7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay in Negril
Negril, Jamaica

7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay

Outty Ranking 60 4.7 · 3 traveler reviews4 hoursFrom $115

Pick your date

Highlighted days have spots open. Grey days are sold out or not running.

September 2026

SMTWTFS

Loading live availability

Who is going?

Adults

Age 13 and over

2

Children

Age 12 and under

0

Select a highlighted day to see live departure times and the exact price for your group.

From, per person$115
View availability on Viator

Free cancellation up to 24 hours before. Same price on Viator, Outty earns a commission.

Instant mobile ticketSpots available today

Outty Ranking

60/100

Solid Choice. Our proprietary evaluation. How we score

Traveler rating

4.7/5

Based on 3 traveler reviews. Ratings and reviews provided by Viator and Tripadvisor.

Quick answer

Is 7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay worth booking?

7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay is a 4-hour experience in Negril, Jamaica, from $115 per person. It scores 60 out of 100 on the Outty Ranking, which we label “Solid Choice, based on a 4.7/5 rating across 3 reviews. Cancellation is free up to 24 hours before the start time. Same-day spots are currently showing.

Outty Ranking
60 / 100
Rating
4.7/5 (3)
Duration
4 hours
From
$115 per person

Escape the bustle of Montego Bay and unwind on Jamaica’s west coast with this unforgettable day trip to Negril—a perfect blend of relaxation, local flavor, and scenic adventure. Begin your day with a comfortable ride al

What you get

    About this experience

    Escape the bustle of Montego Bay and unwind on Jamaica’s west coast with this unforgettable day trip to Negril—a perfect blend of relaxation, local flavor, and scenic adventure. Begin your day with a comfortable ride along the island’s beautiful northwestern coastline. Your first stop is the world-renowned Seven Mile Beach, where you’ll enjoy soft white sands, calm turquoise waters, and the option to relax, swim, or enjoy a beachfront cocktail. It’s one of the most picturesque and peaceful spots in all of Jamaica. Next, enjoy a free shopping stop at local craft markets or souvenir stores. Here, you’ll find handmade crafts, Blue Mountain Coffee, rum, and authentic Jamaican treasures to bring home. The experience continues at the legendary Rick’s Café, a Negril landmark known for its cliff diving, live reggae music, & unbeatable sunset views. Things to Bring: A Swimsuit Towel Sunscreen Change of Clothes Water Shoes (optional) Cash for Tips or Souvenirs and A Waterproof Camera

    What's included

    Included

    • Private transportation
    • On-board WiFi
    • Bottled water
    • In-vehicle air conditioning

    Not included

    • Lunch & Drinks (Available to Purchase)
    • Gratuities

    What you'll see and do

    1. Seven Mile Beach

      Leave the crowds of Montego Bay behind and head west for a laid-back day of sun, sea, and Jamaican vibes in the beautiful beach town of Negril. This full-day guided tour combines some of Negril’s most famous attractions in one unforgettable experience. Your journey begins with a scenic coastal drive through small towns and lush countryside, giving you a glimpse of authentic Jamaican life along the way. Once in Negril, your first stop is the iconic Seven Mile Beach, known for its soft white sands, calm turquoise waters, and relaxed atmosphere. You’ll have time to swim, soak up the sun, take a stroll, or enjoy a refreshing drink at one of the many beachfront bars or cafes.

      120 minutes here

    2. Rick's Cafe

      Next, enjoy a complimentary stop for shopping where you can browse local craft markets and souvenir shops for handmade items, jewelry, Blue Mountain Coffee, rum, and more. It’s a great opportunity to take a piece of Jamaica home with you or pick up a gift for someone special. The final stop is at the world-famous Rick’s Café, perched on rugged cliffs above the Caribbean Sea. Known for its lively atmosphere, reggae music, and breathtaking sunsets, Rick’s is also a hotspot for cliff diving. Whether you jump in yourself or just watch others take the plunge, it’s a thrill to remember. As the sun sets over the water, relax with a cold drink, enjoy the view, and soak in the true spirit of Negril. After the sun dips below the horizon, you’ll head back to Montego Bay with unforgettable memories of your day on the western coast.

      120 minutes here

    Where it starts and ends

    Hotel pickup

    Pickup is included for all travelers. Pickup begins about 15 minutes before departure.

    Before you book

    Cancellation
    For a full refund, cancel at least 24 hours before the scheduled departure time.
    Languages
    en
    Ticket
    Mobile Only
    Runs on
    Every day
    Group size
    Up to 14 travelers per booking
    Operated by
    Turbo Tours JA

    Know before you go

    • Specialized infant seats are available
    • Service animals allowed
    • Public transportation options are available nearby
    • Suitable for all physical fitness levels

    Photos

    7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay in Negril, photo 27Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay in Negril, photo 37Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay in Negril, photo 47Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay in Negril, photo 57Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay in Negril, photo 67Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay in Negril, photo 7

    What travelers are saying

    Outty’s summary of the themes that recur across 3 traveler reviews. Written by us, not quoted from reviewers.

    The guide

    2 mentions

    Travelers single out the guide as the reason the experience works.

    Knowledge and storytelling

    1 mention

    Reviewers describe the commentary as informative rather than scripted.

    Photo opportunities

    1 mention

    The views and photo stops come up again and again.

    Traveler reviews

    3 verified traveler reviews for 7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay. Ratings and reviews provided by Viator and Tripadvisor.

    5 star
    2
    4 star
    1
    3 star
    0
    2 star
    0
    1 star
    0
    Sort
    175anupamap · August 2026

    Great service

    We had a great experience with Turbo travels. Our driver Odane is great with timing and with patience showed us around. Truly recommend Odane for any one visiting Jamaica .

    via Tripadvisor

    X8061DPjohnm · August 2026

    7 miles Beach

    Our trip was a fun and enjoyable one. The scenery was very beautiful. Big up to our driver. One love and look out for another booking. 🥂🍾

    via Tripadvisor

    Jaunesh · July 2025

    Chill and relaxing

    The drive to Negril was nice. Turbo did a great job explaining the history of the island. We ran into rain on our way and once we arrived at Rick’s Cafe it was still raining. Overall the trip was relaxing.

    Response from the operator: Thank you

    via Tripadvisor

    Good to know

    Duration
    4 hours
    Free cancellation
    Up to 24h before
    Minimum age to book
    All ages
    Availability
    Bookable today
    Runs on
    Every day
    Price range
    $115 to $231
    Hotel pickup
    Included for all travelers
    Booked in 30 days
    1
    Verdict
    Solid Choice

    Why this scores 60

    The Outty Ranking is a weighted composite. Here is how this experience performed on each component.

    Traveler sentiment (30% weight)81
    Review evidence (18% weight)25
    Booking momentum (14% weight)15
    Value for money (12% weight)72
    Listing quality (10% weight)85
    Local standing (8% weight)49
    Booking flexibility (8% weight)100

    7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay: questions travelers ask

    Practical detail on this experience, plus the wider planning questions for Negril.

    How much does 7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay cost?

    +

    Prices start at $115 per person. The final price depends on the date, the time slot and the number of travelers, and peak weekends in Negril usually price higher than midweek mornings. Live pricing and remaining availability are confirmed on the booking screen before you pay.

    How long does 7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay take?

    +

    Plan for about 4 hours from start to finish, not counting travel to the meeting point. Most travelers leave another 30 minutes on either side so the rest of the day in Negril is not rushed.

    Is 7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay worth it?

    +

    It holds an Outty Ranking of 60 out of 100, which we label "Solid Choice". That score blends traveler sentiment (4.7/5 across 3 reviews), the depth of that review evidence, recent booking momentum, value for money against comparable last minute in Negril, and how flexible the cancellation terms are.

    Can I cancel or reschedule 7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay?

    +

    Yes. Cancel free up to 24 hours before the start time for a full refund. Inside that window the booking is non-refundable, and no-shows are not refunded.

    Is 7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay suitable for kids and families?

    +

    Yes, all ages are welcome. Families should still weigh the 4-hour running time, and strollers are easier on the earlier, quieter departures.

    How far in advance should I book 7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay?

    +

    Around 1 people booked this in the last 30 days, so popular slots go early. Two to three weeks ahead is comfortable in shoulder season, while summer weekends and holidays in Negril can sell out a month out. Same-day spots do open up when other travelers cancel, so it is worth checking if you are already in town.

    What should I bring or wear?

    +

    Bring photo ID, your booking confirmation on your phone, a refillable water bottle and comfortable shoes. Dress for the weather in Negril and add a light layer if any part of the 4-hour experience runs outdoors or after sunset.

    Where does 7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay start and how do I get there?

    +

    The exact meeting point and directions are on your voucher once you book, and they sit in central Negril within reach of public transport. Arrive 15 minutes early: late arrivals are treated as no-shows by most operators.

    What are the best things to do in Negril?

    +

    On Outty we rank every Negril experience on the same 0 to 100 scale, and alongside this one the highest scorers right now include Transportation and Tour from Montego Bay to Blue Hole/Secret Falls, Negril Glass Bottom Boat Tour Snorkeling and Booby Cay, ATV, Bamboo Rafting and Negril Ricks Cafe from Montego Bay. The city page groups everything into most popular, highest reviewed, last minute and family-friendly so you can build a day around what actually delivers.

    When is the best time to visit Negril?

    +

    Booking patterns follow the same curve: prices and queues climb in peak weeks, while shoulder season gives you better availability on the top-ranked experiences and more room to change plans.

    How many days do you need in Negril?

    +

    Three full days covers the headline sights without sprinting. A workable rhythm is one anchor experience each morning, such as this one, an unhurried afternoon in a single neighborhood, then a food or nightlife booking in the evening. Five days lets you add a day trip outside the city.

    Do I book through Outty or through the operator?

    +

    Outty ranks and explains the experiences, then hands you to Viator to complete the booking with the operator directly. The price is the same as booking on Viator yourself, and Outty earns an affiliate commission on the referral, which is how the rankings stay free to read.

    Ready to lock in your spot?

    Pick a date, choose your group, and see the exact price for 7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay.

    Pick your date