Holambra - The City of Flowers in Sao Paulo
Sao Paulo, Brazil

Holambra - The City of Flowers

Outty Ranking 74 4.8 · 27 traveler reviews8 hoursFrom $10

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September 2026

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Adults

Age 13 and over

2

Children

Age 12 and under

0

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From, per person$10
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Outty Ranking

74/100

Strongly Recommended. Our proprietary evaluation. How we score

Traveler rating

4.8/5

Based on 27 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is Holambra - The City of Flowers worth booking?

Holambra - The City of Flowers is a 8-hour experience in Sao Paulo, Brazil, from $10 per person. It scores 74 out of 100 on the Outty Ranking, which we label “Strongly Recommended, based on a 4.8/5 rating across 27 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
74 / 100
Rating
4.8/5 (27)
Duration
8 hours
From
$10 per person

Holambra located 120 km far from São Paulo is considered the largest producer of flowers and plants in Latin America, accounting for about 45% of national production. With lots of greenery and typical buildings, the city

What you get

  • Other
  • Transport insurance
  • Pick-up and drop-off at the hotels within a maximus 6 km far from Sé Square
  • Local Tour Guide
  • In-vehicle air conditioning

About this experience

Holambra located 120 km far from São Paulo is considered the largest producer of flowers and plants in Latin America, accounting for about 45% of national production. With lots of greenery and typical buildings, the city reveals in small details, part of its history, traditions and culture. Its formation started from the Dutch immigration that at the end of the 40's began to arrive at the old Ribeirão Farm. Its name reflects the union of two peoples and two cultures, a mixture of Holland (HOL), America (AM) and Brazil (BRA).

What's included

Included

  • Other
  • Transport insurance
  • Pick-up and drop-off at the hotels within a maximus 6 km far from Sé Square
  • Local Tour Guide
  • In-vehicle air conditioning

Not included

  • Lunch
  • Tickets of attractions outside of tour programming

What you'll see and do

  1. Portico da Cidade de Holambra

    Coming in Holambra the travelers will make a stop in front of the City Gate for photos and the tour guide will introduct the history of traditions, culture, the Dutch immigration that at the end of the 40's began to arrive at the old Ribeirão Farm.

    10 minutes here

  2. Macena Flores

    We've start the tour with a visit in Flower Farm plantation, suggestive for people who love nature and taking lots of photos, the farm monitor will present the stages of cultivation of each species and free time to take photos on the Flower Field and buy some souvenirs or flowers at the Farm Market. Flowers we visited: 1) Cut Gerberas: Gerberas are flowers grown in greenhouses (protected cultivation system). They stay in flower all year round, they are flower beds by colors, beautiful scenery for photos. 2) Chrysanthemums / Daisies: Known as field flowers, but which are also cultivated in the greenhouse system all year round, the beds always have flowery layers, they are taller flowers and grow closer together, giving a feeling of a flowery carpet. 3) Anthuriums/Cactus: flowers grown in the greenhouse system, planted in pots with very vibrant colors. IMPORTANT: Flowers have their seasonality, we always visit the most flowery crops.

    120 minutes here · Admission included

  3. Praca Vitoria Regia

    After visit on Flower Farm, We will take a walking tour through the main tourist places in Holambra, where we will make stops for photos and the tour guide will present some curiosities of the city and its most interesting points: Povos Unidos Mill, Main Church, Deck of Love and Vitória Regia Lake.

    60 minutes here

  4. Holambra

    On afternoon We'll stop at the Boulevard Street with free time to have luch, buy some souvenirs and enjoy other attractions as the differet Flowers Markets in the city center. and tasting a traditional flower icecream.

    60 minutes here

Where it starts and ends

Meeting point

Sao Paulo

200 meters far from Consolação Subway Station.

Hotel pickup

Pickup is available for selected locations. Pickup begins about 30 minutes before departure.

Ends at

200 meters far from Consolação Subway Station.

Before you book

Cancellation
For a full refund, cancel at least 24 hours before the scheduled departure time.
Languages
pt, en, es
Ticket
Mobile Only
Runs on
Fri, Sun
Group size
Up to 12 travelers per booking
Operated by
VIDA & ENERGIA

Know before you go

  • Specialized infant seats are available
  • Public transportation options are available nearby
  • Infants and small children can ride in a pram or stroller
  • Wheelchair accessible
  • Suitable for all physical fitness levels

Photos

Holambra - The City of Flowers in Sao Paulo, photo 2Holambra - The City of Flowers in Sao Paulo, photo 3Holambra - The City of Flowers in Sao Paulo, photo 4Holambra - The City of Flowers in Sao Paulo, photo 5Holambra - The City of Flowers in Sao Paulo, photo 6Holambra - The City of Flowers in Sao Paulo, photo 7

Good to know

Duration
8 hours
Free cancellation
Up to 24h before
Minimum age to book
All ages
Availability
Bookable today
Runs on
Fri, Sun
Price range
$10 to $118
Hotel pickup
Available for selected locations
Booked in 30 days
9
Verdict
Strongly Recommended

Why this scores 74

The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

Traveler sentiment (30% weight)86
Review evidence (18% weight)51
Booking momentum (14% weight)42
Value for money (12% weight)100
Listing quality (10% weight)91
Local standing (8% weight)50
Booking flexibility (8% weight)100

Holambra - The City of Flowers: questions travelers ask

Practical detail on this experience, plus the wider planning questions for Sao Paulo.

How much does Holambra - The City of Flowers cost?

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Prices start at $10 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Sao Paulo usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

How long does Holambra - The City of Flowers take?

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Plan for about 8 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Sao Paulo is not rushed.

Is Holambra - The City of Flowers worth it?

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It holds an Outty Ranking of 74 out of 100, which we label "Strongly Recommended". That score blends traveler sentiment (4.8/5 across 27 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Sao Paulo, and how flexible the cancellation terms are.

Can I cancel or reschedule Holambra - The City of Flowers?

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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

Is Holambra - The City of Flowers suitable for kids and families?

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Yes, all ages are welcome. Families should still weigh the 8-hour running time, and strollers are easier on the earlier, quieter departures.

How far in advance should I book Holambra - The City of Flowers?

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Around 9 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Sao Paulo can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

What should I bring or wear?

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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Sao Paulo and add a light layer if any part of the 8-hour experience runs outdoors or after sunset.

Where does Holambra - The City of Flowers start and how do I get there?

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The exact meeting point and directions are on your voucher once you book, and they sit in central Sao Paulo within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

What are the best things to do in Sao Paulo?

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On Outty we rank every Sao Paulo experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Best of Rio in One Day: Christ Redeemer, Sugarloaf & Local Lunch, São Paulo’s Full Day City Tour: Main City Sights – (Shared Group), 5-hour Private Tour Of São Paulo With Its Main Sights – Optional Airport Pickup. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

When is the best time to visit Sao Paulo?

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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

How many days do you need in Sao Paulo?

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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

Do I book through Outty or through the operator?

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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

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