Florence Central Market Food & Wine Tour with Eating Europe

Prices start at €75 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Florence usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

Plan for about 3 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Florence is not rushed.

It holds an Outty Ranking of 89 out of 100, which we label "Exceptional". That score blends traveler sentiment (5/5 across 284 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable most highly reviewed in Florence, and how flexible the cancellation terms are.

Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

Yes, all ages are welcome. Families should still weigh the 3-hour running time, and strollers are easier on the earlier, quieter departures.

Around 99 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Florence can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Florence and add a light layer if any part of the 3-hour experience runs outdoors or after sunset.

The exact meeting point and directions are on your voucher once you book, and they sit in central Florence within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

On Outty we rank every Florence experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Best tour in Florence: Renaissance & Medici -by a storyteller, Small group Tuscan Wineries, Olive Oil & Gourmet Lunch or Dinner, Florence Pizza or Pasta Class with Gelato Making at a Tuscan Farm. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

Included: Local English-speaking guide; Taste the best delicacies like truffle olive oil, truffle cheese, balsamic vinegar and Tus; Meet the local families who help keep Tuscan culinary traditions alive; ‘Food & the City’ Insider Tips; and Explore the San Lorenzo market: 9 food tastings and 6 drink, including local wines. Not included: Gratuities / Tips for the guide; Hotel pick-up and drop-off; and Extra drinks. Always check the voucher for the final list before you travel.

Your guide will be waiting for you near the rounded bench, and wearing our purple Eating Europe bag. Hotel pickup is not included, so plan your own transport and arrive 15 minutes early.

It runs in English. Pick your language when choosing a date and time, as not every departure runs in every language.

Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.

The operator notes: Wheelchair accessible; Infants and small children can ride in a pram or stroller; and Transportation options are wheelchair accessible. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.

It generally runs rain or shine, so dress for the forecast in Florence. Standard cancellation terms apply: free cancellation up to 24 hours before the start.

Across 284 reviews averaging 5.0 out of 5, recurring themes include food and drink, the guide, knowledge and storytelling. The tastings and food stops are a highlight for most reviewers.

There are 2 options to choose from, including Small-group Food Tour (8 max), Private Food Tour Upgrade. Prices and start times differ by option, so compare them on the booking screen.