The Florence Pottery Experience: Factory Tour & Masterclass
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September 2026
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Adults
Age 13 and over
Children
Age 12 and under
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Free cancellation up to 24 hours before. Same price on Viator, Outty earns a commission.
Traveler rating
5.0/5
Based on 233 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is The Florence Pottery Experience: Factory Tour & Masterclass worth booking?
The Florence Pottery Experience: Factory Tour & Masterclass is a 2-hour experience in Florence, Italy, from $98 per person. It scores 79 out of 100 on the Outty Ranking, which we label “Strongly Recommended”, based on a 5/5 rating across 233 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 79 / 100
- Rating
- 5/5 (233)
- Duration
- 2 hours
- From
- $98 per person
Hi, my name is Matteo, and I grew up surrounded by clay, watching my father and grandfather shape ceramics by hand. Florence is full of incredible things to see, but there is an Italy beyond the tourist routes that is wo
What you get
About this experience
Hi, my name is Matteo, and I grew up surrounded by clay, watching my father and grandfather shape ceramics by hand. Florence is full of incredible things to see, but there is an Italy beyond the tourist routes that is worth discovering. We are right there. Montelupo Fiorentino is where Florence's ceramics have been made for over 700 years. When you visit us, you step into the daily life of a pottery family. You meet my father Salvatore, who has been at the wheel for 50 years, and the artisans who hand-paint every single piece — it gives you a whole new appreciation for handmade things. If something catches your eye, you can also order custom-made pieces directly from the factory! After the visit you get into it yourself, sit at the wheel, and make something with your own hands. We are proud to enrich the Italy trip of the people who come to us, so they can say they did not only visit Italy — they explored it, understood its traditions, and left with something they created themselves.
What's included
Included
- Worldwide shipping of your finished pieces to your home
- Private guided tour of a working pottery factory
- Option to order custom-made ceramics to add in the same box I have to ship
- Local transport to the factory by car
- Double firing and hand glazing of your pieces
- All materials: clay, apron, and pottery wheel
Where it starts and ends
Meeting point
Florence
The ride through the Tuscan countryside? Already part of the experience. Getting here is very easy and I will be there to welcome you :) By train: Florence SMN to Montelupo-Capraia, 20 min ride. The shop is a 2-min walk. By car: free parking near the MMAB Ceramics Museum, 1 min from the shop.
Hotel pickup
No pickup: everyone meets at the start point.
Ends at
The ride through the Tuscan countryside? Already part of the experience. Getting here is very easy and I will be there to welcome you :) By train: Florence SMN to Montelupo-Capraia, 20 min ride. The shop is a 2-min walk. By car: free parking near the MMAB Ceramics Museum, 1 min from the shop.
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- en
- Ticket
- Mobile Only
- Runs on
- Mon, Tue, Wed, Thu, Fri, Sat
- Group size
- Up to 6 travelers per booking
- Operated by
- La Galleria Nuove Forme d'Arte
Know before you go
- Infants and small children can ride in a pram or stroller
- Service animals allowed
- Public transportation options are available nearby
- Suitable for all physical fitness levels
- Children must be accompanied by an adult
- Very easy to reach by train with a 20min ride from Florence
Photos
What travelers are saying
Outty’s summary of the themes that recur across 233 traveler reviews. Written by us, not quoted from reviewers.
Good for families
7 mentionsReviewers traveling with kids report it landed well with their group.
Food and drink
3 mentionsThe tastings and food stops are a highlight for most reviewers.
Knowledge and storytelling
2 mentionsReviewers describe the commentary as informative rather than scripted.
Traveler reviews
233 verified traveler reviews for The Florence Pottery Experience: Factory Tour & Masterclass. Ratings and reviews provided by Viator and Tripadvisor.
It was so interesting to...
It was so interesting to see the factory. Matteo and his family were wonderful. Their ceramics were beautiful
via Viator
All those that like pottery even a little
Amazing! Mateo was so personal and informative. The pottery is beautiful and the master potter (Mateo’s father) is beyond knowledgeable! I highly recommend this tour and then have lunch in the adorable Montelupo.
via Viator
Pottery Tour and Wheel Intro well worth a trip
Very much enjoyed this experience. I work with clay so chose this activity as an opportunity to expand my skills in working with clay. My husband and I wanted to try the wheel to if we might be interested in learning to throw. I hand/slab build. Experience is informative and interesting whether you do or don’t work with clay. Very impressive factory. Enjoyed the hands on intro to throwing. Highly recommend for older kids/families/adults. We also were given a recommendation for a local restaurant for lunch. That turned out to be one of our best meals of the trip. Very impressive family operation.
via Tripadvisor
I treated my friend to...
I treated my friend to this experience for her birthday and it was perfect! The family was so kind and welcoming, and we enjoyed seeing every step of the ceramics process while touring the factory—truly so impressive! We have a new level of respect for these artisans after wheel-throwing the clay, and we're so excited to see the bowls we made. Thank you!
Response from the operator: Ciao Sara, So glad you both got to see the whole process up close and gained that respect for the craft :) Thank you and hope to see you again soon in Montelupo!
via Viator
Fun Family Pottery Experience with Kids
My family of 4, including twin 10 year old girls, loved this experience so much and felt so welcomed by Matteo and his family. We first headed to the factory to see how and where all of the pottery is made. It was amazing to see the skill of the artisans as they finished and painted the pottery completely by hand. We also got to visit the factory showroom to see all of the finished pieces and ordered a few pieces to be shipped to our home in Texas. All of the pieces can be customized, and we were able to order a plate with our family name that will be a cherished keepsake from our time in Italy Next, we headed to the shop where each one of us made a bowl on the wheel with the master potter and Matteo's dad, Salvatore. With his hands on direction and attention, we each felt like a real potter and were able to make a beautiful bowl which will be hand glazed and fired and shipped to us. Salvatore worked excellently with my kids, who were thrilled to be able to use the wheel and make their very own creation. After the pottery experience, we stayed in the small village of Montelupo and enjoyed the park and had dinner in a lovely restaurant. This was a nice break from the craziness of Florence and was a much needed relaxing day. We will always cherish our memories from this experience and love that we have hand made souvenirs to remember our time in Italy. We highly recommend this experience for adults and kids. Grazie to Matteo and family for a fabulous day!
Response from the operator: Ciao Caroline, So happy to hear your daughters had such a special time at the wheel with Salvatore!! Knowing your family found a relaxing break and cherished memories in Montelupo means a lot to us :) Thank you and hope to see you again soon in Montelupo!
via Viator
Good to know
- Duration
- 2 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Mon, Tue, Wed, Thu, Fri, Sat
- Price range
- $98 to $160
- Hotel pickup
- No pickup, meet at start point
- Booked in 30 days
- 82
- Verdict
- Strongly Recommended
Why this scores 79
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
The Florence Pottery Experience: Factory Tour & Masterclass: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Florence.
How much does The Florence Pottery Experience: Factory Tour & Masterclass cost?
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Prices start at $98 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Florence usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does The Florence Pottery Experience: Factory Tour & Masterclass take?
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Plan for about 2 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Florence is not rushed.
Is The Florence Pottery Experience: Factory Tour & Masterclass worth it?
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It holds an Outty Ranking of 79 out of 100, which we label "Strongly Recommended". That score blends traveler sentiment (5/5 across 233 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Florence, and how flexible the cancellation terms are.
Can I cancel or reschedule The Florence Pottery Experience: Factory Tour & Masterclass?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is The Florence Pottery Experience: Factory Tour & Masterclass suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 2-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book The Florence Pottery Experience: Factory Tour & Masterclass?
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Around 82 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Florence can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Florence and add a light layer if any part of the 2-hour experience runs outdoors or after sunset.
Where does The Florence Pottery Experience: Factory Tour & Masterclass start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Florence within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Florence?
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On Outty we rank every Florence experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Best tour in Florence: Renaissance & Medici Tales - guided by a STORYTELLER, Florence Pizza or Pasta Class & Gelato Making at a Tuscan Farm, Small group Tuscan Wineries, Olive Oil & Gourmet Lunch or Dinner. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Florence?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Florence?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
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