AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping
Traveler rating
5.0/5
Based on 2 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping worth booking?
AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping is a 5-hour experience in Avignon, France, from $320 per person. It scores 52 out of 100 on the Outty Ranking, which we label “Worth a Look”, based on a 5/5 rating across 2 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 52 / 100
- Rating
- 5/5 (2)
- Duration
- 5 hours
- From
- $320 per person
Looking for the ultimate VIP blend of luxury shopping and artisan gastronomy in Avignon? Step behind the scenes for a fully custom 5+ hour intimate small-group immersion (6 guests max), designed around your pace and desires. Experience the discreet elegance of Avignon's hidden sanctuaries as you meet master artisans in private ateliers and learn the trade secrets behind fine textiles, rare provisions, and botanical perfumes. Indulge in 20+ curated, world-class tastings paired with fine Rhône wines, and savor a gourmet sit-down meal with expert wine pairings in an exclusive setting. Adapted entirely to your tastes and purchasing goals: where Essentials introduces and Ultimate reveals, Bespoke equips you to shop like a true connoisseur! This bespoke experience is crafted and led by Zahra, a passionate native guide recommended by Rick Steves (2026 updates). Tastings evolve with availability. Covered market access is morning-only. Purchases not included.
What you get
About this experience
Looking for the ultimate VIP blend of luxury shopping and artisan gastronomy in Avignon? Step behind the scenes for a fully custom 5+ hour intimate small-group immersion (6 guests max), designed around your pace and desires. Experience the discreet elegance of Avignon's hidden sanctuaries as you meet master artisans in private ateliers and learn the trade secrets behind fine textiles, rare provisions, and botanical perfumes. Indulge in 20+ curated, world-class tastings paired with fine Rhône wines, and savor a gourmet sit-down meal with expert wine pairings in an exclusive setting. Adapted entirely to your tastes and purchasing goals: where Essentials introduces and Ultimate reveals, Bespoke equips you to shop like a true connoisseur! This bespoke experience is crafted and led by Zahra, a passionate native guide recommended by Rick Steves (2026 updates). Tastings evolve with availability. Covered market access is morning-only. Purchases not included.
What's included
Included
- Exclusive Food Tour • Historic Journey • Luxury Shopping • French Way of Life
- Exclusive Food Tour: 20+ elite tastings, a full meal & curated Made in France shopping.
Not included
- Shopping and extras are not included bring water
- Tastings may vary based on ultra-fresh product availability.
- The covered market is morning-only; a premium alternative is provided for afternoon tours.
What you'll see and do
Place de l'Horloge
What you will discover: The majestic heart of Avignon, where 19th-century prestige meets ancient history. Marvel at the grand City Hall and Opera House, but know that the real thrill lies beneath your feet: the exceptional, hidden remains of the ancient Roman Forum. Where we venture next: The shaded walkways of the main square, seconds away from my highly selective, confidential partner boutiques. What you will experience: Forget the commercial tourist traps. I will take you behind the scenes into a secret world of elite gastronomy. Expect an exclusive private tasting of rare local wines paired with succulent, refined artisan bites. This is also your chance to buy the best of Provence: pure, PDO-certified lavender cosmetics and ultra-fresh traditional herbs. I will guide your shopping with uncompromising standards. (Tastings evolve with the seasons: I constantly change the menu to guarantee absolute perfection).
20 minutes here · Admission included
Hideaway & Sacred Flavors What you will discover: Hidden steps from the breathtaking Gothic Basilique Saint-Pierre, this secret shaded gem is a peaceful oasis embodying the absolute pinnacle of upscale Provencal lifestyle. Where we venture next: The quiet, cobblestone alleys surrounding this square, including the historic Rue des Ciseaux d’Or, home to highly selective independent boutiques and elite local artisans. What you will experience: An exclusive sensory festival for true epicureans. Indulge in a private tasting pairing refined artisanal savory bites with elite local sweets. The crown jewel? A glass of world-renowned Muscat de Beaumes-de-Venise, a velvety, prestigious dessert wine. This area is a goldmine for luxury shopping: master chocolatiers, confectioners, and high-end fashion designers. I share my uncompromising eye for quality to open confidential doors, ensuring pure French excellence. (Tastings evolve weekly for absolute perfection).
20 minutes here
Local Feast & Medieval Splendor What you will discover: The historic Rue Guillaume Puy serves as our gateway to confidential discoveries. This vibrant area, where ancient stone walls meet the authentic soul of Avignon, offers a spectacular medieval backdrop for our exclusive journey. Where we venture next: The hidden gems along our path and the nearby poetic Rue des Teinturiers, famous for its historic waterwheels, upscale art galleries, and independent designers. What you will experience: Forget ordinary lunch. Indulge in a private, seasonal feast featuring exclusive local recipes crafted by top artisans. This neighborhood is a secret haven for high-end shopping. I will share my uncompromising eye for quality to guide you through confidential concept stores, artisan jewelry workshops, and elite local boutiques. You will shop for unique Made in France creations far from the tourist crowds. (Tastings evolve weekly for absolute perfection).
40 minutes here
Rue Des Teinturiers
Local Feast & Medieval Splendor What you will discover: Immerse yourself in the bohemian-chic Rue des Teinturiers. This legendary lane, famous for its historic waterwheels, offers a spectacular medieval backdrop beautifully preserved from tourist crowds. Where we venture next: The confidential gems of this creative district and the nearby trendy Rue Carreterie, a vibrant sector teeming with unique concept stores and artisan workshops. What you will experience: The culinary climax of your tour. Forget ordinary snacks: enjoy a private multi-course meal of refined Mediterranean recipes and seasonal delicacies. This elite experience features my signature curated tastings: rare cheeses, fine charcuterie, and premium local wines. This area is a goldmine for luxury shopping: independent fashion, unique jewelry, and fine goods. My expert eye ensures you invest only in authentic Made in France excellence. (Tastings evolve weekly for absolute perfection).
40 minutes here
Local Feast & Medieval Splendor What you will discover: Immerse yourself in the bohemian-chic atmosphere around the historic Rue Saint-Bernard. This confidential lane offers a spectacular medieval backdrop, beautifully preserved from tourist crowds and hidden in the authentic heart of Avignon. Where we venture next: The secret gems of this historic district and the nearby trendy Rue Carreterie, a vibrant sector teeming with unique concept stores and artisan workshops. What you will experience: The culinary climax of your tour. Forget ordinary snacks: enjoy a private multi-course meal of refined Mediterranean recipes and seasonal delicacies. This elite experience features my signature curated tastings: rare cheeses, fine charcuterie, and premium local wines. This area is a goldmine for luxury shopping: independent fashion, unique jewelry, and fine goods. My expert eye ensures you invest only in authentic Made in France excellence. (Tastings evolve weekly for absolute perfection).
20 minutes here
Chapelle des Italiens – Baroque Art & Artisanal Delights What you will discover: Admire the ornate facade of the Chapelle des Italiens, a hidden Baroque treasure on the historic Rue Paul Saïn. A stunning backdrop where sacred heritage meets Old Avignon’s artistic soul. Where we venture next: The picturesque Rue Paul Saïn and its cobblestone alleys, a confidential neighborhood home to elite independent craftsmen and local designers. What you will experience: A private, generous sweet tasting of absolute refinement. Indulge in elite artisan chocolates of extreme finesse and exquisite handcrafted pastries made by the city's finest culinary masters. This district is a goldmine for high-end shopping: custom jewelry workshops, traditional herbalists, and art galleries. My expert eye ensures you invest only in authentic Made in France excellence. (Tastings evolve weekly for absolute perfection).
20 minutes here
What you will discover: Stroll along the legendary Rue des Teinturiers, a true cobblestone gem famous for its historic waterwheels spinning on the Sorgue canal. This postcard-perfect setting, easily the city's most romantic and photographed spot, serves as the breathtaking stage for your next VIP stop. Where we venture next: This poetic, shaded lane lined with grand plane trees, located just steps away from the bustling shopping hubs of the city center. What you will experience: A gorgeous savory tasting where the soothing sound of flowing water accompanies every bite. Indulge in generous regional specialties perfectly paired with bold, premium local wines. This historic street is a haven for upscale independent shopping, boasting secret art galleries, high-end fashion designers, and local craft workshops. My uncompromising standards guarantee you discover only authentic Made in France excellence. (Tastings evolve weekly for absolute perfection).
20 minutes here
Les Halles – The Temple of Provencal Gastronomy What you will discover: Beneath the impressive Vertical Garden, step into the sacred, vibrant temple of food lovers. This iconic covered market overflows with sun-drenched fruits, fragrant olive oils, and the true energy of Avignon. Where we venture next: The bustling indoor aisles and the trendy Rue Bonneterie just outside, packed with independent boutiques. What you will experience: A spectacular, generous tasting directly from the best local producers. Indulge in exquisite cheeses, flavorful tapenades, and fine regional charcuterie. This is the ultimate spot for premium foodie shopping. Skip the tourist traps: I use my uncompromising standards to connect you with elite artisans, ensuring you buy only authentic, world-class Provencal excellence. (Tastings evolve weekly for absolute perfection).
30 minutes here
Place Pie
Sweet Delights & Medieval History What you will discover: Dominated by the majestic Tour Saint-Jean—a striking medieval vestige of the Knights Hospitaller—Place Pie is a vibrant hub where historic charm meets modern energy. Where we venture next: This iconic, lively square and the bustling, trendsetting fashion boutiques of the neighboring Rue Bonneterie. What you will experience: A private, delicious sweet break featuring high-end confectionery. Indulge in ultra-creamy artisanal gelato with Southern flavors or elite chocolates crafted by passionate master chocolatiers. The neighborhood is packed with sharp shopping spots. My expert eye and strict standards will guide you to exclusive local designers and premium goods, ensuring pure Made in France quality. (Tastings evolve weekly for absolute perfection).
20 minutes here · Admission included
Rocher des Doms – Divine Panoramas & Fine Wines What you will discover: Elevate your experience at Rocher des Doms, the hanging garden offering Avignon’s most breathtaking view. Admire the famous Pont d’Avignon and the Rhône River from this spectacular UNESCO-listed scenery. Where we venture next: The panoramic pathways down to the historic Rue de la Balance, a cobblestone street lined with premium boutiques. What you will experience: A prestigious wine tasting featuring bold, world-renowned Côtes du Rhône nectars. Savor these elite local wines paired with refined artisanal bites as I share the secrets of our rich terroir. This area is a goldmine for luxury shopping: high-end local fashion, art, and fine goods. My expert eye ensures your purchases are pure French excellence. (Tastings evolve weekly for absolute perfection).
20 minutes here
Where it starts and ends
Meeting point
Avignon
Meeting Point: Place de l'Horloge Our high-end tour begins at the heart of Avignon. Find me right behind the vintage Belle Époque Carousel, standing between the iconic statues of Corneille and Molière on the Grand Opera façade, facing City Hall. Easy to locate on Google Maps!
Hotel pickup
No pickup: everyone meets at the start point.
Ends at
Where the tour ends: Our elite journey concludes at the stunning Place Saint-Didier (easily pinpointed on Google Maps). This picturesque square is famous for its majestic 14th-century Gothic church and its vibrant, upscale local atmosphere.
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- en, fr
- Ticket
- Mobile Only
- Runs on
- Wed, Sat
- Group size
- Up to 10 travelers per booking
- Operated by
- Avignon Bespoke Tours
Know before you go
- Infants and small children can ride in a pram or stroller
- Public transportation options are available nearby
- Specialized infant seats are available
- Not recommended for travelers with poor cardiovascular health
- Suitable for all physical fitness levels
Photos
Traveler reviews
2 verified traveler reviews for AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping. Ratings and reviews provided by Viator and Tripadvisor.
The perfect Avignon experience
My husband and I spent our 25th Anniversary exploring Provence. We had the wonderful opportunity to have Zahra guide our taste buds to some lovely shops in Avignon. There was a sampling of everything- wine, olive oil, pastries, dessert. She is also passionate about educating you on many of the sights in Avignon and has a wealth of knowledge. If you are planning a stop in Avignon, please be sure to arrange a tour with her. Merci Zahra!!!
Response from the operator: A Silver Anniversary to Remember! Dear Eve, Thank you so much for your glowing review! It was a true honor to be a small part of such a momentous occasion as your 25th Wedding Anniversary. Celebrating twenty-five years of marriage is a beautiful milestone, and I am delighted that you chose to spend part of it exploring the flavors of Avignon with me. I am so pleased that you enjoyed the variety of our tastings, from the local olive oils to those delicate pastries. For me, food is the most authentic way to tell the story of Provence, and it was a joy to share that "wealth of knowledge" with a couple as curious and charming as you and your husband. Thank you for your kind recommendation to other travelers. It was a pleasure to guide your taste buds through our historic streets, and I hope the memories of your anniversary trip to France remain vivid and sweet for many years to come. Merci encore for your trust and your kindness! Warmest regards, Zahra Bespoke Guide & Curator
via Tripadvisor
Awesome food tour
We’ve taken food tours all over the world, and this one easily ranks in the top 5%. Zahra was absolutely exceptional — effervescent, knowledgeable, and wonderfully clear in her explanations without any unnecessary fluff. She kept the tour moving at a perfect pace, yet never rushed us. The experience lasted far longer than we expected (in the best possible way), and every stop was ready for us the moment we arrived. The coordination was seamless. Zahra was flexible, kind, and full of great local tips — not just about food, but about the culture, neighborhoods, and hidden corners of Avignon. It truly felt like being shown the city by a friend who loves it deeply. We enjoyed the experience so much that we’ve already requested a bespoke, custom tour with Zahra. Highly, highly recommended. A fantastic experience from start to finish.
Response from the operator: Dear IslandG, Coming from world travelers who have experienced food tours across the globe, your praise means the world to me. I am incredibly touched that our time together in Avignon ranks among your top experiences! I always strive to provide a balance between deep cultural insight and a seamless, relaxed pace—no "fluff," just the authentic soul of Provence. It is wonderful to hear that the coordination with my partner artisans felt effortless; they truly are the stars of the show, and we always prepare together to ensure our guests feel expected and welcomed. To hear that it felt like being shown around by a friend who loves their city is the highest compliment I could receive. Avignon has so many "hidden corners" and stories to tell, and sharing them with guests as appreciative and engaged as you are is what keeps my own energy so "effervescent." I am already looking forward to our next adventure together! We will make your upcoming custom tour just as memorable, with even more local secrets and flavors to uncover. Thank you again for your trust and for this stellar recommendation. Warmly, Zahra Bespoke Guide & Curator
via Tripadvisor
Good to know
- Duration
- 5 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Wed, Sat
- Hotel pickup
- No pickup, meet at start point
- Booked in 30 days
- 1
- Verdict
- Worth a Look
Who runs this experience
Operated by Avignon Bespoke Tours, who run 3 experiences we rank across 1 city, with an average Outty Ranking of 54.5.
See everything Avignon Bespoke Tours runsWhy this scores 52
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Avignon.
How much does AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping cost?
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Prices start at $320 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Avignon usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping take?
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Plan for about 5 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Avignon is not rushed.
Is AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping worth it?
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It holds an Outty Ranking of 52 out of 100, which we label "Worth a Look". That score blends traveler sentiment (5/5 across 2 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Avignon, and how flexible the cancellation terms are.
Can I cancel or reschedule AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 5-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping?
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Around 1 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Avignon can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Avignon and add a light layer if any part of the 5-hour experience runs outdoors or after sunset.
Where does AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Avignon within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Avignon?
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On Outty we rank every Avignon experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Highlights of Provence in One Day, Chateauneuf du Pape wine tour, Lavender Route - Small-Group Day Trip from Avignon. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Avignon?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Avignon?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
What is included in AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping?
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Included: Exclusive Food Tour • Historic Journey • Luxury Shopping • French Way of Life; and Exclusive Food Tour: 20+ elite tastings, a full meal & curated Made in France shopping. Not included: Shopping and extras are not included bring water; Tastings may vary based on ultra-fresh product availability; and The covered market is morning-only; a premium alternative is provided for afternoon tours. Always check the voucher for the final list before you travel.
Where is the meeting point for AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping?
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Meeting Point: Place de l'Horloge Our high-end tour begins at the heart of Avignon. Find me right behind the vintage Belle Époque Carousel. Hotel pickup is not included, so plan your own transport and arrive 15 minutes early.
What languages is AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping offered in?
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It is offered in English and French. Pick your language when choosing a date and time, as not every departure runs in every language.
Will I get instant confirmation and a mobile ticket for AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping?
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Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.
Is AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping wheelchair or stroller accessible?
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The operator notes: Infants and small children can ride in a pram or stroller; and Specialized infant seats are available. If accessibility is critical, contact the operator after booking to confirm arrangements for your date.
What happens to AVIGNON BESPOKE FOOD & WINE: Artisan Tastings and Fine Shopping if the weather is bad?
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It generally runs rain or shine, so dress for the forecast in Avignon. Standard cancellation terms apply: free cancellation up to 24 hours before the start.
Ready to lock in your spot?
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