Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide in Tokyo
Tokyo, Japan

Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide

Outty Ranking 75 4.8 · 211 traveler reviews3 hoursFrom $10000

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September 2026

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Outty Ranking

75/100

Strongly Recommended. Our proprietary evaluation. How we score

Traveler rating

4.8/5

Based on 211 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide worth booking?

Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide is a 3-hour experience in Tokyo, Japan, from $10000 per person. It scores 75 out of 100 on the Outty Ranking, which we label “Strongly Recommended, based on a 4.8/5 rating across 211 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
75 / 100
Rating
4.8/5 (211)
Duration
3 hours
From
$10000 per person

Eat and shop like a Japanese local and immerse yourself in this food-themed trip inside both of Tokyo’s two famous fish markets, Toyosu and Tsukiji. Quite possibly the best places to get a sense of Japanese culinary cult

What you get

  • Meet up with guide on foot within designated area of Tokyo
  • The tuna auction is viewed from a public space on the third floor.
  • The pick up/drop off for this tour is on foot.
  • Licensed Local English Speaking Guide

About this experience

Eat and shop like a Japanese local and immerse yourself in this food-themed trip inside both of Tokyo’s two famous fish markets, Toyosu and Tsukiji. Quite possibly the best places to get a sense of Japanese culinary culture! Meet up with your guide at your hotel or Toyosu Market where you will experience the energy and excitement of the early morning tuna auction. With all this walking, you learn about the market’s history and why many of Japan’s top chefs visit daily to pick up the freshest-quality ingredients. After the tour, you can stay in the market to enjoy the rest of your breakfast or lunch at your leisure. Note*1: The tuna auction is viewed from a public space on the third floor. We ask that your be aware that Toyosu is a place of business. To keep fish sanitary for consumption, you cannot enter the main auction floor. The tuna auction length varies daily due.

What's included

Included

  • Meet up with guide on foot within designated area of Tokyo
  • The tuna auction is viewed from a public space on the third floor.
  • The pick up/drop off for this tour is on foot.
  • Licensed Local English Speaking Guide

Not included

  • Observation Deck Ticket. Lottery for tickets must be applied for a month in advance.
  • Transportation fees, Entrance fees, Food and drink, and Other personal expenses.
  • Private Vehicle
  • You cannot combine multiple tour groups.
  • Guide Entry fees are only covered for sights listed under 'Itinerary' list.

What you'll see and do

  1. Meet your guide at selected pick up point. (Pick up point should be within Tokyo area)

    30 minutes here

  2. Toyosu Market

    Toyosu Market (豊洲市場, Toyosu Shijō) opened on October 11, 2018 on the man-made island of Toyosu in the Bay of Tokyo. It took over the wholesale business from the aging Tsukiji Market and provides tourists with an opportunity to observe the market action and to dine at restaurants across its large, modern premises. *Observation Deck Ticket not included.* Lottery for tickets must be applied for a month in advance online by the guest. Please speak with your guide about how to apply for these tickets.

    60 minutes here · Admission not included

  3. Tsukiji Fish Market

    Tsukiji is the old fish market of Japan! It is full of delicious and unique foods. Locals and tourists alike come to enjoy the great selection here! Be sure to purchase something while you are here to support the local business! Tsukiji may not be available in December/start of January due to requests from the market to not have tours during the holidays. We thank you for your understanding in advance.

    60 minutes here

  4. Tokyo

    Tour ends at Toyosu or Tsukiji fish market or desired place within Tokyo area.

    30 minutes here

Where it starts and ends

Meeting point

Tokyo

Main Entrance(South) of Toyosu Fish Market http://www.shijou.metro.tokyo.jp/toyosu/pdf/kenngaku/route-english.pdf

Hotel pickup

Pickup is available for selected locations. Pickup begins about 10 minutes before departure.

Ends at

Tokyo Tsukiji Fish Market

Before you book

Cancellation
For a full refund, cancel at least 24 hours before the scheduled departure time.
Languages
ja, en
Ticket
Mobile Only
Runs on
Every day
Group size
Up to 10 travelers per booking
Operated by
Japan Guide Agency

Know before you go

  • Service animals allowed
  • Public transportation options are available nearby
  • Infants and small children can ride in a pram or stroller
  • All areas and surfaces are wheelchair accessible
  • Transportation options are wheelchair accessible
  • Wheelchair accessible
  • Suitable for all physical fitness levels
  • This is an early morning (5:00 am) start tour for the Tuna auction
  • This is a walking tour. Pick up is on foot.
  • If you apply for the lottery to view the tuna auction from the observation deck, please note that the maximum number of participants per group is five.

Photos

Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide in Tokyo, photo 2Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide in Tokyo, photo 3Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide in Tokyo, photo 4Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide in Tokyo, photo 5Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide in Tokyo, photo 6Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide in Tokyo, photo 7

What travelers are saying

Outty’s summary of the themes that recur across 212 traveler reviews. Written by us, not quoted from reviewers.

The guide

10 mentions

Travelers single out the guide as the reason the experience works.

Knowledge and storytelling

6 mentions

Reviewers describe the commentary as informative rather than scripted.

Good for families

3 mentions

Reviewers traveling with kids report it landed well with their group.

Food and drink

2 mentions

The tastings and food stops are a highlight for most reviewers.

Traveler reviews

212 verified traveler reviews for Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide. Ratings and reviews provided by Viator and Tripadvisor.

5 star
191
4 star
10
3 star
1
2 star
2
1 star
8
Sort
anthonypU834MV · August 2026

Very easy and hit the exact right places!

Masami was truly genuine and wonderful as a guide. He was efficient and communicative throughout. He knew the best places for shopping. We learned a lot and had an excellent experience. Thank you!

Response from the operator: We are delighted that you were able to explore the Intermediate wholesale market at Toyosu and the Tsukiji Outer Market, as well as you enjoyed the tuna auction and tuna sushi. We are pleased that we were able to meet your expectations. Thank you very much. Masami

via Tripadvisor

Y589EGbriang · August 2026

Wonderful Tour

Toru was an amazing guide. So knowledgeable about the auction as well as the whole fish industry. Answered all our questions in great detail. The sushi restaurant aftermath auction was some of the best sushi we had on our whole trip. He seemed to know everyone in the market and took us to great stalls. Great conversation, learned a bunch and had some amazing tastes. Would highly recommend him to everyone.

Response from the operator: Thank you for your excellent review of our tuna auction tour. I am glad to hear that you enjoyed the auction, the sushi breakfast, and the exploration of the Tsukiji Outer Market. You are both lovely guys who gave me many smiles during the tour and asked a lot of questions, which clearly showed how interested you are in our culture. I have more places in my tour plans where you can dive deeper into our culture and traditions, and I would be delighted to have another chance to take you there when you return to Japan. Please keep in touch! Best regards, Toru

via Tripadvisor

Woonsoldt · August 2026

Fresh fish and oysters

Got up early and met our guide Toru to see the tuna auction. It was great. He was very knowledgable and answered all my questions. As a lawyer I ask a lot of questions. Some guides get annoyed not Toru. I learned a lot. We also sampled the tuna at a very reasonable price and what made it even bettter was Toru interpreted for us so we could communicate with the chef and understand the sequence and nature of each course and cut of tuna. I also ate the biggest oyster I have ever had and I chose the smallest one. I am from Florida so we have oysters but not that big. It was very fresh and delicious.

Response from the operator: Thank you for your excellent review of our tuna auction tour. I am glad you enjoyed the auction, the fresh sushi breakfast, and the lively conversations with the sushi chef about tuna preparation. I also love your smiles with the fresh oysters, as shown in your picture. I also appreciate your questions, which made our conversations more colorful and fruitful. I would be delighted to have another opportunity to take you to several hidden gems where you can dive deeper into our culture. Please keep in touch! - Toru

via Tripadvisor

Olivia P · August 2026

Toru-san is your Tuna guy!

Toru-san was a fantastic guide for the tuna auction and market. You can tell that he genuinely enjoys teaching people about how the auction works, making sure you don't miss a thing. After the auction, we had the most delicious and fresh sushi right at the new market, and then took a short bus ride to the old tuna market where Toru showed us around the various stalls and we tasted even more delicious food. Thank you for a fantastic experience Toru! Pro tip - book this tour for the first morning following your arrival since it starts before 5am. Easier on the family when you're still jet lagged!

Response from the operator: Thank you for your excellent review of our tour of the Toyosu and Tsukiji markets. I am glad to hear the tour was exciting and helped you learn about part of our culinary culture. I revere your enthusiasm for proactively experiencing something local and traditional in Japan. Also, your amazed smiles as you bit into sushi were so lovely and made for a great memory of the tour with you. I would be delighted to have another opportunity to take you to some hidden gems in Tokyo to savor more local foods when you return to Japan. Please keep in touch! Best regards, Toru

via Tripadvisor

abcdefco · July 2026

Toyosu Market Morning Tuna Auction and Tsukiji Food Tour w/ Toru-san

The Toyosu Tuna Auction and Tsukiji food market was an amazing experience thanks to our guide, Toru-san. Watching the auction, both leading up to it and then seeing the auction in action with the rows of tuna (bluefin, yellowfin and others). Toru-san's explanations were so helpful as he pointed out the participant dynamics and where & when to direct our attention to different parts of the auction floor to catch the nuances. My family's level of Japanese is extremely limited but Toru-san's English is superb and answered all of our questions. Toru-san contacted us well ahead of time and provided detailed instructions. The viewing gallery is relatively small given the number of observers that ended up going so I was extremely grateful that Toru-san knew exactly where to go allowing my family to literally get front-row viewing of the auction from the observation deck. Immediately after watching the tuna auction from two line-of-sight observation points Toru-san took us to a fresh sushi place where we all enjoyed various types of sashimi. My son, who hardly eats much sushi here in NYC, ate every single piece of the mini-omakase course that was served at the restaurant in the auction building complex. I want to note that we felt extremely lucky and privileged that our trip coincided at a time when the JPY was at one of the lowest points in the past 40 years relative to the USD so the value of this tour was unparalleled. Toru-san was very accommodating with our requests and preferences which became evident when he guided us through the Tsukiji market and old auction building complex. It was clear that Toru-san not only possesses so much knowledge, but also has been a guide for long enough that he knows many of the market vendors. We ate fresh oysters, sampled various types of homemade dashi, had a semi-private display exhibition (in English) at a Japanese knife shop, and were very lucky to see a recently purchased bluefin tuna up close as were walking inside of the wholesaler purchaser's market which evidently doesn't always happen. We've been on many tours, and this tour was by far the best one on our Japan trip, mainly because of the knowledge, insights, fresh food, value and our incredible guide Toru-san. ありがとうございます透さん!

Response from the operator: Thank you for your thorough review, which I think is the longest and most detailed feedback I have received so far. I appreciate your time and effort in posting it for me. It was great to spend time viewing the tuna auction and savoring the delicious sushi with you and your family. Your fully delighted smiles when you bit the sushi are still retained in my mind. And I am also delighted to know that my explanations about the tuna auction and navigating the Tsukiji Outer Market helped you experience our culinary culture. Please visit Japan again. I will take you to many other unique places where you can dive into more local and traditional experiences. Please keep in touch. Best regards, Toru

via Tripadvisor

Good to know

Duration
3 hours
Free cancellation
Up to 24h before
Minimum age to book
All ages
Availability
Bookable today
Runs on
Every day
Price range
$10000 to $50000
Hotel pickup
Available for selected locations
Booked in 30 days
74
Verdict
Strongly Recommended

Why this scores 75

The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

Traveler sentiment (30% weight)86
Review evidence (18% weight)76
Booking momentum (14% weight)72
Value for money (12% weight)31
Listing quality (10% weight)100
Local standing (8% weight)47
Booking flexibility (8% weight)100

Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide: questions travelers ask

Practical detail on this experience, plus the wider planning questions for Tokyo.

How much does Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide cost?

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Prices start at $10000 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Tokyo usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

How long does Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide take?

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Plan for about 3 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Tokyo is not rushed.

Is Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide worth it?

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It holds an Outty Ranking of 75 out of 100, which we label "Strongly Recommended". That score blends traveler sentiment (4.8/5 across 211 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Tokyo, and how flexible the cancellation terms are.

Can I cancel or reschedule Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide?

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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

Is Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide suitable for kids and families?

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Yes, all ages are welcome. Families should still weigh the 3-hour running time, and strollers are easier on the earlier, quieter departures.

How far in advance should I book Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide?

+

Around 74 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Tokyo can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

What should I bring or wear?

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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Tokyo and add a light layer if any part of the 3-hour experience runs outdoors or after sunset.

Where does Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide start and how do I get there?

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The exact meeting point and directions are on your voucher once you book, and they sit in central Tokyo within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

What are the best things to do in Tokyo?

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Tokyo is less a city than a stack of neighborhoods with completely different opening hours. A guided food crawl through Shinjuku's Omoide Yokocho gets you past the no-tourist curtains, while the day trips west to Hakone and Fuji need an early start to be worth the fare. Our ranking weighs guide quality heavily here, because in Tokyo the guide is the product. On Outty we rank every Tokyo experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Tokyo Shinjuku Chopsticks Making Class, Tokyo : Asakusa Chopsticks Making Class, Shinjuku Night Food and Bar Crawl. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

When is the best time to visit Tokyo?

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Late March to May for blossom, October to November for clear Fuji views. Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

How many days do you need in Tokyo?

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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

Do I book through Outty or through the operator?

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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

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