Florence from Rome: Epic Full Day Tour of Art and Shopping
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September 2026
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Adults
Age 13 and over
Children
Age 12 and under
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Free cancellation up to 24 hours before. Same price on Viator, Outty earns a commission.
Traveler rating
4.3/5
Based on 11 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Florence from Rome: Epic Full Day Tour of Art and Shopping worth booking?
Florence from Rome: Epic Full Day Tour of Art and Shopping is a 10-hour experience in Rome, Italy, from $317 per person. It scores 55 out of 100 on the Outty Ranking, which we label “Worth a Look”, based on a 4.3/5 rating across 11 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 55 / 100
- Rating
- 4.3/5 (11)
- Duration
- 10 hours
- From
- $317 per person
Depart from Rome for a full-day tour to Florence, the Cradle of the Renaissance, in a comfortable air-conditioned minivan for small groups of 6–7 people. Florence is a treasure of art, culture, and history, home to iconi
What you get
About this experience
Depart from Rome for a full-day tour to Florence, the Cradle of the Renaissance, in a comfortable air-conditioned minivan for small groups of 6–7 people. Florence is a treasure of art, culture, and history, home to iconic landmarks such as Palazzo Vecchio, the Church of San Lorenzo, Santa Maria del Fiore with Brunelleschi’s magnificent dome, Giotto’s Campanile, and the Baptistery. Beyond art, Florence is one of the world’s fashion capitals, offering endless opportunities for shopping and exploring artisan workshops. Enjoy the day at your own pace, with your private assistant guiding you to the best restaurants, cafés, and shops. Savor typical Tuscan cuisine, including the famous Florentine steak paired with local red wine. With personalized support for sightseeing, shopping, and dining, this private tour ensures a seamless, memorable, and uniquely Florentine experience.
What's included
Included
- Tour Assistant for the whole trip
- Free transfer offered by Welcome Italy in air conditioning Minivan
- Pick-up and drop off service for hotels within the Aurelian Walls
- Accademia Gallery entrance fee
- Time for Shopping
- 2 hous professional guide in Florence
Not included
- Food and drinks
- Tips
What you'll see and do
Rome
06.30-06.45 am - Pick up at your accommodation and meet with our Assistant
Pass by without stopping
Florence Historic Center
Florence is noted for its culture, Renaissance art and architecture and monuments. For lunch, you have many options such as bars, typical restaurants, pizzerias but the most famous dish in Florence is the Florentine steak with good red wine. Let yourself be guided by the tour escort for shopping, eating, sightseeing and everything will be easier. In the afternoon 2 hour visti with professional guide, you can breathe the atmosphere of medieval streets and craftsmen’s workshops and see masterpieces by Michelangelo, Leonardo Da Vinci and Botticelli, including Michelangelo’s David at the “Accademia”. See the Cathedral of Santa Maria del Fiore, with its beautiful dome projected by Brunelleschi and admire the Baptistery as well as Giotto’s Bell Tower.
180 minutes here
Galleria dell'Accademia
The visit includes the Accademy Gallery where inside is the David, Michelangelo's famous sculpture. Michelangelo’s David at the “Accademia in addition to the work of David, there are also other sculptures and a large collection of paintings by Florentine artists.
45 minutes here · Admission included
Cathedral of Santa Maria del Fiore
The cathedral of Santa Maria del Fiore (Visit from outside), with its beautiful dome projected by Brunelleschi, is the cathedral of Florence. Construction began in 1296, Gothic style to a design of Arnolfo di Cambio and was structurally completed by 1436, with the dome designed by Filippo Brunelleschi. The exterior of the basilica is faced with polychrome marble panels in various shades of green and pink, bordered by white, and has an elaborate 19th-century Gothic Revival façade by Emilio De Fabris.
15 minutes here · Admission not included
Piazza della Signoria
Piazza della Signoria has been at the center of Florence's political life since the 14th century. The Square has seen important historical events and great triumphs take place, such as the return of the Medici in 1530. The famous sculptures located in Piazza della Signoria have references to the political events of Florence. The David (the original is located in the Accademia Gallery) was created by Michelangelo and positioned in front of Palazzo Vecchio to symbolize the power of the Florentine Republic in contrast with the tyranny of the Medici. Hercules and Cacus (1534) by Bandinelli instead symbolizes the physical power of the family.
30 minutes here
Ponte Vecchio
Built near a Roman-era crossing, the Ponte Vecchio was until 1218 the only bridge that crossed the Arno in Florence. Above Ponte Vecchio you can see a part of the beautiful Vasari Corridor. This corridor, built in 1565 by Giorgio Vasari, passes just above the goldsmith shops that currently stand on either side of the bridge. Commissioned by the Medici, it allowed them to move from Palazzo Vecchio to Palazzo Pitti without having to cross the streets of Florence, in complete safety. At the time of the construction of the Corridor, the butchers' shops were gathered on the Ponte Vecchio, whose activity probably disturbed the passage of the Medici, who in 1593 had them moved, replacing them with the more "decorous" goldsmith shops.
15 minutes here
Piazzale Michelangelo
Piazzale Michelangelo is the most evocative point of Florence. From here you can admire the whole city with its splendid monuments. This square was dedicated to the great Renaissance artist Michelangelo and the copy of David is located in the center of the square next to the four allegories of the Medici Chapels of San Lorenzo.
15 minutes here
Where it starts and ends
Hotel pickup
Pickup is included for all travelers. Pickup begins about 15 minutes before departure.
Options you can book
Private Tour Option
Pickup included
Shared Small Group Option
Small Group: Maximum 6 people per minivan and up to 12 people with the guide in Florence Minivan or Car Pickup included Pickup included
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- pt, en, it, fr, es
- Ticket
- Mobile Only
- Runs on
- Mon, Tue, Wed, Thu, Fri, Sat
- Group size
- Up to 12 travelers per booking
- Operated by
- Welcome Italy
Know before you go
- Infants and small children can ride in a pram or stroller
- Public transportation options are available nearby
- Infants are required to sit on an adult’s lap
- Specialized infant seats are available
- Suitable for all physical fitness levels
Photos
What travelers are saying
Outty’s summary of the themes that recur across 11 traveler reviews. Written by us, not quoted from reviewers.
The guide
8 mentionsTravelers single out the guide as the reason the experience works.
Knowledge and storytelling
4 mentionsReviewers describe the commentary as informative rather than scripted.
Small groups
3 mentionsThe group size is repeatedly described as intimate rather than packed.
Traveler reviews
11 verified traveler reviews for Florence from Rome: Epic Full Day Tour of Art and Shopping. Ratings and reviews provided by Viator and Tripadvisor.
Nickolas was excellent,...
Nickolas was excellent, personable, and knowledgeable. Of the city and its historical sites. We felt safe and thoroughly enjoyed our day
Response from the operator: Thank you for your wonderful review. We are delighted to hear that you had such an enjoyable experience with Nicholas. It is especially rewarding to know that his knowledge, professionalism, and personable approach helped make your day both informative and enjoyable. We are also pleased that you felt comfortable and well looked after throughout the tour. We will be sure to share your kind words with Nicholas, who will be delighted to know how much his efforts were appreciated. Thank you for choosing to travel with us, and we hope to welcome you again on another memorable experience in Italy.
via Viator
Role to Florence!
An outstanding day in Florence! A wonderful tour guide and Driver, an excellent private tour of the city with a local and an opportunity to see both the Ufizzi and the academia. Wonderful company to work with!
Response from the operator: Thank you very much for sharing your experience. We’re thrilled to hear that you had an outstanding day in Florence and enjoyed the private tour of the city. It’s wonderful to know that both the guide and the driver contributed to making the day special, and that the visits to the Uffizi and the Accademia met your expectations. Thank you for your kind words about our company. We truly appreciate your feedback and look forward to the opportunity to work with you again in the future.
via Tripadvisor
The Very Best of the Best
This was the most amazing tour. Juliana and the driver did e everthing possible to make our trip iinformative, confortable and customized to our desired sites.
Response from the operator: Thank you so much for your kind words. We're delighted to hear that your tour to Florence was such a wonderful experience. Juliana and our driver will be thrilled to know that their efforts to make the day informative, comfortable, and tailored to your interests made such a positive impact. Providing a personalized and memorable experience is exactly what we strive for. We truly appreciate your feedback and hope to welcome you again soon for another unforgettable journey in Italy.
via Viator
Not what we expected, very disappointing!
It took longer than expected to arrive to our destination. The guide second guide showed up late and cut our museum tour by half the time. We were not happy with the entire trip. Our guide rushed us out of the museum and we did not get a chance to enjoy the entire experience. Heading back also took longer. I’ve used Viator for all my travel experiences and this is the first time we have experienced a disappointment. The trip was too expensive for it not to be a 5 star experience. I have reached out to your customer service for half a refund. Thank you!
Response from the operator: Dear customer, thank you for sending us the feedback. We are sorry to read your disappointment, this tour is a cult and you are the first person who is not satisfied with this tour. In your description you do not take into account the following points: 1 – This is an ecological tour (we do it with an electric van) 2 – to reach Florence it takes 3 hours including 1 or 2 stops 3 – in the morning in Florence you go shopping, in the afternoon the guided tour of Florence. 4 – the assistant is available to customers to satisfy every need 5 – the guide starts the tour at about 2.45 pm and ends after 2 hours you did this itinerary as planned, if there was something you did not like why did not you talk to the assistant? Our assistant is available for you customers, always. It is not correct to write after many days and criticize a service that has always had a high satisfaction rate. All day tours cover many kilometers, perhaps it is a good idea to inquire with customer service or the operator about your needs first. If you had communicated with the assistant perhaps he could have intervened and solved a possible problem that we believe you did not have. You have finished the tour as scheduled, we have tried to give an emotion but we understand that it is not possible to satisfy demanding customers like you who do not communicate. Thank you anyway for choosing our services
via Viator
Firenze!
We had the best time in Florence, and Yaro and Massimo were great! The statue of David is amazing and a must-see If you visit! ☕️
via Viator
Good to know
- Duration
- 10 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Mon, Tue, Wed, Thu, Fri, Sat
- Price range
- $317 to $736
- Hotel pickup
- Included for all travelers
- Booked in 30 days
- 4
- Verdict
- Worth a Look
Why this scores 55
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Florence from Rome: Epic Full Day Tour of Art and Shopping: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Rome.
How much does Florence from Rome: Epic Full Day Tour of Art and Shopping cost?
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Prices start at $317 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Rome usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Florence from Rome: Epic Full Day Tour of Art and Shopping take?
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Plan for about 10 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Rome is not rushed.
Is Florence from Rome: Epic Full Day Tour of Art and Shopping worth it?
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It holds an Outty Ranking of 55 out of 100, which we label "Worth a Look". That score blends traveler sentiment (4.3/5 across 11 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Rome, and how flexible the cancellation terms are.
Can I cancel or reschedule Florence from Rome: Epic Full Day Tour of Art and Shopping?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Florence from Rome: Epic Full Day Tour of Art and Shopping suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 10-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Florence from Rome: Epic Full Day Tour of Art and Shopping?
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Around 4 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Rome can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Rome and add a light layer if any part of the 10-hour experience runs outdoors or after sunset.
Where does Florence from Rome: Epic Full Day Tour of Art and Shopping start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Rome within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Rome?
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Rome runs on skip-the-line access. The Colosseum underground, the Vatican before opening, and the catacombs south of the walls all require a licensed operator, and the price gap between the good ones and the rest is smaller than you would expect. We rank by guide credentials, group size and how reliably the promised access actually materialises. On Outty we rank every Rome experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Rome Pasta and Tiramisu Class: Ravioli, Fettuccine & Fine Wine 5*, Pasta Making & Wine Tasting with Dinner in Frascati from Rome, Rome: Pizza & Tiramisu or Gelato Class with Flowing Fine Wine 5*. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Rome?
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April, May, September and October. August is hot and half the city is shut. Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Rome?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
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