
Negril's 7 miles Beach and Rick's Café
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September 2026
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Who is going?
Adults
Age 13 and over
Children
Age 12 and under
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Free cancellation up to 24 hours before. Same price on Viator, Outty earns a commission.
Traveler rating
4.4/5
Based on 18 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Negril's 7 miles Beach and Rick's Café worth booking?
Negril's 7 miles Beach and Rick's Café is a 4-hour experience in Negril, Jamaica, from $20 per person. It scores 65 out of 100 on the Outty Ranking, which we label “Solid Choice”, based on a 4.4/5 rating across 18 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 65 / 100
- Rating
- 4.4/5 (18)
- Duration
- 4 hours
- From
- $20 per person
The seven miles beach and Rick's cafe are the two most famous posts in Negril so there is no better way to experience this but with DG Tours And Transportation we guarantee nothing but the best service and experience.
What you get
About this experience
The seven miles beach and Rick's cafe are the two most famous posts in Negril so there is no better way to experience this but with DG Tours And Transportation we guarantee nothing but the best service and experience.
What's included
Included
- In-vehicle air conditioning
Not included
- Alcoholic beverages
- Beach chairs and umbrellas
What you'll see and do
Seven Mile Beach
The iconic Seven Mile Beach in Negril is perhaps the best example of an ideal tropical setting. As the name suggests the beach goes on and on and is loaded with activities and attractions that are sure to delight.
120 minutes here
Rick's Cafe
Rick's Cafe in Negril is one of Jamaica's most famous hot spots. It's actually a bar and restaurant, but most people go there for heart-throbbing cliff jumping, and breath-taking sunsets! Located at the top of a 35-foot high cliff on the far west end of Jamaica, it boasts some of the best, uninterrupted, sunsets in the world!
Pass by without stopping
Where it starts and ends
Hotel pickup
Pickup is included for all travelers. Pickup begins about 30 minutes before departure.
Options you can book
From Grand Palladium
Duration: 5 hours Pickup included
From Montego Bay Hotels
Duration: 6 hours Pickup included
Princess Hotel
princess hotel Duration: 5 hours Green Island Pickup included
From Negril Hotels
Duration: 4 hours Pickup included
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- en
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 15 travelers per booking
- Operated by
- DG TOURS
Know before you go
- Infants and small children can ride in a pram or stroller
- Public transportation options are available nearby
- Infants are required to sit on an adult’s lap
- Suitable for all physical fitness levels
Photos






What travelers are saying
Outty’s summary of the themes that recur across 18 traveler reviews. Written by us, not quoted from reviewers.
Food and drink
5 mentionsThe tastings and food stops are a highlight for most reviewers.
The guide
4 mentionsTravelers single out the guide as the reason the experience works.
Traveler reviews
18 verified traveler reviews for Negril's 7 miles Beach and Rick's Café. Ratings and reviews provided by Viator and Tripadvisor.
Comfortable and relaxed...
Comfortable and relaxed drive from the hotel to seven mile beach and to Rick cafe also, best driver. 🇯🇲❤️
Response from the operator: Thank you so much! We're thrilled you had a comfortable, relaxed trip to Seven Mile Beach and Rick's Cafe. We'll be sure to pass your kind words along to your driver he'll be delighted. Hope to see you again soon!
via Viator
Demar was amazing. It was...
Demar was amazing. It was just me so I didn’t need to gone whole day. I just wanted to grab lunch at margaritaville and walk on beach and shop then was done. Didn’t need to go back to Ricks since I’d been there every night this week
Response from the operator: Thank you so much for your kind words! We’re glad Demar made your experience a great one and tailored the trip perfectly to what you needed. We truly appreciate you choosing us and hope to see you again on your next visit!
via Viator
Fun day in Negril, Jamaica
This was the best way to spend 4-5 hours to see the seven mile beach and Rick’s cafe in Negril. Our driver and guide was Demar Gray. He was very flexible and you could spend as long as you wanted in each point of interest. Overall it was a fun day and would strongly recommend taking DG Tours for tours and transportation while you are at Negril.
Response from the operator: Thank you for your wonderful review! We’re thrilled to hear that you had such a great time exploring Seven Mile Beach and Rick’s Café with Demar. Providing flexible and enjoyable experiences is what we strive for, and we’re glad Demar made your day memorable. We truly appreciate your recommendation and look forward to welcoming you on another adventure with DG Tours in the future!
via Viator
Excellent guide
Our guide (Shelton) was fantastic! He was friendly, knowledgeable and gave us lots of facts about Negril and the surrounding villages. He added in a couple more stops for us, one at the Negril sign and one at a souvenir shop at no extra charge. Seven mile beach was beautiful, lots of people trying to sell things but fine if you just say no. Drinks and atmosphere at Margaritaville were great! Would recommended this trip!
Response from the operator: Thank you so much for your wonderful review! We’re thrilled to hear that you had a fantastic time with Shelton as your guide. It’s great to know that his friendly and knowledgeable approach, along with the extra stops, made your trip even more enjoyable. We’re also happy that you loved Seven Mile Beach and had a great experience at Margaritaville. We truly appreciate your recommendation and hope to welcome you back for another amazing adventure in the future!
via Viator
Unmissable Trip
Had a fabulous day. Demar picked us up and dropped us at Negril Tree House. Seven mile beach. Gave us prices of Sunbeds & Umbarella's. $10. Restaurant was reasonably priced to eat Lunch. He asked what time we would like to gp to Rick's Cafe. Picked up by a lovely man called Sheldon. Rick's cafe was amazing. So glad we did this tour. On way home Sheldon stopped at a pharmacy, as I needed Repelent. Such a Gentleman!!
Response from the operator: Thank you for your fantastic review! We’re thrilled to hear you had a fabulous day with us. It’s great that you enjoyed your time at Negril Tree House and Seven Mile Beach. We’re glad Demar and Sheldon made your experience even more memorable. We’ll be sure to pass along your kind words to them. We hope to welcome you back on another tour soon!
via Viator
Good to know
- Duration
- 4 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Price range
- $20 to $240
- Hotel pickup
- Included for all travelers
- Booked in 30 days
- 6
- Verdict
- Solid Choice
Why this scores 65
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Negril's 7 miles Beach and Rick's Café: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Negril.
How much does Negril's 7 miles Beach and Rick's Café cost?
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Prices start at $20 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Negril usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Negril's 7 miles Beach and Rick's Café take?
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Plan for about 4 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Negril is not rushed.
Is Negril's 7 miles Beach and Rick's Café worth it?
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It holds an Outty Ranking of 65 out of 100, which we label "Solid Choice". That score blends traveler sentiment (4.4/5 across 18 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Negril, and how flexible the cancellation terms are.
Can I cancel or reschedule Negril's 7 miles Beach and Rick's Café?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Negril's 7 miles Beach and Rick's Café suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 4-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Negril's 7 miles Beach and Rick's Café?
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Around 6 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Negril can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Negril and add a light layer if any part of the 4-hour experience runs outdoors or after sunset.
Where does Negril's 7 miles Beach and Rick's Café start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Negril within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Negril?
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On Outty we rank every Negril experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Transportation and Tour from Montego Bay to Blue Hole/Secret Falls, Negril Glass Bottom Boat Tour Snorkeling and Booby Cay, ATV, Bamboo Rafting and Negril Ricks Cafe from Montego Bay. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Negril?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Negril?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
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