
Private Walking Tour Secrets of Florence
Traveler rating
5.0/5
Based on 6 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Private Walking Tour Secrets of Florence worth booking?
Private Walking Tour Secrets of Florence is a 2-hour experience in Florence, Italy, from $137 per person. It scores 58 out of 100 on the Outty Ranking, which we label “Worth a Look”, based on a 5/5 rating across 6 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 58 / 100
- Rating
- 5/5 (6)
- Duration
- 2 hours
- From
- $137 per person
With this private tour we offer you something outside of the typical basic tours that around. Experience a pleasant two-hour walking tour along with your guide through the historical center of the city. You will head through the narrow streets in order to make you breath and feel the real city, you will hear the stories and anecdotes that have lived these places, some of them true tragedies. Nothing in Florence is coincidental. Everything has a reason why and we will show you some of the mysteries and secrets of the city. Please, let us know at what time do you want to start the Private tour when you are booking.
What you get
About this experience
With this private tour we offer you something outside of the typical basic tours that around. Experience a pleasant two-hour walking tour along with your guide through the historical center of the city. You will head through the narrow streets in order to make you breath and feel the real city, you will hear the stories and anecdotes that have lived these places, some of them true tragedies. Nothing in Florence is coincidental. Everything has a reason why and we will show you some of the mysteries and secrets of the city. Please, let us know at what time do you want to start the Private tour when you are booking.
What's included
Included
- Private certified guide in your language
- Private tour
- Personalized service
- Pick up at you hotel/apartment (if it is in the city center)
Not included
- Drop-off to your hotel/apartment
- Gratuities
What you'll see and do
Keys of Italy
Piazza della Repubblica in Florence is a large, historic square located in the city's center. Originally the site of the Roman forum, it was later transformed in the 19th century into its current form during urban renewal. The square features the iconic Arch of Triumph (*Arcone*) and is surrounded by notable cafés like *Caffè Gilli* and *Caffè Le Giubbe Rosse*. It’s a popular spot for both locals and tourists, known for its lively atmosphere and central location.
Pass by without stopping
Piazza Del Duomo
Piazza del Duomo in Florence is the city's most iconic square, home to the stunning Cathedral of Santa Maria del Fiore (the Duomo), with its magnificent dome designed by Brunelleschi. The square also features the Baptistery of San Giovanni, known for its bronze doors, and Giotto's Campanile, a striking bell tower. This historic center is a UNESCO World Heritage site, attracting visitors with its remarkable Renaissance architecture and cultural significance.
Pass by without stopping
Piazza della Signoria
Piazza della Signoria in Florence is a historic square and the political heart of the city. Dominated by the imposing Palazzo Vecchio, it has been the center of Florentine civic life for centuries. The square is adorned with famous statues, including a replica of Michelangelo's *David* and the *Fountain of Neptune*. It also features the Loggia dei Lanzi, an open-air sculpture gallery. Located near the Uffizi Gallery, the piazza is a cultural and social hub, rich in Renaissance art and history.
Pass by without stopping
Ponte Vecchio
Ponte Vecchio is Florence's most famous and oldest bridge, spanning the Arno River. Dating back to medieval times, it is known for its unique design, featuring a row of shops, primarily jewelers, built along the bridge. The central part of the bridge offers stunning views of the river and the city. Historically significant and architecturally distinctive, the Ponte Vecchio is one of Florence's most iconic landmarks and a popular tourist attraction.
Pass by without stopping
Where it starts and ends
Meeting point
Florence
You will meet your guide in Piazza della Repubblica in front of Apple Store.
Hotel pickup
No pickup: everyone meets at the start point.
Ends at
You will meet your guide in Piazza della Repubblica in front of Apple Store.
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- ru, pt, en, it, fr, da, es
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 9 travelers per booking
- Operated by
- Keys Of Italy / Florence
Know before you go
- Wheelchair accessible
- Infants and small children can ride in a pram or stroller
- Public transportation options are available nearby
- Transportation options are wheelchair accessible
- All areas and surfaces are wheelchair accessible
- Suitable for all physical fitness levels
- As this is a private tour, you will be able to choose the departure time and customize the itinerary
- A minimum of 2 people per booking is required
Photos






What travelers are saying
Outty’s summary of the themes that recur across 6 traveler reviews. Written by us, not quoted from reviewers.
The guide
4 mentionsTravelers single out the guide as the reason the experience works.
Knowledge and storytelling
3 mentionsReviewers describe the commentary as informative rather than scripted.
Value for money
1 mentionTravelers feel they got more than they paid for.
Food and drink
1 mentionThe tastings and food stops are a highlight for most reviewers.
Small groups
1 mentionThe group size is repeatedly described as intimate rather than packed.
Traveler reviews
6 verified traveler reviews for Private Walking Tour Secrets of Florence. Ratings and reviews provided by Viator and Tripadvisor.
Hidden Gem in Italy
Thanks Keys of Italy team for making my holiday perfect. First time in Italy and had such a great experience with you guys, very helpful and excellent service. Highly Recommendations.
Response from the operator: Dear customer, Thank you so much for your feedback! We are really glad to hear that you appreciated and enjoyed our tour and we hope to see you again in Florence. Have a great day! Keys of Italy team
via Tripadvisor
Back street insights in Florence
Our guide, Viola, was delightful. She had an incredible knowledge of art history and the growth and development of Florence over the centuries. She spoke perfect English, was patient, considerate, and had a wonderful sense of humor, always observant, and ready to point out interesting facts. In the back streets we found a small portal for purchasing wine from a merchant who had vineyards in the country, and a carved indentation in one of the street walls that represented the standard for measurement centuries ago - a long arm's length, before meters and yards were in vogue. She helped us find a specific shop where my wife wanted to buy a backpack / cum handbag, and we finished our tour with a new found appreciation of the charm and historical importance of her city. We highly recommend her services. Ciao
Response from the operator: Dear Warren D, Thank you very much for you feedback! Viola, one of our best guide, will be so proud to know that you have enjoyed her tour! As you already know, she is Florentine, so she really knows her city and all of the secrets and stories of that. We are glad that you have appreciated her explanations and her sense of humor! We hope to see you again in Florence! Have a lovely day, Virginia - Booking Assistant
via Tripadvisor
Excellent private tour to get...
<p>Excellent private tour to get acquainted with old Florence. Our guide Marco was knowledgeable and showed us many things that one would not normally find out through tourist books or other tours. Highly recommended.</p>
via Viator
I recommend to start your...
<p>I recommend to start your orientation to Florence with this walking tour. Interesting little tidbits and give you the orientation to explore the rest on your own. Delightful tour guide.</p>
via Viator
A superb way to begin our Florence...
<p>A superb way to begin our Florence adventure. The pre-visit communication was superb, including a What's App welcome from Eleonora the tour manager of Keys of Florence. Our guide, also named Eleonora, was a delight, she was incredibly knowledgable, giving great insight into architecture, politics, history, fashion and the ways of Florence. She was a great presenter and held our attention throughout - she also insisted on buying us a coffee half way through out trip which lasted two ours and covered may key areas including: Piazza Della Republica, Palazzo Vechio, Ponte Vechio, P.za San Spirito ending the tour at the Duomo<br/> Highly recommended and great value for a 1:1 guide to Florence</p>
via Viator
Good to know
- Duration
- 2 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Hotel pickup
- No pickup, meet at start point
- Booked in 30 days
- 2
- Verdict
- Worth a Look
Who runs this experience
Operated by Keys Of Italy / Florence, who run 50 experiences we rank across 11 cities, with an average Outty Ranking of 51.0.
See everything Keys Of Italy / Florence runsWhy this scores 58
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Private Walking Tour Secrets of Florence: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Florence.
How much does Private Walking Tour Secrets of Florence cost?
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Prices start at $137 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Florence usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Private Walking Tour Secrets of Florence take?
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Plan for about 2 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Florence is not rushed.
Is Private Walking Tour Secrets of Florence worth it?
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It holds an Outty Ranking of 58 out of 100, which we label "Worth a Look". That score blends traveler sentiment (5/5 across 6 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Florence, and how flexible the cancellation terms are.
Can I cancel or reschedule Private Walking Tour Secrets of Florence?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Private Walking Tour Secrets of Florence suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 2-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Private Walking Tour Secrets of Florence?
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Around 2 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Florence can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Florence and add a light layer if any part of the 2-hour experience runs outdoors or after sunset.
Where does Private Walking Tour Secrets of Florence start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Florence within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Florence?
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On Outty we rank every Florence experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Best tour in Florence: Renaissance & Medici -by a storyteller, Small group Tuscan Wineries, Olive Oil & Gourmet Lunch or Dinner, Florence Pizza or Pasta Class with Gelato Making at a Tuscan Farm. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Florence?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Florence?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
What is included in Private Walking Tour Secrets of Florence?
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Included: Private certified guide in your language; Private tour; Personalized service; and Pick up at you hotel/apartment (if it is in the city center). Not included: Drop-off to your hotel/apartment; and Gratuities. Always check the voucher for the final list before you travel.
Where is the meeting point for Private Walking Tour Secrets of Florence?
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You will meet your guide in Piazza della Repubblica in front of Apple Store. Hotel pickup is not included, so plan your own transport and arrive 15 minutes early.
What languages is Private Walking Tour Secrets of Florence offered in?
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It is offered in Russian, Portuguese, English, Italian, French, Danish and Spanish. Pick your language when choosing a date and time, as not every departure runs in every language.
Will I get instant confirmation and a mobile ticket for Private Walking Tour Secrets of Florence?
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Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.
Is Private Walking Tour Secrets of Florence wheelchair or stroller accessible?
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The operator notes: Wheelchair accessible; Infants and small children can ride in a pram or stroller; Transportation options are wheelchair accessible; and All areas and surfaces are wheelchair accessible. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.
What happens to Private Walking Tour Secrets of Florence if the weather is bad?
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It generally runs rain or shine, so dress for the forecast in Florence. Standard cancellation terms apply: free cancellation up to 24 hours before the start.
What do travelers say about Private Walking Tour Secrets of Florence?
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Across 6 reviews averaging 5.0 out of 5, recurring themes include the guide, knowledge and storytelling, value for money. Travelers single out the guide as the reason the experience works.
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