Holambra - The City of Flowers in Sao Paulo, Brazil
Sao Paulo, Brazil

Holambra - The City of Flowers

Outty Ranking 74 4.8 · 27 traveler reviews8 hoursFrom $118
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Outty Ranking

74/100

Strongly Recommended. Our proprietary evaluation. How we score

Traveler rating

4.8/5

Based on 27 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is Holambra - The City of Flowers worth booking?

Holambra - The City of Flowers is a 8-hour experience in Sao Paulo, Brazil, from $118 per person. It scores 74 out of 100 on the Outty Ranking, which we label “Strongly Recommended”, based on a 4.8/5 rating across 27 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
74 / 100
Rating
4.8/5 (27)
Duration
8 hours
From
$118 per person

Holambra located 120 km far from São Paulo is considered the largest producer of flowers and plants in Latin America, accounting for about 45% of national production. With lots of greenery and typical buildings, the city reveals in small details, part of its history, traditions and culture. Its formation started from the Dutch immigration that at the end of the 40's began to arrive at the old Ribeirão Farm. Its name reflects the union of two peoples and two cultures, a mixture of Holland (HOL), America (AM) and Brazil (BRA).

What you get

    About this experience

    Holambra located 120 km far from São Paulo is considered the largest producer of flowers and plants in Latin America, accounting for about 45% of national production. With lots of greenery and typical buildings, the city reveals in small details, part of its history, traditions and culture. Its formation started from the Dutch immigration that at the end of the 40's began to arrive at the old Ribeirão Farm. Its name reflects the union of two peoples and two cultures, a mixture of Holland (HOL), America (AM) and Brazil (BRA).

    What's included

    Included

    • Other
    • Transport insurance
    • Pick-up and drop-off at the hotels within a maximus 6 km far from Sé Square
    • Local Tour Guide
    • In-vehicle air conditioning

    Not included

    • Lunch
    • Tickets of attractions outside of tour programming

    What you'll see and do

    1. Portico da Cidade de Holambra

      Coming in Holambra the travelers will make a stop in front of the City Gate for photos and the tour guide will introduct the history of traditions, culture, the Dutch immigration that at the end of the 40's began to arrive at the old Ribeirão Farm.

      10 minutes here

    2. Macena Flores

      We've start the tour with a visit in Flower Farm plantation, suggestive for people who love nature and taking lots of photos, the farm monitor will present the stages of cultivation of each species and free time to take photos on the Flower Field and buy some souvenirs or flowers at the Farm Market. Flowers we visited: 1) Cut Gerberas: Gerberas are flowers grown in greenhouses (protected cultivation system). They stay in flower all year round, they are flower beds by colors, beautiful scenery for photos. 2) Chrysanthemums / Daisies: Known as field flowers, but which are also cultivated in the greenhouse system all year round, the beds always have flowery layers, they are taller flowers and grow closer together, giving a feeling of a flowery carpet. 3) Anthuriums/Cactus: flowers grown in the greenhouse system, planted in pots with very vibrant colors. IMPORTANT: Flowers have their seasonality, we always visit the most flowery crops.

      120 minutes here · Admission included

    3. Praca Vitoria Regia

      After visit on Flower Farm, We will take a walking tour through the main tourist places in Holambra, where we will make stops for photos and the tour guide will present some curiosities of the city and its most interesting points: Povos Unidos Mill, Main Church, Deck of Love and Vitória Regia Lake.

      60 minutes here

    4. Holambra

      On afternoon We'll stop at the Boulevard Street with free time to have luch, buy some souvenirs and enjoy other attractions as the differet Flowers Markets in the city center. and tasting a traditional flower icecream.

      60 minutes here

    Where it starts and ends

    Meeting point

    Sao Paulo

    200 meters far from Consolação Subway Station.

    Hotel pickup

    Pickup is available for selected locations. Pickup begins about 30 minutes before departure.

    Ends at

    200 meters far from Consolação Subway Station.

    Before you book

    Cancellation
    For a full refund, cancel at least 24 hours before the scheduled departure time.
    Languages
    pt, en, es
    Ticket
    Mobile Only
    Runs on
    Fri, Sun
    Group size
    Up to 12 travelers per booking
    Operated by
    VIDA & ENERGIA

    Know before you go

    • Specialized infant seats are available
    • Public transportation options are available nearby
    • Infants and small children can ride in a pram or stroller
    • Wheelchair accessible
    • Suitable for all physical fitness levels

    Photos

    Holambra - The City of Flowers in Sao Paulo, photo 2Holambra - The City of Flowers in Sao Paulo, photo 3Holambra - The City of Flowers in Sao Paulo, photo 4Holambra - The City of Flowers in Sao Paulo, photo 5Holambra - The City of Flowers in Sao Paulo, photo 6Holambra - The City of Flowers in Sao Paulo, photo 7

    What travelers are saying

    Outty’s summary of the themes that recur across 27 traveler reviews. Written by us, not quoted from reviewers.

    Photo opportunities

    3 mentions

    The views and photo stops come up again and again.

    Food and drink

    3 mentions

    The tastings and food stops are a highlight for most reviewers.

    Traveler reviews

    27 verified traveler reviews for Holambra - The City of Flowers. Ratings and reviews provided by Viator and Tripadvisor.

    5 star
    21
    4 star
    6
    3 star
    0
    2 star
    0
    1 star
    0
    Sort
    B1702GHmariaf · June 2026

    Holambra is all good

    The city of Holambra is beautiful, I love it because it has many attractions, beautiful parks with many flowers is safe, clean, looks like another country

    via Tripadvisor (translated)

    905lucimarm · June 2026

    Beauty and Peace

    If you want to have a different view, of the natural beauty created by the Creator and assembled by man visit the park, the city is beautifulaaa

    Response from the operator: Thank you for your feedback! We hope to see you again in your next trip to São paulo... Have Good times!!! Gracias por tus comentarios! Esperamos verte de nuevo en tu próximo viaje a São Paulo... Que lo pases bien! Obrigado pelo seu feedback! Esperamos vê-lo novamente em sua próxima viagem a São Paulo... Divirta-se!!! VIDA & ENERGIA TEAM

    via Tripadvisor (translated)

    535mariaisabelf · November 2025

    Destiny long wanted and finally achieved beyond expectation!

    We already planned for many years to go to Holambra, but there was not much dissemination of scripts, because before the internet resources we now have with maps and tips, we did not feel safe for the visit leaving the final destination. This time, our destination was Porto Ferreira and we saw that a night in Holambra would make our trip more enjoyable! And we only had joys! The indications of the roads supplementing the information of the Wase, the stay at the Villa de Holanda Park Hotel, the tour and meal in the city and the tour of the flower plantations with the Real Tour were noteworthy!

    Response from the operator: Thank you for your feedback! We hope to see you again in your next trip to São paulo... Have Good times!!! Gracias por tus comentarios! Esperamos verte de nuevo en tu próximo viaje a São Paulo... Que lo pases bien! Obrigado pelo seu feedback! Esperamos vê-lo novamente em sua próxima viagem a São Paulo... Divirta-se!!!

    via Tripadvisor (translated)

    611hildamariah · November 2025

    Peace

    Come in no hurry. The city is beautiful! Enchanting! We came for the first time and we want to come back. Full of flowers, lights, bars and restaurants, it is ideal for couples and families!

    Response from the operator: Thank you for your feedback! We hope to see you again in your next trip to São paulo... Have Good times!!! Gracias por tus comentarios! Esperamos verte de nuevo en tu próximo viaje a São Paulo... Que lo pases bien! Obrigado pelo seu feedback! Esperamos vê-lo novamente em sua próxima viagem a São Paulo... Divirta-se!!!

    via Tripadvisor (translated)

    4Uri · September 2025

    Romantic!

    Romantic place, good to walk and take beautiful photos, and renew the vows of casory, rs. But, in the festival season, be careful whether you are the type that likes cultural festivals or not, because Expoflora gives a node in the city! It is bad to transit both by car and on foot. This then, impossible, there is cinnamon. I suggest the agencies and tours. Worth a visit!

    Response from the operator: Thank you for your feedback! We hope to see you again in your next trip to São paulo... Have Good times!!! Gracias por tus comentarios! Esperamos verte de nuevo en tu próximo viaje a São Paulo... Que lo pases bien! Obrigado pelo seu feedback! Esperamos vê-lo novamente em sua próxima viagem a São Paulo... Divirta-se!!!

    via Tripadvisor (translated)

    Good to know

    Duration
    8 hours
    Free cancellation
    Up to 24h before
    Minimum age to book
    All ages
    Availability
    Bookable today
    Runs on
    Fri, Sun
    Hotel pickup
    Available for selected locations
    Booked in 30 days
    9
    Verdict
    Strongly Recommended

    Who runs this experience

    Operated by VIDA & ENERGIA, who run 8 experiences we rank across 1 city, with an average Outty Ranking of 65.7.

    See everything VIDA & ENERGIA runs

    Why this scores 74

    The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

    Traveler sentiment (30% weight)86
    Review evidence (18% weight)57
    Booking momentum (14% weight)48
    Value for money (12% weight)100
    Listing quality (10% weight)76
    Local standing (8% weight)50
    Booking flexibility (8% weight)100

    Holambra - The City of Flowers: questions travelers ask

    Practical detail on this experience, plus the wider planning questions for Sao Paulo.

    How much does Holambra - The City of Flowers cost?

    +

    Prices start at $118 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Sao Paulo usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

    How long does Holambra - The City of Flowers take?

    +

    Plan for about 8 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Sao Paulo is not rushed.

    Is Holambra - The City of Flowers worth it?

    +

    It holds an Outty Ranking of 74 out of 100, which we label "Strongly Recommended". That score blends traveler sentiment (4.8/5 across 27 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable most popular in Sao Paulo, and how flexible the cancellation terms are.

    Can I cancel or reschedule Holambra - The City of Flowers?

    +

    Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

    Is Holambra - The City of Flowers suitable for kids and families?

    +

    Yes, all ages are welcome. Families should still weigh the 8-hour running time, and strollers are easier on the earlier, quieter departures.

    How far in advance should I book Holambra - The City of Flowers?

    +

    Around 9 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Sao Paulo can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

    What should I bring or wear?

    +

    Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Sao Paulo and add a light layer if any part of the 8-hour experience runs outdoors or after sunset.

    Where does Holambra - The City of Flowers start and how do I get there?

    +

    The exact meeting point and directions are on your voucher once you book, and they sit in central Sao Paulo within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

    What are the best things to do in Sao Paulo?

    +

    On Outty we rank every Sao Paulo experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Best of Rio in One Day: Christ Redeemer, Sugarloaf & Local Lunch, 5-hour Private Tour Of São Paulo With Its Main Sights – Optional Airport Pickup, 6-Hour Classic Half-Day Private Tour of São Paulo – Optional Airport Pickup. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

    When is the best time to visit Sao Paulo?

    +

    Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

    How many days do you need in Sao Paulo?

    +

    Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

    Do I book through Outty or through the operator?

    +

    Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

    What is included in Holambra - The City of Flowers?

    +

    Included: Other; Transport insurance; Pick-up and drop-off at the hotels within a maximus 6 km far from Sé Square; Local Tour Guide; and In-vehicle air conditioning. Not included: Lunch; and Tickets of attractions outside of tour programming. Always check the voucher for the final list before you travel.

    Does Holambra - The City of Flowers include hotel pickup?

    +

    Yes, pickup is offered, or you can meet at the start point instead from 13 listed pickup locations in and around Sao Paulo. Be ready about 30 minutes before the start time. You can also enter a custom pickup address when booking.

    What languages is Holambra - The City of Flowers offered in?

    +

    It is offered in Portuguese, English and Spanish. Pick your language when choosing a date and time, as not every departure runs in every language.

    Will I get instant confirmation and a mobile ticket for Holambra - The City of Flowers?

    +

    Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.

    Is Holambra - The City of Flowers wheelchair or stroller accessible?

    +

    The operator notes: Specialized infant seats are available; Infants and small children can ride in a pram or stroller; and Wheelchair accessible. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.

    What happens to Holambra - The City of Flowers if the weather is bad?

    +

    This experience depends on good weather. If it is canceled because of poor weather, you are offered a different date or a full refund.

    What do travelers say about Holambra - The City of Flowers?

    +

    Across 27 reviews averaging 4.8 out of 5, recurring themes include photo opportunities, food and drink. The views and photo stops come up again and again.

    Ready to lock in your spot?

    Pick a date, choose your group, and see the exact price for Holambra - The City of Flowers.

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