Seoul Private & Tailored Noryangjin Fish Market Experience
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September 2026
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Who is going?
Adults
Age 13 and over
Children
Age 12 and under
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Free cancellation up to 24 hours before. Same price on Viator, Outty earns a commission.
Traveler rating
3.7/5
Based on 3 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Seoul Private & Tailored Noryangjin Fish Market Experience worth booking?
Seoul Private & Tailored Noryangjin Fish Market Experience is a 3-hour experience in Seoul, South Korea, from $15 per person. It scores 60 out of 100 on the Outty Ranking, which we label “Worth a Look”, based on a 3.7/5 rating across 3 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 60 / 100
- Rating
- 3.7/5 (3)
- Duration
- 3 hours
- From
- $15 per person
This private version of the Noryangjin market walk gets built around your group. You'll handpick fresh seafood straight from the tanks, talk with the vendors, and get a read on how one of Korea's largest seafood markets
What you get
- Alcoholic beverages
- Lunch
About this experience
This private version of the Noryangjin market walk gets built around your group. You'll handpick fresh seafood straight from the tanks, talk with the vendors, and get a read on how one of Korea's largest seafood markets actually runs, at whatever pace and depth you want. Your host knows the market inside out and will walk you through the different seafood on offer and how it's typically prepared. Once you've chosen, you'll take everything to a nearby restaurant where it's prepared fresh in multiple ways for your meal. Built for small groups and travelers who want the market experience shaped around their own questions and interests rather than a fixed script.
What's included
Included
- Alcoholic beverages
- Lunch
What you'll see and do
Noryangjin Fisheries Wholesale Market
At Noryangjin Fisheries Market, you’ll dive into the heart of Seoul’s seafood culture. Walk through bustling stalls lined with live fish and shellfish, where you can handpick your fresh catch—from tuna to octopus and sea urchins. Your guide will explain the different types of seafood and the traditional Korean dishes you can prepare. Watch skilled workers fillet fish and prepare sashimi (hwe) right in front of you. Experience the market’s lively atmosphere, with locals shopping for their daily seafood. It’s an authentic, immersive experience in one of Seoul’s most famous markets.
120 minutes here
Where it starts and ends
Meeting point
Seoul
Noryangjin Station, exit 9
Hotel pickup
No pickup: everyone meets at the start point.
Ends at
Noryangjin Station, exit 9
Options you can book
Seafood Feast + King Crab
Seafood Feast + King Crab: Indulge in succulent, fresh crab prepared just for you, making your seafood feast even more luxurious and memorable.
Seoul: Private & Tailored Noryangjin Fish Market Tour (3 Hours)
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- en
- Ticket
- Mobile Only
- Runs on
- Sat, Sun
- Group size
- Up to 10 travelers per booking
- Operated by
- ZenKimchi Experiences
Know before you go
- Wheelchair accessible
- Infants and small children can ride in a pram or stroller
- Public transportation options are available nearby
- Infants are required to sit on an adult’s lap
- Transportation options are wheelchair accessible
- All areas and surfaces are wheelchair accessible
- Suitable for all physical fitness levels
Photos
What travelers are saying
Outty’s summary of the themes that recur across 3 traveler reviews. Written by us, not quoted from reviewers.
Food and drink
2 mentionsThe tastings and food stops are a highlight for most reviewers.
Physical effort
1 mentionExpect real walking or climbing: reviewers mention the effort involved.
Traveler reviews
3 verified traveler reviews for Seoul Private & Tailored Noryangjin Fish Market Experience. Ratings and reviews provided by Viator and Tripadvisor.
Don’t waste your time
We turn up at 1.50pm and no one was there to wait for us, when I book it there was no contact number for them to phone them!!! This was for my uncle birthday and first time in Korea, very disappointed Viator took their side. And we only got back about 25% of our money back!!! Saying we were late!! They have my number and they can easily call me But it didn’t stop us doing the fish market, we order a king crab and few other fish from the stall and they throw in some prawn and clams for free for 5 of us. And took us up the stairs to be cook and it work out cheaper than this tour
Response from the operator: Thank you for your review. I was the guide that day and was genuinely disappointed we didn’t connect in person. I arrived at the meeting point at 1:50 p.m. and stayed until after 2:15 p.m., taking a timestamped photo to document that no guests were present. I also did not receive any call or message, though Viator includes our direct contact details on every confirmation for exactly this reason. Our tours begin at the scheduled time, not as a suggested arrival, and guides are instructed to arrive 10–15 minutes early and wait up to 15 minutes after the start time. If we haven’t heard from guests by then, we have to assume it’s a no-show so that later tours can run on time. Viator’s decision in this case was based on that documented timeline, following their normal process. While the fish market is open to anyone, our private tours are designed to add local insight — helping guests choose vendors confidently, understand seafood culture, and communicate with stall owners. Even though the circumstances met the standard for a no-show, we still issued a partial refund out of goodwill. I truly wish we’d had the chance to share the full experience together.
via Viator
Review
I wasn't sure if going on this tour on my own would be a good idea, especially because I didn't find many reviews, but it was definitely an amazing experience - we walked through the fish market, chose the fish and seafood and then had it prepared directly in a restaurant within the market. Meeting and talking with Simon was truly nice. After the meal, we went into a local coffee place and I had one of the best espressos of my life there. Wish I could do this every weekend!
Response from the operator: Awww... your words were very touching. It sounds like Simon's shared with you his passion for Korean food and culture, which we've all experienced from him. We feel you. We wish you could do that every weekend. At least you got to immerse yourself and experience why we love it here.
via Tripadvisor
Fish market Seoul. Ron has been an amazing host to show us around the market and we selected some sea food and crab!!!
Ron has been so kind and helpful and explain us everything about the fish market. A unique experience versed by a nice sens of humour
Response from the operator: Ron does have a talent for mixing seafood facts with a bit of humor. Glad you enjoyed exploring the market and picking out some fresh crab—it’s one of the best ways to experience Seoul.
via Tripadvisor
Good to know
- Duration
- 3 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Sat, Sun
- Price range
- $15 to $399
- Hotel pickup
- No pickup, meet at start point
- Booked in 30 days
- 1
- Verdict
- Worth a Look
Why this scores 60
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Seoul Private & Tailored Noryangjin Fish Market Experience: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Seoul.
How much does Seoul Private & Tailored Noryangjin Fish Market Experience cost?
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Prices start at $15 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Seoul usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Seoul Private & Tailored Noryangjin Fish Market Experience take?
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Plan for about 3 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Seoul is not rushed.
Is Seoul Private & Tailored Noryangjin Fish Market Experience worth it?
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It holds an Outty Ranking of 60 out of 100, which we label "Worth a Look". That score blends traveler sentiment (3.7/5 across 3 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Seoul, and how flexible the cancellation terms are.
Can I cancel or reschedule Seoul Private & Tailored Noryangjin Fish Market Experience?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Seoul Private & Tailored Noryangjin Fish Market Experience suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 3-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Seoul Private & Tailored Noryangjin Fish Market Experience?
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Around 1 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Seoul can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Seoul and add a light layer if any part of the 3-hour experience runs outdoors or after sunset.
Where does Seoul Private & Tailored Noryangjin Fish Market Experience start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Seoul within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Seoul?
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On Outty we rank every Seoul experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include DMZ Tour: Defector Q&A, Tunnel & Suspension Bridge /Hotel pick up, Best DMZ Tour Seoul: Defector Q&A, 3rd Tunnel & Suspension Bridge, 2026 Travelers’ Choice Best of the Best: DMZ Tour from Seoul. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Seoul?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Seoul?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
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