
From Florence The Immersive Tuscan Winery Experience
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September 2026
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Adults
Age 13 and over
Children
Age 12 and under
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Free cancellation up to 24 hours before. Same price on Viator, Outty earns a commission.
Traveler rating
5.0/5
Based on 2 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is From Florence The Immersive Tuscan Winery Experience worth booking?
From Florence The Immersive Tuscan Winery Experience is a 3-hour experience in Florence, Italy, from $247 per person. It scores 49 out of 100 on the Outty Ranking, which we label “Worth a Look”, based on a 5/5 rating across 2 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 49 / 100
- Rating
- 5/5 (2)
- Duration
- 3 hours
- From
- $247 per person
Your experience begins with a warm welcome and a guided tour through the scenic vineyard, nestled among the rolling hills. As you stroll between the rows of vines, you’ll learn about the estate’s philosophy and the deep-
What you get
About this experience
Your experience begins with a warm welcome and a guided tour through the scenic vineyard, nestled among the rolling hills. As you stroll between the rows of vines, you’ll learn about the estate’s philosophy and the deep-rooted respect for the land. We then take you inside of the winery for the Immersive Winery Experience — a truly unique moment where technology and tradition meet. You’ll step into the soul of the cellar and discover how each wine is crafted, with all your senses engaged in an emotional, enlightening journey. Then, take your seat at a welcoming table for a guided tasting of four special wines. Each wine will be thoughtfully introduced and paired with a carefully curated Tuscan light lunch, designed to elevate the tasting and offer a true expression of the territory.Whether you’re a curious wine lover or a passionate foodie, this experience offers a deep dive into the flavors, stories, and spirit of Tuscany, where every glass and every bite is crafted to be remembered
What's included
Included
- English speaking driver
- Alcoholic beverages
- Immersive winery experience
- Lunch
- In-vehicle air conditioning
- Guided tour
Not included
- Gratuities
What you'll see and do
Grassina
Once you’re arrived at this Vineyard, your experience begins with a warm welcome and a guided tour through the scenic vineyard, nestled among the rolling hills. As you stroll between the rows of vines, you’ll learn about the estate’s philosophy and the deep-rooted respect for the land. We then take you inside of the winery for the Immersive Winery Experience — a truly unique moment where technology and tradition meet. Here, you’ll step into the soul of the cellar and discover how each wine is crafted, with all your senses engaged in an emotional, enlightening journey. Afterward, take your seat at a welcoming table for a guided tasting of four most recent wine releases. Each wine will be thoughtfully introduced and paired with a carefully curated Tuscan light lunch, designed to elevate the tasting and offer a true expression of the territory.
240 minutes here
Where it starts and ends
Meeting point
Florence
You will meet our driver in front of the marble bench with our van
Hotel pickup
No pickup: everyone meets at the start point.
Ends at
You will meet our driver in front of the marble bench with our van
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- en
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 8 travelers per booking
- Operated by
- Keys Of Italy / Florence
Know before you go
- Infants and small children can ride in a pram or stroller
- Public transportation options are available nearby
- Specialized infant seats are available
- Suitable for all physical fitness levels
- Please let us know if you have any food intolerances, allergies, or dietary restrictions.
Photos






Traveler reviews
2 verified traveler reviews for From Florence The Immersive Tuscan Winery Experience. Ratings and reviews provided by Viator and Tripadvisor.
Immersive wine tasting experience
This immersive winery experience was so special because we had the undivided attention of our very knowledgeable guide Aurora. She was very friendly and answered all of our questions. We loved the wine and the lunch was beyond our expectations! Highly recommend!
Response from the operator: Thank you so much for your lovely review! We're delighted to hear that you had such a special experience with Aurora. She’s a fantastic guide, and we're glad her knowledge and friendly approach made the day even more enjoyable. It’s wonderful to know you loved the wines and that the lunch exceeded your expectations — we always aim to make every detail memorable. Thank you for the recommendation, and we hope to welcome you again soon!
via Viator
An enjoyable well organized tour
This is an entirely first class tour company. The website works, the managers are diligent and detailed. Our tour driver was careful, efficient, professional, and articulate. We were brought from our meeting point to our various destinations without chitchat while the driver concentrated. Each winery or restaurant we visited had been carefully chosen. A decent and very scenic lunch was provided. The people on the trip with me were compatible appropriate couples. The day could not have been better. Thank you, Keys of Italy.
Response from the operator: Thank you very much for you feedback, hearing your appreciation makes us very happy and proud of what we're doing, sharing the love for our beautiful country! Hope to see you in the future in any of our Italian destination! Regards
via Tripadvisor
Good to know
- Duration
- 3 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Hotel pickup
- No pickup, meet at start point
- Booked in 30 days
- 1
- Verdict
- Worth a Look
Why this scores 49
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
From Florence The Immersive Tuscan Winery Experience: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Florence.
How much does From Florence The Immersive Tuscan Winery Experience cost?
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Prices start at $247 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Florence usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does From Florence The Immersive Tuscan Winery Experience take?
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Plan for about 3 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Florence is not rushed.
Is From Florence The Immersive Tuscan Winery Experience worth it?
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It holds an Outty Ranking of 49 out of 100, which we label "Worth a Look". That score blends traveler sentiment (5/5 across 2 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Florence, and how flexible the cancellation terms are.
Can I cancel or reschedule From Florence The Immersive Tuscan Winery Experience?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is From Florence The Immersive Tuscan Winery Experience suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 3-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book From Florence The Immersive Tuscan Winery Experience?
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Around 1 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Florence can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Florence and add a light layer if any part of the 3-hour experience runs outdoors or after sunset.
Where does From Florence The Immersive Tuscan Winery Experience start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Florence within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Florence?
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On Outty we rank every Florence experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Best tour in Florence: Renaissance & Medici Tales - guided by a STORYTELLER, Florence Pizza or Pasta Class & Gelato Making at a Tuscan Farm, Small group Tuscan Wineries, Olive Oil & Gourmet Lunch or Dinner. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Florence?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Florence?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
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