
Negril 7Mile Beach and Ricks Café Day Tour & souvenir Shopping
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September 2026
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Who is going?
Adults
Age 13 and over
Children
Age 12 and under
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Free cancellation up to 24 hours before. Same price on Viator, Outty earns a commission.
Traveler rating
5.0/5
Based on 1 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Negril 7Mile Beach and Ricks Café Day Tour & souvenir Shopping worth booking?
Negril 7Mile Beach and Ricks Café Day Tour & souvenir Shopping is a 6-hour experience in Montego Bay, Jamaica, from $100 per person. It scores 59 out of 100 on the Outty Ranking, which we label “Worth a Look”, based on a 5/5 rating across 1 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 59 / 100
- Rating
- 5/5 (1)
- Duration
- 6 hours
- From
- $100 per person
We have well-trained staff who go above and beyond to meet our guests standards and ensure you are comfortable and having a good time. The drive to Negril is along the coastline where you will get to experience the real
What you get
About this experience
We have well-trained staff who go above and beyond to meet our guests standards and ensure you are comfortable and having a good time. The drive to Negril is along the coastline where you will get to experience the real authentic Jamaica and take in the beautiful scenery. We will be able to make fruit stops along the way where you sample fruits that or in season. When you arrive at 7mile Beach that's where all the fun starts and you may enjoy the entertainment at Margaritavile, relax or do a few water sports activities until it's time to go to Rick's Cafe for cliff diving and wait to see how beautiful it is when the sun begins to set.
What's included
Included
- Water bottle to all visitors
- Private Transportation
Not included
- No meals and Accommodation
What you'll see and do
Seven Mile Beach
On a day tour to Negril is a very beautiful scenery while most of the time you'll be driving along the shoreline while your tour guide or driver tells you little history about each area while you go along. When you arrive in Negril the first stop is at the 7mile beach at Margaritaville where the guest would enjoy most of the day relaxing on the beach
240 minutes here · Admission included
Rick's Cafe
When doing the tour at the Rick’s Cafe you would get to experience the natural beauty of Jamaica. While enjoying the environment, there is a bar and a restaurant where you can purchase your favorite meal or drink while listening some reggae music or participating in cliff diving and relax in the pool while awaits to catch the beautiful sunset.
120 minutes here · Admission included
Where it starts and ends
Hotel pickup
Pickup is included for all travelers. Pickup begins about 15 minutes before departure.
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- en
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 5 travelers per booking
- Operated by
- Jae Lifestyle Travel & Tours
Know before you go
- Wheelchair accessible
- Infants and small children can ride in a pram or stroller
- Public transportation options are available nearby
- Specialized infant seats are available
- All areas and surfaces are wheelchair accessible
- Suitable for all physical fitness levels
Photos






Traveler reviews
1 verified traveler reviews for Negril 7Mile Beach and Ricks Café Day Tour & souvenir Shopping. Ratings and reviews provided by Viator and Tripadvisor.
Negril your
I have to say we did the seven mile beach and ricks cafe with jevaughn from jar lifestyle tours we had a fun filling day the experience is remarkable recommend booking with jae lifestyle tours there the best.
via Tripadvisor
Good to know
- Duration
- 6 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Price range
- $100 to $250
- Hotel pickup
- Included for all travelers
- Booked in 30 days
- 0
- Verdict
- Worth a Look
Why this scores 59
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Negril 7Mile Beach and Ricks Café Day Tour & souvenir Shopping: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Montego Bay.
How much does Negril 7Mile Beach and Ricks Café Day Tour & souvenir Shopping cost?
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Prices start at $100 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Montego Bay usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Negril 7Mile Beach and Ricks Café Day Tour & souvenir Shopping take?
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Plan for about 6 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Montego Bay is not rushed.
Is Negril 7Mile Beach and Ricks Café Day Tour & souvenir Shopping worth it?
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It holds an Outty Ranking of 59 out of 100, which we label "Worth a Look". That score blends traveler sentiment (5/5 across 1 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Montego Bay, and how flexible the cancellation terms are.
Can I cancel or reschedule Negril 7Mile Beach and Ricks Café Day Tour & souvenir Shopping?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Negril 7Mile Beach and Ricks Café Day Tour & souvenir Shopping suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 6-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Negril 7Mile Beach and Ricks Café Day Tour & souvenir Shopping?
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Around 0 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Montego Bay can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Montego Bay and add a light layer if any part of the 6-hour experience runs outdoors or after sunset.
Where does Negril 7Mile Beach and Ricks Café Day Tour & souvenir Shopping start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Montego Bay within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Montego Bay?
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On Outty we rank every Montego Bay experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Private Montego Bay Airport Transfer to Negril, Blue Hole and Dunn's River Falls Private Tour from Montego Bay, Appleton Estate Admission Ticket & Distillery Tour with Tastings. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Montego Bay?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Montego Bay?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
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