
Motor Valley from Florence: Ducati, Lambo, Pagani & Ferrari
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Highlighted days have spots open. Grey days are sold out or not running.
September 2026
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Who is going?
Adults
Age 13 and over
Children
Age 12 and under
Select a highlighted day to see live departure times and the exact price for your group.
Free cancellation up to 24 hours before. Same price on Viator, Outty earns a commission.
Traveler rating
5.0/5
Based on 2 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Motor Valley from Florence: Ducati, Lambo, Pagani & Ferrari worth booking?
Motor Valley from Florence: Ducati, Lambo, Pagani & Ferrari is a 10-hour experience in Florence, Italy, from $393 per person. It scores 53 out of 100 on the Outty Ranking, which we label “Worth a Look”, based on a 5/5 rating across 2 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 53 / 100
- Rating
- 5/5 (2)
- Duration
- 10 hours
- From
- $393 per person
Discover the most iconic museums of Italy’s legendary luxury and sports car brands in a full-day immersive experience, combining automotive excellence with the pleasures of exceptional food and wine. Perfect for petrolhe
What you get
About this experience
Discover the most iconic museums of Italy’s legendary luxury and sports car brands in a full-day immersive experience, combining automotive excellence with the pleasures of exceptional food and wine. Perfect for petrolheads and luxury car enthusiasts who appreciate fine dining and quality wines along the way. Please note: From July 14th to October 14th, 2026, the Ducati Museum will be closed for renovation and will not be included in the visit.
What's included
Included
- Bottled water
- Lunch
- Guided tour at Maranello Ferrari Museum
- Entrance tickets to all museums
- Guided tour into the 2 Ferrari Museums
- Pick up at you place available, please ask for arrange it
Not included
- F1 driving simulation (ask for a quotation, international driving permit required)
- Ferrari drive test (ask for a quotation, international driving permit required)
- Private transportation
What you'll see and do
Florence
7:30am: Meet our driver at the meeting point and let's the tour begin. 75-90 minutes driving to get the first museum
Pass by without stopping
Ducati Museum
First stop will be in Borgo Panigale at Ducati Museum, home of the most famous motorbikes builder in Italy: Ducati. Enjoy a 30 minutes of free time enjoying the exposition. 30 minutes driving to the next museum.
30 minutes here · Admission included
Automobili Lamborghini Museum
Spend about 30 minutes enjoying the museum and then go straight to Sant’Agata Bolognese to meet the Lamborghini headquarters. Cars are colorful and perfectly designed here, from the 50s to the 21st century the collection won’t leave you disappointed. 20 minutes driving to the next museum.
30 minutes here · Admission included
Museo Horacio Pagani
The next destination is the Pagani museum. Here hypercars are the religion and their performance is the everyday carmaker’s obsession. 25 minutes driving to the next stop
30 minutes here · Admission included
Modena
Move toward Modena to pause at our restaurant and try a variety of local food and wine. 10 minutes driving to the next stop
90 minutes here
Museo Casa Enzo Ferrari
The afternoon starts with a digestive ride to the Mr.Enzo Ferrari Museum, the former house of the legendary founder. Learn about his lifelong dream and how Ferrari became so much famous in the years. 30 minutes driving to the next stop
45 minutes here · Admission included
Museo Ferrari
Once finished, the icing on the cake: the Ferrari museum in Maranello. Here you can grasp the passion and the commitment that inspired the creation of the first high speed vehicles until the many successes in the F1 world title competitions. Just relax and enjoy the safe drive back to Florence, 100 to 120 minutes driving
45 minutes here · Admission included
Where it starts and ends
Hotel pickup
Pickup is included for all travelers.
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- en
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 8 travelers per booking
- Operated by
- Keys Of Italy / Florence
Know before you go
- Infants and small children can ride in a pram or stroller
- Public transportation options are available nearby
- Specialized infant seats are available
- Suitable for all physical fitness levels
- Total tour duration includes travel time.
Photos






Traveler reviews
2 verified traveler reviews for Motor Valley from Florence: Ducati, Lambo, Pagani & Ferrari. Ratings and reviews provided by Viator and Tripadvisor.
Great day with amazing cars
Dad, son (12), and nephew (16) went on this. Had a great time, very cool cars. A little too long for our group but we expected that.
Response from the operator: Thank you so much for sharing your experience! We’re really glad to hear that you, your son, and your nephew enjoyed the cars and had a great time together. We appreciate your feedback about the duration as well — it’s helpful for us as we continue working to make the experience enjoyable for every group. We hope to welcome you back for another ride soon!
via Viator
Definitely worth the money!
All the museums were amazing, food was reallyy good, and guide at the Ferrari museums was experienced, Lamborghini museum had more and better cars than expected
Response from the operator: Thank you very much for you feedback, hearing your appreciation makes us very happy and proud of what we're doing, sharing the love for our beautiful country! Hope to see you in the future in any of our Italian destination! Regards
via Tripadvisor
Good to know
- Duration
- 10 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Price range
- $393 to $1112
- Hotel pickup
- Included for all travelers
- Booked in 30 days
- 1
- Verdict
- Worth a Look
Why this scores 53
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Motor Valley from Florence: Ducati, Lambo, Pagani & Ferrari: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Florence.
How much does Motor Valley from Florence: Ducati, Lambo, Pagani & Ferrari cost?
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Prices start at $393 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Florence usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Motor Valley from Florence: Ducati, Lambo, Pagani & Ferrari take?
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Plan for about 10 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Florence is not rushed.
Is Motor Valley from Florence: Ducati, Lambo, Pagani & Ferrari worth it?
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It holds an Outty Ranking of 53 out of 100, which we label "Worth a Look". That score blends traveler sentiment (5/5 across 2 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Florence, and how flexible the cancellation terms are.
Can I cancel or reschedule Motor Valley from Florence: Ducati, Lambo, Pagani & Ferrari?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Motor Valley from Florence: Ducati, Lambo, Pagani & Ferrari suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 10-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Motor Valley from Florence: Ducati, Lambo, Pagani & Ferrari?
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Around 1 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Florence can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Florence and add a light layer if any part of the 10-hour experience runs outdoors or after sunset.
Where does Motor Valley from Florence: Ducati, Lambo, Pagani & Ferrari start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Florence within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Florence?
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On Outty we rank every Florence experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Best tour in Florence: Renaissance & Medici Tales - guided by a STORYTELLER, Florence Pizza or Pasta Class & Gelato Making at a Tuscan Farm, Small group Tuscan Wineries, Olive Oil & Gourmet Lunch or Dinner. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Florence?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Florence?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
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