Mercato di Centrale - Food and Wine Tasting Highlights Tour
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September 2026
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Adults
Age 13 and over
Children
Age 12 and under
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Free cancellation up to 24 hours before. Same price on Viator, Outty earns a commission.
Traveler rating
5.0/5
Based on 31 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Mercato di Centrale - Food and Wine Tasting Highlights Tour worth booking?
Mercato di Centrale - Food and Wine Tasting Highlights Tour is a 3.5-hour experience in Florence, Italy, from $85 per person. It scores 72 out of 100 on the Outty Ranking, which we label “Strongly Recommended”, based on a 5/5 rating across 31 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 72 / 100
- Rating
- 5/5 (31)
- Duration
- 3.5 hours
- From
- $85 per person
Experience the culinary delights and rich history of Florence, Italy, on our immersive 3.5-hour food tour. Wander through the charming streets and iconic squares of this Renaissance city, sampling delectable dishes and l
What you get
About this experience
Experience the culinary delights and rich history of Florence, Italy, on our immersive 3.5-hour food tour. Wander through the charming streets and iconic squares of this Renaissance city, sampling delectable dishes and learning about its fascinating cultural and culinary heritage along the way. Our journey begins in the heart of Florence at Piazza Della Signoria, where history comes to life amidst magnificent sculptures and architectural masterpieces. Admire the towering Palazzo Vecchio and soak in the vibrant atmosphere of this bustling square before we embark on our culinary adventure. Next, we'll marvel at the breathtaking beauty of Florence's most iconic landmark, the stunning Cathedral of Santa Maria del Fiore, also known as El Duomo. Of course, no visit to Florence would be complete without indulging in its world-renowned cuisine. Prepare your taste buds for an unforgettable culinary journey as we make four mouthwatering stops at authentic eateries and local favorites.
What travelers are saying
Outty’s summary of the themes that recur across 31 traveler reviews. Written by us, not quoted from reviewers.
Food and drink
10 mentionsThe tastings and food stops are a highlight for most reviewers.
Knowledge and storytelling
6 mentionsReviewers describe the commentary as informative rather than scripted.
The guide
5 mentionsTravelers single out the guide as the reason the experience works.
Traveler reviews
31 verified traveler reviews for Mercato di Centrale - Food and Wine Tasting Highlights Tour. Ratings and reviews provided by Viator and Tripadvisor.
Brilliant and thoroughly enjoyable experience
Brilliant experience. Mixed a walking historical tour of Florence Central area and several tasty small eats with samples of local wine. Antonio is a superb host with Infectious enthusiasm and makes this tour even better. Would definitely recommend this for anyone considering it. We did this tour the first evening in Florence and went back to several eateries during our stay.
Response from the operator: Thank you for sharing such a fantastic review! We’re thrilled you enjoyed the perfect blend of history, delicious local bites, and wine. Antonio’s enthusiasm truly makes the experience special, and we’re glad it inspired you to revisit those eateries. We appreciate your recommendation and hope to welcome you back to Florence again soon!
via Tripadvisor
Brilliant and lively historical and gastro tour in Florence
We completely loved the walking tour that combined historic landmarks, information about Florence and food and wine sampling. This involved visiting several quirky places we would otherwise have never come across. Antonio is a great host. Full of Infectious enthusiasm and charm. The 3 hours passed very quickly. We definitely had our fill. The food was fabulous and finished with a wonderful gelato. I would definitely recommend this tour. Everything worked as expected and on time.
via Viator
Fun and engaging tour and learn more than you thought you would
Antonio was our guide, a charismatic and engaging tour of Florence. We learned to look up to see hidden gems and we also learned about some historical interesting facts that were right in front of us. One example is how USA was named America…go on the tour and learn! The food locations were very local with rich history, we highly recommend this tour!!
Response from the operator: Hi Dan, Thank you so much for this wonderful review! It sounds like Antonio truly brought Florence to life for you—he’s got that unique way of revealing hidden gems and making you see the city in a whole new light! Learning about Florence’s history (and a little-known fact about how America got its name!) is just the start of the treasures Antonio shares. We’re delighted you enjoyed the local food stops as well; each has its own slice of Florentine history that makes the flavors even richer. Thank you for highly recommending the tour. We hope Florence continues to enchant you long after your journey! 🍝🌞 Best Regards, Ciaran
via Viator
Great food and guide for this trip
Antonio was a great guide! Learned so many interesting facts about the history of Florence and regional cusine. Would recommend to everyone!
via Tripadvisor
Great Guide, Food, and History
Antonio was an amazing guide, as he was very detail-oriented across the history and food throughout our tour in early October. We ended up being the only two people on the tour, so this made the trip extra special throughout. Leena and I would highly recommend to anyone looking for a food + history tour while in Florence.
Response from the operator: Hello and Thank you so much for sharing this! It sounds like you and Leena had the dream Florence experience with Antonio. Having such a knowledgeable guide all to yourselves, especially one as detail-oriented as Antonio really does make for an unforgettable day. From history to delicious bites, it’s wonderful to hear he brought Florence’s vibrant culture to life for you both. We’re thrilled you’d recommend this food and history adventure—grazie! We hope to see you again soon for more amazing moments in Italy!
via Tripadvisor
Good to know
- Duration
- 3.5 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Booked in 30 days
- 11
- Verdict
- Strongly Recommended
Why this scores 72
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Mercato di Centrale - Food and Wine Tasting Highlights Tour: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Florence.
How much does Mercato di Centrale - Food and Wine Tasting Highlights Tour cost?
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Prices start at $85 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Florence usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Mercato di Centrale - Food and Wine Tasting Highlights Tour take?
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Plan for about 3.5 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Florence is not rushed.
Is Mercato di Centrale - Food and Wine Tasting Highlights Tour worth it?
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It holds an Outty Ranking of 72 out of 100, which we label "Strongly Recommended". That score blends traveler sentiment (5/5 across 31 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable most popular in Florence, and how flexible the cancellation terms are.
Can I cancel or reschedule Mercato di Centrale - Food and Wine Tasting Highlights Tour?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Mercato di Centrale - Food and Wine Tasting Highlights Tour suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 3.5-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Mercato di Centrale - Food and Wine Tasting Highlights Tour?
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Around 11 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Florence can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Florence and add a light layer if any part of the 3.5-hour experience runs outdoors or after sunset.
Where does Mercato di Centrale - Food and Wine Tasting Highlights Tour start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Florence within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Florence?
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On Outty we rank every Florence experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Best tour in Florence: Renaissance & Medici Tales - guided by a STORYTELLER, Florence Pizza or Pasta Class & Gelato Making at a Tuscan Farm, Small group Tuscan Wineries, Olive Oil & Gourmet Lunch or Dinner. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Florence?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Florence?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
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