
Times Square You've Never Seen - Ultimate Walking Tour
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September 2026
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Adults
Age 13 and over
Children
Age 12 and under
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Free cancellation up to 24 hours before. Same price on Viator, Outty earns a commission.
Traveler rating
4.2/5
Based on 6 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Times Square You've Never Seen - Ultimate Walking Tour worth booking?
Times Square You've Never Seen - Ultimate Walking Tour is a 1.8-hour experience in New York, United States, from $57 per person. It scores 53 out of 100 on the Outty Ranking, which we label “Worth a Look”, based on a 4.2/5 rating across 6 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 53 / 100
- Rating
- 4.2/5 (6)
- Duration
- 1.8 hours
- From
- $57 per person
Discover the vibrant heart of New York City on an invigorating walking tour of Times Square. Led by a professional licensed NYC Tour Guide, this Tour takes you on a deep-dive into all things Times Square - highlighting e
What you get
About this experience
Discover the vibrant heart of New York City on an invigorating walking tour of Times Square. Led by a professional licensed NYC Tour Guide, this Tour takes you on a deep-dive into all things Times Square - highlighting everything from the little-known story of how the annual NYE Ball Drop actually came into being, Broadway haunted tales, obscure fascinating facts, wonderful stories, history, recommendations, insider secrets and hidden gems of the area. Perfect for tourists and locals alike. Wear comfortable shoes, dress for the weather and prepare for an unforgettable fun urban adventure. - 105-minute guided walking tour, starting in front of The New York Times Building - Explore the history of little-known landmarks like the Lincoln Highway and well-known attractions like the Times Square Ball Drop... and so much more - Small group format ensures a personalized experience with up to 20 participants - Learn fascinating insider secrets and capture memorable photos
What's included
Included
- Everything for the Tour is included in the fee.
What you'll see and do
New York Times Building
Times Square was named in honor of The New York Times, so it is fitting that we begin our tour in front of its newest location. However, The New York Times already had a rich and impressive history in this Times Square area -- long before this building went up. It is also located across the street from the busiest bus terminal in the world. You'll hear about that and much more...
15 minutes here
Times Square
From the bustling 42nd Street to 48th Street in Times Square -- you'll enjoy many stops, facts, fascinating stories, secrets, sights, sounds, locations, haunted tales, recommendations, histories and insider secrets of the most visited tourist destination in the world. See Times Square in a way few ever get to experience it. Times Square is so much more than meets the eye. Let me show you what's been there all along, but you never knew it -- before now. Come take a walk through the past, the present and the magic that is Times Square.
90 minutes here
Where it starts and ends
Meeting point
New York
I will be waiting at the location (8th Avenue between 40th and 41st Streets) 30 minutes before the start of each tour, for check-in and I will be holding a sign. Please arrive at least 15 minutes prior to the scheduled start of the tour.
Hotel pickup
No pickup: everyone meets at the start point.
Ends at
We will be ending our tour at the M&Ms World store, where you will be given a brief history of the feud between Hershey and M&Ms (Mars). This is where you will bid farewell to your tour guide and she will express her thanks and appreciation for your participation.
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- en
- Ticket
- Mobile Only
- Runs on
- Mon, Tue, Thu, Fri, Sat
- Group size
- Up to 6 travelers per booking
- Operated by
- About Times Tours
Know before you go
- Public transportation options are available nearby
- Not recommended for travelers with poor cardiovascular health
- Suitable for all physical fitness levels
Photos






What travelers are saying
Outty’s summary of the themes that recur across 6 traveler reviews. Written by us, not quoted from reviewers.
The guide
4 mentionsTravelers single out the guide as the reason the experience works.
Knowledge and storytelling
3 mentionsReviewers describe the commentary as informative rather than scripted.
Good for families
2 mentionsReviewers traveling with kids report it landed well with their group.
Traveler reviews
6 verified traveler reviews for Times Square You've Never Seen - Ultimate Walking Tour. Ratings and reviews provided by Viator and Tripadvisor.
Worth the money 💰
It was ok. Iwould've gave a higher rating, but the guide kept talking about how cold it was which made me colder. 🥶
Response from the operator: Hello. You say herein that you took our Tour. However, we only offered private family Tours for the last few months of the year and you were not on any of those Tours. Thereby, you have never taken this Tour. If you took a Tour, unfortunately, you have confused it with this one. Also, your Host has never and would never complain about the weather at any time -- while hosting ANY Tours. So, you are clearly mistaken... or a competitor falsely seeking to downgrade our rating. Whichever the case, please remove this false/mistaken review you have submitted -- twice. Good day, Sir.
via Tripadvisor
Only Times Square
The tour was OK. The guide was nice and we didn't have an overcrowded group which was also nice.
Response from the operator: Hello. I appreciate your taking the time to write a review. However, in our few months of operation, prior to closing for the Winter months, we only offered private Family Tours. You have never taken our Tour. Either you are with a competitor Tour -- seeking to downgrade our rating -- OR you are mistaken as to which Tour you took. But, certainly, you never took this Tour. Thereby, we would kindly request you remove this false/mistaken review you have submitted. Thank you and good day.
via Tripadvisor
Exceeded my expectations
The times square walking tour is a must see event when family comes to visit There are many attractions to see when visiting new york but this is right up there with the Empire State building and the stature of liberty Our host was very gracious and knowledgeable of the cities best kept secrets This is definitely on my list when family comes to visit It was the highlight of their trip
Response from the operator: Thank You for your very enthusiastic review. It was our pleasure to host your Family and we hope to see you again. Best regards to you and yours.
via Tripadvisor
Must do walking tour
The tour was very knowledgeable, the women knew what she’s talking about and was thorough. Very friendly and great sense of humor She also advised on the underrated gems of the city over all great experience must do
Response from the operator: Thank you for your generous review. I'm so pleased you got so much out of our Tour. We aim to bring you and your family/friends an informative and entertaining experience. We are preparing to open for the Spring/Summer/Fall Season and we look forward to perhaps hosting you again, someday. Best regards.
via Tripadvisor
Amazing facts and insides to the city
My wife and I booked this for late October. Amazing tour with lot of facts and amazing insider secrets to the big apple. Must do!
Response from the operator: Thank you for your thoughtful review. We are so pleased that you and your wife enjoyed it. We are constantly updating and adding new stories/facts/secrets to the Tour and we hope to see you both again -- someday. Most sincerely...
via Tripadvisor
Good to know
- Duration
- 1.8 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Mon, Tue, Thu, Fri, Sat
- Hotel pickup
- No pickup, meet at start point
- Booked in 30 days
- 2
- Verdict
- Worth a Look
Why this scores 53
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Times Square You've Never Seen - Ultimate Walking Tour: questions travelers ask
Practical detail on this experience, plus the wider planning questions for New York.
How much does Times Square You've Never Seen - Ultimate Walking Tour cost?
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Prices start at $57 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in New York usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Times Square You've Never Seen - Ultimate Walking Tour take?
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Plan for about 1.8 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in New York is not rushed.
Is Times Square You've Never Seen - Ultimate Walking Tour worth it?
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It holds an Outty Ranking of 53 out of 100, which we label "Worth a Look". That score blends traveler sentiment (4.2/5 across 6 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in New York, and how flexible the cancellation terms are.
Can I cancel or reschedule Times Square You've Never Seen - Ultimate Walking Tour?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Times Square You've Never Seen - Ultimate Walking Tour suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 1.8-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Times Square You've Never Seen - Ultimate Walking Tour?
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Around 2 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in New York can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in New York and add a light layer if any part of the 1.8-hour experience runs outdoors or after sunset.
Where does Times Square You've Never Seen - Ultimate Walking Tour start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central New York within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in New York?
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New York has more bookable experiences than any other city on Outty, and the quality spread is brutal. Observation decks are commoditised, so we score them on timed-entry reliability and sunset slots. Food tours and borough walks are where the ranking really separates operators, and the top scores in the city all come from small-group guides. On Outty we rank every New York experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Grand Canyon VIP Helicopter Tour, Half-Day Bus Tour of NYC Top Highlights, NYC Bus Tour of Brooklyn, Bronx, Queens: Art, Food & Sports. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit New York?
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September to early November, and late April through June. Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in New York?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
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