Walking Tour along Paulista Avenue – The most Famous Avenue in Brazil
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September 2026
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Adults
Age 13 and over
Children
Age 12 and under
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Free cancellation up to 24 hours before. Same price on Viator, Outty earns a commission.
Traveler rating
5.0/5
Based on 8 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Walking Tour along Paulista Avenue – The most Famous Avenue in Brazil worth booking?
Walking Tour along Paulista Avenue – The most Famous Avenue in Brazil is a 3-hour experience in Sao Paulo, Brazil, from $36 per person. It scores 69 out of 100 on the Outty Ranking, which we label “Solid Choice”, based on a 5/5 rating across 8 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 69 / 100
- Rating
- 5/5 (8)
- Duration
- 3 hours
- From
- $36 per person
Take a 3-hour private walking tour on Paulista ave. to unveil the hidden history of the most famous avenue in Brazil. This fascinating place that is sure to impress you not only with its appearance, but also for its ri
What you get
- VAT, all taxes and handling charges.
- Professional licensed bilingual private tour guide.
About this experience
Take a 3-hour private walking tour on Paulista ave. to unveil the hidden history of the most famous avenue in Brazil. This fascinating place that is sure to impress you not only with its appearance, but also for its rich history that may seem common in the eyes of some, but in the company of an expert tour guide can be mind-blowing. It's not just an avenue, it’s part of the Brazilian history for all it has been in the last 130 years. It is home to outstanding sites and happenings serving as ground for work, study, entertainment, demonstrations, leisure, theaters, shopping, important old palaces, marathon, gay parade, history, culture, gastronomy drawing millions of people along the year. Get back into the past by the time when the area was a forest, and get you to understand the importance of the coffee for Brazilian socio-economic development and what Paulista had to do with it. Learn about the late Brazilian industrialization process that was closely related to Paulista.
What's included
Included
- VAT, all taxes and handling charges.
- Professional licensed bilingual private tour guide.
Not included
- Meals and drinks.
- Tips. (optional).
What you'll see and do
Japan House
It features rotating art exhibits, as well as talks and classes about varied aspects of Japanese culture)
15 minutes here
It is the first European-style private hospital founded by religious women
Pass by without stopping
It’s a classic French style mansion dedicated to several cultural manifestations, focusing on literature and poetry. It is one of the buildings reminiscent of the initial occupation of Paulista
20 minutes here
Mirante Sesc Avenida Paulista
Sesc Paulista is a cultural and leisure center. Atop of Sesc building there is an observation deck that allows visitors to see a long distance through São Paulo skyline. There is also a café where you can have a snack enjoying the view
20 minutes here
Mirante Sesc Avenida Paulista
Admire the massively-scaled panels on buildings made by the remarkable street artist Eduardo Kobra. Master pieces that ??bring life to famous people like the formula 1 driver Aryton Sena and the renowned architect Oscar Niemeyer
Pass by without stopping
Itau Cultural Institute
It’s a cultural institute dedicated to contribute to the valorization of the heterogeneous Brazilian culture and society
Pass by without stopping
More than a century-old school designed by the famous architect Ramos de Azevedo. It’s the largest polling station in Brazil
Pass by without stopping
It’s a scientific researcher century-old entity that played a huge whole in Brazil in the eradication of animal rabies in the early 20th century
Pass by without stopping
Centro Cultural Fiesp
Industrial Federation Headquarters of the State of São Paulo. It is still today a postcard of the city and an emblematic landmark of it
10 minutes here
Museu de Arte de Sao Paulo Assis Chateaubriand - MASP
São Paulo Art Museum is one of the most important Brazilian cultural institutions and one of the most attended museums
Pass by without stopping
Tenente Siqueira Campos Park (Trianon)
A historic park remnant of the original Atlantic Forest with centenary trees and relevant art works
Pass by without stopping
Mirante 9 de Julho
An abandoned place, rediscovered to become the most unexpected multicultural space in the city
10 minutes here
Head office of “Fundação Carper Libero” (Gazeta TV network) which is a centenary traditional media conglomerate
Pass by without stopping
Out of all the elegant residences on this avenue, only a few bravely have resisted time and financial speculation such as this abandoned Palace
Pass by without stopping
Augusta Street
Street known for the effervescent nightlife filled with dance clubs, brothels, striptease clubs and LGBT section full of bars
Pass by without stopping
Conjunto Nacional
It became an architectural paradigm for similar building projects in São Paulo during the 1950s
15 minutes here
Instituto Moreira Salles - IMS Paulista
It aims to promote and develop cultural programs in the areas of photography, literature, iconography, plastic arts, music and cinema
25 minutes here
Where it starts and ends
Meeting point
Sao Paulo
• In front of "Japan House" on Paulista avenue nº 52 - Bela Vista, São Paulo. • Reference point: It's a walkable distance from the subway / metro stations "Brigadeiro" or "Paraiso" part of green line.
Hotel pickup
No pickup: everyone meets at the start point.
Ends at
• The tour must end after the visit to the “Moreira Salles Institute building” on Paulista avenue No 2424, which is very close to the subway / metro station “Paulista” in “yellow line” or close to “Consolação” station part of the “green line”.
Options you can book
4-hour Walking Tour
3-Hour Walking tour
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- pt, en, fr, es
- Ticket
- Mobile Only
- Runs on
- Tue, Wed, Thu, Fri, Sat, Sun
- Group size
- Up to 10 travelers per booking
- Operated by
- Gregtur Turismo
Know before you go
- Suitable for all physical fitness levels
Photos
Good to know
- Duration
- 3 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- 6+
- Availability
- Bookable today
- Runs on
- Tue, Wed, Thu, Fri, Sat, Sun
- Price range
- $36 to $210
- Hotel pickup
- No pickup, meet at start point
- Booked in 30 days
- 3
- Verdict
- Solid Choice
Who runs this experience
Operated by Gregtur Turismo, who run 85 experiences we rank across 3 cities, with an average Outty Ranking of 60.7 and 4 in the 90+ Club.
See everything Gregtur Turismo runsWhy this scores 69
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Walking Tour along Paulista Avenue – The most Famous Avenue in Brazil: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Sao Paulo.
How much does Walking Tour along Paulista Avenue – The most Famous Avenue in Brazil cost?
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Prices start at $36 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Sao Paulo usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Walking Tour along Paulista Avenue – The most Famous Avenue in Brazil take?
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Plan for about 3 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Sao Paulo is not rushed.
Is Walking Tour along Paulista Avenue – The most Famous Avenue in Brazil worth it?
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It holds an Outty Ranking of 69 out of 100, which we label "Solid Choice". That score blends traveler sentiment (5/5 across 8 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Sao Paulo, and how flexible the cancellation terms are.
Can I cancel or reschedule Walking Tour along Paulista Avenue – The most Famous Avenue in Brazil?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Walking Tour along Paulista Avenue – The most Famous Avenue in Brazil suitable for kids and families?
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The operator sets a minimum age of 6. Older children generally do well here, and families should factor in the 3-hour running time when deciding.
How far in advance should I book Walking Tour along Paulista Avenue – The most Famous Avenue in Brazil?
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Around 3 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Sao Paulo can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Sao Paulo and add a light layer if any part of the 3-hour experience runs outdoors or after sunset.
Where does Walking Tour along Paulista Avenue – The most Famous Avenue in Brazil start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Sao Paulo within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Sao Paulo?
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On Outty we rank every Sao Paulo experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Best of Rio in One Day: Christ Redeemer, Sugarloaf & Local Lunch, São Paulo’s Full Day City Tour: Main City Sights – (Shared Group), 5-hour Private Tour Of São Paulo With Its Main Sights – Optional Airport Pickup. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Sao Paulo?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Sao Paulo?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
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