
Negril Shopping And Rick's Café
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September 2026
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Who is going?
Adults
Age 13 and over
Children
Age 12 and under
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Free cancellation up to 24 hours before. Same price on Viator, Outty earns a commission.
Traveler rating
4.8/5
Based on 37 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Negril Shopping And Rick's Café worth booking?
Negril Shopping And Rick's Café is a 4-hour experience in Negril, Jamaica, from $35 per person. It scores 76 out of 100 on the Outty Ranking, which we label “Strongly Recommended”, based on a 4.8/5 rating across 37 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 76 / 100
- Rating
- 4.8/5 (37)
- Duration
- 4 hours
- From
- $35 per person
DG Tours And Transportation offer one of a find service, completely private just you, your family and the driver. The Driver will not leave you he will wait until your finish shopping and when you are ready to leave rick
What you get
About this experience
DG Tours And Transportation offer one of a find service, completely private just you, your family and the driver. The Driver will not leave you he will wait until your finish shopping and when you are ready to leave rick's cafe.
What's included
Included
- In-vehicle air conditioning
Not included
- Alcoholic beverages
- Lunch
What you'll see and do
Time Square Mall
Shopping for souvenirs in Jamaica is a must so we will different stops at different shopping areas so more variety of products and find the best price possible so friends and families back home can enjoy some of what Jamaica has to offer.
60 minutes here
Rick's Cafe
Rick’s Café is known for having an unrivalled view of the sunset in Jamaica. Set in the West End atop a 35-foot high cliff, it is also known for a heart-throbbing, exhilarating cliff jumping!
180 minutes here
Where it starts and ends
Hotel pickup
Pickup is included for all travelers. Pickup begins about 60 minutes before departure.
Options you can book
From Montego Bay Hotels
Duration: 7 hours Pickup included
From Grand Palladium Hotel
Grand Palladium Hotel Duration: 5 hours Pickup included
From hotels in Negril
Duration: 5 hours Pickup included
From Princess Hotel
Duration: 6 hours Pickup included
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- en
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 15 travelers per booking
- Operated by
- DG TOURS
Know before you go
- Infants and small children can ride in a pram or stroller
- Public transportation options are available nearby
- Suitable for all physical fitness levels
Photos






What travelers are saying
Outty’s summary of the themes that recur across 37 traveler reviews. Written by us, not quoted from reviewers.
The guide
6 mentionsTravelers single out the guide as the reason the experience works.
Knowledge and storytelling
2 mentionsReviewers describe the commentary as informative rather than scripted.
Organization
2 mentionsPickup, timing, and logistics are described as running smoothly.
Food and drink
2 mentionsThe tastings and food stops are a highlight for most reviewers.
Traveler reviews
37 verified traveler reviews for Negril Shopping And Rick's Café. Ratings and reviews provided by Viator and Tripadvisor.
Wishing Upon A Star ⭐️
Damar is an amazing tour guide. I contacted him and he responded right away, he was on time at the airport, and always on time during a tour pick up. Damar made our first visit to Jamaica like it was wishing upon a star.⭐️ amazing, unforgettable. Thank you Damar and see you soon 😎🇯🇲One Love!!!
Response from the operator: Thank you so much for the incredible review! We’re thrilled that Demar made your first visit to Jamaica so magical and unforgettable. Prompt communication and reliability are top priorities for us, and Damar will be overjoyed to hear your kind words. We can’t wait to welcome you back again soon. One Love!
via Tripadvisor
Denmar is fantastic! He...
Denmar is fantastic! He responds quickly & is very flexible with your preferences. I would recommend him to anyone & everyone looking for a comfortable ride to experience Jamaica.
Response from the operator: Thank you so much for your kind words and recommendation! It was truly a pleasure driving you and helping make your experience in Jamaica enjoyable. I’m glad I could accommodate your preferences and provide a comfortable ride. I hope to welcome you back again soon.
via Viator
demar trip. Ricks Cafe expensive but fun.
Good day out at Ricks. demar the driver was courteous and allowed us to tailor make our tour. good fun and would definitely use him again.
Response from the operator: Thanks for the great review. We're thrilled you enjoyed Rick's and that Demar made the tour perfect for you. We'll pass along the compliments, and we hope to see you again soon.
via Viator
Excellent
Demar is very friendly, explain what we will do and ask all time if we are ok. Definitely best and amazing driver.
Response from the operator: Thank you so much for your kind words! We’re thrilled to hear that Demar took great care of you, kept you informed, and made sure you were comfortable throughout your experience. He truly goes above and beyond for our guests. We appreciate your support and hope to welcome you again soon.
via Viator
DG Tours & Demar
Demar was fantastic ! He gave us a tour of Negril from a locals perspective. Very knowledgeable and caring about experience while on our tour. I would take a tour with him again!
Response from the operator: Thank you so much for your kind words! We’re delighted to hear that you had such a great experience touring Negril with Demar. His local knowledge and genuine care for our guests truly make a difference. We’ll be sure to share your feedback with him. We’d be happy to welcome you back for another tour anytime!
via Viator
Good to know
- Duration
- 4 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Price range
- $35 to $280
- Hotel pickup
- Included for all travelers
- Booked in 30 days
- 13
- Verdict
- Strongly Recommended
Why this scores 76
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Negril Shopping And Rick's Café: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Negril.
How much does Negril Shopping And Rick's Café cost?
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Prices start at $35 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Negril usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Negril Shopping And Rick's Café take?
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Plan for about 4 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Negril is not rushed.
Is Negril Shopping And Rick's Café worth it?
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It holds an Outty Ranking of 76 out of 100, which we label "Strongly Recommended". That score blends traveler sentiment (4.8/5 across 37 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Negril, and how flexible the cancellation terms are.
Can I cancel or reschedule Negril Shopping And Rick's Café?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Negril Shopping And Rick's Café suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 4-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Negril Shopping And Rick's Café?
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Around 13 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Negril can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Negril and add a light layer if any part of the 4-hour experience runs outdoors or after sunset.
Where does Negril Shopping And Rick's Café start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Negril within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Negril?
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On Outty we rank every Negril experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Transportation and Tour from Montego Bay to Blue Hole/Secret Falls, Negril Glass Bottom Boat Tour Snorkeling and Booby Cay, ATV, Bamboo Rafting and Negril Ricks Cafe from Montego Bay. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Negril?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Negril?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
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