100% Private Full Day City Tour With Car in Seoul, South Korea
Seoul, South Korea

100% Private Full Day City Tour With Car

Outty Ranking 59 4.9 · 15 traveler reviews8 hoursFrom $480
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Outty Ranking

59/100

Worth a Look. Our proprietary evaluation. How we score

Traveler rating

4.9/5

Based on 15 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is 100% Private Full Day City Tour With Car worth booking?

100% Private Full Day City Tour With Car is a 8-hour experience in Seoul, South Korea, from $480 per person. It scores 59 out of 100 on the Outty Ranking, which we label “Worth a Look”, based on a 4.9/5 rating across 15 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
59 / 100
Rating
4.9/5 (15)
Duration
8 hours
From
$480 per person

Seoul has been the capital of Korea for over 600 years since the Joseon Dynasty (1392-1910). It was called as "Hanyang" during Joseon Dynasty, but after liberation from Japan in 1945, World war II, it has been called "Seoul". Seoul, the capital of Republic of Korea, is the most popular tourist attraction throughout Korea. With countless sights to see and places to go, such as royal palaces, traditional markets, and high-end shopping districts, Seoul is a city with so much to offer that you might not know where to start first. The best tour for foreigners to learn about culture and life of Seoul and Seoulites. All in one, Awesome full day city tour enjoying Past, Present and Future of Seoull. In short, recommended for the first time visitors and it is the orientation tour for them.

What you get

    About this experience

    Seoul has been the capital of Korea for over 600 years since the Joseon Dynasty (1392-1910). It was called as "Hanyang" during Joseon Dynasty, but after liberation from Japan in 1945, World war II, it has been called "Seoul". Seoul, the capital of Republic of Korea, is the most popular tourist attraction throughout Korea. With countless sights to see and places to go, such as royal palaces, traditional markets, and high-end shopping districts, Seoul is a city with so much to offer that you might not know where to start first. The best tour for foreigners to learn about culture and life of Seoul and Seoulites. All in one, Awesome full day city tour enjoying Past, Present and Future of Seoull. In short, recommended for the first time visitors and it is the orientation tour for them.

    What's included

    Included

    • Private transportation

    Not included

    • Admission fees

    What you'll see and do

    1. Gyeongbokgung Palace

      Built in 1395, Gyeongbokgung Palace is also commonly referred to as the Northern Palace because its location is furthest north when compared to the neighboring palaces of Changdeokgung (Eastern Palace) and Gyeonghuigung (Western Palace) Palace. Gyeongbokgung Palace is arguably the most beautiful, and remains the largest of all five palaces. The premises were once destroyed by fire during the Imjin War (Japanese Invasions, 1592-1598). However, all of the palace buildings were later restored under the leadership of Heungseondaewongun during the reign of King Gojong (1852-1919). Remarkably, the most representative edifices of the Joseon Dynasty, Gyeonghoeru Pavilion and Hyangwonjeong Pond have remained relatively intact. Woldae and the sculptures of Geunjeongjeon (The Royal Audience Chamber) represent past sculptures of contemporary art. The National Palace Museum of Korea is located south of Heungnyemun Gate, and the National Folk Museum is located on the eastern side within Hyangwonjeong.

      90 minutes here · Admission not included

    2. National Folk Museum of Korea

      Located inside Gyeongbokgung Palace, the National Folk Museum of Korea presents historical artifacts that were used in the daily lives of Korean people in the past. Through the displays, visitors can learn about the domestic and agricultural lifestyles, as well as Korea’s cultural beliefs. The National Folk Museum of Korea has three permanent exhibitions and two special exhibitions as well as a library, souvenir shop, and other subsidiary facilities.

      30 minutes here · Admission not included

    3. Insadong

      Insa-dong, located in the heart of the city, is an important place where old but precious and traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries and traditional restaurants, teahouses, and cafes. The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area and you can see every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center. The teahouses and restaurants are the perfect complement to the galleries. At first they might be hard to find, but if you take the time to stroll around the twisting alleyways, the window shopping in itself can be very entertaining. The shops in Insa-dong are very popular among all age groups, because each one is unique. Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked off from traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture firsthand, and also purchase pieces of fine art. On the street you can eat Korean taffy and traditional pajeon (green onion pancake), and lose yourself in all the joyous festivities of the street.

      60 minutes here

    4. Jogyesa Temple

      As the main temple as well as the district head temple of Jogye order in Seoul, Jogyesa Temple is the center of Korean Buddhism. The temple was built in the late 14th century during the Goryeo period and was once turned into ashes due to fire and was rebuilt under the name of Gackhwangsa Temple in 1910 with the effort of many respectful monks, namely Han Yong-un and Lee Hee-gwang. The temple was given a role as the head temple of Korea’s Buddhism and renamed to Tegosa Temple in 1936. In 1954, a purification drive took place to eliminate Japanese influence and revive traditional Buddhism, which established the present day Jogyesa Temple as a result. Jogyesa Temple plays an important role in Korean Buddhism as the head temple of Jogye order. Jogyesa Temple’s Dharma Hall serves as the main venue for several Buddhist events, holding rituals, lectures, ceremonies, and other events all year long. The annual lantern festival in celebration of Buddhist’s birthday also takes place at this temple.

      60 minutes here

    5. Bukchon Hanok Village

      Surrounded by Gyeongbokgung Palace, Changdeokgung Palace and Jongmyo Shrine, Bukchon Hanok Village is home to hundreds of traditional houses, called hanok, that date back to the Joseon Dynasty. The name Bukchon, which literally translates to "northern village," came about as the neighborhood lies north of two significant Seoul landmarks, Cheonggyecheon Stream and Jongno. Today, many of these hanoks operate as cultural centers, guesthouses, restaurants and tea houses, providing visitors with an opportunity to experience, learn and immerse themselves in traditional Korean culture.

      40 minutes here

    6. Namsan Seoul Tower was the first tower-type tourism spot in Korea. The top of the tower is at almost 480m above sea level, including Namsan Mountain (243m) and the tower’s own height (236.7m), making it one of the tallest towers in the Orient. It is comprised of Seoul Tower Plaza, recently opened to public access after 40 years, and N Seoul Tower, operated by CJ Foodville since 2005. The tower was first established as a broadcast tower to send out TV and radio signals in 1969. As of now, it has become one of the representative landmarks and multi-cultural venues in Seoul.

      60 minutes here · Admission not included

    7. Namdaemun Market

      Opened in 1964, Namdaemun Market is the largest traditional market in Korea with shops selling various goods. All products are sold at affordable prices and the stores in this area also function as wholesale markets. Most of the goods are made directly by the storeowners. Namdaemun Market is even open overnight, from 11:00pm to 4:00am, and is crowded with retailers from all over the country. When day breaks, the site of busy shoppers bustling around the market creates a unique scene that attracts tourists worldwide. Namdaemun Market sells a variety of clothes, glasses, kitchenware, toys, mountain gear, fishing equipment, stationery, fine arts, accessories, hats, carpets, flowers, ginseng, and imported goods.

      60 minutes here

    Where it starts and ends

    Hotel pickup

    Pickup is included for all travelers. Pickup begins about 10 minutes before departure.

    Before you book

    Cancellation
    For a full refund, cancel at least 24 hours before the scheduled departure time.
    Languages
    en
    Ticket
    Mobile Only
    Runs on
    Every day
    Group size
    Up to 15 travelers per booking
    Operated by
    Chris Hyosang Lee

    Know before you go

    • Infants and small children can ride in a pram or stroller
    • Public transportation options are available nearby
    • Infants are required to sit on an adult’s lap
    • Not recommended for travelers with spinal injuries
    • Not recommended for travelers with poor cardiovascular health
    • Suitable for all physical fitness levels

    Photos

    Throne hall inside the kyungbokgung palace, 100% Private Full Day City Tour With Car in Seoulceiling of throne hall, 100% Private Full Day City Tour With Car in SeoulGwanghwamoon gate, 100% Private Full Day City Tour With Car in SeoulRoof Line of old palace, 100% Private Full Day City Tour With Car in SeoulTraditional marching band, 100% Private Full Day City Tour With Car in SeoulHyangwonjong pavilion, 100% Private Full Day City Tour With Car in Seoul

    What travelers are saying

    Outty’s summary of the themes that recur across 15 traveler reviews. Written by us, not quoted from reviewers.

    Knowledge and storytelling

    9 mentions

    Reviewers describe the commentary as informative rather than scripted.

    The guide

    6 mentions

    Travelers single out the guide as the reason the experience works.

    Organization

    4 mentions

    Pickup, timing, and logistics are described as running smoothly.

    Small groups

    3 mentions

    The group size is repeatedly described as intimate rather than packed.

    Food and drink

    2 mentions

    The tastings and food stops are a highlight for most reviewers.

    Good for families

    2 mentions

    Reviewers traveling with kids report it landed well with their group.

    Traveler reviews

    15 verified traveler reviews for 100% Private Full Day City Tour With Car. Ratings and reviews provided by Viator and Tripadvisor.

    5 star
    14
    4 star
    1
    3 star
    0
    2 star
    0
    1 star
    0
    Sort
    maryjos248 · February 2026

    A perfect tour for history buffs

    Chris is the perfect tour guide if you really want to learn about what you’re seeing. He’s a history buff and really has an in depth knowledge of Korea and its history. I took a full day tour and my brain is full of interesting facts.

    Response from the operator: Thank you for the wonderful review! I'm glad I could fill your brain with Korean history—there's just so much to tell! It was a joy having such an engaged guest. Safe travels, and thank you for choosing my tour.

    via Tripadvisor

    C2653RMtonyc · February 2026

    Superb Private Seoul Tour

    Our family group of 6 adults took Chris Lee’s private tour of Seoul and had an excellent experience. He picked us up at our hotel in his clean and comfortable van. Chris is a very knowledgeable and friendly tour guide. He took us on an all-day journey through Seoul and the history of Korea. He led us through the grounds at Gyeongbokgung Palace and the National Folk Museum of Korea, Insadong, Bukchon Hanok Village and Nandaemun Market. The tour was a very full day but was a great way for first time visitors to see Seoul. We highly recommend the experience.

    Response from the operator: Thank you for the high recommendation! It was an honor to guide your family through the key spots of Seoul. I’m thrilled to hear you had an excellent experience and found the tour informative. Hope you had a wonderful rest of your trip!

    via Tripadvisor

    Tony_C · February 2026

    Excellent private tour of Seoul with Chris Lee

    Our guide Chris Lee picked up our group of 6 at our hotel in a van and took us to Geongbokgung Palace, the National Folk Museum of Korea, Bukchong Hanok Village, Insadong Market and Namdaemun Market. It was a very full day. Chris is a very friendly and knowledgeable guide and described the history of Korea during the tour. We highly recommend his tour for the first time visitor to Seoul as he covered some of the key locations in the city.

    Response from the operator: ​Thank you so much for your kind words! It was truly a pleasure meeting your group of six and showing you around my favorite spots in Seoul. It was indeed a very full day, but your energy made it so much fun for me as well! ​I’m glad you enjoyed the stories about Korea’s history at Gyeongbokgung and the Folk Museum. I hope these memories stay with you for a long time. Please come back and visit Seoul again someday!

    via Viator

    Peter_J · January 2026

    It was a great tour, even...

    It was a great tour, even with the challenging circumstanses. It was freezing when we took our tour and my mom can't walk far. Chris was very accomodating. He also is very knowlegable. He also showed us some of the customs and took us to a delicious Korean BBQ place for lunch. We had challenging members in the family but Chris handled it in stride. Highly reccommend.

    Response from the operator: Thank you for taking the time to leave such a thoughtful review. I know the weather conditions were challenging and there were many factors to consider with your family’s needs, so I am very happy to hear that you had a great experience. ​Ensuring every guest feels comfortable and well-fed with authentic Korean BBQ is always my top priority! It was a pleasure sharing our customs with you. Your recommendation means a lot to me, especially knowing the circumstances. ​Wishing you and your family all the best, and thank you again for choosing me as your guide.

    via Viator

    Jessica L · January 2026

    Great tour with thoughtful guidance

    It was a cold day, but Chris arranged the city tour very well and shared a lot of interesting historical insights along the way. He was attentive throughout the tour, offered hand and foot warmers, and kept checking that I was comfortable. When he learned that I am interested in art and painting, he also showed me some lovely galleries, which I really appreciated. He additionally helped me with some Korean language insights. Overall, Chris clearly cares about his guests and puts a lot of effort into making the experience smooth and enjoyable. And most importantly a lot of facts about Korean history. I would certainly recommend Chris to others when visiting Seoul.

    Response from the operator: I am sincerely grateful for your kind recommendation. It was a privilege to guide you through Seoul and share the rich history of Korea. I always strive to provide a personalized experience, so I was thrilled to tailor our tour to include some local art galleries once I learned of your interests. I'm happy to hear that the small comforts and insights made your trip enjoyable. Thank you for being such a wonderful guest!

    via Tripadvisor

    Good to know

    Duration
    8 hours
    Free cancellation
    Up to 24h before
    Minimum age to book
    All ages
    Availability
    Bookable today
    Runs on
    Every day
    Hotel pickup
    Included for all travelers
    Booked in 30 days
    5
    Verdict
    Worth a Look

    Who runs this experience

    Operated by Chris Hyosang Lee, who run 3 experiences we rank across 1 city, with an average Outty Ranking of 53.9.

    See everything Chris Hyosang Lee runs

    Why this scores 59

    The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

    Traveler sentiment (30% weight)90
    Review evidence (18% weight)36
    Booking momentum (14% weight)27
    Value for money (12% weight)9
    Listing quality (10% weight)85
    Local standing (8% weight)53
    Booking flexibility (8% weight)100

    100% Private Full Day City Tour With Car: questions travelers ask

    Practical detail on this experience, plus the wider planning questions for Seoul.

    How much does 100% Private Full Day City Tour With Car cost?

    +

    Prices start at $480 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Seoul usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

    How long does 100% Private Full Day City Tour With Car take?

    +

    Plan for about 8 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Seoul is not rushed.

    Is 100% Private Full Day City Tour With Car worth it?

    +

    It holds an Outty Ranking of 59 out of 100, which we label "Worth a Look". That score blends traveler sentiment (4.9/5 across 15 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Seoul, and how flexible the cancellation terms are.

    Can I cancel or reschedule 100% Private Full Day City Tour With Car?

    +

    Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

    Is 100% Private Full Day City Tour With Car suitable for kids and families?

    +

    Yes, all ages are welcome. Families should still weigh the 8-hour running time, and strollers are easier on the earlier, quieter departures.

    How far in advance should I book 100% Private Full Day City Tour With Car?

    +

    Around 5 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Seoul can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

    What should I bring or wear?

    +

    Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Seoul and add a light layer if any part of the 8-hour experience runs outdoors or after sunset.

    Where does 100% Private Full Day City Tour With Car start and how do I get there?

    +

    The exact meeting point and directions are on your voucher once you book, and they sit in central Seoul within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

    What are the best things to do in Seoul?

    +

    On Outty we rank every Seoul experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Exclusive JSA Museum Experience and DMZ Tour from Seoul, Best DMZ Tour Seoul: Defector Q&A, 3rd Tunnel & Suspension Bridge, DMZ Tour: Defector Q&A, Tunnel & Suspension Bridge /Hotel pick up. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

    When is the best time to visit Seoul?

    +

    Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

    How many days do you need in Seoul?

    +

    Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

    Do I book through Outty or through the operator?

    +

    Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

    What is included in 100% Private Full Day City Tour With Car?

    +

    Included: Private transportation. Not included: Admission fees. Always check the voucher for the final list before you travel.

    Does 100% Private Full Day City Tour With Car include hotel pickup?

    +

    Yes, pickup is offered for every traveler from 582 listed pickup locations in and around Seoul. Be ready about 10 minutes before the start time. You can also enter a custom pickup address when booking.

    What languages is 100% Private Full Day City Tour With Car offered in?

    +

    It runs in English. Pick your language when choosing a date and time, as not every departure runs in every language.

    Will I get instant confirmation and a mobile ticket for 100% Private Full Day City Tour With Car?

    +

    Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.

    Is 100% Private Full Day City Tour With Car wheelchair or stroller accessible?

    +

    The operator notes: Infants and small children can ride in a pram or stroller; and Infants are required to sit on an adult’s lap. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.

    What happens to 100% Private Full Day City Tour With Car if the weather is bad?

    +

    It generally runs rain or shine, so dress for the forecast in Seoul. Standard cancellation terms apply: free cancellation up to 24 hours before the start.

    What do travelers say about 100% Private Full Day City Tour With Car?

    +

    Across 15 reviews averaging 4.9 out of 5, recurring themes include knowledge and storytelling, the guide, organization. Reviewers describe the commentary as informative rather than scripted.

    Ready to lock in your spot?

    Pick a date, choose your group, and see the exact price for 100% Private Full Day City Tour With Car.

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