
Private Tour for Negril Seven Miles Beach & Rick's Cafe Jamaica
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September 2026
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Who is going?
Adults
Age 13 and over
Children
Age 12 and under
Select a highlighted day to see live departure times and the exact price for your group.
Free cancellation up to 24 hours before. Same price on Viator, Outty earns a commission.
Traveler rating
4.8/5
Based on 13 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Private Tour for Negril Seven Miles Beach & Rick's Cafe Jamaica worth booking?
Private Tour for Negril Seven Miles Beach & Rick's Cafe Jamaica is a 7-hour experience in Runaway Bay, Jamaica, from $124 per person. It scores 71 out of 100 on the Outty Ranking, which we label “Strongly Recommended”, based on a 4.8/5 rating across 13 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 71 / 100
- Rating
- 4.8/5 (13)
- Duration
- 7 hours
- From
- $124 per person
Discover stress-free, reliable transportation that elevates your travel experience! Our service offers punctual pick-ups and drop-offs, ensuring you’re always on time. Travel in comfort with our modern, air-conditioned v
What you get
About this experience
Discover stress-free, reliable transportation that elevates your travel experience! Our service offers punctual pick-ups and drop-offs, ensuring you’re always on time. Travel in comfort with our modern, air-conditioned vehicles and enjoy the company of our friendly, knowledgeable drivers who provide insights and recommendations along the way. Whether you’re heading to Negril’s 7 Mile Beach, Rick’s Café, or any destination, we prioritize your safety and satisfaction. Book with us today for a seamless, enjoyable journey that guarantees unforgettable memories!
What's included
Included
- Private transportation
- In-vehicle air conditioning
- Bottled water
Not included
- Gratuities
- Lunch
What you'll see and do
Rick's Cafe
As we arrive at Negril's stunning 7 Mile Beach, you'll be greeted by the sound of waves gently lapping against the shore and the warm sunshine on your skin. Whatever your preference, 7 Mile Beach is the perfect spot to unwind and enjoy the beauty of Jamaica's west coast. Next, we'll head to Rick's Café, a legendary spot that's been a Negril institution for over 40 years. Perched on the edge of a cliff, Rick's Café offers breathtaking views of the Caribbean Sea and is famous for its death-defying cliff divers. Watch in awe as the divers leap from the cliffs and perform acrobatic stunts, all while the sun sets over the ocean. It's a truly unforgettable experience that will leave you speechless! Throughout the day, you'll be treated to the sounds of reggae music, which will keep you in a laid-back, island vibe. You'll also have the opportunity to indulge in delicious Jamaican cuisine and refreshing drinks, including local favorites like jerk chicken, conch fritters, and Red stripe beer
180 minutes here · Admission included
Where it starts and ends
Hotel pickup
Pickup is included for all travelers. Pickup begins about 30 minutes before departure.
Ends at
Ocho Rios
Options you can book
From Grand Palladium Hotel
Pricing per pick- up location Pickup included
From Ocho Rios Hotels
Pricing per pick-up location Pickup included
From Trelawny/ Falmouth Hotels
Pricing per pick up location Pickup included
From Montego Bay Hotels
Pricing per pickup location Pickup included
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- en
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 15 travelers per booking
- Operated by
- Ferguson’s Tours & Excursions
Know before you go
- Wheelchair accessible
- Infants and small children can ride in a pram or stroller
- Public transportation options are available nearby
- Transportation options are wheelchair accessible
- All areas and surfaces are wheelchair accessible
- Suitable for all physical fitness levels
Photos






What travelers are saying
Outty’s summary of the themes that recur across 12 traveler reviews. Written by us, not quoted from reviewers.
Knowledge and storytelling
6 mentionsReviewers describe the commentary as informative rather than scripted.
The guide
5 mentionsTravelers single out the guide as the reason the experience works.
Traveler reviews
12 verified traveler reviews for Private Tour for Negril Seven Miles Beach & Rick's Cafe Jamaica. Ratings and reviews provided by Viator and Tripadvisor.
Look no further that Fergies Tours
Booked this excursion through Fergie, excellent service throughout. Good value for money and the 2 1/2 hour ride back to Falmouth was more like a site seeing tour with Fergie’s knowledge of the different areas. Would highly recommend booking with Fergie for any island excursions
via Tripadvisor
Great tour!
Kemar was my driver and all I can say it was a great tour and experience part of the Island. Kemar, answered all questions with knowledge and was a pleasure to converse with. Thank you!
via Tripadvisor
Tour of Jamaica
Had a great day with tour Ferguson and had so much fun. Best experience ever
via Tripadvisor
Great guide
Fergie was a great guide, informative, helpful and fun to be around. Loved seeing Jamaica in so many different ways. Would recommend him and plan on working with him again in The future
via Tripadvisor
Island Vibes & Hidden Gems: The Perfect Day Exploring Jamaica with Our Driver
We had an absolutely 10/10 experience with Fergie as our driver. From start to finish, he made the whole day effortless, fun, and genuinely memorable. He took us to a local coconut shack for fresh jelly, the cannons at Charlotte, Negril Beach, and of course Rick’s Café for the sunset. Each stop felt perfectly timed and never rushed. What really stood out was how knowledgeable he is. Fergie shared so many interesting facts about Jamaica along the way, which made the journey just as enjoyable as the destinations. He was also super flexible with our schedule, happy to adjust plans and offer great recommendations based on what we were in the mood for. On top of that, the car was extremely comfortable clean, spacious, and ideal for a full day of exploring. Couldn’t have asked for a better experience. Highly recommend Fergie if you want a relaxed, informative, and well-planned day around Jamaica!
via Tripadvisor
Good to know
- Duration
- 7 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Price range
- $124 to $390
- Hotel pickup
- Included for all travelers
- Booked in 30 days
- 5
- Verdict
- Strongly Recommended
Why this scores 71
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Private Tour for Negril Seven Miles Beach & Rick's Cafe Jamaica: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Runaway Bay.
How much does Private Tour for Negril Seven Miles Beach & Rick's Cafe Jamaica cost?
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Prices start at $124 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Runaway Bay usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Private Tour for Negril Seven Miles Beach & Rick's Cafe Jamaica take?
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Plan for about 7 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Runaway Bay is not rushed.
Is Private Tour for Negril Seven Miles Beach & Rick's Cafe Jamaica worth it?
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It holds an Outty Ranking of 71 out of 100, which we label "Strongly Recommended". That score blends traveler sentiment (4.8/5 across 13 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Runaway Bay, and how flexible the cancellation terms are.
Can I cancel or reschedule Private Tour for Negril Seven Miles Beach & Rick's Cafe Jamaica?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Private Tour for Negril Seven Miles Beach & Rick's Cafe Jamaica suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 7-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Private Tour for Negril Seven Miles Beach & Rick's Cafe Jamaica?
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Around 5 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Runaway Bay can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Runaway Bay and add a light layer if any part of the 7-hour experience runs outdoors or after sunset.
Where does Private Tour for Negril Seven Miles Beach & Rick's Cafe Jamaica start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Runaway Bay within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Runaway Bay?
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On Outty we rank every Runaway Bay experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Jungle River Tubing and Beach Adventure with Transportation, Private Sightseeing Tour in and Around Ocho Rios, Blue Hole and Bamboo Rafting Ocho Rios. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Runaway Bay?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Runaway Bay?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
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