Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour) in Seoul
Seoul, South Korea

Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour)

Outty Ranking 49 3.0 · 2 traveler reviews10 hoursFrom $369

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September 2026

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Adults

Age 13 and over

2

Children

Age 12 and under

0

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From, per person$369
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Outty Ranking

49/100

Worth a Look. Our proprietary evaluation. How we score

Traveler rating

3.0/5

Based on 2 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour) worth booking?

Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour) is a 10-hour experience in Seoul, South Korea, from $369 per person. It scores 49 out of 100 on the Outty Ranking, which we label “Worth a Look, based on a 3/5 rating across 2 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
49 / 100
Rating
3/5 (2)
Duration
10 hours
From
$369 per person

WHY ‘Traditional Beauty of Korea’ WITH EXKO? 1. Look around the traditional beauty of Korea 2. Experience in history broadens your understanding of Korea 3. Try Hanbok and make special memories 4. Traditional Korea f

What you get

  • Private transportation
  • Parking fees

About this experience

WHY ‘Traditional Beauty of Korea’ WITH EXKO? 1. Look around the traditional beauty of Korea 2. Experience in history broadens your understanding of Korea 3. Try Hanbok and make special memories 4. Traditional Korea food is one of the most fun parts

What's included

Included

  • Private transportation
  • Parking fees

Not included

  • Lunch
  • Gratuities

What you'll see and do

  1. Gyeongbokgung Palace

    Gyeongbokgung Palace is arguably the most beautiful, and remains the largest of all five palaces. Remarkably, the most representative edifices of the Joseon Dynasty, Gyeonghoeru Pavilion and Hyangwonjeong Pond have remained relatively intact. Woldae and the sculptures of Geunjeongjeon (The Royal Audience Chamber) represent past sculptures of contemporary art.

    120 minutes here · Admission not included

  2. Insadong

    Insadong is a valuable space where old but valuable traditional objects are exchanged in the middle of the city. Packed with galleries, traditional crafts shops, antique shops, traditional tea houses, traditional restaurants and cafes Stores in Insa-dong are very popular with young people as well as middle-aged people for their unique style. Foreign tourists who visit Korea to see traditional Korean culture buy old-fashioned dried pollack or gomisul at traditional stores. And buy the peels on the street and eat the traditional scallions.

    120 minutes here

  3. Bukchon Hanok Village

    Surrounded by Gyeongbokgung Palace, Changdeokgung Palace and Jongmyo Shrine, Bukchon Hanok Village is home to hundreds of traditional houses, called hanok, that date back to the Joseon Dynasty. The name Bukchon, which literally translates to “northern village,” came about as the neighborhood lies north of two significant Seoul landmarks, Cheonggyecheon Stream and Jongno. Today, many of these hanoks operate as cultural centers, guesthouses, restaurants and tea houses, providing visitors with an opportunity to experience, learn and immerse themselves in traditional Korean culture.

    120 minutes here

  4. Kwangjang Market

    It was selected as one of the top three chapters of Hanyang in the late Joseon Dynasty. All market buildings were destroyed during the Korean War, but market functions were restored as transactions of daily necessities, including munitions and black-market transactions by refugees. Famous places are eatery, and famous things are drug gimbap, bindae tteok and yukhoe.

    120 minutes here

Where it starts and ends

Meeting point

Seoul

Hotel pickup

Pickup is available for selected locations.

Ends at

Returns to the starting point

Before you book

Cancellation
For a full refund, cancel at least 24 hours before the scheduled departure time.
Languages
cmn, en
Ticket
Mobile Only
Runs on
Tue, Wed, Thu, Fri, Sat, Sun
Group size
Up to 2 travelers per booking
Operated by
Exciting Korea - Private Day Tour

Know before you go

  • Wheelchair accessible
  • Infants and small children can ride in a pram or stroller
  • Public transportation options are available nearby
  • Specialized infant seats are available
  • Transportation options are wheelchair accessible
  • All areas and surfaces are wheelchair accessible
  • Suitable for all physical fitness levels

Photos

Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour) in Seoul, photo 2Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour) in Seoul, photo 3Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour) in Seoul, photo 4Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour) in Seoul, photo 5Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour) in Seoul, photo 6Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour) in Seoul, photo 7

Traveler reviews

2 verified traveler reviews for Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour). Ratings and reviews provided by Viator and Tripadvisor.

5 star
1
4 star
0
3 star
0
2 star
0
1 star
1
Sort
Min3288 · May 2022

Non committed local tour operator!

Booked with package via Viator and we specified to meet at our Hotel. The tour operator did not get in touch to confirm a meetup time, so we tried calling the tour operator and there is no answer. We paid in full for the One Day tour but did not get to do it as they never contacted us. Now we are trying to get the refund sorted out and we have yet to hear from the local tour operator.

Response from the operator: I've just seen your review. We stopped offering our Seoul city tour guide service after COVID-19, and we now only provide ski tour services. It seems you may have written a review for the wrong company, as we have never received any bookings through Viator. We hope you're able to resolve this issue with the correct company.

via Tripadvisor

Mike T · January 2019

Great experience with our tour guide Miki

This was our first family trip to Korea. It was 6 of us with grandparents. Miki was a great tour guide for the two days we had in Seoul. He was very attentive to our needs because our two boys (7 and 3 years old) needed to have fun and exciting things instead of the plain sightseeing. Miki had answers to whatever questions and requests we had. Our flight arrived very early before anything was opened. So Miki added another stop to the itinerary and took us to the an observation point where we could see the entire Seoul and the sunrise. We asked Miki about changing the itinerary so we could find more activities for kids instead of visiting the traditional village. He took us to different places at Insadong and the kids had so much fun. Miki was great with our boys especially the 3 year old. He even held him for us when the little boy was too tired to walk! He was a great tour guide and also a great photographer. In addition to helping us take pictures for us, he even took out his own SLR camera and started taking pictures to journal our visit. And he uploaded all the pictures to Google Drive for us before we asked him. We really enjoyed our time in Seoul. Thanks to Miki for giving us a great experience. We were very glad that we booked with Exciting Korea. Next time if we are planning to go skiing in Korea, we would definitely ask for Mik (heard that he is also a ski instructor, perfect for our kids!)

via Tripadvisor

Good to know

Duration
10 hours
Free cancellation
Up to 24h before
Minimum age to book
All ages
Availability
Bookable today
Runs on
Tue, Wed, Thu, Fri, Sat, Sun
Hotel pickup
Available for selected locations
Booked in 30 days
1
Verdict
Worth a Look

Why this scores 49

The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

Traveler sentiment (30% weight)76
Review evidence (18% weight)14
Booking momentum (14% weight)10
Value for money (12% weight)34
Listing quality (10% weight)72
Local standing (8% weight)29
Booking flexibility (8% weight)100

Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour): questions travelers ask

Practical detail on this experience, plus the wider planning questions for Seoul.

How much does Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour) cost?

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Prices start at $369 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Seoul usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

How long does Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour) take?

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Plan for about 10 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Seoul is not rushed.

Is Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour) worth it?

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It holds an Outty Ranking of 49 out of 100, which we label "Worth a Look". That score blends traveler sentiment (3/5 across 2 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Seoul, and how flexible the cancellation terms are.

Can I cancel or reschedule Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour)?

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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

Is Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour) suitable for kids and families?

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Yes, all ages are welcome. Families should still weigh the 10-hour running time, and strollers are easier on the earlier, quieter departures.

How far in advance should I book Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour)?

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Around 1 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Seoul can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

What should I bring or wear?

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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Seoul and add a light layer if any part of the 10-hour experience runs outdoors or after sunset.

Where does Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour) start and how do I get there?

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The exact meeting point and directions are on your voucher once you book, and they sit in central Seoul within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

What are the best things to do in Seoul?

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On Outty we rank every Seoul experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include DMZ Tour: Defector Q&A, Tunnel & Suspension Bridge /Hotel pick up, Best DMZ Tour Seoul: Defector Q&A, 3rd Tunnel & Suspension Bridge, 2026 Travelers’ Choice Best of the Best: DMZ Tour from Seoul. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

When is the best time to visit Seoul?

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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

How many days do you need in Seoul?

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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

Do I book through Outty or through the operator?

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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

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