PRIVATE Florence Food Tour & Wine with Local Expert Marina
Florence, Italy

PRIVATE Florence Food Tour & Wine with Local Expert Marina

Outty Ranking 62 5.0 · 9 traveler reviews2 hoursFrom $109
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Outty Ranking

62/100

Solid Choice. Our proprietary evaluation. How we score

Traveler rating

5.0/5

Based on 9 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is PRIVATE Florence Food Tour & Wine with Local Expert Marina worth booking?

PRIVATE Florence Food Tour & Wine with Local Expert Marina is a 2-hour experience in Florence, Italy, from $109 per person. It scores 62 out of 100 on the Outty Ranking, which we label “Solid Choice”, based on a 5/5 rating across 9 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
62 / 100
Rating
5/5 (9)
Duration
2 hours
From
$109 per person

Discover Florence through its food on a private tasting tour with Martina, a knowledgeable local food expert passionate about Tuscan cuisine. Visit local eateries and food shops, sample regional specialties, and explore the flavors and traditions that shape everyday life in Florence. - Taste local specialties: Enjoy 5–6 different food tastings, from traditional Tuscan dishes to Italian bakery treats. - Explore with a local expert: Discover Martina’s favorite food spots and learn about the region’s culinary traditions. - Visit a local food market: Browse Sant’Ambrogio Market when available, meet local vendors, and discover seasonal ingredients. - Sip Tuscan wine: Enjoy two glasses of wine alongside your tastings. - Enjoy a private experience: Explore at a relaxed pace with a tour tailored to your group.

What you get

    About this experience

    Discover Florence through its food on a private tasting tour with Martina, a knowledgeable local food expert passionate about Tuscan cuisine. Visit local eateries and food shops, sample regional specialties, and explore the flavors and traditions that shape everyday life in Florence. - Taste local specialties: Enjoy 5–6 different food tastings, from traditional Tuscan dishes to Italian bakery treats. - Explore with a local expert: Discover Martina’s favorite food spots and learn about the region’s culinary traditions. - Visit a local food market: Browse Sant’Ambrogio Market when available, meet local vendors, and discover seasonal ingredients. - Sip Tuscan wine: Enjoy two glasses of wine alongside your tastings. - Enjoy a private experience: Explore at a relaxed pace with a tour tailored to your group.

    What's included

    Included

    • Private guided Florence food tour with a local expert
    • All Fees and Taxes
    • Tasting of 5-6 different types of local food
    • Alcoholic beverages

    Not included

    • Hotel pick-up and drop-off

    What you'll see and do

    1. Basilica of Santa Croce

      This is where you will meet your host Martina at the start of the tour.

      5 minutes here

    Where it starts and ends

    Meeting point

    Florence

    AM Tour (11am): Piazza Santa Croce in front of Dante's statue PM Tour (3pm): Piazza della Repubblica, next to the Column of the Abundance

    Hotel pickup

    No pickup: everyone meets at the start point.

    Ends at

    AM Tour (11am): Piazza Santa Croce in front of Dante's statue PM Tour (3pm): Piazza della Repubblica, next to the Column of the Abundance

    Options you can book

    • Morning Food Tour

    • Afternoon Food Tour

    Before you book

    Cancellation
    For a full refund, cancel at least 24 hours before the scheduled departure time.
    Languages
    en, it
    Ticket
    Mobile Only
    Runs on
    Every day
    Group size
    Up to 14 travelers per booking
    Operated by
    Traveling Spoon

    Know before you go

    • Infants and small children can ride in a pram or stroller
    • Public transportation options are available nearby
    • Infants are required to sit on an adult’s lap
    • Suitable for all physical fitness levels
    • The food market in Sant’Ambrogio is open everyday from Monday to Saturday from early morning until 2pm. It is closed in the evenings and on Sundays.
    • For travelers that book this food tour in the afternoons or on Sundays, Martina will have you try the same food and drinks but at different locations (not at the market).

    Photos

    PRIVATE Florence Food Tour & Wine with Local Expert Marina, photo 2PRIVATE Florence Food Tour & Wine with Local Expert Marina, photo 3PRIVATE Florence Food Tour & Wine with Local Expert Marina, photo 4PRIVATE Florence Food Tour & Wine with Local Expert Marina, photo 5PRIVATE Florence Food Tour & Wine with Local Expert Marina, photo 6PRIVATE Florence Food Tour & Wine with Local Expert Marina, photo 7

    What travelers are saying

    Outty’s summary of the themes that recur across 9 traveler reviews. Written by us, not quoted from reviewers.

    Knowledge and storytelling

    6 mentions

    Reviewers describe the commentary as informative rather than scripted.

    Food and drink

    6 mentions

    The tastings and food stops are a highlight for most reviewers.

    The guide

    4 mentions

    Travelers single out the guide as the reason the experience works.

    Good for families

    2 mentions

    Reviewers traveling with kids report it landed well with their group.

    Traveler reviews

    9 verified traveler reviews for PRIVATE Florence Food Tour & Wine with Local Expert Marina. Ratings and reviews provided by Viator and Tripadvisor.

    5 star
    9
    4 star
    0
    3 star
    0
    2 star
    0
    1 star
    0
    Sort
    paulnP4034XZ · September 2025

    Florence Market and Food Tour with Martina

    Martina is absolutely delightful, extremely knowledgeable, and we had the best time with her. We loved that the tour was in the Marcato Sant’Ambrogio, which was an authentic Florentine experience and less touristy than Marcato Centrale. Martina had great rapport with the market vendors, and the forno and trattoria owners, which made us feel extremely welcomed. Upon my request, we started with a stop at Sergio Pollini Lampredotto stand. While not for everyone, if you’re an adventurous eater, this is a must do! This is true Florence history in a sandwich and super delicious. From there we toured the market, bought some fresh produce, meats, cheeses, wine and figs and we ate at the market while having wonderful conversation with Martina. The next stop was a wonderful little trattoria where we tried two different types of freshly made pasta and tasted some excellent wine. We finished at a tasty gelato shop and then parted ways with a hug and an offer for Martina to call us when she comes to the US and we’ll give her a tour of one of the cities on her list!

    Response from the operator: We are so happy to hear how much you enjoyed your time with Martina. Her deep knowledge, warm personality, and wonderful connections with the market vendors and local spots always make the experience feel truly authentic. It sounds like your visit to Mercato Sant’Ambrogio, complete with fresh produce, meats, cheeses, wine, pasta, and gelato, gave you such a memorable taste of Florence. We love that you even began the day with a classic lampredotto sandwich, what a perfect way to dive into local tradition. Thank you for sharing your thoughtful feedback and kind words about Martina. She will be delighted to know your time together was such a highlight.

    via Tripadvisor

    William_M · June 2024

    Perfect taste of Florence

    Our tour guide, Martina, was the perfect mix of knowledge and great personality! Also, her selections of the local market and bistros were perfect. We would highly recommend Martina and the tour.

    via Viator

    E5089XAlaurah · May 2024

    Florence highlight!

    By far the best thing we did in Italy! Learning about history and culture through food with Linda was an incredible experience. She is knowledgeable, fun, generous, and brilliant. Linda took me, my husband and my two adult children through the Florence market. We ate, we learned, we drank, and we laughed. We didn’t want it to end. Will not travel to Italy again without another experience with Linda. Cannot recommend highly enough!

    via Tripadvisor

    Michelle_W · May 2024

    Florence Food Tour

    Martina was excellent! All Our food stops and the central market were so good. Her local knowledge made the tour that much better.

    via Viator

    Jamil_T · April 2024

    Wonderful Experience

    This didn’t involve the Duomo or the Baptistry or any other major tourist attractions (obviously if you read the description) BUT this was probably one of our favorite parts of the trip to Florence, and even Italy. We tried small tastes of multiple dishes from different small local restaurants and markets. Every local knew our guide (Martina) and it was amazing to live the real daily Florentine/Italian experience through her. And speaking of Martina, she was amazing! I swear we found a lost member of our family 🙂 Overall an amazing morning-early afternoon and even 3 hours isn’t enough since you won’t want it to end!

    via Viator

    Good to know

    Duration
    2 hours
    Free cancellation
    Up to 24h before
    Minimum age to book
    All ages
    Availability
    Bookable today
    Runs on
    Every day
    Price range
    $109 to $219
    Hotel pickup
    No pickup, meet at start point
    Booked in 30 days
    3
    Verdict
    Solid Choice

    Who runs this experience

    Operated by Traveling Spoon, who run 283 experiences we rank across 116 cities, with an average Outty Ranking of 57.3.

    See everything Traveling Spoon runs

    Why this scores 62

    The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

    Traveler sentiment (30% weight)84
    Review evidence (18% weight)31
    Booking momentum (14% weight)21
    Value for money (12% weight)58
    Listing quality (10% weight)85
    Local standing (8% weight)63
    Booking flexibility (8% weight)100

    PRIVATE Florence Food Tour & Wine with Local Expert Marina: questions travelers ask

    Practical detail on this experience, plus the wider planning questions for Florence.

    How much does PRIVATE Florence Food Tour & Wine with Local Expert Marina cost?

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    Prices start at $109 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Florence usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

    How long does PRIVATE Florence Food Tour & Wine with Local Expert Marina take?

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    Plan for about 2 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Florence is not rushed.

    Is PRIVATE Florence Food Tour & Wine with Local Expert Marina worth it?

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    It holds an Outty Ranking of 62 out of 100, which we label "Solid Choice". That score blends traveler sentiment (5/5 across 9 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Florence, and how flexible the cancellation terms are.

    Can I cancel or reschedule PRIVATE Florence Food Tour & Wine with Local Expert Marina?

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    Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

    Is PRIVATE Florence Food Tour & Wine with Local Expert Marina suitable for kids and families?

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    Yes, all ages are welcome. Families should still weigh the 2-hour running time, and strollers are easier on the earlier, quieter departures.

    How far in advance should I book PRIVATE Florence Food Tour & Wine with Local Expert Marina?

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    Around 3 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Florence can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

    What should I bring or wear?

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    Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Florence and add a light layer if any part of the 2-hour experience runs outdoors or after sunset.

    Where does PRIVATE Florence Food Tour & Wine with Local Expert Marina start and how do I get there?

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    The exact meeting point and directions are on your voucher once you book, and they sit in central Florence within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

    What are the best things to do in Florence?

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    On Outty we rank every Florence experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Best tour in Florence: Renaissance & Medici -by a storyteller, Small group Tuscan Wineries, Olive Oil & Gourmet Lunch or Dinner, Florence Pizza or Pasta Class with Gelato Making at a Tuscan Farm. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

    When is the best time to visit Florence?

    +

    Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

    How many days do you need in Florence?

    +

    Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

    Do I book through Outty or through the operator?

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    Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

    What is included in PRIVATE Florence Food Tour & Wine with Local Expert Marina?

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    Included: Private guided Florence food tour with a local expert; All Fees and Taxes; Tasting of 5-6 different types of local food; and Alcoholic beverages. Not included: Hotel pick-up and drop-off. Always check the voucher for the final list before you travel.

    Where is the meeting point for PRIVATE Florence Food Tour & Wine with Local Expert Marina?

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    AM Tour (11am): Piazza Santa Croce in front of Dante's statue PM Tour (3pm): Piazza della Repubblica, next to the Column of the Abundance Hotel pickup is not included, so plan your own transport and arrive 15 minutes early.

    What languages is PRIVATE Florence Food Tour & Wine with Local Expert Marina offered in?

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    It is offered in English and Italian. Pick your language when choosing a date and time, as not every departure runs in every language.

    Will I get instant confirmation and a mobile ticket for PRIVATE Florence Food Tour & Wine with Local Expert Marina?

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    Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.

    Is PRIVATE Florence Food Tour & Wine with Local Expert Marina wheelchair or stroller accessible?

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    The operator notes: Infants and small children can ride in a pram or stroller; and Infants are required to sit on an adult’s lap. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.

    What happens to PRIVATE Florence Food Tour & Wine with Local Expert Marina if the weather is bad?

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    It generally runs rain or shine, so dress for the forecast in Florence. Standard cancellation terms apply: free cancellation up to 24 hours before the start.

    What do travelers say about PRIVATE Florence Food Tour & Wine with Local Expert Marina?

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    Across 9 reviews averaging 5.0 out of 5, recurring themes include knowledge and storytelling, food and drink, the guide. Reviewers describe the commentary as informative rather than scripted.

    What booking options are available for PRIVATE Florence Food Tour & Wine with Local Expert Marina?

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    There are 2 options to choose from, including Morning Food Tour, Afternoon Food Tour. Prices and start times differ by option, so compare them on the booking screen.

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