Private Reykjavik Shopping & Sightseeing Walking Tour in Reykjavik
Reykjavik, Iceland

Private Reykjavik Shopping & Sightseeing Walking Tour

Outty Ranking 59 4.0 · 3 traveler reviews3 hoursFrom $55

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September 2026

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Adults

Age 13 and over

2

Children

Age 12 and under

0

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From, per person$55
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Outty Ranking

59/100

Worth a Look. Our proprietary evaluation. How we score

Traveler rating

4.0/5

Based on 3 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is Private Reykjavik Shopping & Sightseeing Walking Tour worth booking?

Private Reykjavik Shopping & Sightseeing Walking Tour is a 3-hour experience in Reykjavik, Iceland, from $55 per person. It scores 59 out of 100 on the Outty Ranking, which we label “Worth a Look, based on a 4/5 rating across 3 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
59 / 100
Rating
4/5 (3)
Duration
3 hours
From
$55 per person

Join us for a private city & shopping tour around the Reykjavik city center. Would you like a great introduction to Reykjavik & Iceland and have the time and guidance to do some shopping while you enjoy the stories and

What you get

    About this experience

    Join us for a private city & shopping tour around the Reykjavik city center. Would you like a great introduction to Reykjavik & Iceland and have the time and guidance to do some shopping while you enjoy the stories and treats that your expert local guide will entertain you with? We will explore Laugavegur, Reykjavik’s main shopping street, sidestep out of the main bustle, and check out small hidden stores. We can also take incredible photos in famous Insta locations and visit secret local gems on our walk based on your interest. Our flexible itinerary will focus on shops that either make their products or stock locally sourced products, including clothing, souvenirs, food & drink, and more. What are you interested in? Gifts? Woolie things? Hand-made Jewelry or Art? Join this bespoke experience and explore the best Reykjavik shopping on a fun city walk! We offer discounts in stores with selected partners.

    What travelers are saying

    Outty’s summary of the themes that recur across 3 traveler reviews. Written by us, not quoted from reviewers.

    The guide

    3 mentions

    Travelers single out the guide as the reason the experience works.

    Knowledge and storytelling

    2 mentions

    Reviewers describe the commentary as informative rather than scripted.

    Value for money

    2 mentions

    Travelers feel they got more than they paid for.

    Traveler reviews

    3 verified traveler reviews for Private Reykjavik Shopping & Sightseeing Walking Tour. Ratings and reviews provided by Viator and Tripadvisor.

    5 star
    2
    4 star
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    3 star
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    2 star
    1
    1 star
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    Sort
    Christine_B · August 2024

    Not worth it

    Although this tour introduced us to various shops in the area, I felt like the guide was taking us to stores that were paying him a commission. We almost bought a watch for $3000, when we decided not to purchase it, looking disappointed, he ended the tour early by 45 minutes telling us to find our way back to the first store.

    via Viator

    Kimberly_L · October 2023

    Enjoyable way to visit the City

    We booked this tour because we only had a few free hours in the city & we didn’t want to miss the important stuff. It was well worth it. Our guide was so welcoming & shared interesting stories of the history of the city. We stopped for a hot coffee & snacks along the way. I enjoyed the shopping stops & grabbed all my souvenirs.

    via Viator

    Linda_D · February 2023

    Wonderful tour of shopping and the town

    Amazing tour. Our guide was simply wonderful... full of knowledge and super helpful! Ohlafe (forgive my spelling) was outstanding!! Highly recommend this tour... we got lots of great information.

    via Viator

    Good to know

    Duration
    3 hours
    Free cancellation
    Up to 24h before
    Minimum age to book
    All ages
    Availability
    Bookable today
    Booked in 30 days
    1
    Verdict
    Worth a Look

    Why this scores 59

    The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

    Traveler sentiment (30% weight)76
    Review evidence (18% weight)18
    Booking momentum (14% weight)10
    Value for money (12% weight)100
    Listing quality (10% weight)85
    Local standing (8% weight)38
    Booking flexibility (8% weight)100

    Private Reykjavik Shopping & Sightseeing Walking Tour: questions travelers ask

    Practical detail on this experience, plus the wider planning questions for Reykjavik.

    How much does Private Reykjavik Shopping & Sightseeing Walking Tour cost?

    +

    Prices start at $55 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Reykjavik usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

    How long does Private Reykjavik Shopping & Sightseeing Walking Tour take?

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    Plan for about 3 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Reykjavik is not rushed.

    Is Private Reykjavik Shopping & Sightseeing Walking Tour worth it?

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    It holds an Outty Ranking of 59 out of 100, which we label "Worth a Look". That score blends traveler sentiment (4/5 across 3 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Reykjavik, and how flexible the cancellation terms are.

    Can I cancel or reschedule Private Reykjavik Shopping & Sightseeing Walking Tour?

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    Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

    Is Private Reykjavik Shopping & Sightseeing Walking Tour suitable for kids and families?

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    Yes, all ages are welcome. Families should still weigh the 3-hour running time, and strollers are easier on the earlier, quieter departures.

    How far in advance should I book Private Reykjavik Shopping & Sightseeing Walking Tour?

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    Around 1 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Reykjavik can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

    What should I bring or wear?

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    Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Reykjavik and add a light layer if any part of the 3-hour experience runs outdoors or after sunset.

    Where does Private Reykjavik Shopping & Sightseeing Walking Tour start and how do I get there?

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    The exact meeting point and directions are on your voucher once you book, and they sit in central Reykjavik within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

    What are the best things to do in Reykjavik?

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    On Outty we rank every Reykjavik experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Reykjavik Food Walk - Local Foodie Adventure in Iceland, Small-Group Golden Circle, Blue Lagoon with Ticket & Kerid Crater, Reykjavík Small group Walking Tour - by CityWalk. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

    When is the best time to visit Reykjavik?

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    Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

    How many days do you need in Reykjavik?

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    Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

    Do I book through Outty or through the operator?

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    Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

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