Negril Shopping And Rick's Café in Negril
Negril, Jamaica

Negril Shopping And Rick's Café

Outty Ranking 76 4.8 · 37 traveler reviews4 hoursFrom $35

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September 2026

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Adults

Age 13 and over

2

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Age 12 and under

0

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From, per person$35
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Outty Ranking

76/100

Strongly Recommended. Our proprietary evaluation. How we score

Traveler rating

4.8/5

Based on 37 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is Negril Shopping And Rick's Café worth booking?

Negril Shopping And Rick's Café is a 4-hour experience in Negril, Jamaica, from $35 per person. It scores 76 out of 100 on the Outty Ranking, which we label “Strongly Recommended, based on a 4.8/5 rating across 37 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
76 / 100
Rating
4.8/5 (37)
Duration
4 hours
From
$35 per person

DG Tours And Transportation offer one of a find service, completely private just you, your family and the driver. The Driver will not leave you he will wait until your finish shopping and when you are ready to leave rick

What you get

    About this experience

    DG Tours And Transportation offer one of a find service, completely private just you, your family and the driver. The Driver will not leave you he will wait until your finish shopping and when you are ready to leave rick's cafe.

    What's included

    Included

    • In-vehicle air conditioning

    Not included

    • Alcoholic beverages
    • Lunch

    What you'll see and do

    1. Time Square Mall

      Shopping for souvenirs in Jamaica is a must so we will different stops at different shopping areas so more variety of products and find the best price possible so friends and families back home can enjoy some of what Jamaica has to offer.

      60 minutes here

    2. Rick's Cafe

      Rick’s Café is known for having an unrivalled view of the sunset in Jamaica. Set in the West End atop a 35-foot high cliff, it is also known for a heart-throbbing, exhilarating cliff jumping!

      180 minutes here

    Where it starts and ends

    Hotel pickup

    Pickup is included for all travelers. Pickup begins about 60 minutes before departure.

    Options you can book

    • From Montego Bay Hotels

      Duration: 7 hours Pickup included

    • From Grand Palladium Hotel

      Grand Palladium Hotel Duration: 5 hours Pickup included

    • From hotels in Negril

      Duration: 5 hours Pickup included

    • From Princess Hotel

      Duration: 6 hours Pickup included

    Before you book

    Cancellation
    For a full refund, cancel at least 24 hours before the scheduled departure time.
    Languages
    en
    Ticket
    Mobile Only
    Runs on
    Every day
    Group size
    Up to 15 travelers per booking
    Operated by
    DG TOURS

    Know before you go

    • Infants and small children can ride in a pram or stroller
    • Public transportation options are available nearby
    • Suitable for all physical fitness levels

    Photos

    Negril Shopping And Rick's Café in Negril, photo 2Negril Shopping And Rick's Café in Negril, photo 3Negril Shopping And Rick's Café in Negril, photo 4Negril Shopping And Rick's Café in Negril, photo 5Negril Shopping And Rick's Café in Negril, photo 6Negril Shopping And Rick's Café in Negril, photo 7

    What travelers are saying

    Outty’s summary of the themes that recur across 37 traveler reviews. Written by us, not quoted from reviewers.

    The guide

    6 mentions

    Travelers single out the guide as the reason the experience works.

    Knowledge and storytelling

    2 mentions

    Reviewers describe the commentary as informative rather than scripted.

    Organization

    2 mentions

    Pickup, timing, and logistics are described as running smoothly.

    Food and drink

    2 mentions

    The tastings and food stops are a highlight for most reviewers.

    Traveler reviews

    37 verified traveler reviews for Negril Shopping And Rick's Café. Ratings and reviews provided by Viator and Tripadvisor.

    5 star
    33
    4 star
    1
    3 star
    3
    2 star
    0
    1 star
    0
    Sort
    R1986ZKfatimaj · July 2026

    Wishing Upon A Star ⭐️

    Damar is an amazing tour guide. I contacted him and he responded right away, he was on time at the airport, and always on time during a tour pick up. Damar made our first visit to Jamaica like it was wishing upon a star.⭐️ amazing, unforgettable. Thank you Damar and see you soon 😎🇯🇲One Love!!!

    Response from the operator: Thank you so much for the incredible review! We’re thrilled that Demar made your first visit to Jamaica so magical and unforgettable. Prompt communication and reliability are top priorities for us, and Damar will be overjoyed to hear your kind words. We can’t wait to welcome you back again soon. One Love!

    via Tripadvisor

    Cindy_N · June 2026

    Denmar is fantastic! He...

    Denmar is fantastic! He responds quickly & is very flexible with your preferences. I would recommend him to anyone & everyone looking for a comfortable ride to experience Jamaica.

    Response from the operator: Thank you so much for your kind words and recommendation! It was truly a pleasure driving you and helping make your experience in Jamaica enjoyable. I’m glad I could accommodate your preferences and provide a comfortable ride. I hope to welcome you back again soon.

    via Viator

    LES_T · May 2026

    demar trip. Ricks Cafe expensive but fun.

    Good day out at Ricks. demar the driver was courteous and allowed us to tailor make our tour. good fun and would definitely use him again.

    Response from the operator: Thanks for the great review. We're thrilled you enjoyed Rick's and that Demar made the tour perfect for you. We'll pass along the compliments, and we hope to see you again soon.

    via Viator

    Soraia_N · February 2026

    Excellent

    Demar is very friendly, explain what we will do and ask all time if we are ok. Definitely best and amazing driver.

    Response from the operator: Thank you so much for your kind words! We’re thrilled to hear that Demar took great care of you, kept you informed, and made sure you were comfortable throughout your experience. He truly goes above and beyond for our guests. We appreciate your support and hope to welcome you again soon.

    via Viator

    Sarah_M · January 2026

    DG Tours & Demar

    Demar was fantastic ! He gave us a tour of Negril from a locals perspective. Very knowledgeable and caring about experience while on our tour. I would take a tour with him again!

    Response from the operator: Thank you so much for your kind words! We’re delighted to hear that you had such a great experience touring Negril with Demar. His local knowledge and genuine care for our guests truly make a difference. We’ll be sure to share your feedback with him. We’d be happy to welcome you back for another tour anytime!

    via Viator

    Good to know

    Duration
    4 hours
    Free cancellation
    Up to 24h before
    Minimum age to book
    All ages
    Availability
    Bookable today
    Runs on
    Every day
    Price range
    $35 to $280
    Hotel pickup
    Included for all travelers
    Booked in 30 days
    13
    Verdict
    Strongly Recommended

    Why this scores 76

    The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

    Traveler sentiment (30% weight)84
    Review evidence (18% weight)66
    Booking momentum (14% weight)59
    Value for money (12% weight)100
    Listing quality (10% weight)62
    Local standing (8% weight)54
    Booking flexibility (8% weight)100

    Negril Shopping And Rick's Café: questions travelers ask

    Practical detail on this experience, plus the wider planning questions for Negril.

    How much does Negril Shopping And Rick's Café cost?

    +

    Prices start at $35 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Negril usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

    How long does Negril Shopping And Rick's Café take?

    +

    Plan for about 4 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Negril is not rushed.

    Is Negril Shopping And Rick's Café worth it?

    +

    It holds an Outty Ranking of 76 out of 100, which we label "Strongly Recommended". That score blends traveler sentiment (4.8/5 across 37 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Negril, and how flexible the cancellation terms are.

    Can I cancel or reschedule Negril Shopping And Rick's Café?

    +

    Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

    Is Negril Shopping And Rick's Café suitable for kids and families?

    +

    Yes, all ages are welcome. Families should still weigh the 4-hour running time, and strollers are easier on the earlier, quieter departures.

    How far in advance should I book Negril Shopping And Rick's Café?

    +

    Around 13 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Negril can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

    What should I bring or wear?

    +

    Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Negril and add a light layer if any part of the 4-hour experience runs outdoors or after sunset.

    Where does Negril Shopping And Rick's Café start and how do I get there?

    +

    The exact meeting point and directions are on your voucher once you book, and they sit in central Negril within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

    What are the best things to do in Negril?

    +

    On Outty we rank every Negril experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Transportation and Tour from Montego Bay to Blue Hole/Secret Falls, Negril Glass Bottom Boat Tour Snorkeling and Booby Cay, ATV, Bamboo Rafting and Negril Ricks Cafe from Montego Bay. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

    When is the best time to visit Negril?

    +

    Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

    How many days do you need in Negril?

    +

    Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

    Do I book through Outty or through the operator?

    +

    Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

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