Florence Like a Local: Private & Personalized
Florence, Italy

Florence Like a Local: Private & Personalized

Outty Ranking 67 5.0 · 9 traveler reviews2 hoursFrom £23
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Outty Ranking

67/100

Solid Choice. Our proprietary evaluation. How we score

Traveler rating

5.0/5

Based on 9 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is Florence Like a Local: Private & Personalized worth booking?

Florence Like a Local: Private & Personalized is a 2-hour experience in Florence, Italy, from £23 per person. It scores 67 out of 100 on the Outty Ranking, which we label “Solid Choice”, based on a 5/5 rating across 9 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
67 / 100
Rating
5/5 (9)
Duration
2 hours
From
£23 per person

This tour reveals the quieter, more intimate side of Florence—beyond the crowds and guidebooks. With your local host, you’ll explore meaningful places like Via Taddea, where Pinocchio was born, or Michelangelo’s little-known Laurentian Library. Sip wine where legends were born, and end with a coffee above the rooftops at a spot only locals know. Within 24 hours of booking, you’ll receive a short questionnaire to share your interests. Based on your responses, we’ll match you with a like-minded host who will contact you directly to suggest a flexible, personalized itinerary. You’ll agree on your meeting time and location—and throughout the experience, your host can adjust the route to reflect your energy, mood, and spontaneous discoveries.

What you get

    About this experience

    This tour reveals the quieter, more intimate side of Florence—beyond the crowds and guidebooks. With your local host, you’ll explore meaningful places like Via Taddea, where Pinocchio was born, or Michelangelo’s little-known Laurentian Library. Sip wine where legends were born, and end with a coffee above the rooftops at a spot only locals know. Within 24 hours of booking, you’ll receive a short questionnaire to share your interests. Based on your responses, we’ll match you with a like-minded host who will contact you directly to suggest a flexible, personalized itinerary. You’ll agree on your meeting time and location—and throughout the experience, your host can adjust the route to reflect your energy, mood, and spontaneous discoveries.

    What's included

    Included

    • Direct communication with your host for itinerary planning and local recommendations.
    • Flexible durations and start times—choose your preferred time when booking
    • Pre-tour questionnaire to tailor the experience to your preferences
    • Private and personalized walking experience with insider tips from a passionate local

    Not included

    • Food, drinks and tickets to any attractions
    • Transportation (primarily a walking experience, public transport may be used at an additional cost)
    • Gratuities (optional)

    What you'll see and do

    1. Florence

      Discover Florence through the eyes of someone who lives and loves it—strolling quiet backstreets, sun-drenched piazzas, and hidden spots where history lingers in the details. This isn’t just a tour; it’s a personalized journey shaped entirely around you. Before your experience begins, your host will reach out with a short questionnaire to get to know your interests—whether you're drawn to Renaissance art, literary legends, neighborhood cafés, or unexpected detours only locals would suggest. Here are a few highlights and hidden gems to spark your curiosity:

      Pass by without stopping

    2. Admire the Duomo’s towering dome from outside and hear the stories behind Florence’s most iconic architectural marvel. Learn how Brunelleschi’s revolutionary engineering changed the course of architecture forever. Your host will reveal hidden details in the façade that most visitors overlook.

      Pass by without stopping

    3. Visit the birthplace of Carlo Lorenzini, better known as the creator of Pinocchio, and hear how this historic street inspired his world. Explore how 19th-century Florence shaped his imagination and literary voice. Your host may share local folklore that parallels the whimsical tone of his beloved tale.

      Pass by without stopping

    4. Step into Michelangelo’s least-visited architectural masterpiece—an intimate space filled with beauty, history, and silence. Hear how the Medici family commissioned this hidden gem to elevate knowledge and legacy. Your host will explain Michelangelo’s inventive staircase and why it remains a marvel of design.

      Pass by without stopping

    Where it starts and ends

    Meeting point

    Florence

    Meet your host in Piazza di Santa Maria Novella, in front of the Santa Maria Novella Church. After booking, you can adjust the meeting point to fit your preferences with the help of our Experience Planners.

    Hotel pickup

    No pickup: everyone meets at the start point.

    Ends at

    Meet your host in Piazza di Santa Maria Novella, in front of the Santa Maria Novella Church. After booking, you can adjust the meeting point to fit your preferences with the help of our Experience Planners.

    Options you can book

    • 3 Hour Florence Walking Tour

    • 2 Hour Florence Walking Tour

    Before you book

    Cancellation
    For a full refund, cancel at least 24 hours before the scheduled departure time.
    Languages
    en, it
    Ticket
    Mobile Only
    Runs on
    Every day
    Group size
    Up to 8 travelers per booking
    Operated by
    City Unscripted

    Know before you go

    • Wheelchair accessible
    • Infants and small children can ride in a pram or stroller
    • Service animals allowed
    • Public transportation options are available nearby
    • Suitable for all physical fitness levels
    • After booking, you'll receive a short questionnaire to share your interests, preferences, and must-sees. Your guide will personally reach out to craft a fully customized itinerary that suits your style—whether you love history, food, hidden gems, or cultural experiences.
    • This private tour is a walking experience. A private vehicle is not included.
    • Public transportation or local taxis may be used to transfer between sites. Exact transportation costs can be discussed with your host after your reservation is finalized.

    Photos

    Florence Like a Local: Private & Personalized, photo 2Florence Like a Local: Private & Personalized, photo 3Florence Like a Local: Private & Personalized, photo 4Florence Like a Local: Private & Personalized, photo 5Florence Like a Local: Private & Personalized, photo 6Florence Like a Local: Private & Personalized, photo 7

    What travelers are saying

    Outty’s summary of the themes that recur across 9 traveler reviews. Written by us, not quoted from reviewers.

    The guide

    6 mentions

    Travelers single out the guide as the reason the experience works.

    Knowledge and storytelling

    5 mentions

    Reviewers describe the commentary as informative rather than scripted.

    Food and drink

    3 mentions

    The tastings and food stops are a highlight for most reviewers.

    Traveler reviews

    9 verified traveler reviews for Florence Like a Local: Private & Personalized. Ratings and reviews provided by Viator and Tripadvisor.

    5 star
    9
    4 star
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    Bronwynne_E · November 2025

    Tailored for your...

    Tailored for your interests. We spent a lot of time on Medici lineage and history; got many questions answered. Delightful and knowledgeable guide!

    Response from the operator: Thank you so much for your kind words! Tailoring the tour to your interests is exactly our goal, and we’re thrilled that you enjoyed diving into the Medici lineage and history while getting your questions answered. It’s wonderful to know that your guide made the experience both delightful and informative. Thank you so much!

    via Viator

    468kennethw · September 2024

    Great way to start your visit to Florence!!

    Gianmarco, the tour guide was so great.....interesting, informative, and entertaining! Recommend this tour 100% on your first day to get an overview of the beautiful city, Florence!

    Response from the operator: Thank you for your fantastic feedback! We're thrilled to hear you had such a great experience with Gianmarco. It's wonderful that the tour helped you get an excellent overview of Florence. We appreciate the recommendation and we hope to welcome you on another adventure soon!

    via Tripadvisor

    butchoy9 · September 2023

    Florence City tour

    This was our first time to visit Florence and Marilisa is the most wonderful guide you could as for. She’s very flexible, accommodating and knowledgeable of her city. She went out of his way to book us to one of the best local Trattoria near San Lorenzo market and even had a food tasting!we felt like we saw everything we need to see in Florence in 3 hours but not feeling rushed at all. And don’t forget, she told us the best gelato place and she’s also can capture the best photos . Marilisa, thank you sommuch! You’re the best!!!

    via Tripadvisor

    LoveTravel56005 · August 2023

    Great time in Florence with our local guide Marilisa

    We had a great time with Marilisa. She was a great guide to lead us to Florence street's a hidden gems! We enjoyed really much our experience, she showed us the main places including the food market and brought us to the best gelato place ever, went to an street artist place and to a leather workshop! The kids loved it too! I highly recommend her services.

    via Tripadvisor

    Timhelen66 · July 2023

    Hidden Gems in Florence with Marilisa

    My young adult grandchildren and I enjoyed a short, 2-hour walk with Marilisa to see some non-tourist sites in Florence. She definitely knows how to structure her walks for the interests of her clients. It was our last day in Florence, and she gave us some excellent suggestions for restaurants and activities for our afternoon.

    via Tripadvisor

    Good to know

    Duration
    2 hours
    Free cancellation
    Up to 24h before
    Minimum age to book
    All ages
    Availability
    Bookable today
    Runs on
    Every day
    Price range
    £23 to £235
    Hotel pickup
    No pickup, meet at start point
    Booked in 30 days
    3
    Verdict
    Solid Choice

    Who runs this experience

    Operated by City Unscripted, who run 344 experiences we rank across 83 cities, with an average Outty Ranking of 59.2 and 1 in the 90+ Club.

    See everything City Unscripted runs

    Why this scores 67

    The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

    Traveler sentiment (30% weight)84
    Review evidence (18% weight)31
    Booking momentum (14% weight)21
    Value for money (12% weight)100
    Listing quality (10% weight)84
    Local standing (8% weight)63
    Booking flexibility (8% weight)100

    Florence Like a Local: Private & Personalized: questions travelers ask

    Practical detail on this experience, plus the wider planning questions for Florence.

    How much does Florence Like a Local: Private & Personalized cost?

    +

    Prices start at £23 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Florence usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

    How long does Florence Like a Local: Private & Personalized take?

    +

    Plan for about 2 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Florence is not rushed.

    Is Florence Like a Local: Private & Personalized worth it?

    +

    It holds an Outty Ranking of 67 out of 100, which we label "Solid Choice". That score blends traveler sentiment (5/5 across 9 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Florence, and how flexible the cancellation terms are.

    Can I cancel or reschedule Florence Like a Local: Private & Personalized?

    +

    Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

    Is Florence Like a Local: Private & Personalized suitable for kids and families?

    +

    Yes, all ages are welcome. Families should still weigh the 2-hour running time, and strollers are easier on the earlier, quieter departures.

    How far in advance should I book Florence Like a Local: Private & Personalized?

    +

    Around 3 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Florence can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

    What should I bring or wear?

    +

    Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Florence and add a light layer if any part of the 2-hour experience runs outdoors or after sunset.

    Where does Florence Like a Local: Private & Personalized start and how do I get there?

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    The exact meeting point and directions are on your voucher once you book, and they sit in central Florence within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

    What are the best things to do in Florence?

    +

    On Outty we rank every Florence experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Best tour in Florence: Renaissance & Medici -by a storyteller, Small group Tuscan Wineries, Olive Oil & Gourmet Lunch or Dinner, Florence Pizza or Pasta Class with Gelato Making at a Tuscan Farm. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

    When is the best time to visit Florence?

    +

    Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

    How many days do you need in Florence?

    +

    Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

    Do I book through Outty or through the operator?

    +

    Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

    What is included in Florence Like a Local: Private & Personalized?

    +

    Included: Direct communication with your host for itinerary planning and local recommendations; Flexible durations and start times—choose your preferred time when booking; Pre-tour questionnaire to tailor the experience to your preferences; and Private and personalized walking experience with insider tips from a passionate local. Not included: Food, drinks and tickets to any attractions; Transportation (primarily a walking experience, public transport may be used at an additio; and Gratuities (optional). Always check the voucher for the final list before you travel.

    Where is the meeting point for Florence Like a Local: Private & Personalized?

    +

    Meet your host in Piazza di Santa Maria Novella, in front of the Santa Maria Novella Church. After booking, you can adjust the meeting point to fit your preferences with the help of our Experience Planners. Hotel pickup is not included, so plan your own transport and arrive 15 minutes early.

    What languages is Florence Like a Local: Private & Personalized offered in?

    +

    It is offered in English and Italian. Pick your language when choosing a date and time, as not every departure runs in every language.

    Will I get instant confirmation and a mobile ticket for Florence Like a Local: Private & Personalized?

    +

    Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.

    Is Florence Like a Local: Private & Personalized wheelchair or stroller accessible?

    +

    The operator notes: Wheelchair accessible; and Infants and small children can ride in a pram or stroller. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.

    What happens to Florence Like a Local: Private & Personalized if the weather is bad?

    +

    It generally runs rain or shine, so dress for the forecast in Florence. Standard cancellation terms apply: free cancellation up to 24 hours before the start.

    What do travelers say about Florence Like a Local: Private & Personalized?

    +

    Across 9 reviews averaging 5.0 out of 5, recurring themes include the guide, knowledge and storytelling, food and drink. Travelers single out the guide as the reason the experience works.

    What booking options are available for Florence Like a Local: Private & Personalized?

    +

    There are 2 options to choose from, including 3 Hour Florence Walking Tour, 2 Hour Florence Walking Tour. Prices and start times differ by option, so compare them on the booking screen.

    Ready to lock in your spot?

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