
The Florence Pottery Experience: Factory Tour & Masterclass
Traveler rating
5.0/5
Based on 237 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is The Florence Pottery Experience: Factory Tour & Masterclass worth booking?
The Florence Pottery Experience: Factory Tour & Masterclass is a 2-hour experience in Florence, Italy, from $137 per person. It scores 81 out of 100 on the Outty Ranking, which we label “Exceptional”, based on a 5/5 rating across 237 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 81 / 100
- Rating
- 5/5 (237)
- Duration
- 2 hours
- From
- $137 per person
Hi, my name is Matteo, and I grew up surrounded by clay, watching my father and grandfather shape ceramics by hand. Florence is full of incredible things to see, but there is an Italy beyond the tourist routes that is worth discovering. We are right there. Montelupo Fiorentino is where Florence's ceramics have been made for over 700 years. When you visit us, you step into the daily life of a pottery family. You meet my father Salvatore, who has been at the wheel for 50 years, and the artisans who hand-paint every single piece — it gives you a whole new appreciation for handmade things. If something catches your eye, you can also order custom-made pieces directly from the factory! After the visit you get into it yourself, sit at the wheel, and make something with your own hands. We are proud to enrich the Italy trip of the people who come to us, so they can say they did not only visit Italy — they explored it, understood its traditions, and left with something they created themselves.
What you get
About this experience
Hi, my name is Matteo, and I grew up surrounded by clay, watching my father and grandfather shape ceramics by hand. Florence is full of incredible things to see, but there is an Italy beyond the tourist routes that is worth discovering. We are right there. Montelupo Fiorentino is where Florence's ceramics have been made for over 700 years. When you visit us, you step into the daily life of a pottery family. You meet my father Salvatore, who has been at the wheel for 50 years, and the artisans who hand-paint every single piece — it gives you a whole new appreciation for handmade things. If something catches your eye, you can also order custom-made pieces directly from the factory! After the visit you get into it yourself, sit at the wheel, and make something with your own hands. We are proud to enrich the Italy trip of the people who come to us, so they can say they did not only visit Italy — they explored it, understood its traditions, and left with something they created themselves.
What's included
Included
- Worldwide shipping of your finished pieces to your home
- Private guided tour of a working pottery factory
- Option to order custom-made ceramics to add in the same box I have to ship
- Local transport to the factory by car
- Double firing and hand glazing of your pieces
- All materials: clay, apron, and pottery wheel
Where it starts and ends
Meeting point
Florence
The ride through the Tuscan countryside? Already part of the experience. Getting here is very easy and I will be there to welcome you :) By train: Florence SMN to Montelupo-Capraia, 20 min ride. The shop is a 2-min walk. By car: free parking near the MMAB Ceramics Museum, 1 min from the shop.
Hotel pickup
No pickup: everyone meets at the start point.
Ends at
The ride through the Tuscan countryside? Already part of the experience. Getting here is very easy and I will be there to welcome you :) By train: Florence SMN to Montelupo-Capraia, 20 min ride. The shop is a 2-min walk. By car: free parking near the MMAB Ceramics Museum, 1 min from the shop.
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- en
- Ticket
- Mobile Only
- Runs on
- Mon, Tue, Wed, Thu, Fri
- Group size
- Up to 6 travelers per booking
- Operated by
- La Galleria Nuove Forme d'Arte
Know before you go
- Infants and small children can ride in a pram or stroller
- Service animals allowed
- Public transportation options are available nearby
- Suitable for all physical fitness levels
- Children must be accompanied by an adult
- Very easy to reach by train with a 20min ride from Florence
Photos






What travelers are saying
Outty’s summary of the themes that recur across 237 traveler reviews. Written by us, not quoted from reviewers.
Good for families
6 mentionsReviewers traveling with kids report it landed well with their group.
Knowledge and storytelling
4 mentionsReviewers describe the commentary as informative rather than scripted.
Food and drink
3 mentionsThe tastings and food stops are a highlight for most reviewers.
Traveler reviews
237 verified traveler reviews for The Florence Pottery Experience: Factory Tour & Masterclass. Ratings and reviews provided by Viator and Tripadvisor.
Authentic ceramics experience
The most authentic ceramics experience you could find. Matteo and Salvatore tailored the tour to me and my own ceramics skills. It was so casual and enjoyable. Salvatore a true master with 50 years of skills, taught me his incredibly fast way of centering and throwing a piece on the wheel. The tour felt more like catching up with an old friend than a tourist attraction, Matteos kindness and local knowledge was helpful. Alberto was a highlight at the factory tour, 70+ years experience. If you are thinking of taking a ceramics experience in Italy - choose this one.
via Tripadvisor
Great experience, very friendly people!
Great experience!! Matteo, his mum and dad were really friendly. Salvatore (dad) helped us making 2 plates, which will be shipped to our house. Great souvenir of a fantastic experience. Just book it, you won’t regret it. Jerome from Belgium
via Viator
Unbelievably amazing!! 💓🇮🇹😊
Matteo gives an exceptional experience to his visitors!! The tour through the factory and the ride through the countryside back to the classroom... all filled with facts, history, personal recommendations, and lots of laughter and fun. We met people who have been handcrafting pottery for over half a century... pieces that you and I might see ALL OVER THE WORLD! The experience went way beyond any expectations I may have had. My 17-year-old daughter and I had an absolute blast. Would definitely recommend to ANYONE coming to Italy to book with Matteo!
via Viator
Excellent Tour
Matteo and his family are very passionate about what they do and it is evident during this tour. The opportunity to see the ceramic making in progress and purchase custom pieces is unique and appreciated.
via Tripadvisor
It was so interesting to...
It was so interesting to see the factory. Matteo and his family were wonderful. Their ceramics were beautiful
via Viator
Good to know
- Duration
- 2 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Mon, Tue, Wed, Thu, Fri
- Price range
- $137 to $160
- Hotel pickup
- No pickup, meet at start point
- Booked in 30 days
- 83
- Verdict
- Exceptional
Why this scores 81
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
The Florence Pottery Experience: Factory Tour & Masterclass: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Florence.
How much does The Florence Pottery Experience: Factory Tour & Masterclass cost?
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Prices start at $137 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Florence usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does The Florence Pottery Experience: Factory Tour & Masterclass take?
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Plan for about 2 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Florence is not rushed.
Is The Florence Pottery Experience: Factory Tour & Masterclass worth it?
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It holds an Outty Ranking of 81 out of 100, which we label "Exceptional". That score blends traveler sentiment (5/5 across 237 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Florence, and how flexible the cancellation terms are.
Can I cancel or reschedule The Florence Pottery Experience: Factory Tour & Masterclass?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is The Florence Pottery Experience: Factory Tour & Masterclass suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 2-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book The Florence Pottery Experience: Factory Tour & Masterclass?
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Around 83 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Florence can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Florence and add a light layer if any part of the 2-hour experience runs outdoors or after sunset.
Where does The Florence Pottery Experience: Factory Tour & Masterclass start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Florence within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Florence?
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On Outty we rank every Florence experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Best tour in Florence: Renaissance & Medici -by a storyteller, Small group Tuscan Wineries, Olive Oil & Gourmet Lunch or Dinner, Florence Pizza or Pasta Class with Gelato Making at a Tuscan Farm. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Florence?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Florence?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
What is included in The Florence Pottery Experience: Factory Tour & Masterclass?
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Included: Worldwide shipping of your finished pieces to your home; Private guided tour of a working pottery factory; Option to order custom-made ceramics to add in the same box I have to ship; Local transport to the factory by car; and Double firing and hand glazing of your pieces. Always check the voucher for the final list before you travel.
Where is the meeting point for The Florence Pottery Experience: Factory Tour & Masterclass?
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The ride through the Tuscan countryside? Already part of the experience. Getting here is very easy and I will be there to welcome you :) By train: Florence SMN to Montelupo-Capraia, 20 min ride. Hotel pickup is not included, so plan your own transport and arrive 15 minutes early.
What languages is The Florence Pottery Experience: Factory Tour & Masterclass offered in?
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It runs in English. Pick your language when choosing a date and time, as not every departure runs in every language.
Will I get instant confirmation and a mobile ticket for The Florence Pottery Experience: Factory Tour & Masterclass?
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Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.
Is The Florence Pottery Experience: Factory Tour & Masterclass wheelchair or stroller accessible?
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The operator notes: Infants and small children can ride in a pram or stroller. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.
What happens to The Florence Pottery Experience: Factory Tour & Masterclass if the weather is bad?
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It generally runs rain or shine, so dress for the forecast in Florence. Standard cancellation terms apply: free cancellation up to 24 hours before the start.
What do travelers say about The Florence Pottery Experience: Factory Tour & Masterclass?
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Across 237 reviews averaging 5.0 out of 5, recurring themes include good for families, knowledge and storytelling, food and drink. Reviewers traveling with kids report it landed well with their group.
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