Heineken Experience Amsterdam With Optional Rooftop Access in Amsterdam
Amsterdam, Netherlands

Heineken Experience Amsterdam With Optional Rooftop Access

Outty Ranking 59 4.1 · 994 traveler reviews1.5 hoursFrom $15

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September 2026

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Adults

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2

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Outty Ranking

59/100

Worth a Look. Our proprietary evaluation. How we score

Traveler rating

4.1/5

Based on 994 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is Heineken Experience Amsterdam With Optional Rooftop Access worth booking?

Heineken Experience Amsterdam With Optional Rooftop Access is a 1.5-hour experience in Amsterdam, Netherlands, from $15 per person. It scores 59 out of 100 on the Outty Ranking, which we label “Worth a Look, based on a 4.1/5 rating across 994 reviews. This booking is non-refundable, so pick your date carefully. Same-day spots are currently showing.

Outty Ranking
59 / 100
Rating
4.1/5 (994)
Duration
1.5 hours
From
$15 per person

The Heineken Experience is a brand experience located in Heineken®’s oldest brewery in the heart of Amsterdam. The brewery closed in 1988, and today, this historic building offers a unique venue where guests can learn al

What you get

    About this experience

    The Heineken Experience is a brand experience located in Heineken®’s oldest brewery in the heart of Amsterdam. The brewery closed in 1988, and today, this historic building offers a unique venue where guests can learn all about Heineken®. Discover the history of the HEINEKEN Company, the brewing process, a tasting room and the Heineken® brand. Conclude the tour by enjoying 1 Heineken and learn about the best way to taste and enjoy your Heineken® beer. With a Heineken® Tour + rooftop ticket, you start with the 1.5-hour Heineken® tour incl. 1 drink. Afterwards, you can access the rooftop bar and terrace, which hosts Heineken's creative innovation hub, Heineken Studio, where you can explore the future of brewing innovation. Above all, you can relax with your included drink while taking in one of Amsterdam’s most breathtaking views from the exclusive roof terrace (2 drinks incl. with this option)

    What's included

    Included

    • Rooftop Only Ticket with 2 drinks, no Heineken Experience Tour (if option selected)
    • Combo Ticket: Heineken Experience Tour + Rooftop Access including 2 Drinks (if option selected)
    • Heineken Experience Tour including 1 Drink (if option selected)

    Not included

    • Food & additional drinks

    What you'll see and do

    1. Heineken Experience

      The Heineken Experience is housed in the first built Heineken brewery in the city centre of Amsterdam. In 1988 the brewery closed due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world. Now, it is a guided journey through the world of Heineken®. You can discover the history of the HEINEKEN Company, the 4 natural ingredients of our beer, the brewing process, a tasting room, the Heineken® brand and the partnerships with UEFA Champions League and James Bond. And of course at the end of the tour you can enjoy 2 Heinekens or learn how draught the perfect Heineken®. The Heineken Experience is a guided tour in English. It is also possible to download the Heineken Experience app in 9 different languages. There are also tablets for rent that feature the app.

      Admission included

    Where it starts and ends

    Meeting point

    Heineken Experience

    Stadhouderskade 78, Amsterdam, 1072 AE, The Netherlands

    Hotel pickup

    No pickup: everyone meets at the start point.

    Ends at

    Heineken Experience · Stadhouderskade 78, Amsterdam, 1072 AE, The Netherlands

    Options you can book

    • Heineken Experience + Rooftop

      Heineken Experience + Rooftop: Combine the Heineken Experience tour with access to rooftop bar & terrace. 1 drink during the tour, 1 drink on rooftop incl.

    • Rooftop Entry only

      Rooftop Entry only : Entry to the best Rooftop Bar in the city at Heineken Experience including 2 drinks. No Heineken Tour.

    • Heineken Experience Tour

      Heineken Experience Tour: Access to Heineken Experience with live presentations in English and 1 Drink included; no Access to Rooftop Terrace & Bar

    • September Saver Rooftop Combi

      September Saver Rooftop combi: Special deal for visit dates between 1 and 30 September 2026 only: Heineken Experience & Rooftop Combo

    • September Saver Heineken Only

      Promo Heineken Experience!! : Special offer for visit dates between 1 and 30 September 2026 only, for Heineken Experience Visit (no Rooftop)

    Before you book

    Cancellation
    All sales are final. No refund is available for cancellations.
    Languages
    en
    Ticket
    Mobile Only
    Runs on
    Every day
    Group size
    Up to 15 travelers per booking
    Operated by
    Heineken Experience

    Know before you go

    • Wheelchair accessible
    • Infants and small children can ride in a pram or stroller
    • Public transportation options are available nearby
    • Transportation options are wheelchair accessible
    • Suitable for all physical fitness levels
    • Visitors under 18 are not allowed to do the Heineken® Tour
    • Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line)
    • You must arrive at your designated reserved time
    • This is a non-refundable ticket
    • Important to bring passport, driver’s license or ID card
    • Additional beers can be purchased at both the Best Dam Bar and the Rooftop Bar

    Photos

    Heineken Experience Amsterdam With Optional Rooftop Access in Amsterdam, photo 2Heineken Experience Amsterdam With Optional Rooftop Access in Amsterdam, photo 3Heineken Experience Amsterdam With Optional Rooftop Access in Amsterdam, photo 4Heineken Experience Amsterdam With Optional Rooftop Access in Amsterdam, photo 5Heineken Experience Amsterdam With Optional Rooftop Access in Amsterdam, photo 6Heineken Experience Amsterdam With Optional Rooftop Access in Amsterdam, photo 7

    What travelers are saying

    Outty’s summary of the themes that recur across 996 traveler reviews. Written by us, not quoted from reviewers.

    Photo opportunities

    7 mentions

    The views and photo stops come up again and again.

    Knowledge and storytelling

    5 mentions

    Reviewers describe the commentary as informative rather than scripted.

    The guide

    2 mentions

    Travelers single out the guide as the reason the experience works.

    Traveler reviews

    996 verified traveler reviews for Heineken Experience Amsterdam With Optional Rooftop Access. Ratings and reviews provided by Viator and Tripadvisor.

    5 star
    517
    4 star
    236
    3 star
    105
    2 star
    71
    1 star
    67
    Sort
    James_C · August 2026

    Wonderful

    Loved it! Self paced and full of wonderful information. Loved the different flavored Heineken on the roof top

    via Viator

    Tmm68 · August 2026

    Fun experience

    So much fun. What a beautiful building with so much history. I always enjoy these types of attractions and this was no different. You can listen to some guides or do a self guided tour and there are lots of fun things to learn about. Enjoy a few beer and the view from the rooftop is stunning.

    via Tripadvisor

    Kathy_H · August 2026

    Heineken Experience

    Heineken Experience was fun and informative! Really enjoyed the tour and the view from the roof top is not to be missed!

    via Viator

    Bobby_S · August 2026

    thoroughly enjoyable experience

    Its a must for all tourists young and old as you wont be disappointed. Don't miss out on the roof top bar with beautiful views across the city

    via Viator

    LKHLAT · August 2026

    Great Beer Tour in an Amazing Facility!

    Really interesting experience for beer lovers. I was skeptical as I have been on many brewery tours but this one was very well done. Free beer at the end is a bonus. We paid for the rooftop experience and the views were stellar. They have an innovation bar up there where you can get beer only served there.

    via Tripadvisor

    Good to know

    Duration
    1.5 hours
    Free cancellation
    Non-refundable
    Minimum age to book
    All ages
    Availability
    Bookable today
    Runs on
    Every day
    Price range
    $15 to $30
    Hotel pickup
    No pickup, meet at start point
    Booked in 30 days
    348
    Verdict
    Worth a Look

    Why this scores 59

    The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

    Traveler sentiment (30% weight)37
    Review evidence (18% weight)87
    Booking momentum (14% weight)86
    Value for money (12% weight)100
    Listing quality (10% weight)85
    Local standing (8% weight)0
    Booking flexibility (8% weight)0

    Heineken Experience Amsterdam With Optional Rooftop Access: questions travelers ask

    Practical detail on this experience, plus the wider planning questions for Amsterdam.

    How much does Heineken Experience Amsterdam With Optional Rooftop Access cost?

    +

    Prices start at $15 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Amsterdam usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

    How long does Heineken Experience Amsterdam With Optional Rooftop Access take?

    +

    Plan for about 1.5 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Amsterdam is not rushed.

    Is Heineken Experience Amsterdam With Optional Rooftop Access worth it?

    +

    It holds an Outty Ranking of 59 out of 100, which we label "Worth a Look". That score blends traveler sentiment (4.1/5 across 994 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable most popular in Amsterdam, and how flexible the cancellation terms are.

    Can I cancel or reschedule Heineken Experience Amsterdam With Optional Rooftop Access?

    +

    No. This experience is sold on a non-refundable basis, so only book a date you are confident about. Similar experiences in the city do offer free cancellation if flexibility matters more than price.

    Is Heineken Experience Amsterdam With Optional Rooftop Access suitable for kids and families?

    +

    Yes, all ages are welcome. Families should still weigh the 1.5-hour running time, and strollers are easier on the earlier, quieter departures.

    How far in advance should I book Heineken Experience Amsterdam With Optional Rooftop Access?

    +

    Around 348 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Amsterdam can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

    What should I bring or wear?

    +

    Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Amsterdam and add a light layer if any part of the 1.5-hour experience runs outdoors or after sunset.

    Where does Heineken Experience Amsterdam With Optional Rooftop Access start and how do I get there?

    +

    The exact meeting point and directions are on your voucher once you book, and they sit in central Amsterdam within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

    What are the best things to do in Amsterdam?

    +

    On Outty we rank every Amsterdam experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Amsterdam Canal Cruise with Local Guide and Small Group, Guided Bike Tour of Amsterdam's Highlights & Hidden Gems, Amsterdam: Luxury Canal Cruise including Cocktails & Snacks. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

    When is the best time to visit Amsterdam?

    +

    Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

    How many days do you need in Amsterdam?

    +

    Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

    Do I book through Outty or through the operator?

    +

    Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

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