
Private Negril Seven Mile Beach and Ricks Cafe Tour
Traveler rating
5.0/5
Based on 24 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Private Negril Seven Mile Beach and Ricks Cafe Tour worth booking?
Private Negril Seven Mile Beach and Ricks Cafe Tour is a 24-hour experience in Ocho Rios, Jamaica, from $100 per person. It scores 77 out of 100 on the Outty Ranking, which we label “Strongly Recommended”, based on a 5/5 rating across 24 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 77 / 100
- Rating
- 5/5 (24)
- Duration
- 24 hours
- From
- $100 per person
WELCOME TO TOUR JAMAICA TODAY. Rick's Cafe was the first public bar and restaurant of its type on the West End Cliffs, offering an alternative to Negril's majestic seven mile beach. From the beginning, Rick's Cafe boasted an unrivaled view of the sunset from its naturally formed cliffs. Beloved by the hippies of the 1960s, Seven Mile Beach is still as beautiful as ever, but it's no longer the idyllic retreat it once was. Resorts now line this beach, attracting an international crowd. This Negril beach promotes a laid-back lifestyle and carefree ambience more than any other in Jamaica or, perhaps, in the Caribbean. Clean aquamarine waters, coral reefs, and a backdrop of palm trees add to the appeal. When you tire of the beach, you'll find all sorts of resorts, clubs, beach bars, open-air restaurants, and the like.
What you get
About this experience
WELCOME TO TOUR JAMAICA TODAY. Rick's Cafe was the first public bar and restaurant of its type on the West End Cliffs, offering an alternative to Negril's majestic seven mile beach. From the beginning, Rick's Cafe boasted an unrivaled view of the sunset from its naturally formed cliffs. Beloved by the hippies of the 1960s, Seven Mile Beach is still as beautiful as ever, but it's no longer the idyllic retreat it once was. Resorts now line this beach, attracting an international crowd. This Negril beach promotes a laid-back lifestyle and carefree ambience more than any other in Jamaica or, perhaps, in the Caribbean. Clean aquamarine waters, coral reefs, and a backdrop of palm trees add to the appeal. When you tire of the beach, you'll find all sorts of resorts, clubs, beach bars, open-air restaurants, and the like.
What's included
Included
- Private tour
- Bottled water
- Driver/guide
- Hotel pickup and drop-off, Round-trip private transfer by air-conditioned minivan.
Not included
- Food and drinks
- Alcoholic drinks (available to purchase)
- Lunch
- Gratuities
What you'll see and do
Montego Bay
As Your Driver and Tour Guide Greets You With a smile and a warm welcome your tour begin as you leave the hotel of which you vacate. Leaving from Ocho Rios or Runaway bay with a mind set for a full day tour as your tour guide tells you about the different places as the journey continue through the Garden Parish of ST ANN.
45 minutes here
Green Grotto Caves
Pasting by the Green Grotto Cave where there’s a great cave located 100 feet below the Ground then continuing the tour you will pass by one of the Jamaica Bauxite Aluminium Mining Company which is in Discovery Bay also along the journey you will past by the Columbus Park and then you’ll head on the Queen’s High way.
Pass by without stopping
Trelawny Parish
Now reaching the parish of Trelawny where the fastest man in the world was born and raised “the man himself USAIN BOLT” you will continue down to Montego Bay where you will past by the Green Wood Great House, the Rose Hall Great House and through the city of Montego Bay pass by the Sangster international Airport. Quick stop if you want to take photos
Pass by without stopping
Negril
In Negril you can see the highlight of the seven mile’s beach where you can spend 3 or 4 hours on the beach then to the RICK’S CAFE Where you can jump feet down the cliff without any fears while listening to Jamaican reggae music, drink some Red Stripe Bear or cocktails, now you can end the day with natural beauty as you watch the sun set goes down beyond recognition after which you journey safely back to your Hotel feeling will pleased and happy.
360 minutes here
Where it starts and ends
Hotel pickup
Pickup is included for all travelers. Pickup begins about 60 minutes before departure.
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- en
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 15 travelers per booking
- Operated by
- Tour Jamaica Today
Know before you go
- Infants and small children can ride in a pram or stroller
- Public transportation options are available nearby
- Suitable for all physical fitness levels
- Children 4 to 11 pay half price
- Children must be accompanied by an adult
- Children 0 to 3 travel free
- A Minimum of 4 people per booking is required
- A Maximum of 14 people per booking is required
- Please take along with you all water shoes and towels
Photos






What travelers are saying
Outty’s summary of the themes that recur across 24 traveler reviews. Written by us, not quoted from reviewers.
The guide
7 mentionsTravelers single out the guide as the reason the experience works.
Knowledge and storytelling
3 mentionsReviewers describe the commentary as informative rather than scripted.
Small groups
3 mentionsThe group size is repeatedly described as intimate rather than packed.
Organization
2 mentionsPickup, timing, and logistics are described as running smoothly.
Good for families
2 mentionsReviewers traveling with kids report it landed well with their group.
Traveler reviews
24 verified traveler reviews for Private Negril Seven Mile Beach and Ricks Cafe Tour. Ratings and reviews provided by Viator and Tripadvisor.
AMAZING Private Tour from Ocho Rios to Negril and Rick’s Cafe!! Highly Recommended!!!
We had the absolute pleasure of having Winston as our driver in Jamaica, and he was outstanding from start to finish! Winston is not only a safe and reliable driver, but also one of the friendliest and most knowledgeable people you will meet. He always greeted us with a warm smile and made every ride comfortable and stress-free. What really stood out was his deep knowledge of Jamaica — he shared history, culture, and even pointed out hidden gems along the way that we would have completely missed on our own. Winston went above and beyond to make sure we were well taken care of, and by the end of our trip we felt like we were riding with a friend, not just a driver. If you’re visiting Jamaica and want someone trustworthy, professional, and genuinely kind, we highly recommend Winston. He made our trip unforgettable!
Response from the operator: Hi! Thank you very much for taking the time out of your busy schedule to share your own experience with other travelers from all over the world. It was indeed a great day with you all and I'm happy you all enjoyed the day experience both with your driver Winston and the journey and the things you learned about Jamaica, the excitement at both The Rick's cafe and the 7 miles beach. Thanks again for choosing Tour Jamaica Today. Stay bless.
via Tripadvisor
Ride with ease with Winston!
We rode from Ocho Rios to Negril. At first I was apprehensive about taking a 3 hr drive with family and a toddler. However Mr. Winston (the driver) made the trip go by with such ease. He is a very careful and meticulous driver. He’s very kind and is a pleasure to have for company. I look forward to seeing him again in my future trips back.
Response from the operator: Hey, thanks very much for sharing your own experience with other travelers, I'm happy you all enjoyed the day and the experience as we share thoughts together along the journey from start to finish, also the great experience both at the 7 miles beach and the Rick's cafe, I definitely look forward to seeing you all again. Thanks again for choosing Tour Jamaica Today. Stay safe.
via Tripadvisor
Road trip
Excellent experience with our tour guide Winston from Riu ocho Rios to negril stopped at a private resort negril tree house not a lot of people which I like friendly staff and then onto Rick’s cafe would do again…
Response from the operator: Hello. Thank you very much for your feedback, and thanks for sharing your own experience, I'm happy you all enjoyed the day and the experience of both the 7 miles beach and Rick's cafe. It was a pleasure for me to be your driver for the day and I too enjoyed the day with you all, and I look forward to seeing you all again. Thanks again for choosing Tour Jamaica Today, Stay safe .
via Tripadvisor
lovely
adventurous fun romantic calming are some of the words I would use to describe my trip and I would do it all over again. see you next time
Response from the operator: Hello. Thank you very much for your feedback and thanks for sharing your own experience with other travelers who are now planning to visit so they know exactly how to book. Thanks again for sharing.
via Tripadvisor
Worth the drive to Negril
Winston was a dependable and enjoyable guide. 7 Mile Beach is gorgeous and Rick's Cafe fun. It is worth the long drive from Ocho Rios.
Response from the operator: Hi. Thank you very much for taking the time out of your busy schedule to share your own experience with others travelers from all over the world. I'm so happy you enjoyed the day experience and I look forward to seeing you again. Thanks again and stay safe.
via Tripadvisor
Good to know
- Duration
- 24 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Hotel pickup
- Included for all travelers
- Booked in 30 days
- 8
- Verdict
- Strongly Recommended
Who runs this experience
Operated by Tour Jamaica Today, who run 19 experiences we rank across 3 cities, with an average Outty Ranking of 67.8.
See everything Tour Jamaica Today runsWhy this scores 77
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Private Negril Seven Mile Beach and Ricks Cafe Tour: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Ocho Rios.
How much does Private Negril Seven Mile Beach and Ricks Cafe Tour cost?
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Prices start at $100 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Ocho Rios usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Private Negril Seven Mile Beach and Ricks Cafe Tour take?
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Plan for about 24 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Ocho Rios is not rushed.
Is Private Negril Seven Mile Beach and Ricks Cafe Tour worth it?
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It holds an Outty Ranking of 77 out of 100, which we label "Strongly Recommended". That score blends traveler sentiment (5/5 across 24 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Ocho Rios, and how flexible the cancellation terms are.
Can I cancel or reschedule Private Negril Seven Mile Beach and Ricks Cafe Tour?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Private Negril Seven Mile Beach and Ricks Cafe Tour suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 24-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Private Negril Seven Mile Beach and Ricks Cafe Tour?
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Around 8 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Ocho Rios can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Ocho Rios and add a light layer if any part of the 24-hour experience runs outdoors or after sunset.
Where does Private Negril Seven Mile Beach and Ricks Cafe Tour start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Ocho Rios within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Ocho Rios?
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On Outty we rank every Ocho Rios experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Ocho Rios Blue Hole and Dunn's River Falls Tour, Blue Hole only-from Ocho Rios, Blue Hole and Dunn’s River Falls Tour with Lunch and Cocktails at Reggae Hill. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Ocho Rios?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Ocho Rios?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
What is included in Private Negril Seven Mile Beach and Ricks Cafe Tour?
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Included: Private tour; Bottled water; Driver/guide; and Hotel pickup and drop-off, Round-trip private transfer by air-conditioned minivan. Not included: Food and drinks; Alcoholic drinks (available to purchase); Lunch; and Gratuities. Always check the voucher for the final list before you travel.
Does Private Negril Seven Mile Beach and Ricks Cafe Tour include hotel pickup?
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Yes, pickup is offered for every traveler from 42 listed pickup locations in and around Ocho Rios. Be ready about 60 minutes before the start time. You can also enter a custom pickup address when booking.
What languages is Private Negril Seven Mile Beach and Ricks Cafe Tour offered in?
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It runs in English. Pick your language when choosing a date and time, as not every departure runs in every language.
Will I get instant confirmation and a mobile ticket for Private Negril Seven Mile Beach and Ricks Cafe Tour?
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Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.
Is Private Negril Seven Mile Beach and Ricks Cafe Tour wheelchair or stroller accessible?
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The operator notes: Infants and small children can ride in a pram or stroller. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.
What happens to Private Negril Seven Mile Beach and Ricks Cafe Tour if the weather is bad?
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It generally runs rain or shine, so dress for the forecast in Ocho Rios. Standard cancellation terms apply: free cancellation up to 24 hours before the start.
What do travelers say about Private Negril Seven Mile Beach and Ricks Cafe Tour?
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Across 24 reviews averaging 5.0 out of 5, recurring themes include the guide, knowledge and storytelling, small groups. Travelers single out the guide as the reason the experience works.
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