
Amsterdam Heineken Cruise with Drinks & Heineken Experience
Traveler rating
4.1/5
Based on 491 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.
Quick answer
Is Amsterdam Heineken Cruise with Drinks & Heineken Experience worth booking?
Amsterdam Heineken Cruise with Drinks & Heineken Experience is a 3.3-hour experience in Amsterdam, Netherlands, from €40 per person. It scores 65 out of 100 on the Outty Ranking, which we label “Solid Choice”, based on a 4.1/5 rating across 491 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.
- Outty Ranking
- 65 / 100
- Rating
- 4.1/5 (491)
- Duration
- 3.3 hours
- From
- €40 per person
Experience Amsterdam the social way with this unique combination of a Heineken Canal Cruise and entry to the world-famous Heineken Experience. Step aboard a specially branded Heineken boat and cruise through Amsterdam’s iconic canals and across the IJ River while enjoying drinks, savory snacks, and a lively onboard atmosphere hosted by a live guide. Relax with friends, your partner, or fellow travelers as you pass historic canal houses, famous bridges, buzzing waterfronts, and hidden local spots. This is more than a traditional canal cruise — it’s one of Amsterdam’s most fun and social experiences on the water. Your ticket also includes entry to the Heineken Experience, located inside Heineken’s original brewery. Discover the story behind the famous beer brand, explore interactive exhibits, and enjoy 2 freshly poured Heineken beers during your visit.
What you get
About this experience
Experience Amsterdam the social way with this unique combination of a Heineken Canal Cruise and entry to the world-famous Heineken Experience. Step aboard a specially branded Heineken boat and cruise through Amsterdam’s iconic canals and across the IJ River while enjoying drinks, savory snacks, and a lively onboard atmosphere hosted by a live guide. Relax with friends, your partner, or fellow travelers as you pass historic canal houses, famous bridges, buzzing waterfronts, and hidden local spots. This is more than a traditional canal cruise — it’s one of Amsterdam’s most fun and social experiences on the water. Your ticket also includes entry to the Heineken Experience, located inside Heineken’s original brewery. Discover the story behind the famous beer brand, explore interactive exhibits, and enjoy 2 freshly poured Heineken beers during your visit.
What's included
Included
- Alcoholic beverages
- 75 minute City Canal Cruise with Live Guide
- Entrance to Heineken Experience inc. 2 beers
- Snacks
Not included
- Gratuities
What you'll see and do
Heineken Experience
At your pre-booked timeslot, you enter the Heineken Experience. On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. Find out the four natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.
90 minutes here · Admission included
Then, enjoy a 75-minute cruise provided by Blue Boat. You can use your voucher for the cruise daily between 10:00AM and 06:00PM from our docks at Heineken Experience and Hard Rock Cafe.
75 minutes here · Admission included
Westerkerk
The Westerkerk was built between 1620 and 1631 in Renaissance style according to designs by architect Hendrick de Keyser (1565-1621). He is buried in the church he designed earlier: the 'Zuiderkerk'. The building of the Westerkerk was finished and completed by his son Pieter de Keyser (1595-1676) and inaugurated on June 8, 1631. The church has a length of 58 meters and a width of 29 meters. The high nave is flanked by the two lower aisles. The three-aisled basilica has a rectangular plan with two transepts of equal dimensions. As a result, the plan for this church was given the form of two Greek crosses connected with each other.
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Canal Ring (Grachtengordel)
Cruising along the famous canals of the old city of Amsterdam
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IJ
Cruising over the IJ river
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A'dam Lookout
A’DAM LOOKOUT is an observation deck with an unrivalled panoramic view of Amsterdam. You’ll see the city’s historical centre, its pulsating port, the unique Dutch polder landscape and you’ll spot the famous canals which belong to the UNESCO World Heritage list. Complementing the experience is a state-of-the-art interactive exhibition and free audio tour about Amsterdam’s history and culture. A’DAM LOOKOUT is located on top of the A’DAM Tower in Amsterdam North.
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Centraal Station
Amsterdam Centraal was designed by Pierre Cuypers, who is also known for his design of the Rijksmuseum in Amsterdam. While Cuypers was the principal architect, it is believed that he focused mostly on the decoration of the station building and left the structural design to railway engineers
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NEMO Science Museum
NEMO Science Museum is an interactive, informal learning environment in which the general public comes into contact with science and technology. Visitors see, hear and experience how scientific phenomena and technology play an important part in their lives. NEMO works closely with the fields of science and education. NEMO is a registered museum and the owner of a significant historical collection.
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The Amstel
Cruising the Amstel river
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Magere Brug
The famous skinny bridge on the Amstel River
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The InterContinental Amstel Amsterdam Hotel, commonly referred to as the Amstel Hotel, is a hotel in Amsterdam, capital city of the Netherlands, on the east bank of the river Amstel. In 2007, it was the only hotel in the Netherlands on the list of World's Best Hotels, and was ranked in 90th place.[1] The Amstel Hotel is part of the InterContinental Hotels chain. In 2006 the building was sold to Morgan Stanley. In 2011 the Lebanese businessman Toufic Aboukhater bought the hotel. In 2014 the hotel was acquired by Qatar-based Katara Hospitality, but is still operated by the InterContinental Hotels Group
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Rijksmuseum
This iconic museum in the heart of Amsterdam is a must-visit for any culture lover. The Rijksmuseum houses more than 8,000 works of art from Dutch and European history, including masterpieces by Rembrandt, Vermeer and Van Gogh.
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Cruising along the famous canals of the old city of Amsterdam
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Where it starts and ends
Meeting point
Amsterdam
Blue Boat Company dock opposite Heineken Experience
Meeting point
Amsterdam
Your Heineken Experience ticket is only valid for the selected timeslot
Hotel pickup
No pickup: everyone meets at the start point.
Ends at
Blue Boat Company dock opposite Heineken Experience
Ends at
Your Heineken Experience ticket is only valid for the selected timeslot
Options you can book
75 min. cruise + HEX entry
Beers or soft drinks: 2 beers at Heineken Experience & 2 beers or soft drinks during your cruise 75 min. Heineken Cruise : Combine the Heineken Experience with an extended 75-minute roundtrip canal cruise.
45 min cruise + HEX Entry
Heineken beer: 2 beers at Heineken Experience & 1 beer or soft drink during your cruise 45 minute cruise : Combine the Heineken Experience with a 45 minute cruise from Heineken Experience to Amsterdam North.
Before you book
- Cancellation
- For a full refund, cancel at least 24 hours before the scheduled departure time.
- Languages
- en, nl
- Ticket
- Mobile Only
- Runs on
- Every day
- Group size
- Up to 10 travelers per booking
- Operated by
- Blue Boat Company
Know before you go
- Public transportation options are available nearby
- Suitable for all physical fitness levels
- Your ticket for the Heineken Experience is a ticket with a timeslot you chose while making a reservation. You can ONLY enter the Heineken Experience at this specific time. Changing your slot time is NOT possible.
- The canal cruise can be taken before or after your Heineken Experience visit
- Cruise Departures from Heineken Experience dock: 12:30, 14:00, 16:00, 17:30, 19:00
- This experience is only available for guests aged 18 and older
Photos






What travelers are saying
Outty’s summary of the themes that recur across 490 traveler reviews. Written by us, not quoted from reviewers.
The guide
4 mentionsTravelers single out the guide as the reason the experience works.
Knowledge and storytelling
4 mentionsReviewers describe the commentary as informative rather than scripted.
Photo opportunities
2 mentionsThe views and photo stops come up again and again.
Food and drink
2 mentionsThe tastings and food stops are a highlight for most reviewers.
Traveler reviews
490 verified traveler reviews for Amsterdam Heineken Cruise with Drinks & Heineken Experience. Ratings and reviews provided by Viator and Tripadvisor.
Great experience....
Great experience.Guides at both locations were great and funny . Nice way to see Amsterdam from the canals .Great information on the Heineken beer history.
via Viator
Book it!
My husband and friends went on our first Europe trip and decided to book this tour. I promise you will not regret it! It was one of the biggest highlights of our trip! Loooooved it so much! The ambiance was amazing. The beers tasted great and super cold. The staff were super friendly. Thanks for such a great time!
via Viator
Must see in Amsterdam
This was a fun and lively Tour The guides were knowledgeable as well as lots of fun to listen to A great little lunch spot next door
via Viator
Brilliant experience.
My family and I recently visited the Heineken experience as well as the canal cruise. We thoroughly enjoyed every minute. I only wish there'd been a toilet on the canal cruise.
via Tripadvisor
Spend a couple of hours at Heineken Experience
Easy walk through museum quarter to Heineken experience. The tour is interesting and entertaining. Two delicious Heineken beers is a treat. The canal boat ride was ok, not a must see for me. The canal boat pilot was great handling the narrow canals and unexpected boat traffic and the ride was restful.
via Tripadvisor
Good to know
- Duration
- 3.3 hours
- Free cancellation
- Up to 24h before
- Minimum age to book
- All ages
- Availability
- Bookable today
- Runs on
- Every day
- Price range
- €40 to €49
- Hotel pickup
- No pickup, meet at start point
- Booked in 30 days
- 172
- Verdict
- Solid Choice
Who runs this experience
Operated by Blue Boat Company, who run 8 experiences we rank across 1 city, with an average Outty Ranking of 54.9.
See everything Blue Boat Company runsWhy this scores 65
The Outty Ranking is a weighted composite. Here is how this experience performed on each component.
Amsterdam Heineken Cruise with Drinks & Heineken Experience: questions travelers ask
Practical detail on this experience, plus the wider planning questions for Amsterdam.
How much does Amsterdam Heineken Cruise with Drinks & Heineken Experience cost?
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Prices start at €40 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Amsterdam usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.
How long does Amsterdam Heineken Cruise with Drinks & Heineken Experience take?
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Plan for about 3.3 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Amsterdam is not rushed.
Is Amsterdam Heineken Cruise with Drinks & Heineken Experience worth it?
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It holds an Outty Ranking of 65 out of 100, which we label "Solid Choice". That score blends traveler sentiment (4.1/5 across 491 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Amsterdam, and how flexible the cancellation terms are.
Can I cancel or reschedule Amsterdam Heineken Cruise with Drinks & Heineken Experience?
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Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.
Is Amsterdam Heineken Cruise with Drinks & Heineken Experience suitable for kids and families?
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Yes, all ages are welcome. Families should still weigh the 3.3-hour running time, and strollers are easier on the earlier, quieter departures.
How far in advance should I book Amsterdam Heineken Cruise with Drinks & Heineken Experience?
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Around 172 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Amsterdam can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.
What should I bring or wear?
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Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Amsterdam and add a light layer if any part of the 3.3-hour experience runs outdoors or after sunset.
Where does Amsterdam Heineken Cruise with Drinks & Heineken Experience start and how do I get there?
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The exact meeting point and directions are on your voucher once you book, and they sit in central Amsterdam within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.
What are the best things to do in Amsterdam?
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On Outty we rank every Amsterdam experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Amsterdam Food and Cultural Tour with 10 Tastings, Amsterdam Canal Cruise with Local Guide and Small Group, Amsterdam 90 minutes Canal Cruise with bar and snacks on board.. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.
When is the best time to visit Amsterdam?
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Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.
How many days do you need in Amsterdam?
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Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.
Do I book through Outty or through the operator?
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Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.
What is included in Amsterdam Heineken Cruise with Drinks & Heineken Experience?
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Included: Alcoholic beverages; 75 minute City Canal Cruise with Live Guide; Entrance to Heineken Experience inc. 2 beers; and Snacks. Not included: Gratuities. Always check the voucher for the final list before you travel.
Where is the meeting point for Amsterdam Heineken Cruise with Drinks & Heineken Experience?
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Blue Boat Company dock opposite Heineken Experience Hotel pickup is not included, so plan your own transport and arrive 15 minutes early.
What languages is Amsterdam Heineken Cruise with Drinks & Heineken Experience offered in?
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It is offered in English and Dutch. Pick your language when choosing a date and time, as not every departure runs in every language.
Will I get instant confirmation and a mobile ticket for Amsterdam Heineken Cruise with Drinks & Heineken Experience?
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Confirmation is sent by the operator after booking, usually within 48 hours; if it is not confirmed you are not charged. Mobile tickets are accepted, so you can show the voucher on your phone.
What happens to Amsterdam Heineken Cruise with Drinks & Heineken Experience if the weather is bad?
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It generally runs rain or shine, so dress for the forecast in Amsterdam. Standard cancellation terms apply: free cancellation up to 24 hours before the start.
What do travelers say about Amsterdam Heineken Cruise with Drinks & Heineken Experience?
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Across 491 reviews averaging 4.1 out of 5, recurring themes include the guide, knowledge and storytelling, photo opportunities. Travelers single out the guide as the reason the experience works.
What booking options are available for Amsterdam Heineken Cruise with Drinks & Heineken Experience?
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There are 2 options to choose from, including 75 min. cruise + HEX entry, 45 min cruise + HEX Entry. Prices and start times differ by option, so compare them on the booking screen.
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