
Private Negril Day Trip to Seven Miles Beach and Rick's Cafe from Runaway Bay
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September 2026
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Adults
Age 13 and over
Children
Age 12 and under
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Free cancellation up to 24 hours before. Same price on Viator, Outty earns a commission.
Traveler rating
3.0/5
Based on 3 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Private Negril Day Trip to Seven Miles Beach and Rick's Cafe from Runaway Bay worth booking?
Private Negril Day Trip to Seven Miles Beach and Rick's Cafe from Runaway Bay is a 12-hour experience in Runaway Bay, Jamaica, from $138 per person. It scores 56 out of 100 on the Outty Ranking, which we label “Worth a Look”, based on a 3/5 rating across 3 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 56 / 100
- Rating
- 3/5 (3)
- Duration
- 12 hours
- From
- $138 per person
Visit Negril's beautiful Seven Mile Beach on this private, full-day trip from Runaway Bay. Located on Jamaica’s West Coast on the shores of Negril, Seven Mile Beach features golden sands and crystal clear water, bordered
What you get
About this experience
Visit Negril's beautiful Seven Mile Beach on this private, full-day trip from Runaway Bay. Located on Jamaica’s West Coast on the shores of Negril, Seven Mile Beach features golden sands and crystal clear water, bordered by the curved arrangement of the town on the longest continuous stretch of beach on the island. Spend time at the beach, go shopping, and visit Rick's Cafe for cliff diving, Reggae music, and a picture-perfect sunset. Runaway Bay hotel pickup and drop-off included.
What's included
Included
- Hotel pickup and drop-off
- Bottled water
- Professional guide
- Private tour
- Local taxes
Not included
- Food and drinks
- Souvenir shopping and other items on sale
- Gratuity
- Watersports activities (additional cost)
What you'll see and do
Runaway Bay
This tour takes you through one of the most popular towns on the Island. Runaway Bay is naturally beautiful and is certainly one of the most scenic areas in Jamaica. It sits between the beautiful, crisp coastline to one side and the lush green mountains to the other. There is much debate as to how the town of Runaway Bay got its name. some people believe it got the name because that is where the last batch of Spanish soldiers ran away from when they were retreating from the attacking British Troops lead by Governor Ysassi right after the 1655 British invasion of Jamaica, while other argue that it was the point from which the Slaves from inland plantations used as an escape route to runaway to Cuba. Get your cameras ready to go as you make your way through this area.
Pass by without stopping
Columbus Park
The town of Discovery Bay is where you will find Columbus Park. It was originally named Puerto Seco “Dry Harbour” by Christopher Columbus in 1494 when he and his men landed on the Island. It is said that could not find fresh water to drink. They later found fresh water in another area about 5 miles west of the town. The water was so good that they named the location where it was found Rio Bueno “Good River”. However, the town of Puerto Seco was later renamed in 1947 to Discovery Bay because Discovery Bay is where the Spanish, lead by Christopher Columbus landed when they invaded the Island on May 4, 1494. There is a park with several old relics and artifacts on display (Park temporarily closed for renovations). There will be a brief stop to take photos and capture the rich history of this historic town.
Pass by without stopping
Greenwood Great House
The Greenwood Great House (Plantation home) was constructed in the early 18th Century. Like most, if not all the other Great Houses in Jamaica, the Greenwood Great House was built at high elevation. One could say that this was a strategy used back in the plantation era as a means of overlooking the plantation and also for security purposes. This house, unlike the Rose Hall Great House, is not haunted but of a more peaceful and relaxing atmosphere. The history and the architecture of the house is what will blow you away. As you pass by, feel free to take photos when your tour guide slows down.
Pass by without stopping
Rose Hall Great House
This Rose Hall Great House is an early 18th century plantation home that sits on a high elevation on thousands of acres in Rose Hall, Montego Bay. The Rose Hall Great House was once owned by the famous and certainly one of the wickedest plantation owners to walk the land of Jamaica, Annie Palmer. She owned hundreds of slaves. Annie Palmer managed to kill three of her four husbands – she was strangled by the fourth. This house became haunted after her gruesome death in 1831. The house is scary to look at even in the daytime. On this tour there is no stop at the Rose Hall Haunted Mansion however, your tour guide will tell you the history and slow down so that you can take photos.
Pass by without stopping
Seven Mile Beach
Come! Let us take you on a memorable journey to one of the world’s famous fun-filled locations in Negril, Jamaica! Your pleasant and knowledgeable tour guides will meet you at your hotel as you prepare for a memorable day trip to Negril which is located on the western coast of the island. The ride from the resort will take you along the scenic and pristine northern coastline until you reach the group's location at Negril's Seven Mile Beach carefully selected by your team of guides! You will have approx..3 hours on the Seven Mile Beach to indulge yourself in swimming, relaxing, sunbathing or even participating in various watersport activities such as snorkeling the reefs, boating, etc. for an additional fee. It is very rare to see a beach that is seven miles long from end to end as far as the eye can see on both ends so, we implore you to take full advantage of this rare opportunity. Feel free to take a romantic walk or just simply go for a jog on the sand.
120 minutes here · Admission included
Rick's Cafe
The world famous Rick's Café, founded in 1974, is undoubtedly the epic Negril hangout spot for locals and visitors alike! Strategically located along the cliffs of Jamaica’s most western tip, Rick’s Café easily takes the prize for a must-do attraction that you don’t want to miss! Nowhere else in the world do you get the opportunity to see the daring 100ft. free style cliff dives. Visitors also participate in the cliff jumps from a low of 10ft. to high of 40ft. – take your pick, of course at your own risk (optional). Feel the adrenaline rush just watching the show put on by local divers who grew up practicing their skills right there on the cliffs. This is where you watch the most beautiful golden sunset, enjoy drinks and food at the bar or on the terrace (extra cost) chosen from a menu with an array of unique choices, while dancing to the soothing sounds of live reggae music put on by some of our popular local entertainers. When the sun set it will be time to your pickup Point.
180 minutes here · Admission included
Where it starts and ends
Hotel pickup
Pickup is included for all travelers. Pickup begins about 10 minutes before departure.
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- en
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 15 travelers per booking
- Operated by
- SNL Jamaican Tours
Know before you go
- Wheelchair accessible
- Infants and small children can ride in a pram or stroller
- Specialized infant seats are available
- All areas and surfaces are wheelchair accessible
- Suitable for all physical fitness levels
- Children must be accompanied by a paying adult
- Minimum drinking age is 18 years old
- Subject to favorable weather conditions. If canceled due to poor weather, an alternative date or full refund will be offered
- Limited amount of child car seats available
- Limited amount of wheelchair transportation available
- Limited amount of infant seats available
- Jumping off the cliff is not recommended if you are pregnant, having back problems, heart problems or other serious medical conditions
- There is a possibility that the pickup time might be changed base on the local traffic or inclement weather conditions.
- If you will not be arriving at your destination within the specified reconfirmation period, please reconfirm with the local service provider prior to travel, or upon arrival at your destination. Please note that departure times and locations may vary slightly.
- Jumping off the cliff is not recommended if you are pregnant, having back problems, heart problems or other serious medical conditions
Photos






What travelers are saying
Outty’s summary of the themes that recur across 3 traveler reviews. Written by us, not quoted from reviewers.
The guide
1 mentionTravelers single out the guide as the reason the experience works.
Photo opportunities
1 mentionThe views and photo stops come up again and again.
Food and drink
1 mentionThe tastings and food stops are a highlight for most reviewers.
Good for families
1 mentionReviewers traveling with kids report it landed well with their group.
Traveler reviews
3 verified traveler reviews for Private Negril Day Trip to Seven Miles Beach and Rick's Cafe from Runaway Bay. Ratings and reviews provided by Viator and Tripadvisor.
Not too bad!
Our driver was very cool I like the fact we were able to hit gift shops etc before our trip he was very understanding and flexible. The beach is a hustle but still a sight to see at best. Didn’t cliff dive but did enjoy ricks cafe!
Response from the operator: Dear Customer, Thanks for booking with us! We are looking forward to seeing you when next you travel. Kind regards, Natalia M Manager
via Tripadvisor
Waste of Time
Avoid this place. Way overpriced and all they do is beg for money. Food is horrible, drinks suck and watered down. Very disappointing. Nothing really good to say about it except glad we finally left it.
Response from the operator: Dear Customer, Thanks for booking with us and giving us your feedback - It is very important to us. We apologize for your bad experience on tour with us! We are not sure where you had food and drinks or who begged for money so we cannot speak much about it. However, your business is very important to us and we look forward to getting a second chance to show you around when next you visit Jamaica. Once again, we sincerely apologize for the experience! Really looking forward to seeing you when next you travel.
via Tripadvisor
Overpriced
Came with the family on a evening out to watch the sunset witch was very nice a good view. However everything is so expensive 7 dollars for a redstripe is expensive but it was good fun watching people dive of the cliffs into the water and the dj played some good music seemed to be like a fast and furious type of place with people just chilling.
via Tripadvisor
Good to know
- Duration
- 12 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Price range
- $138 to $590
- Hotel pickup
- Included for all travelers
- Booked in 30 days
- 1
- Verdict
- Worth a Look
Why this scores 56
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Private Negril Day Trip to Seven Miles Beach and Rick's Cafe from Runaway Bay: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Runaway Bay.
How much does Private Negril Day Trip to Seven Miles Beach and Rick's Cafe from Runaway Bay cost?
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Prices start at $138 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Runaway Bay usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Private Negril Day Trip to Seven Miles Beach and Rick's Cafe from Runaway Bay take?
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Plan for about 12 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Runaway Bay is not rushed.
Is Private Negril Day Trip to Seven Miles Beach and Rick's Cafe from Runaway Bay worth it?
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It holds an Outty Ranking of 56 out of 100, which we label "Worth a Look". That score blends traveler sentiment (3/5 across 3 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Runaway Bay, and how flexible the cancellation terms are.
Can I cancel or reschedule Private Negril Day Trip to Seven Miles Beach and Rick's Cafe from Runaway Bay?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Private Negril Day Trip to Seven Miles Beach and Rick's Cafe from Runaway Bay suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 12-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Private Negril Day Trip to Seven Miles Beach and Rick's Cafe from Runaway Bay?
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Around 1 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Runaway Bay can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Runaway Bay and add a light layer if any part of the 12-hour experience runs outdoors or after sunset.
Where does Private Negril Day Trip to Seven Miles Beach and Rick's Cafe from Runaway Bay start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Runaway Bay within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Runaway Bay?
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On Outty we rank every Runaway Bay experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Private Sightseeing Tour in and Around Ocho Rios, Blue Hole and Bamboo Rafting Ocho Rios, Jungle River Tubing and Beach Adventure with Transportation. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Runaway Bay?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Runaway Bay?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
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