
Seoul: Fully Customizable Private Tour
Traveler rating
4.9/5
Based on 225 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Seoul: Fully Customizable Private Tour worth booking?
Seoul: Fully Customizable Private Tour is a 9-hour experience in Seoul, South Korea, from $245 per person. It scores 76 out of 100 on the Outty Ranking, which we label “Strongly Recommended”, based on a 4.9/5 rating across 225 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 76 / 100
- Rating
- 4.9/5 (225)
- Duration
- 9 hours
- From
- $245 per person
Enjoy a private custom tour in Seoul where you will have the freedom to go where you want, when you want, and at the pace that you want. No more hassles about time and restrictions! This tour is perfect for those who may have a very specific idea in mind of what to see and do. You are able to select from any site within the Seoul/ area. If you do not have an itinerary in mind we can make suggestions.
What you get
About this experience
Enjoy a private custom tour in Seoul where you will have the freedom to go where you want, when you want, and at the pace that you want. No more hassles about time and restrictions! This tour is perfect for those who may have a very specific idea in mind of what to see and do. You are able to select from any site within the Seoul/ area. If you do not have an itinerary in mind we can make suggestions.
What's included
Included
- All taxes, fuel and handling charges
- Driver/guide
- Hotel pickup and drop-off (within Seoul)
- Transport by private vehicle
Not included
- Alcoholic drinks (available to purchase)
- Food and drinks
- Gratuities
- Entrance Fees
What you'll see and do
Seoul
★Pick Up From Your Place of Lodging.★ Start the day with pick up from your accommodations in Seoul at 9:30am. Then proceed to your chosen sites, ending with a drop-off at your accommodations around 6:30pm. The start and end times are flexible, as long as the touring day is 9 hours long. However, please be advised that the Seoul area is extensive. Some attractions are several hours from each other in opposite directions, and not compatible on the same day. Depending on which sites you pick, and how far we have to drive, you will realistically have time for three-to-five sites, along with time to stop for one or two meals along the way. Please note that meals and entrance fees are not included in the tour rates. If you want to tour Gyeonggi area such as Nami Island or DMZ, that is also possible. However, in the case of Gyeonggi tour, a distance charge of approximately $50 to $80 is incurred.
Pass by without stopping
Seoul
★Popular itinerary sample in Seoul★ Gyeongbokgung Palcace→ Bukchon Hanok Village → Lunch → Insadong Street → Gwangjang Traditional Market → Namsan Tower(Cable Car & Observatory) → Hotel Drop off 6:30 pm
540 minutes here
Gyeongbokgung Palace
★Sample Site in Seoul★ Explore the grand Gyeongbokgung Palace, a magnificent symbol of Joseon Dynasty grandeur.. Aside from the palace grounds, the National Folk Museum and National Palace Museum are both located inside the palace and worth a look. Gyeonbokgung Palace is the oldest and grandest of Seoul's five palaces. It was built in 1395 and known as the "North Palace" due to the fact it is located the furthest north of the five palaces. Highlights: Main Throne Hall (Geunjeongjeon): Witness the grandeur of the official residence of the king, where important ceremonies and state affairs took place. National Folk Museum: Explore the museum within the palace grounds, showcasing artifacts representing traditional Korean life. Gyeonghoeru Pavilion: Admire the beauty of this elevated pavilion surrounded by water, used for important state banquets. Hyangwonjeong Pavilion: Discover the serene pavilion situated on an artificial island in a pond, offering a picturesque view of the palace.
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Bukchon Hanok Village
★Sample site in Seoul★ Explore the winding streets of Bukchon Hanok Village and marvel at the beautiful homes and shops built in the traditional hanok style. This village is renowned for its well-preserved traditional Korean houses, known as hanoks, offering a unique glimpse into the city's rich cultural heritage. Highlights: Traditional Hanoks: Wander through narrow alleys lined with beautifully restored hanoks, showcasing traditional Korean architecture. Cultural Experience Centers: Engage in hands-on cultural experiences at various centers within the village. Learn about traditional crafts, tea ceremonies, and the art of calligraphy. Panoramic Views: Enjoy breathtaking views of the cityscape and nearby landmarks from elevated vantage points within the village. Capture stunning photos of the juxtaposition of ancient and modern Seoul. Local Art Galleries: Explore local art galleries and exhibitions that showcase both traditional and contemporary Korean art.
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Insadong
★Sample site in Seoul★ At Insadong, you can visit shops selling traditional goods and enjoy lunch and traditional Korean tea, gaining in-depth knowledge about Korean history and culture. We will have an authentic Korean lunch(Guests pay directly on site on the day of the tour:12000KRW~15000KRW). Choose from either kimchi stew, bibimbap (rice with vegetables & spicy red pepper paste), or nangmyeon (cold buckwheat noodles). Other meal options may be available. Please consult your guide.
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Gwangjang-dong
★Sample site in Seoul★ The market is known for its vibrant atmosphere, diverse food offerings, and a wide array of goods for sale. Here are some highlights of Gwangjang Market: Food Stalls: Gwangjang Market is famous for its food stalls, offering a variety of Korean street food and traditional dishes. You can find popular items like bindaetteok (mung bean pancakes), bibimbap (mixed rice with vegetables and often meat), and various types of noodles. Textile Shops: The market is also well-known for its textile shops, where you can buy fabrics, hanboks (traditional Korean clothing), and other textiles. Dried Seafood and Goods: Sections of the market are dedicated to selling dried seafood, seaweed, and other traditional Korean ingredients. Dongdaemun Design Plaza: Gwangjang Market is located near Dongdaemun Design Plaza, creating a dynamic and diverse area with a mix of traditional and modern attractions.
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N Seoul Tower
★Sample site in Seoul★ N Seoul Tower, Seoul, South KoreaNamsan Tower, or N Seoul Tower, is a famous landmark in Seoul offering panoramic views of the city. It's a popular spot for sightseeing and features observation decks, restaurants, and the "Locks of Love" area. Scenic Views Enjoy 360-degree views of Seoul, especially beautiful at sunset.
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Seoul
★Drop Off to Your Place of Lodging★ Your driver will drop you off at your place of lodging.
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Where it starts and ends
Hotel pickup
Pickup is included for all travelers.
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- cmn, en
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 15 travelers per booking
- Operated by
- This is KOREA!
Know before you go
- Infants are required to sit on an adult’s lap
- Suitable for all physical fitness levels
- Price is fixed per group
- Children must be accompanied by an adult
- A maximum of 15 people per booking
- No rain checks
- You can provide at least 1 passport details.
Photos






What travelers are saying
Outty’s summary of the themes that recur across 220 traveler reviews. Written by us, not quoted from reviewers.
The guide
6 mentionsTravelers single out the guide as the reason the experience works.
Knowledge and storytelling
4 mentionsReviewers describe the commentary as informative rather than scripted.
Food and drink
2 mentionsThe tastings and food stops are a highlight for most reviewers.
Traveler reviews
220 verified traveler reviews for Seoul: Fully Customizable Private Tour. Ratings and reviews provided by Viator and Tripadvisor.
Wonderful tour of Seoul!
Our tour was so great! Yuni was an incredible guide - knowledgeable, kind, attentive, and enjoyable! I would highly recommend booking a tour with her!
via Tripadvisor
5 Stars for Yuni ⭐️⭐️⭐️⭐️⭐️
5 stars for Yuni! She was great! She picked us up from the airport took us to an all female bathhouse where we pampered ourselves and got body, scrubs and massages and took a dip in the green tea pools. She took us to Medi King Pharmacy so we could stock up on our skin care products since we already had been to Olive Young. Yuni was so kind and took us to peruse the trendy shops near the college and get some food and coffee too. Loved working with Yuni and def recommend! Found her thru mykoreatourguide
via Tripadvisor
A very good travel experience in Seoul
We are a group of 8 persons engaging Ms Yuni LEE as our tour guide/driver for one day tour in Seoul. We all enjoy this tour and address our heartfelt thanks to her excellent and professional services in all aspects. She takes good care to each of us during our whole day journey in Seoul.
via Tripadvisor
Up to 6 people - private mini bus tour
Yuni was an excellent guide. Clear English language and informative, but not overwhelming. A confident and safe driver through the busy city. The private 9 hour tour was tailored to our needs and was a superb introduction to Seoul.
via Tripadvisor
city tour
Our tour guide was great the tour was very interesting the tour guide really wanted to make sure we saw all of the city that we could in one day especially off the beaten path. Would highly recommend.
via Tripadvisor
Good to know
- Duration
- 9 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Hotel pickup
- Included for all travelers
- Booked in 30 days
- 79
- Verdict
- Strongly Recommended
Who runs this experience
Operated by This is KOREA!, who run 8 experiences we rank across 3 cities, with an average Outty Ranking of 62.6.
See everything This is KOREA! runsWhy this scores 76
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Seoul: Fully Customizable Private Tour: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Seoul.
How much does Seoul: Fully Customizable Private Tour cost?
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Prices start at $245 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Seoul usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Seoul: Fully Customizable Private Tour take?
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Plan for about 9 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Seoul is not rushed.
Is Seoul: Fully Customizable Private Tour worth it?
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It holds an Outty Ranking of 76 out of 100, which we label "Strongly Recommended". That score blends traveler sentiment (4.9/5 across 225 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Seoul, and how flexible the cancellation terms are.
Can I cancel or reschedule Seoul: Fully Customizable Private Tour?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Seoul: Fully Customizable Private Tour suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 9-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Seoul: Fully Customizable Private Tour?
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Around 79 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Seoul can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Seoul and add a light layer if any part of the 9-hour experience runs outdoors or after sunset.
Where does Seoul: Fully Customizable Private Tour start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Seoul within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Seoul?
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On Outty we rank every Seoul experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Best DMZ Tour Seoul: Defector Q&A, 3rd Tunnel & Suspension Bridge, DMZ Tour: Defector Q&A, Tunnel & Suspension Bridge /Hotel pick up, 2026 Travelers’ Choice Best of the Best: DMZ Tour from Seoul. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Seoul?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Seoul?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
What is included in Seoul: Fully Customizable Private Tour?
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Included: All taxes, fuel and handling charges; Driver/guide; Hotel pickup and drop-off (within Seoul); and Transport by private vehicle. Not included: Alcoholic drinks (available to purchase); Food and drinks; Gratuities; and Entrance Fees. Always check the voucher for the final list before you travel.
Does Seoul: Fully Customizable Private Tour include hotel pickup?
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Yes, pickup is offered for every traveler from 926 listed pickup locations in and around Seoul. You can also enter a custom pickup address when booking.
What languages is Seoul: Fully Customizable Private Tour offered in?
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It is offered in Chinese and English. Pick your language when choosing a date and time, as not every departure runs in every language.
Will I get instant confirmation and a mobile ticket for Seoul: Fully Customizable Private Tour?
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Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.
Is Seoul: Fully Customizable Private Tour wheelchair or stroller accessible?
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The operator notes: Infants are required to sit on an adult’s lap. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.
What happens to Seoul: Fully Customizable Private Tour if the weather is bad?
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It generally runs rain or shine, so dress for the forecast in Seoul. Standard cancellation terms apply: free cancellation up to 24 hours before the start.
What do travelers say about Seoul: Fully Customizable Private Tour?
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Across 225 reviews averaging 4.9 out of 5, recurring themes include the guide, knowledge and storytelling, food and drink. Travelers single out the guide as the reason the experience works.
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