.

    Hotel pickup

    No pickup: everyone meets at the start point.

    Ends at

    The visit will end inside the Central Market of Florence, with the possibility of freely exploring the place at the end of the tour.

    Options you can book

    • Private Market Italian

      private Tour Italian

    • Private Market Spanish

      Private Tour Spanish

    • Private Market English

      Private Tour English

    Before you book

    Cancellation
    For a full refund, cancel at least 24 hours before the scheduled departure time.
    Languages
    en, it, es
    Ticket
    Mobile Only
    Runs on
    Mon, Tue, Wed, Thu, Fri
    Group size
    Up to 10 travelers per booking
    Operated by
    City Florence Tours

    Know before you go

    • Infants and small children can ride in a pram or stroller
    • Public transportation options are available nearby
    • Suitable for all physical fitness levels

    Photos

    THE CENTRAL MARKET, Florence Central Market Food Tour - Private TourFlorence Central Market Food Tour - Private Tour, photo 3THE MARKET OF SAN LORENZO, Florence Central Market Food Tour - Private TourWINE AND FOOD TASTING, Florence Central Market Food Tour - Private TourFLORENTINE STEAK, Florence Central Market Food Tour - Private TourFlorence Central Market Food Tour - Private Tour, photo 7

    What travelers are saying

    Outty’s summary of the themes that recur across 7 traveler reviews. Written by us, not quoted from reviewers.

    Food and drink

    3 mentions

    The tastings and food stops are a highlight for most reviewers.

    Pace and timing

    2 mentions

    Several reviewers found the schedule tight or the day long.

    Traveler reviews

    7 verified traveler reviews for Florence Central Market Food Tour - Private Tour. Ratings and reviews provided by Viator and Tripadvisor.

    5 star
    2
    4 star
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    3 star
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    Sort
    MarcdeQuebec · September 2025

    Market to see

    A very nice market with many varieties: pasta, tapas, and others, soccer included on the giant screens. Prices are, however, slightly high

    via Tripadvisor (translated)

    TLJAlb · October 2024

    Central Market Florence and Food Hall

    Second visit to this market which is amazing. Food Hall upstairs where cooking classes are also held is a wonderful experience- Food tasty and not expensive.

    via Tripadvisor

    SingapoTraveller · June 2023

    Central Food Market

    The place was crowded with tourist. Ordered Beef Florentine 1,5kg €85 the quality of the meat was very ordinary and disappointing. The Pizza €18 tasted better. Tried the Tuscan rustic tripe served with bread €8 and the taste was nice. The vegetarian Greek salad was nice.

    via Tripadvisor

    thisgirl_Gray · May 2023

    Variety of restaurants

    This review is strictly about il Mercado Centrale di Firenze. To visit this market I would suggest not doing a tour. Entrance into the market is free and there are a variety of choices for food and dessert, as well as a bar area to purchase beverages. The place can be crowded but is a good place for a decen meal at a reasonable price.

    via Tripadvisor

    Good to know

    Duration
    2 hours
    Free cancellation
    Up to 24h before
    Minimum age to book
    All ages
    Availability
    Bookable today
    Runs on
    Mon, Tue, Wed, Thu, Fri
    Price range
    $143 to $185
    Hotel pickup
    No pickup, meet at start point
    Booked in 30 days
    2
    Verdict
    Worth a Look

    Who runs this experience

    Operated by City Florence Tours, who run 14 experiences we rank across 1 city, with an average Outty Ranking of 54.3.

    See everything City Florence Tours runs

    Why this scores 51

    The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

    Traveler sentiment (30% weight)66
    Review evidence (18% weight)28
    Booking momentum (14% weight)17
    Value for money (12% weight)42
    Listing quality (10% weight)85
    Local standing (8% weight)31
    Booking flexibility (8% weight)100

    Florence Central Market Food Tour - Private Tour: questions travelers ask

    Practical detail on this experience, plus the wider planning questions for Florence.

    How much does Florence Central Market Food Tour - Private Tour cost?

    +

    Prices start at $143 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Florence usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

    How long does Florence Central Market Food Tour - Private Tour take?

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    Plan for about 2 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Florence is not rushed.

    Is Florence Central Market Food Tour - Private Tour worth it?

    +

    It holds an Outty Ranking of 51 out of 100, which we label "Worth a Look". That score blends traveler sentiment (4.1/5 across 7 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Florence, and how flexible the cancellation terms are.

    Can I cancel or reschedule Florence Central Market Food Tour - Private Tour?

    +

    Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

    Is Florence Central Market Food Tour - Private Tour suitable for kids and families?

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    Yes, all ages are welcome. Families should still weigh the 2-hour running time, and strollers are easier on the earlier, quieter departures.

    How far in advance should I book Florence Central Market Food Tour - Private Tour?

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    Around 2 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Florence can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

    What should I bring or wear?

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    Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Florence and add a light layer if any part of the 2-hour experience runs outdoors or after sunset.

    Where does Florence Central Market Food Tour - Private Tour start and how do I get there?

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    The exact meeting point and directions are on your voucher once you book, and they sit in central Florence within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

    What are the best things to do in Florence?

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    On Outty we rank every Florence experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Best tour in Florence: Renaissance & Medici -by a storyteller, Small group Tuscan Wineries, Olive Oil & Gourmet Lunch or Dinner, Florence Pizza or Pasta Class with Gelato Making at a Tuscan Farm. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

    When is the best time to visit Florence?

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    Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

    How many days do you need in Florence?

    +

    Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

    Do I book through Outty or through the operator?

    +

    Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

    What is included in Florence Central Market Food Tour - Private Tour?

    +

    Included: Licensed and professional guide; Earphone radios to clearly hear the guide (from 5 people participating upwards); and Wine and Food Tastings. Not included: Transportation to / from the hotel; Transfer service; and Mance. Always check the voucher for the final list before you travel.

    Where is the meeting point for Florence Central Market Food Tour - Private Tour?

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    The City Florence Tours office is located a few steps from the main exit of the Uffizi Gallery, in Via De 'Castellani 14 (18 / r) in Florence. Hotel pickup is not included, so plan your own transport and arrive 15 minutes early.

    What languages is Florence Central Market Food Tour - Private Tour offered in?

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    It is offered in English, Italian and Spanish. Pick your language when choosing a date and time, as not every departure runs in every language.

    Will I get instant confirmation and a mobile ticket for Florence Central Market Food Tour - Private Tour?

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    Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.

    Is Florence Central Market Food Tour - Private Tour wheelchair or stroller accessible?

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    The operator notes: Infants and small children can ride in a pram or stroller. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.

    What happens to Florence Central Market Food Tour - Private Tour if the weather is bad?

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    It generally runs rain or shine, so dress for the forecast in Florence. Standard cancellation terms apply: free cancellation up to 24 hours before the start.

    What do travelers say about Florence Central Market Food Tour - Private Tour?

    +

    Across 7 reviews averaging 4.1 out of 5, recurring themes include food and drink. The tastings and food stops are a highlight for most reviewers. One thing to know: Several reviewers found the schedule tight or the day long.

    What booking options are available for Florence Central Market Food Tour - Private Tour?

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    There are 3 options to choose from, including Private Market Italian, Private Market Spanish, Private Market English. Prices and start times differ by option, so compare them on the booking screen.

    Ready to lock in your spot?

    Pick a date, choose your group, and see the exact price for Florence Central Market Food Tour - Private Tour.

    Pick your date