Color Factory NYC Ticket
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September 2026
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Who is going?
Adults
Age 13 and over
Children
Age 12 and under
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Non-refundable booking. Same price on Viator, Outty earns a commission.
Traveler rating
3.6/5
Based on 111 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Color Factory NYC Ticket worth booking?
Color Factory NYC Ticket is a 1-hour experience in New York, United States, from $42 per person. It scores 35 out of 100 on the Outty Ranking, which we label “Worth a Look”, based on a 3.6/5 rating across 111 reviews. This booking is non-refundable, so pick your date carefully. Same-day spots are currently showing.
- Outty Ranking
- 35 / 100
- Rating
- 3.6/5 (111)
- Duration
- 1 hours
- From
- $42 per person
Voted the #1 Immersive Art Experience in America by USA Today readers in 2024, Color Factory New York celebrates the joy of color. Guests embark on a bright and colorful journey through 12+ immersive installations that
What you get
About this experience
Voted the #1 Immersive Art Experience in America by USA Today readers in 2024, Color Factory New York celebrates the joy of color. Guests embark on a bright and colorful journey through 12+ immersive installations that inspire joy and human connection, expand boundaries of perception, encourage play, and engage the senses in unexpected ways. Fun for all ages, each visit includes surprise giveaways, sweet treats, and complimentary digital photos. From the lobby to the gift shop and every colorful moment in between, our spaces are as inclusive as they are dynamic and celebratory. Each room is designed in partnership with an exceptional roster of local and international artists and collaborators. Jump into color with us! Please note: At least ONE person's ID must match the name on ONE ticket. If no one in your party has an ID matching the name on one ticket, you will not be allowed entry. Minors under the age of 18 will not be allowed inside without a parent or guardian.
What's included
Included
- All Fees and Taxes
What you'll see and do
Color Factory New York
Color Factory is an unforgettable art adventure located near SOHO in Manhattan. Voted the #1 Immersive Art Experience in America by USA Today readers. Visitors are invited to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments inspired by NYC.
Admission included
Where it starts and ends
Meeting point
Color Factory New York
251 Spring St, New York City, New York, 10013-1520, United States
Hotel pickup
No pickup: everyone meets at the start point.
Ends at
Color Factory New York · 251 Spring St, New York City, New York, 10013-1520, United States
Before you book
- Cancellation
- All sales are final. No refund is available for cancellations.
- Languages
- en
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 10 travelers per booking
- Operated by
- Color Factory NYC
Know before you go
- Wheelchair accessible
- Service animals allowed
- Public transportation options are available nearby
- All areas and surfaces are wheelchair accessible
- Suitable for all physical fitness levels
- Treats may contain allergens - please ask
Photos
What travelers are saying
Outty’s summary of the themes that recur across 109 traveler reviews. Written by us, not quoted from reviewers.
Good for families
5 mentionsReviewers traveling with kids report it landed well with their group.
Photo opportunities
3 mentionsThe views and photo stops come up again and again.
Pace and timing
3 mentionsSeveral reviewers found the schedule tight or the day long.
Traveler reviews
109 verified traveler reviews for Color Factory NYC Ticket. Ratings and reviews provided by Viator and Tripadvisor.
don’t trust the positive reviews!!
don’t trust positive reviews and photos; watching paint dry is more worth your time. the rooms other than the ball pit are uninteresting to children and the ball pit (for someone 5’2) goes up to your ankles especially around the slide. it took me about twenty minutes and sixty dollars to get one cookie and to laugh with my friend about how badly made and boring this “interactive art experience” is. just a quick summary of the rooms; in photos one of the funniest rooms looks like the Confetti Room but sadly barely any confetti comes from the ceiling and it just looks like a room full of torn paper. the Silent Disco Room was a cool concept but it only works if your kids are actually wants to participate. (there was not a single kid in the room who even knew the music) there was a room with Spinning Benches which i thought could be fun until i found out that the benches didn’t spin and just sat there..? you’ll find a “Choose Your Own Adventure/Color” Room that looks fun for a parent or an older child but in the actual rooms you can choose it looks like the creators of ‘Color Factory’ went to Lowe’s and just picked up any discount depressing paints. i am currently sitting in the seats next to the ball pit and i am trying to think of any other of the twelve rooms and i cant, all of them are so easy to forget and uninteresting that i cant even leave a bad review of them. if you want your children (and your wallet) anwant to suffer in a boring, stale, uncolorful, building, take them to a pediatrician’s clinic; the waiting rooms are more fun. (this is a copy paste from my google review, just want to warn more people.)
via Tripadvisor
Color-Free Factory
My advice: money is green, which is a color. Keep your green money in your pocket and don’t spend it at Color Factory. A color museum should have COLOR. This place was unbelievably shabby and unloved, the confetti room had no confetti, the color rooms were just painted empty dark closets the size of a mop and bucket. The whole thing could be done better in your own garage with three quarts of Sherwin-Williams paint and a roll of paper towels for confetti. The ball pit was only ankle deep in balls. I’m so embarrassed for Color Factory, I could make this place better in one long weekend with $100 and the help of three kids from a teenage art class. Collect colored objects from Goodwill, buy paint samples from Lowe’s! Let kids paint! Buy colored plastic magnets and some light tables! In such a creative city packed with broke art students, this place should be amazing. It could be a home for inventive uses of color and design, instead of a broken, shabby, color-free house of sad. Skip Color Factory and just go for a walk in amazing New York.
via Tripadvisor
Colorful Disappointment
I would give Viator 1 star if I could. My sisters and I purchased three tickets through Viator for the Color Factory NYC for June 22 at 6:00 PM. We were driving from Cleveland, Ohio that day and realized we might not make it in time, so I started calling the Color Factory around 3:30 PM to see if we could reschedule. No one answered the phone or returned our calls. At 4:12 PM, I contacted Viator directly to ask about rescheduling. The representative told me they could not change our reservation and advised us to do our best to arrive for our scheduled 6:00 PM entry. We rushed to get there and arrived just before 6:00 PM, only to discover that the Color Factory closes at 6:00 PM. I immediately checked both Google and the Color Factory’s website, and both clearly listed the closing time as 6:00 PM. It made absolutely no sense that Viator was selling 6:00 PM tickets for an attraction that closes at that exact time. I contacted Viator again, confused about why that time slot was even available. The representative acknowledged the issue and told me I would receive a refund because the attraction was closed during the time Viator allowed us to book. Unfortunately, I never received the promised callback or the refund. I also reached out to the Color Factory directly via email, but they refused to refund the tickets. We spent over a hundred dollars on three tickets, rearranged our travel plans, and rushed through New York City only to arrive at a closed attraction because of an error in Viator’s booking system. The lack of follow-through after promising a refund has been incredibly frustrating. I would strongly caution others before booking through Viator. Double-check the attraction’s operating hours yourself, because the times offered through Viator may not actually be valid. I expected much better customer service and accountability.
via Viator
Perfect activity for tweens
Super fun experience and perfect activity with tweens (boys and girls). We went on a Saturday in the morning so it wasn't busy at all. No waiting or feeling rushed because people were waiting for us. We had plenty of time in each room. Favorite rooms were silent disco and the confetti room. Instagram friendly😊 you get the photos digitally (included in the price) after the visit. We spent about an hour in total.
via Tripadvisor
Color pshycology applied to the active activities! All age amenities.
Amazing interactive amenities to share with great people.
via Tripadvisor
Good to know
- Duration
- 1 hours
- Free cancellation
- Non-refundable
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Hotel pickup
- No pickup, meet at start point
- Booked in 30 days
- 39
- Verdict
- Worth a Look
Why this scores 35
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Color Factory NYC Ticket: questions travelers ask
Practical detail on this experience, plus the wider planning questions for New York.
How much does Color Factory NYC Ticket cost?
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Prices start at $42 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in New York usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Color Factory NYC Ticket take?
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Plan for about 1 hour from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in New York is not rushed.
Is Color Factory NYC Ticket worth it?
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It holds an Outty Ranking of 35 out of 100, which we label "Worth a Look". That score blends traveler sentiment (3.6/5 across 111 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable culture & history in New York, and how flexible the cancellation terms are.
Can I cancel or reschedule Color Factory NYC Ticket?
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No. This experience is sold on a non-refundable basis, so only book a date you are confident about. Similar experiences in the city do offer free cancellation if flexibility matters more than price.
Is Color Factory NYC Ticket suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 1-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Color Factory NYC Ticket?
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Around 39 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in New York can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in New York and add a light layer if any part of the 1-hour experience runs outdoors or after sunset.
Where does Color Factory NYC Ticket start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central New York within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in New York?
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New York has more bookable experiences than any other city on Outty, and the quality spread is brutal. Observation decks are commoditised, so we score them on timed-entry reliability and sunset slots. Food tours and borough walks are where the ranking really separates operators, and the top scores in the city all come from small-group guides. On Outty we rank every New York experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Grand Canyon VIP Helicopter Tour, Half-Day Bus Tour of NYC Top Highlights, NYC Bus Tour of Brooklyn, Bronx, Queens: Art, Food & Sports. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit New York?
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September to early November, and late April through June. Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in New York?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
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