
Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction
Traveler rating
4.9/5
Based on 148 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction worth booking?
Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction is a 3-hour experience in Tokyo, Japan, from ¥18,000 per person. It scores 71 out of 100 on the Outty Ranking, which we label “Strongly Recommended”, based on a 4.9/5 rating across 148 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 71 / 100
- Rating
- 4.9/5 (148)
- Duration
- 3 hours
- From
- ¥18,000 per person
A 100% private Toyosu & Tsukiji tour exclusively for your own group. Last-minute booking OK! Watch the year-round tuna auction in any season. Witness professional buyers carefully evaluating and bidding on bluefin tuna. Try local Japanese food such as sushi, matcha, mochi, grilled eel, and tamago. Purchase Japanese knives, pottery, chopsticks, a matcha whisk, wasabi grater. ■※optional- Lottery for the closer view To watch the auction from the 1st floor: 1. Book our tour by the 5th of the previous month. 2. Please follow our message and register yourself for the lottery (required by the market). ■ Note ・If you win the lottery, bring your passport or ID card. ・If you lose the lottery, we can still see the auction from the 2nd floor. ・For Travelers in December: Please note that the 1st-floor lottery is not held at the end of December. All viewings during this period will be from the 2nd floor. ▪️⚠️Our guide will contact you via WhatsApp.
What you get
About this experience
A 100% private Toyosu & Tsukiji tour exclusively for your own group. Last-minute booking OK! Watch the year-round tuna auction in any season. Witness professional buyers carefully evaluating and bidding on bluefin tuna. Try local Japanese food such as sushi, matcha, mochi, grilled eel, and tamago. Purchase Japanese knives, pottery, chopsticks, a matcha whisk, wasabi grater. ■※optional- Lottery for the closer view To watch the auction from the 1st floor: 1. Book our tour by the 5th of the previous month. 2. Please follow our message and register yourself for the lottery (required by the market). ■ Note ・If you win the lottery, bring your passport or ID card. ・If you lose the lottery, we can still see the auction from the 2nd floor. ・For Travelers in December: Please note that the 1st-floor lottery is not held at the end of December. All viewings during this period will be from the 2nd floor. ▪️⚠️Our guide will contact you via WhatsApp.
What's included
Included
- English Speaking Guide
- Private Tour
Not included
- Breakfast
- A Taxi fare from your hotel to the Market
- A bus fare from Toyosu to Tsukiji
What you'll see and do
Toyosu Ichiba Suisan Nakaoroshi Uribato
Toyosu Market is Tokyo's newest and largest wholesale market, known as the successor to the Tsukiji Market. This market offers a wide variety of fresh seafood, fruits, and vegetables, with its sushi being particularly world-renowned. Additionally, the market features a special glass-walled observation deck for visitors, allowing them to experience the market's lively atmosphere up close. It is a place where you can not only find food but also experience Japanese culture and tradition.
90 minutes here
Tsukiji Jogai Market
The Tsukiji Outer Market, located in Tokyo, is a popular destination for tourists interested in Japanese cuisine and culture. Known for its vibrant atmosphere and diverse selection of food, the market is famous for its fresh seafood, including sushi and sashimi, as well as a variety of other Japanese dishes and ingredients. Visitors can enjoy street food, shop for unique kitchenware and souvenirs, and experience traditional Japanese food culture. The market's accessible location and friendly vendors make it an enjoyable and educational experience for those looking to immerse themselves in the local culinary scene.
90 minutes here
Where it starts and ends
Meeting point
Tokyo
Hotel pickup
Pickup is available for selected locations.
Ends at
Returns to the starting point
Options you can book
Fish Market Tour at 5:00AM
Taxi fare not included Pickup included
Hotel pick-up Tour at 5:00AM
Pickup included
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- en
- Ticket
- Mobile Only
- Runs on
- Mon, Tue, Thu, Fri, Sat
- Group size
- Up to 10 travelers per booking
- Operated by
- MACHI TOUR JAPAN
Know before you go
- Wheelchair accessible
- Infants and small children can ride in a pram or stroller
- Service animals allowed
- Transportation options are wheelchair accessible
- All areas and surfaces are wheelchair accessible
- Suitable for all physical fitness levels
Photos






What travelers are saying
Outty’s summary of the themes that recur across 147 traveler reviews. Written by us, not quoted from reviewers.
The guide
6 mentionsTravelers single out the guide as the reason the experience works.
Knowledge and storytelling
5 mentionsReviewers describe the commentary as informative rather than scripted.
Traveler reviews
147 verified traveler reviews for Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction. Ratings and reviews provided by Viator and Tripadvisor.
Effective, but nothing exceptional about the tour itself.
The outing was efficient, and we saw the highlights of the fish market auction process, as well as the old and new areas.
Response from the operator: Thank you very much for your feedback and for joining our tour. We’re pleased that you enjoyed a smooth and efficient overview of the market, including the famous auction and the contrast between the traditional and modern sites. This tour might be ideal for those who wish to navigate the expansive market without getting lost, discover guide-recommended shops, and learn about the tuna auction and market's background. We will take your input into account to improve our tour offerings. Thank you for your feedback. Best regards, Emi
via Tripadvisor
Tuna Auction for a better dining experience for a lifetime!
Ito was everything I could have asked for! He did a fantastic job guiding to the good sports, pointing out the facts and also allowing me to enjoy and soak in the morning ! 10/10 recommend!
via Tripadvisor
Nobby was awesome. He had...
Nobby was awesome. He had a trainee with him (asked us for our permission prior to which we said no problem) and she was awesome as well. Great day!
via Viator
Toyosu, Tsukiji with fish auction
Our tour to explore Tokyo’s famous fish market scene exceeded our expectations. Our guide was incredibly knowledgeable and made sure we got a prime viewing spot for the action at Toyosu — well worth arriving early with someone who knows the process. There was so much tuna! Luckily at the end of the auction part of our tour we were able to have an outstanding omakase breakfast that was incredibly fresh and delicious. From there, our guide walked us through the original market, pointing out different fish species and navigating us through the maze of stalls with ease. Highly recommend this tour for anyone wanting an authentic, well-guided look at Tokyo’s massive fish market.
via Tripadvisor
Set your alarm clock and go!
Set your alarm clock and do it! Hiro was a fantastic guide from start to finish! He began with excellent communication on our meet up time and place which made us feel comfortable with him already. We loved that Hiro shared his knowledge and experience, answered our questions with warmth and great storytelling. The tuna auction was fascinating. We especially enjoyed our tour of the old market and enjoyed the best sushi of the trip (and our life time. Really,) Initially, we didn't want to get up so early and we didn't book this tour- but we kept hearing about how great it is. We are so glad as we did!.We highly recommend this tour and our guide, Hiroshi Nishiyama
via Tripadvisor
Good to know
- Duration
- 3 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Mon, Tue, Thu, Fri, Sat
- Price range
- ¥18,000 to ¥50,000
- Hotel pickup
- Available for selected locations
- Booked in 30 days
- 52
- Verdict
- Strongly Recommended
Why this scores 71
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Tokyo.
How much does Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction cost?
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Prices start at ¥18,000 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Tokyo usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction take?
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Plan for about 3 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Tokyo is not rushed.
Is Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction worth it?
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It holds an Outty Ranking of 71 out of 100, which we label "Strongly Recommended". That score blends traveler sentiment (4.9/5 across 148 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Tokyo, and how flexible the cancellation terms are.
Can I cancel or reschedule Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 3-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction?
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Around 52 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Tokyo can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Tokyo and add a light layer if any part of the 3-hour experience runs outdoors or after sunset.
Where does Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Tokyo within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Tokyo?
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Tokyo is less a city than a stack of neighborhoods with completely different opening hours. A guided food crawl through Shinjuku's Omoide Yokocho gets you past the no-tourist curtains, while the day trips west to Hakone and Fuji need an early start to be worth the fare. Our ranking weighs guide quality heavily here, because in Tokyo the guide is the product. On Outty we rank every Tokyo experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Best of Shinjuku: Izakaya Food Tour (3-4 Stops, 14+ Tastings), Matcha Making Class in Tokyo with Authentic Japanese Sweets Set, Tokyo: Asakusa Senso-ji Temple & Old Town Walking Tour. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Tokyo?
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Late March to May for blossom, October to November for clear Fuji views. Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Tokyo?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
What is included in Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction?
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Included: English Speaking Guide; and Private Tour. Not included: Breakfast; A Taxi fare from your hotel to the Market; and A bus fare from Toyosu to Tsukiji. Always check the voucher for the final list before you travel.
Does Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction include hotel pickup?
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Yes, pickup is offered, or you can meet at the start point instead from 67 listed pickup locations in and around Tokyo.
What languages is Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction offered in?
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It runs in English. Pick your language when choosing a date and time, as not every departure runs in every language.
Will I get instant confirmation and a mobile ticket for Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction?
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Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.
Is Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction wheelchair or stroller accessible?
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The operator notes: Wheelchair accessible; Infants and small children can ride in a pram or stroller; Transportation options are wheelchair accessible; and All areas and surfaces are wheelchair accessible. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.
What happens to Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction if the weather is bad?
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It generally runs rain or shine, so dress for the forecast in Tokyo. Standard cancellation terms apply: free cancellation up to 24 hours before the start.
What do travelers say about Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction?
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Across 148 reviews averaging 4.9 out of 5, recurring themes include the guide, knowledge and storytelling. Travelers single out the guide as the reason the experience works.
What booking options are available for Morning Market Adventure: Toyosu & Tsukiji with Tuna Auction?
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There are 2 options to choose from, including Fish Market Tour at 5:00AM, Hotel pick-up Tour at 5:00AM. Prices and start times differ by option, so compare them on the booking screen.
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