
White Rabbit : The Immersive Experience of Barcelona
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September 2026
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Who is going?
Adults
Age 13 and over
Children
Age 12 and under
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Free cancellation up to 24 hours before. Same price on Viator, Outty earns a commission.
Traveler rating
4.9/5
Based on 601 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is White Rabbit : The Immersive Experience of Barcelona worth booking?
White Rabbit : The Immersive Experience of Barcelona is a 1-hour experience in Barcelona, Spain, from $15 per person. It scores 89 out of 100 on the Outty Ranking, which we label “Exceptional”, based on a 4.9/5 rating across 601 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 89 / 100
- Rating
- 4.9/5 (601)
- Duration
- 1 hours
- From
- $15 per person
White Rabbit : the immersive experience of Barcelona, where art is lived and felt differently, is not only looked at. Here the fun goes first, and the culture comes included. Laugh, explore, get carried away with local a
What you get
- Access to OFF-SHOP
- Open Time ticket: access at any time within the opening hours of the chosen day.
- White Rabbit: The Immersive Experience of Barcelona
- 10 art installations
About this experience
White Rabbit : the immersive experience of Barcelona, where art is lived and felt differently, is not only looked at. Here the fun goes first, and the culture comes included. Laugh, explore, get carried away with local art, technology and legends. In 10 unique rooms, Catalan artists reimagine the city: from a 360o Gaudí-style trencadís, the magic of Montjuïc or virtual reality that immerses you in the soul of Catalonia, reliving legends as ours as Sant Jordi, the castellers or the correfoc. Discover the Barcelona that locals love and protect: a space full of immersive art, cultural winks and moments that you won’t find in any guidebook. You'll find us in the heart of Passeig de Gràcia, just 1 minute from Casa Batlló. Seeing Barcelona is not enough. You have to live it from the inside. Open Time ticket: access at any time during opening hours.
What's included
Included
- Access to OFF-SHOP
- Open Time ticket: access at any time within the opening hours of the chosen day.
- White Rabbit: The Immersive Experience of Barcelona
- 10 art installations
Not included
- Food and beverage
- Hotel pick-up and drop-off service
What you'll see and do
White Rabbit . The Immersive Experience of Barcelona
Enjoy an immersive experience in the heart of Barcelona, just a two-minute walk from Casa Batlló. Discover the city like a true local as you explore 10 fascinating installations created by local artists. From virtual reality (VR) and an immersive cube to 360° screens, artificial intelligence, and the largest infinity room in Barcelona—each space is designed to surprise you and awaken your senses. And don’t forget to stop by our OFF SHOP at the end, where you’ll find exclusive gifts, specialty coffee, and delicious ice cream from the best local brands.
Admission included
Where it starts and ends
Meeting point
White Rabbit . The Immersive Experience of Barcelona
Passeig De Gracia 55, Barcelona, 08007, Spain
Hotel pickup
No pickup: everyone meets at the start point.
Ends at
White Rabbit . The Immersive Experience of Barcelona · Passeig De Gracia 55, Barcelona, 08007, Spain
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 5 travelers per booking
- Operated by
- White Rabbit: The Immersive Experience of Barcelona
Know before you go
- Wheelchair accessible
- Infants and small children can ride in a pram or stroller
- Service animals allowed
- Public transportation options are available nearby
- Transportation options are wheelchair accessible
- All areas and surfaces are wheelchair accessible
- Suitable for all physical fitness levels
- Last accessed in White Rabbit : 19 : 00h
Photos






What travelers are saying
Outty’s summary of the themes that recur across 601 traveler reviews. Written by us, not quoted from reviewers.
Value for money
3 mentionsTravelers feel they got more than they paid for.
Good for families
3 mentionsReviewers traveling with kids report it landed well with their group.
Knowledge and storytelling
2 mentionsReviewers describe the commentary as informative rather than scripted.
Traveler reviews
601 verified traveler reviews for White Rabbit : The Immersive Experience of Barcelona. Ratings and reviews provided by Viator and Tripadvisor.
Cool, Immersive, Cheap
Such a cool and immersive experience i truly loved everything about this interactive museum especially the disco. I would definitely recommend anyone going to barcelona to visit its a must have on your itinerary!!
via Tripadvisor
Great to do with kids
This was centrally located and visually interesting. I don't need to do it again, but I'm glad that we went. It is a good activity to do with kids.
via Tripadvisor
Worthwhile
Very unique. I haven’t seen anything like it before. Good introduction to Catalan customs
via Tripadvisor
Fun experience but too expensive for families
The experience was really enjoyable, and we especially appreciated the variety of interactive installations. The whole experience is fun, and well designed, making it a great way to spend some time. However, we felt that the admission price was too high for what was offered, especially for families. It would be great to have a family rate or discounted tickets for children under 18. As it stands, we left feeling that we had paid more than the experience was worth, which took away from an otherwise enjoyable visit. It’s a shame, because the concept is excellent, but the value for money could definitely be improved.
via Tripadvisor
Yes! Do this!
I absolutely loved the White Rabbit! We visited the day we arrived in Barcelona and it was the PERFECT choice! We learned so much about the culture of Barcelona, which provided a nice background for our time there, and it was just lots of fun! It is in a great area too so we walked the streets nearby shopping and enjoying. I would definitely go back and highly recommend!
via Viator
Good to know
- Duration
- 1 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Price range
- $15 to $18
- Hotel pickup
- No pickup, meet at start point
- Booked in 30 days
- 210
- Verdict
- Exceptional
Why this scores 89
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
White Rabbit : The Immersive Experience of Barcelona: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Barcelona.
How much does White Rabbit : The Immersive Experience of Barcelona cost?
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Prices start at $15 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Barcelona usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does White Rabbit : The Immersive Experience of Barcelona take?
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Plan for about 1 hour from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Barcelona is not rushed.
Is White Rabbit : The Immersive Experience of Barcelona worth it?
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It holds an Outty Ranking of 89 out of 100, which we label "Exceptional". That score blends traveler sentiment (4.9/5 across 601 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable most highly reviewed in Barcelona, and how flexible the cancellation terms are.
Can I cancel or reschedule White Rabbit : The Immersive Experience of Barcelona?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is White Rabbit : The Immersive Experience of Barcelona suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 1-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book White Rabbit : The Immersive Experience of Barcelona?
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Around 210 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Barcelona can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Barcelona and add a light layer if any part of the 1-hour experience runs outdoors or after sunset.
Where does White Rabbit : The Immersive Experience of Barcelona start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Barcelona within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Barcelona?
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Barcelona's Gaudí sites are capacity-limited and the official timed tickets go first, so most of the market is resellers with a guide attached. We weight those heavily on whether the guide is an architecture specialist. Beyond Gaudí, the tapas crawls in Gràcia and the Montserrat day trips carry the highest rankings in the city. On Outty we rank every Barcelona experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Gràcia Tapas and Vermouth Crawl, Costa Brava Tour: Kayak, Snorkel & Cliff Jump from Barcelona, Costa Brava Tour: Kayak, Snorkel, Cliff Jump & lunch Small Group. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Barcelona?
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May, June, September and October. Sagrada Família light is best mid-morning. Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Barcelona?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
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