Taste of Florence Wine and Local Flavors in Florence
Florence, Italy

Taste of Florence Wine and Local Flavors

Outty Ranking 56 4.0 · 3 traveler reviews2 hoursFrom $40

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September 2026

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Adults

Age 13 and over

2

Children

Age 12 and under

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From, per person$40
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Outty Ranking

56/100

Worth a Look. Our proprietary evaluation. How we score

Traveler rating

4.0/5

Based on 3 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is Taste of Florence Wine and Local Flavors worth booking?

Taste of Florence Wine and Local Flavors is a 2-hour experience in Florence, Italy, from $40 per person. It scores 56 out of 100 on the Outty Ranking, which we label “Worth a Look, based on a 4/5 rating across 3 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
56 / 100
Rating
4/5 (3)
Duration
2 hours
From
$40 per person

If you want to experience Florence with all five senses, this is the perfect activity for you. Our Wine & Food Experience is not a simple tasting, but a real journey into the flavors of Tuscany, in the heart of the city.

What you get

  • Alcoholic beverages

About this experience

If you want to experience Florence with all five senses, this is the perfect activity for you. Our Wine & Food Experience is not a simple tasting, but a real journey into the flavors of Tuscany, in the heart of the city. What makes this experience unique? • You will taste selected Tuscan wines in authentic wine bars, away from the mass tourist circuits. • You will taste typical appetizers and a main course prepared with local ingredients, including the fine Tuscan truffle. • You will learn to recognize the flavors, stories and traditions that make Tuscan cuisine famous throughout the world. • All accompanied by explanations, smiles and the professionalism of Rayan Travel Agency guides. The perfect ending? After the wine... a taste of authentic Italian coffee, to close in beauty and with energy, as local tradition wants Limited places – Reservations recommended! A perfect experience for couples, friends, curious travelers and food lovers.

What's included

Included

  • Alcoholic beverages

Where it starts and ends

Meeting point

Florence

Find a person with the name sheet of the agency “Rayan Travel Agency”

Hotel pickup

No pickup: everyone meets at the start point.

Ends at

Find a person with the name sheet of the agency “Rayan Travel Agency”

Options you can book

  • Light food&wine experience

    Basic tasting with wine

  • Taste Florence: Wine & Local Flavours

Before you book

Cancellation
For a full refund, cancel at least 24 hours before the scheduled departure time.
Languages
ar, en, it, fr
Ticket
Mobile Only
Runs on
Every day
Group size
Up to 15 travelers per booking
Operated by
city tour con golf car e musei

Know before you go

  • Wheelchair accessible
  • Infants and small children can ride in a pram or stroller
  • Service animals allowed
  • Public transportation options are available nearby
  • Infants are required to sit on an adult’s lap
  • Specialized infant seats are available
  • Transportation options are wheelchair accessible
  • All areas and surfaces are wheelchair accessible
  • Suitable for all physical fitness levels

Photos

Taste of Florence Wine and Local Flavors in Florence, photo 2Taste of Florence Wine and Local Flavors in Florence, photo 3Taste of Florence Wine and Local Flavors in Florence, photo 4

What travelers are saying

Outty’s summary of the themes that recur across 3 traveler reviews. Written by us, not quoted from reviewers.

Knowledge and storytelling

2 mentions

Reviewers describe the commentary as informative rather than scripted.

Food and drink

2 mentions

The tastings and food stops are a highlight for most reviewers.

The guide

1 mention

Travelers single out the guide as the reason the experience works.

Photo opportunities

1 mention

The views and photo stops come up again and again.

Organization

1 mention

Pickup, timing, and logistics are described as running smoothly.

Traveler reviews

3 verified traveler reviews for Taste of Florence Wine and Local Flavors. Ratings and reviews provided by Viator and Tripadvisor.

5 star
2
4 star
0
3 star
0
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1
1 star
0
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Vanessa_B · June 2026

Our guide was nice and...

Our guide was nice and knowledgeable but unfortunately the tour was not as described on Viator. We had samples from a market and a few stores and ended with some wine and charcuterie at a restaurant. Would not select this tour again.

Response from the operator: Puoi rispondere così: Thank you for your review. As you mentioned, our guide was knowledgeable and shared stories about Florence throughout the tour. During the experience, you tasted a variety of authentic Florentine specialties at the Central Market, including local cheeses, cured meats, different local wines, and the traditional Vin Santo with cantuccini. The tour concluded with another typical Florentine tasting at the restaurant Vista d’Uomo. Considering the price of the tour, we believe it offers excellent value and an authentic local experience. We appreciate that other guests may have different expectations.

via Viator

545hanaae · July 2025

I had a wonderful experience with this agency during my trip to Florence. The city tour was well-organized, informative, and gave us a great overview of Florence’s rich history and breathtaking architecture. The food experience was definitely a highlight! We got to taste authentic local dishes .Every stop felt carefully chosen, from fresh pasta to delicious gelato . The staff was friendly specially mrs Widad, punctual, and made sure everyone felt comfortable and engaged. I highly recommend this agency if you want to discover Florence through its culture and flavors.

via Tripadvisor

H8666PFlaf · July 2025

Unforgettable experience

What about incredible experience, not to mention Widad an excellent and super professional girl very helpful made us do a wonderful tour, keeping up with all our needs, if we return to Florence will definitely return to her, I highly recommend!!!

Response from the operator: razie ddvvero per la vostra recenzione, quando tornerete a Firenze sarò lieta di servirvi nuovamente

via Tripadvisor (translated)

Good to know

Duration
2 hours
Free cancellation
Up to 24h before
Minimum age to book
6+
Availability
Bookable today
Runs on
Every day
Price range
$40 to $125
Hotel pickup
No pickup, meet at start point
Booked in 30 days
1
Verdict
Worth a Look

Why this scores 56

The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

Traveler sentiment (30% weight)71
Review evidence (18% weight)18
Booking momentum (14% weight)11
Value for money (12% weight)81
Listing quality (10% weight)90
Local standing (8% weight)39
Booking flexibility (8% weight)100

Taste of Florence Wine and Local Flavors: questions travelers ask

Practical detail on this experience, plus the wider planning questions for Florence.

How much does Taste of Florence Wine and Local Flavors cost?

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Prices start at $40 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Florence usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

How long does Taste of Florence Wine and Local Flavors take?

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Plan for about 2 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Florence is not rushed.

Is Taste of Florence Wine and Local Flavors worth it?

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It holds an Outty Ranking of 56 out of 100, which we label "Worth a Look". That score blends traveler sentiment (4/5 across 3 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Florence, and how flexible the cancellation terms are.

Can I cancel or reschedule Taste of Florence Wine and Local Flavors?

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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

Is Taste of Florence Wine and Local Flavors suitable for kids and families?

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The operator sets a minimum age of 6. Older children generally do well here, and families should factor in the 2-hour running time when deciding.

How far in advance should I book Taste of Florence Wine and Local Flavors?

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Around 1 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Florence can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

What should I bring or wear?

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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Florence and add a light layer if any part of the 2-hour experience runs outdoors or after sunset.

Where does Taste of Florence Wine and Local Flavors start and how do I get there?

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The exact meeting point and directions are on your voucher once you book, and they sit in central Florence within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

What are the best things to do in Florence?

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On Outty we rank every Florence experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Best tour in Florence: Renaissance & Medici Tales - guided by a STORYTELLER, Florence Pizza or Pasta Class & Gelato Making at a Tuscan Farm, Small group Tuscan Wineries, Olive Oil & Gourmet Lunch or Dinner. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

When is the best time to visit Florence?

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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

How many days do you need in Florence?

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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

Do I book through Outty or through the operator?

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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

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