Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines
Florence, Italy

Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines

Outty Ranking 82 4.9 · 297 traveler reviews3 hoursFrom $112
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Outty Ranking

82/100

Exceptional. Our proprietary evaluation. How we score

Traveler rating

4.9/5

Based on 297 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines worth booking?

Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines is a 3-hour experience in Florence, Italy, from $112 per person. It scores 82 out of 100 on the Outty Ranking, which we label “Exceptional”, based on a 4.9/5 rating across 297 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
82 / 100
Rating
4.9/5 (297)
Duration
3 hours
From
$112 per person

On our Secret Food Tour: Florence, we'll introduce you to the real Florence, away from the tourist traps and the museums, where you can visit the local market, taste the local products, sample a selection of the best traditional salamis and cheeses paired with the best local wines, and more. At the end of your tour, you'll have sampled some of Florence's most delicious dishes and gained a better understanding of our culture and history.

What you get

    About this experience

    On our Secret Food Tour: Florence, we'll introduce you to the real Florence, away from the tourist traps and the museums, where you can visit the local market, taste the local products, sample a selection of the best traditional salamis and cheeses paired with the best local wines, and more. At the end of your tour, you'll have sampled some of Florence's most delicious dishes and gained a better understanding of our culture and history.

    What's included

    Included

    • Ribollita or Pappa al Pomodoro | Peposo (Beef Stew) or Ragù al Cinghiale
    • Coccoli | Lampredotto
    • ~~ Florence Sant Ambrogio ~~
    • Authentic Gelato | Our Delicious Secret Dish!
    • A board of local cold cuts, cheeses, bread, and olive oil | Our Delicious Secret Dish!
    • ~~ Florence San Lorenzo ~~
    • Tuscan Cheeses | Seasonal Fruits & Vegetables
    • Tuscan Meats, Hams & Salami | Cured Sausages
    • Lampredotto | Tuscan Pasta | Fine Wines
    • Tagliere of Tuscan Cheeses | Authentic Gelato

    Not included

    • Private transportation
    • Gratuities

    What you'll see and do

    1. Florence

      Opt for: Secret Food Tour Florence. We'll introduce you to the real Florence, away from the tourist traps and the museums, where you can visit the local market, taste the local olive oil, sample a selection of the best traditional salamis and cheeses paired with the best local wines, and more. At the end of your tour, you'll have sampled some of Florence's most delicious dishes and gained a better understanding of our culture and history.

      Pass by without stopping

    2. Or Opt for: An exclusive Sunday Food Tour in the heart of Florence's San Lorenzo neighborhood. Escape the touristy crowds and immerse yourself in the authentic culinary treasures of this vibrant locale. Explore the local market, savor the richness of home made paste, and delight in a curated selection of the finest traditional cheeses, expertly paired with the region's top local wines. As your Sunday unfolds, you'll indulge in some of Florence's most delectable dishes, offering a genuine taste of our city's culinary heritage. This immersive experience goes beyond the plate, providing you with insights into the rich tapestry of Florence's culture and history.

      Pass by without stopping

    Where it starts and ends

    Meeting point

    Florence

    San Lorenzo tour | from Monday until Saturday in the afternoon and on Sunday morning. We'll meet at the Piazza del Mercato Centrale, 46 R, 50123 Firenze FI, Italy.

    Meeting point

    Florence

    St Ambrogio Morning tour | from Monday until Saturday: We'll meet in the Piazza di Santa Croce, at the bottom of Dante's Statue.

    Hotel pickup

    No pickup: everyone meets at the start point.

    Ends at

    Florence tour ends nearby the Cathedral of Santa Maria del Fiore.

    Options you can book

    • Sant Ambrogio Private Tour

      Private Tour Upgrade: Choose this option to upgrade to a private food tour of Florence for only you and your group Duration: 3 hours Starting point: Piazza di Santa Croce, 50122 Firenze FI, Italy

    • Private San Lorenzo Food Tour

      Private Tour Upgrade: Choose this option to upgrade to a private food tour of San Lorenzo neighbourhood for only you and your group Starting point: Piazza del Mercato Centrale, 50123 Firenze FI, Italy

    • Sant’Ambrogio Small Group Tour

      Small Group Tour: Choose this option to discover our Secret Food Tour Sant Ambrogio in a group of 12 people or less! Starting point: Piazza di Santa Croce, 50122 Firenze FI, Italy

    • San Lorenzo Small Group Tour

      Small Group Tour: Choose this option to discover our Secret Food Tour San Lorenzo in a small group of 12 people or less! Starting point: Piazza del Mercato Centrale, 50123 Firenze FI, Italy

    Before you book

    Cancellation
    For a full refund, cancel at least 24 hours before the scheduled departure time.
    Languages
    en
    Ticket
    Mobile Only
    Runs on
    Every day
    Group size
    Up to 12 travelers per booking
    Operated by
    Secret Food Tours

    Know before you go

    • Suitable for all physical fitness levels
    • *Please note: the itinerary and menu is subject to change, based on the locations' availability, weather, and other circumstances.
    • * Please ensure to contact us in advance of the tour for any dietary requirement, to ensure we can cater for them the best we can.
    • *This tour involves a fair amount of walking; comfortable shoes are recommended.

    Photos

    Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines, photo 2Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines, photo 3Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines, photo 4Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines, photo 5Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines, photo 6Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines, photo 7

    What travelers are saying

    Outty’s summary of the themes that recur across 291 traveler reviews. Written by us, not quoted from reviewers.

    The guide

    7 mentions

    Travelers single out the guide as the reason the experience works.

    Knowledge and storytelling

    6 mentions

    Reviewers describe the commentary as informative rather than scripted.

    Food and drink

    6 mentions

    The tastings and food stops are a highlight for most reviewers.

    Traveler reviews

    291 verified traveler reviews for Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines. Ratings and reviews provided by Viator and Tripadvisor.

    5 star
    279
    4 star
    7
    3 star
    2
    2 star
    1
    1 star
    2
    Sort
    shouvickg · October 2026

    Excellent Florence Food Tour

    Had a fantatstic secret food tour in Florence - went with friends and we only had a small group of 6 in total which was lovely. Arianna our guide was excellent - a local with real local knowledge but was great to also have time to discuss with her not only about food (her knowledge of which was extensive) but also other aspects of Italian life. Shoukd mention that the food was all also very good and we left very full having sampled a good range of local dishes.

    via Tripadvisor

    W3145UFjohna · October 2026

    Fun tour and great food

    Fantastic guide Marilisa she was fun and helpful with each stop really enjoyable.

    via Tripadvisor

    beccabI4898LL · October 2026

    Best food tour company!

    We love secret food tours! You get to try lots of different food that you might not consider otherwise. Our guide, Marilisa, was so wonderful, knowledgeable, and nice. I would definitely recommend!

    Response from the operator: Having you with us on Secret Food Tours was such a lovely part of the day. We hope you felt the warmth behind the experience and enjoyed every stop along the way. We’d be delighted to see you again!

    via Tripadvisor

    265constances · October 2026

    Informative and delicious.

    Very informative. Delicious sampling of many different foods. Loved it was off the beaten track.

    Response from the operator: We truly appreciate you joining us on Secret Food Tours. We loved sharing the local food with you and seeing you embrace the experience so fully. We hope you’ll come back and spend another day with us!

    via Tripadvisor

    ManfredP66 · October 2026

    Food tour

    Paulo was a wonderful guide. Nice variety of local foods.

    Response from the operator: We really loved having you with us on Secret Food Tours. It was such a nice day sharing good food, conversation, and a few new discoveries together. We’d genuinely love to have you back!

    via Tripadvisor

    Good to know

    Duration
    3 hours
    Free cancellation
    Up to 24h before
    Minimum age to book
    All ages
    Availability
    Bookable today
    Runs on
    Every day
    Price range
    $112 to $329
    Hotel pickup
    No pickup, meet at start point
    Booked in 30 days
    104
    Verdict
    Exceptional

    Who runs this experience

    Operated by Secret Food Tours, who run 207 experiences we rank across 112 cities, with an average Outty Ranking of 70.6 and 17 in the 90+ Club.

    See everything Secret Food Tours runs

    Why this scores 82

    The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

    Traveler sentiment (30% weight)92
    Review evidence (18% weight)75
    Booking momentum (14% weight)72
    Value for money (12% weight)79
    Listing quality (10% weight)72
    Local standing (8% weight)76
    Booking flexibility (8% weight)100

    Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines: questions travelers ask

    Practical detail on this experience, plus the wider planning questions for Florence.

    How much does Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines cost?

    +

    Prices start at $112 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Florence usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

    How long does Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines take?

    +

    Plan for about 3 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Florence is not rushed.

    Is Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines worth it?

    +

    It holds an Outty Ranking of 82 out of 100, which we label "Exceptional". That score blends traveler sentiment (4.9/5 across 297 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Florence, and how flexible the cancellation terms are.

    Can I cancel or reschedule Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines?

    +

    Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

    Is Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines suitable for kids and families?

    +

    Yes, all ages are welcome. Families should still weigh the 3-hour running time, and strollers are easier on the earlier, quieter departures.

    How far in advance should I book Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines?

    +

    Around 104 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Florence can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

    What should I bring or wear?

    +

    Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Florence and add a light layer if any part of the 3-hour experience runs outdoors or after sunset.

    Where does Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines start and how do I get there?

    +

    The exact meeting point and directions are on your voucher once you book, and they sit in central Florence within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

    What are the best things to do in Florence?

    +

    On Outty we rank every Florence experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include The Best tour in Florence: Renaissance & Medici -by a storyteller, Small group Tuscan Wineries, Olive Oil & Gourmet Lunch or Dinner, Florence Pizza or Pasta Class with Gelato Making at a Tuscan Farm. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

    When is the best time to visit Florence?

    +

    Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

    How many days do you need in Florence?

    +

    Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

    Do I book through Outty or through the operator?

    +

    Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

    What is included in Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines?

    +

    Included: Ribollita or Pappa al Pomodoro | Peposo (Beef Stew) or Ragù al Cinghiale; Coccoli | Lampredotto; ~~ Florence Sant Ambrogio ~~; Authentic Gelato | Our Delicious Secret Dish!; and A board of local cold cuts, cheeses, bread, and olive oil | Our Delicious Secret Dish!. Not included: Private transportation; and Gratuities. Always check the voucher for the final list before you travel.

    Where is the meeting point for Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines?

    +

    San Lorenzo tour | from Monday until Saturday in the afternoon and on Sunday morning. We'll meet at the Piazza del Mercato Centrale, 46 R, 50123 Firenze FI, Italy. Hotel pickup is not included, so plan your own transport and arrive 15 minutes early.

    What languages is Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines offered in?

    +

    It runs in English. Pick your language when choosing a date and time, as not every departure runs in every language.

    Will I get instant confirmation and a mobile ticket for Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines?

    +

    Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.

    What happens to Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines if the weather is bad?

    +

    This experience depends on good weather. If it is canceled because of poor weather, you are offered a different date or a full refund.

    What do travelers say about Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines?

    +

    Across 297 reviews averaging 4.9 out of 5, recurring themes include the guide, knowledge and storytelling, food and drink. Travelers single out the guide as the reason the experience works.

    What booking options are available for Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines?

    +

    There are 4 options to choose from, including Sant Ambrogio Private Tour, Private San Lorenzo Food Tour, Sant’Ambrogio Small Group Tour, San Lorenzo Small Group Tour. Prices and start times differ by option, so compare them on the booking screen.

    Ready to lock in your spot?

    Pick a date, choose your group, and see the exact price for Florence Food Tour of 10+ Authentic Tastings with Cheeses & Wines.

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