Florence Wine Tasting Tour in the City Center! Local Expert!
Florence, Italy

Florence Wine Tasting Tour in the City Center! Local Expert!

Outty Ranking 52 5.0 · 1 traveler reviews2.5 hoursFrom $149
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Outty Ranking

52/100

Worth a Look. Our proprietary evaluation. How we score

Traveler rating

5.0/5

Based on 1 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is Florence Wine Tasting Tour in the City Center! Local Expert! worth booking?

Florence Wine Tasting Tour in the City Center! Local Expert! is a 2.5-hour experience in Florence, Italy, from $149 per person. It scores 52 out of 100 on the Outty Ranking, which we label “Worth a Look”, based on a 5/5 rating across 1 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
52 / 100
Rating
5/5 (1)
Duration
2.5 hours
From
$149 per person

Discover Florence's rich wine history on this urban wine tour that leads you through the heart of the city. As you stroll through the cities winding cobblestone streets, enjoy tastings at everything from historic wine shops to modern wine boutiques. Admire the beautiful architecture and culture of Florence as your guide shares local wine-making traditions. Learn about the fascinating history of Florence's wine windows, known as "buchette del vino". These small openings in the walls were once used by winemakers to sell their wines for centuries. On this wine tour, you'll get a chance to sample some of the best classic wines produced in this region as well as other lesser-known wines. Whether you're a wine enthusiast or just looking for a unique way to experience Florence's rich wine culture, this urban wine tour is sure to leave you with a new appreciation for this historic city's wine-making traditions!

What you get

    About this experience

    Discover Florence's rich wine history on this urban wine tour that leads you through the heart of the city. As you stroll through the cities winding cobblestone streets, enjoy tastings at everything from historic wine shops to modern wine boutiques. Admire the beautiful architecture and culture of Florence as your guide shares local wine-making traditions. Learn about the fascinating history of Florence's wine windows, known as "buchette del vino". These small openings in the walls were once used by winemakers to sell their wines for centuries. On this wine tour, you'll get a chance to sample some of the best classic wines produced in this region as well as other lesser-known wines. Whether you're a wine enthusiast or just looking for a unique way to experience Florence's rich wine culture, this urban wine tour is sure to leave you with a new appreciation for this historic city's wine-making traditions!

    What's included

    Included

    • Alcoholic beverages

    Not included

    • pick up at hotel

    What you'll see and do

    1. Basilica di San Lorenzo

      The Basilica di San Lorenzo is considered the family church of the Medici Family. We will head just next store to a historical wine shop for our first wine tasting.

      Pass by without stopping

    2. Duomo

      As we stroll along the cobble stone streets we will pass by the awe inspiring Duomo in the city center. Just around the corner from the Duomo we will come upon our second "cantina" for our second wine tasting.

      Pass by without stopping

    3. Via de' Tornabuoni

      Next we will head over towards Via de' Tornabuon

      30 minutes here

    Where it starts and ends

    Meeting point

    Florence

    There are three doors on the front of the Church. We will meet at the one on the right.

    Hotel pickup

    No pickup: everyone meets at the start point.

    Ends at

    Returns to the starting point

    Before you book

    Cancellation
    For a full refund, cancel at least 24 hours before the scheduled departure time.
    Languages
    en, it
    Ticket
    Mobile Only
    Runs on
    Mon, Tue, Wed, Thu, Fri, Sat
    Group size
    Up to 8 travelers per booking
    Operated by
    Tuscany Flavor

    Know before you go

    • Service animals allowed
    • Public transportation options are available nearby
    • Suitable for all physical fitness levels

    Photos

    Florence Wine Tasting Tour in the City Center! Local Expert!, photo 2Florence Wine Tasting Tour in the City Center! Local Expert!, photo 3Florence Wine Tasting Tour in the City Center! Local Expert!, photo 4Florence Wine Tasting Tour in the City Center! Local Expert!, photo 5Florence Wine Tasting Tour in the City Center! Local Expert!, photo 6

    Traveler reviews

    1 verified traveler reviews for Florence Wine Tasting Tour in the City Center! Local Expert!. Ratings and reviews provided by Viator and Tripadvisor.

    5 star
    1
    4 star
    0
    3 star
    0
    2 star
    0
    1 star
    0
    JBrian_O · July 2025

    A Love Letter to Christy

    Christy, I'm going to write this review directly to you, so you know how much we appreciated our day in Florence with you as our guide. As mentioned, Brian doesn't really drink wine and yet he says this was one of his favorite experiences of our entire anniversary trip, and I agree! The tour felt like we hit the popular highlights and at other times felt like locals because of the relationships you've curated over the years. You are a wealth of knowledge but much more than a guide, you are also just really good company. The wine and food were amazing. For those of you reading this trying to make a tour decision, do yourself a favor and book this unique, authentic, immersive, extremely enjoyable tour of Florence! Thanks again, Christy! Love, Leslie and Brian

    Response from the operator: Thank you so much for your heartfelt message! Spending the day with you in Florence was my pleasure, and I’m so glad it became such a memorable part of your anniversary trip! Hearing that Brian, even without being a wine drinker, counted the day among his favorites is the highest compliment I could hope for! Your kind words remind me why I love what I do and why meaningful connections matter just as much as beautiful views and good wine! Be sure to let me know if you are ever back in Florence! Safe travels always!

    via Viator

    Good to know

    Duration
    2.5 hours
    Free cancellation
    Up to 24h before
    Minimum age to book
    All ages
    Availability
    Bookable today
    Runs on
    Mon, Tue, Wed, Thu, Fri, Sat
    Hotel pickup
    No pickup, meet at start point
    Booked in 30 days
    0
    Verdict
    Worth a Look

    Why this scores 52

    The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

    Traveler sentiment (30% weight)78
    Review evidence (18% weight)9
    Booking momentum (14% weight)0
    Value for money (12% weight)52
    Listing quality (10% weight)85
    Local standing (8% weight)52
    Booking flexibility (8% weight)100

    Florence Wine Tasting Tour in the City Center! Local Expert!: questions travelers ask

    Practical detail on this experience, plus the wider planning questions for Florence.

    How much does Florence Wine Tasting Tour in the City Center! Local Expert! cost?

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    Prices start at $149 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Florence usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

    How long does Florence Wine Tasting Tour in the City Center! Local Expert! take?

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    Plan for about 2.5 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Florence is not rushed.

    Is Florence Wine Tasting Tour in the City Center! Local Expert! worth it?

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    It holds an Outty Ranking of 52 out of 100, which we label "Worth a Look". That score blends traveler sentiment (5/5 across 1 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Florence, and how flexible the cancellation terms are.

    Can I cancel or reschedule Florence Wine Tasting Tour in the City Center! Local Expert!?

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    Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

    Is Florence Wine Tasting Tour in the City Center! Local Expert! suitable for kids and families?

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    Yes, all ages are welcome. Families should still weigh the 2.5-hour running time, and strollers are easier on the earlier, quieter departures.

    How far in advance should I book Florence Wine Tasting Tour in the City Center! Local Expert!?

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    Around 0 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Florence can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

    What should I bring or wear?

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    Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Florence and add a light layer if any part of the 2.5-hour experience runs outdoors or after sunset.

    Where does Florence Wine Tasting Tour in the City Center! Local Expert! start and how do I get there?

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    The exact meeting point and directions are on your voucher once you book, and they sit in central Florence within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

    What are the best things to do in Florence?

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    On Outty we rank every Florence experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Best tour in Florence: Renaissance & Medici -by a storyteller, Small group Tuscan Wineries, Olive Oil & Gourmet Lunch or Dinner, Florence Pizza or Pasta Class with Gelato Making at a Tuscan Farm. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

    When is the best time to visit Florence?

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    Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

    How many days do you need in Florence?

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    Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

    Do I book through Outty or through the operator?

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    Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

    What is included in Florence Wine Tasting Tour in the City Center! Local Expert!?

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    Included: Alcoholic beverages. Not included: pick up at hotel. Always check the voucher for the final list before you travel.

    Where is the meeting point for Florence Wine Tasting Tour in the City Center! Local Expert!?

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    There are three doors on the front of the Church. We will meet at the one on the right. Hotel pickup is not included, so plan your own transport and arrive 15 minutes early.

    What languages is Florence Wine Tasting Tour in the City Center! Local Expert! offered in?

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    It is offered in English and Italian. Pick your language when choosing a date and time, as not every departure runs in every language.

    Will I get instant confirmation and a mobile ticket for Florence Wine Tasting Tour in the City Center! Local Expert!?

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    Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.

    What happens to Florence Wine Tasting Tour in the City Center! Local Expert! if the weather is bad?

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    It generally runs rain or shine, so dress for the forecast in Florence. Standard cancellation terms apply: free cancellation up to 24 hours before the start.

    Ready to lock in your spot?

    Pick a date, choose your group, and see the exact price for Florence Wine Tasting Tour in the City Center! Local Expert!.

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