Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA in Napa & Sonoma
Napa & Sonoma, United States

Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA

Outty Ranking 64 4.4 · 37 traveler reviews8760 hoursFrom $60

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September 2026

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Adults

Age 13 and over

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Age 12 and under

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From, per person$60
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Outty Ranking

64/100

Solid Choice. Our proprietary evaluation. How we score

Traveler rating

4.4/5

Based on 37 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA worth booking?

Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA is a 8760-hour experience in Napa & Sonoma, United States, from $60 per person. It scores 64 out of 100 on the Outty Ranking, which we label “Solid Choice, based on a 4.4/5 rating across 37 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
64 / 100
Rating
4.4/5 (37)
Duration
8760 hours
From
$60 per person

Purchase a pass then fill out our concierge request form. We can then send you a list of recommendations based off your preferences (taking the stress out of planning). We also make your budget go a lot further by gettin

What you get

    About this experience

    Purchase a pass then fill out our concierge request form. We can then send you a list of recommendations based off your preferences (taking the stress out of planning). We also make your budget go a lot further by getting you discounted or complimentary tastings and/or elevated experiences

    What's included

    Included

    • Select hotel discounts at participating properties
    • Exclusive winery offers such as 2-for-1 tastings, tasting fee waivers, or special upgrade
    • A 12-month self-guided wine tasting pass valid at 350+ partner wineries in CA, OR, and WA
    • Group planning support for large parties visiting partner wineries
    • Optional concierge recommendations tailored to your preferences and travel plans
    • Driver and transportation recommendations upon request
    • You receive discounts at 400 wineries in CA, OR, & WA that is good for a year from date of purchase

    Not included

    • No personal tour guide and no transportation is provided
    • We do not make winery reservations or book tastings on your behalf
    • Discounts apply only at participating Priority Wine Pass wineries

    What you'll see and do

    1. Welcome To Napa Valley Sign (South)

      Kick off your trip from anywhere in Napa Valley, Sonoma, or any region where you find our partner wineries.

      525600 minutes here · Admission included

    Where it starts and ends

    Meeting point

    Welcome To Napa Valley Sign (South)

    7602 St Helena Hwy, Napa, California, 94558-9851, United States

    Hotel pickup

    No pickup: everyone meets at the start point.

    Ends at

    Welcome To Napa Valley Sign (South) · 7602 St Helena Hwy, Napa, California, 94558-9851, United States

    Before you book

    Cancellation
    For a full refund, cancel at least 24 hours before the scheduled departure time.
    Languages
    en
    Ticket
    Mobile Only
    Runs on
    Every day
    Group size
    Up to 11 travelers per booking
    Operated by
    Priority Wine Pass

    Know before you go

    • Infants and small children can ride in a pram or stroller
    • Service animals allowed
    • Public transportation options are available nearby
    • Not recommended for pregnant travelers
    • Suitable for all physical fitness levels

    Photos

    Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA in Napa & Sonoma, photo 2Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA in Napa & Sonoma, photo 3Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA in Napa & Sonoma, photo 4Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA in Napa & Sonoma, photo 5Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA in Napa & Sonoma, photo 6Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA in Napa & Sonoma, photo 7

    What travelers are saying

    Outty’s summary of the themes that recur across 36 traveler reviews. Written by us, not quoted from reviewers.

    Food and drink

    5 mentions

    The tastings and food stops are a highlight for most reviewers.

    Traveler reviews

    36 verified traveler reviews for Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA. Ratings and reviews provided by Viator and Tripadvisor.

    5 star
    29
    4 star
    1
    3 star
    0
    2 star
    1
    1 star
    5
    Sort
    TravelTimeVA · April 2026

    Horrible customer support

    Search Reddit and you'll find many people think this is a waste of money. Company has zero customer support, so expect no help from them.

    Response from the operator: Sorry to hear this. Honestly we care a lot about supporting our members, so it’s disappointing to read. We received your feedback on our website and responded but haven't heard back. Being 100% transparent, we’re a small team and we genuinely try to be on top of an issues as quickly as we can. If something slipped through the cracks, I’d really like to help make it right. Please email us at hello@prioritywinepass.com and hopefully we can get you taken care of.

    via Tripadvisor

    827krystaj · March 2026

    You need this.!!

    we visited Napa Valley/Sonoma for 1 week and gained the cost of the pass back in ONE day!!. Plus, we emailed for a complimentary itinerary and received a very detailed plan for the whole week. Full of great suggestions on places to eat and vineyards that met our taste. These guys are fantastic. You're gonna love this! Buy it now!!

    via Tripadvisor

    sefitzpat5 · July 2025

    Concierge Option is the Best!

    Jamie Ng was our Priority Pass concierge and was wonderfully responsive! This is our first trip to Napa and I was overwhelmed trying to plan our itinerary. She did all the planning for me and made sure we could use our BOGO! Now I’m excited!

    Response from the operator: Thanks so much for sharing this great feedback! We really appreciate the kind review and hope you have such a great trip to wine country :)

    via Tripadvisor

    jefftO6868HJ · October 2023

    Napa / Sonoma Wine tasting

    Priority Wine pass was great! They suggested an itinerary based on our wine preference and it was exactly what we were looking for. They also made dining recommendations that were fantastic. I wouldn’t tackle Napa and Sonoma without their help.

    via Tripadvisor

    Kerrie_H · September 2023

    Waste of money

    Waste of money. It did not get us any discounts and we visited 8 wineries. Wineries did not even know what this was.

    via Viator

    Good to know

    Duration
    8760 hours
    Free cancellation
    Up to 24h before
    Minimum age to book
    All ages
    Availability
    Bookable today
    Runs on
    Every day
    Hotel pickup
    No pickup, meet at start point
    Booked in 30 days
    13
    Verdict
    Solid Choice

    Why this scores 64

    The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

    Traveler sentiment (30% weight)67
    Review evidence (18% weight)55
    Booking momentum (14% weight)47
    Value for money (12% weight)100
    Listing quality (10% weight)64
    Local standing (8% weight)17
    Booking flexibility (8% weight)100

    Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA: questions travelers ask

    Practical detail on this experience, plus the wider planning questions for Napa & Sonoma.

    How much does Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA cost?

    +

    Prices start at $60 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Napa & Sonoma usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

    How long does Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA take?

    +

    Plan for about 8760 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Napa & Sonoma is not rushed.

    Is Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA worth it?

    +

    It holds an Outty Ranking of 64 out of 100, which we label "Solid Choice". That score blends traveler sentiment (4.4/5 across 37 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Napa & Sonoma, and how flexible the cancellation terms are.

    Can I cancel or reschedule Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA?

    +

    Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

    Is Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA suitable for kids and families?

    +

    Yes, all ages are welcome. Families should still weigh the 8760-hour running time, and strollers are easier on the earlier, quieter departures.

    How far in advance should I book Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA?

    +

    Around 13 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Napa & Sonoma can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

    What should I bring or wear?

    +

    Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Napa & Sonoma and add a light layer if any part of the 8760-hour experience runs outdoors or after sunset.

    Where does Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA start and how do I get there?

    +

    The exact meeting point and directions are on your voucher once you book, and they sit in central Napa & Sonoma within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

    What are the best things to do in Napa & Sonoma?

    +

    Napa and Sonoma are all about how a tour is put together: which wineries it can actually book, how many stops, whether lunch and tasting fees are included, and whether it lifts off in a balloon at sunrise. We weight inclusions and transparency heavily in the ranking here. On Outty we rank every Napa & Sonoma experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Napa Valley Small Group Winery Tour, #1 Sonoma Walking Food, Wine Tasting & History Tour (Public Tour), Sonoma Valley Pedal Assist Bike Tour with Lunch. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

    When is the best time to visit Napa & Sonoma?

    +

    March to May and September to November, with harvest crush in September. Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

    How many days do you need in Napa & Sonoma?

    +

    Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

    Do I book through Outty or through the operator?

    +

    Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

    Ready to lock in your spot?

    Pick a date, choose your group, and see the exact price for Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA.

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